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PODCAST

Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

Sam Birkett and Sally Green

Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode. We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you"re a marketer, you"ll recognise some of the stories we tell, and if you are a small business owner, hopefully, we"ll answer a question or two.

business marketing

All Episodes

38:19

Building a marketing team and gaining buy in from...

Marketing Meanders: The Marketing Podcast for... ·

2021/02/11

We continue our conversation about ways to gain buy in from other teams, covering: Why it's so important to establish a healthy working relationship with the finance team. Ways to harmonise the metrics of success in the organisation. Developing an internal marketing plan and being empathetic to other teams and how can Captain Subtext help you?Please let us know if you plan to try out any of these suggestions, we'd love to hear how it goes!Listen to episode one, and please let us know what

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33:16

Building a marketing team and gaining buy-in from...

Marketing Meanders: The Marketing Podcast for... ·

2021/02/09

Firstly, what is buy in, why is it important when building a team? Does it help to see your internal teams as a marketing audience? What are some of the ways to make your marketing work relevant to others? How do you build alliances to deliver on your strategy? What are the practicalities of establishing a two-way communication between your team and you, you team and the organisation? How do the most effective managers 'clear a path' for their teams?We discuss how you, as the marketing

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37:07

Automation with Dave Heywood - Part Two

Marketing Meanders: The Marketing Podcast for... ·

2021/02/04

We continue the discussion on marketing automation with Dave Heywood, digital marketing specialist at Bovill. This time we discuss feeding the automation machine, understanding and applying realistic customer journeys to automation, taking time to measure success, how to optimise, and what sort of timescales and limits should you set yourself after you've installed marketing automation.You can listen to part one to catch up. Please let us know what you think about this subject, and if

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32:41

44. Automation with Dave Heywood - Part One

Marketing Meanders: The Marketing Podcast for... ·

2021/02/02

In this special meander we talk all things automation with Dave Heywood, a digital marketing specialist at Bovill, and owner of OX7.We had a glorious two-part conversation about what marketing automation is, when you may or may not need it, how to prepare for its implementation. How do you know if it's working, and assessing whether an unhealthy culture has emerged around it.Let us know if this has raised any questions for you on automation, tweet us @meanderspod or email

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2:34

43. Are you the only marketer in the company?

Marketing Meanders: The Marketing Podcast for... ·

2021/02/01

We've had a nice long chat through some of the challenges of being the only marketer in an organisation, and more importantly some remedies. Do you agree with us? Sound familiar? Sound unfair? Let us know. Listen to part one here and part two here. --- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.

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26:53

42. The challenges of being the only marketer in the...

Marketing Meanders: The Marketing Podcast for... ·

2021/01/28

We pick up where we left off in part one. In this episode we address building relationships, gaining resources, justifying what you do, taking on board suggestions about marketing from others, whilst delivering on your agenda, and the fine art of saying no!If you are a lone marketer, let us know if any of our solutions resonate with you, and if you've been in this position previously, why not let us know what worked for you...Tweet us @meanderspod or email meanderspod@gmail.com.--- Send in

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29:22

41. The challenges of being the only marketer in the...

Marketing Meanders: The Marketing Podcast for... ·

2021/01/26

Are you, or have you ever been the only marketer in an organisation? If you are, you'll know of the particular challenges this can present, the expectations placed upon you, the evangelising you need to carry out, feeling a little lonely, and having to cave out marketing's niche. We discuss both the challenges and a number of solutions in our two part episode. If you are a lone marketer, let us know if any of our solutions resonate with you, and if you've been in this position previously,

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30:58

40. The politics of marketing - Part Two

Marketing Meanders: The Marketing Podcast for... ·

2021/01/21

What are the warning signs of a looming political battle and how can you head it off? How can the budget help to unite teams and unpick competing political viewpoints in the organisation? Why should you establish networks within your organisation an work hard at transparent communication of your plans to as many people as possible?You can listen to part one of The Politics of Marketing here. Are there other important considerations to keep in mind? Let us know Tweet us @meanderspod or email

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28:03

39. The politics of marketing - Part One

Marketing Meanders: The Marketing Podcast for... ·

2021/01/19

We talk about the sometimes exhausting world of the politics involved in marketing and organisations generally. the politics which influence the strategy you're able to set out, the operational resources you can utilise and the tactical campaigns you are able to deploy. What are some of the typical political battles marketers encounter? How can we try to get decisions made without the political arguments? How do you face political obstacles and gain agreement? Where and when should you

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27:07

38. Budgets, budgets, budgets - Part Two

Marketing Meanders: The Marketing Podcast for... ·

2021/01/14

In part two of our budgets episode we take a look at these questions: When will you look forward to setting up a budget and managing it? Have you considered the human resources you are using? How can you get inventive when budgets are cut and how do budget cuts focus your marketing?In case you missed part One, you can listen to it here.Are there other important considerations to keep in mind? Let us know Tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message:

