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PODCAST

asiCast

Advertising Seminars International Limited (asi)

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

business

All Episodes

29:33

asiCast 112: Inside the programmatic supply chain

asiCast ·

2020/06/02

The recent report into transparency in the programmatic supply chain by a team from PwC for the ISBA provoked much comment. In this asiCast Brian Jacobs, CEO and Founder of BJ&A speaks with Steve Pollack, Head of Media Comms at Nestlé, UK and Ireland. Nestlé, of course, was one of… Read more

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26:31

asiCast 111: Gold standards in a time of crisis –...

asiCast ·

2020/05/14

In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose. Perhaps best… Read more

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24:12

asiCast 110: Keeping the show on the road – Andrew...

asiCast ·

2020/05/07

In this latest in our series of interviews looking at how the audience measurement community is responding to the challenges faced in maintaining media currency research during the COVID-19 crisis, our Research Director Richard Marks talks to Andrew Green, Global Head of Business Development, Audience Measurement at Ipsos. Andrew and… Read more

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29:32

asiCast 109: How are we coping? – GfK’s Rolf Müller

asiCast ·

2020/04/28

Rolf Müller, GfK’s Global Business Development Director for Media Measurement, speaks to us about the challenges GfK has been facing across the markets it services for both television and radio audience measurement. This series of interviews has focussed on the research companies’ perspective where, in addition to Rolf’s views, we… Read more

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24:59

asiCast 108: How are we coping? – Kantar’s Andy Brown

asiCast ·

2020/04/24

In this interview in our series looking at how the industry is coping during the lockdown period, we talk with Andy Brown, Global CEO and Chairman of Kantar’s Media Division. Andy discusses with Richard Marks the different challenges faced across each of the markets Kantar’s services cover and considers how… Read more

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32:58

asiCast 107: Maintaining audience measurement...

asiCast ·

2020/04/21

As part of our series of interviews with people engaged with audience measurement research during this difficult period we spoke with Toni Petra, EVP of Nielsen Watch. Toni talks about the issues Nielsen has encountered in its various markets in maintaining the industry currencies for which it is responsible. She… Read more

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6:43

asiCast 106: Coping in a time of crisis – BARB’s...

asiCast ·

2020/04/15

The widespread lock-downs most countries are experiencing are presenting serious difficulties for all sectors of the economy. We thought it would be useful to contact colleagues in a number of markets to see how they were coping in providing reliable audience measurement data in these circumstances, and to publish their… Read more

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15:45

asiCast 105: The attention economy

asiCast ·

2020/04/14

A few weeks ago Karen Nelson-Field of Amplified Intelligence was in London to launch her book The Attention Economy and Brian Jacobs, Founder and CEO of BJ&A, interviewed her for us. In a post of his regular blog, Brian also wrote about a number of developments involving attention as a… Read more

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27:28

asiCast 104: Advertising in a time of crisis

asiCast ·

2020/04/07

As we all try to adjust to the impact COVID-19 is making on our working lives, we thought we would have a chat to Bob Hoffman to cheer us up in these gloomy times. In this asiCast, Brian Jacobs talks to the Ad Contrarian about how the current pandemic is… Read more

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24:52

asiCast 103: The new UKOM contract – a step towards a...

asiCast ·

2020/01/24

Earlier this month we reported on the new contract for UK Online Measurement (UKOM) that has been awarded to Ipsos. We suggested at the time that this could play a significant role in any moves towards development of cross-media measurement – not least because a single-source multi-device panel will provide… Read more

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19:38

asiCast 102: The origin and role of the Global TV Group

asiCast ·

2019/11/28

In this asiCast Brian Jacobs of BJ&A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The… Read more

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14:39

asiCast 100: Behind the scenes at asi

asiCast ·

2019/10/30

As the centenary edition of our occasional series of podcasts approached, we decided an appropriate way to celebrate was to provide listeners with an insight into the early days of asi. To that end our Research Director Richard Marks interviewed Mike Sainsbury, the founder of the company, to ask about… Read more

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18:25

asiCast 99: A ground-breaking solution for podcast...

asiCast ·

2019/10/16

In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the… Read more

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21:38

asiCast 98: Jane Clarke talks television attribution...

asiCast ·

2019/10/11

In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke, Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always… Read more

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20:24

asiCast 97: The prospects for the Britbox SVOD product

asiCast ·

2019/09/20

Shortly after the announcement that the BBC and ITV were planning to launch their SVOD product Britbox, Richard Marks spoke with Nigel Walley, CEO of Decipher, about the project. It offers the best of British television (from the BBC and ITV) and the interview outlines the history behind the project.… Read more

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20:40

asiCast 96: Will publishing survive until 2030?

asiCast ·

2019/08/20

At the heart of publishing is the curation of information and whether the industry survives depends upon the type and quality of the information provided and the extent to which people will continue to be prepared to pay for it. In this interview Colin Morrison, publisher of the highly regarded… Read more

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17:29

asiCast 95: News attribution on social media

asiCast ·

2019/08/15

Many publishers regard Facebook and other social media as essential for extending their reach to audiences around the world. These news aggregating services are increasingly popular to consumers as a source. However, this extended reach comes at a cost to publishers as content is credited to the platform and attribution… Read more

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24:45

asiCast 94: Quality over quantity in the attention...

asiCast ·

2019/07/17

Lumen has for a number of years used eye tracking to measure and predict visual engagement. This attention-tracking data was originally developed to help advertisers optimise their creative work but has now been developed to help assess the attention value of different media. In this asiCast Richard Marks speaks with… Read more

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26:45

asiCast 93: FIPP’s James Hewes on tracking the growth...

asiCast ·

2019/07/09

Rooted very much in the magazine business, FIPP was initially set up as an opportunity for publishers to meet. In recent years it has evolved into an organisation that delivers knowledge and shares best practice across a wide range of media organisations with a cross-border international focus. You can gain… Read more

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16:49

asiCast 92: Authentic communication in a mistrusting...

asiCast ·

2019/05/01

Kantar recently published the latest iteration of its Dimensions research, which sets out to provide an overview of the changing attitudes of online, connected consumers over time. A mix of qualitative and quantitative data, the study seeks to establish key consumer trends and concerns across China, the US, Brazil and… Read more

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194 results

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