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41:07

37. Budgets, budgets, budgets - Part One

Marketing Meanders: The Marketing Podcast for... ·

2021/01/12

We need to find some savings in the budget...this is something most of us have heard before, but how do we deal with it? Why is marketing budgeting so important? How do you budget effectively? Who should you be communicating with to produce your budget? What are some of the ways to defend your budget, especially through difficult times? What opportunities can you find when having to be more stringent on your marketing spend? --- Send in a voice message:

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42:14

36. Happy New Year and Outsourcing

Marketing Meanders: The Marketing Podcast for... ·

2021/01/08

Well, as we all settle in to the latest COVID-19 lockdown in the UK, Sally and I are talking about outsourcing in marketing, and in small businesses. When should you consider outsourcing, what should you perhaps outsource, who should you outsource to, and how do you decide between providers? Most importantly, how do you brief suppliers for outsourcing, and how can this represent half the battle won in outsourcing?Have a listen and let us know your experiences of outsourcing. Have you got

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25:00

35. PR with Toby Roe - Part Two

Marketing Meanders: The Marketing Podcast for... ·

2021/01/05

And today we pick up where we left off last year with Toby Roe of Roe Communications with our meander on the subject of PR in part two of our episode we touched on these questions: Where is the boundary between PR and content marketing? Can you prove the ROI for PR and what does media training entail?If you missed Part One you can find it here. Enjoy!--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.

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46:38

34. SPECIAL CHRISTMAS AND NEW YEAR COMPILATION

Marketing Meanders: The Marketing Podcast for... ·

2020/12/31

Welcome to our bumper Christmas and New Year holidays compilation, featuring all of our special guest interviewees from the last few months. Gain some top tips and insights from our array of specialists in one episode. Why not enjoy by the fireside whilst sipping a favourite drink, or on a long winter's walk.Hear from Toby Roe on PR, James Holden on websites, Hugo Pickering on Marketing Analytics, Emma Wyatt on LinkedIn, Amanda Claesens on Market Research, Barry Clark on Sales Conferences

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35:53

33. PR with Toby Roe - Part One

Marketing Meanders: The Marketing Podcast for... ·

2020/12/22

Join us for a two part episode exploring PR with Toby Roe, who is co-founder of Roe Communications with his wife Victoria. Their PR company specialises in PR for Executive Education providers including business schools and leading academics, and they've picked up a host of fascinating insights on PR, organisations and the work between PR and marketing. In part one we look at:What is PR? How do you plan an effective PR strategy? How does PR differ from marketing, where is the interface, and

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1:31

32. Christmas Compilation Trailer...

Marketing Meanders: The Marketing Podcast for... ·

2020/12/21

Hello All, We'd love you to listen to this one, but also, if you like the podcast, to share it. We've refined down the best of the advice from our guest experts into this special compilation. We'll be releasing it over the Christmas period for you to savour after a festive meal, or perhaps whilst going for a wintry walk. Enjoy, and please do share the podcast with your friends! --- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and

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32:26

31. Networking with Stefan Thomas - Part Two

Marketing Meanders: The Marketing Podcast for... ·

2020/12/18

We pick up the conversation with Stefan Thomas, best selling author of 'Business Networking for Dummies', 'Instant Networking' and 'Win the Room'.I this instalment we covered How do you get started with networking? When and how can networking pay off? How do you make the most of networking with people right in front of you, even if they don't seem to be your ideal target market?If you missed part one, you can listen here.Feel free to get in touch with your thoughts: Tweet us @meanderspod or

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36:53

30. Networking with Stefan Thomas - Part One

Marketing Meanders: The Marketing Podcast for... ·

2020/12/15

We were privileged to have a two part conversation about networking with Stefan Thomas, best selling author of 'Business Networking for Dummies', 'Instant Networking' and 'Win the Room'.We had delightful discussion around what the real meaning, and practice, of networking is. Why building trust and maintaining relationships is so important. The joy of getting to know people. Why you should identify the networking you are already doing in your life. Making the most out of virtual networking,

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40:24

29. All about websites, and much more with James...

Marketing Meanders: The Marketing Podcast for... ·

2020/12/10

We pick up part two of our conversation with James Holden, founder of Wolf Productions. This time we consider questions such as is your website working for you? What are you measuring the success of your website against? How should you maintain your website? Why is it important to invest adequately in the web presence you own?Listen to Part One here if you missed it.Feel free to get in touch with your thoughts: Tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message:

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36:57

28. All about websites, and much more with James...

Marketing Meanders: The Marketing Podcast for... ·

2020/12/08

Why do you need a website in the first place? What is your website there to do, and how do you know if it's doing it? When are chat bots a good idea, and why should you be different to get noticed in your marketing? We discuss these questions and much, much more with James Holden, founder of Wolf Productions, the bespoke website design company, which he started in 2001.Listen to part one of our absorbing meander with James. If you're interested in how to make the most of your website,

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