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PODCAST

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Content Allies - B2B Podcast Production

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO"s, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.

business management

All Episodes

00:36:29

Efficient and Intelligent Knowledge Management by...

Leaders of B2B Podcast - Interviews on Business... ·

2022/06/13

Peggy Choi, Founder & CEO at LYNK shares how knowledge transfer and management greatly impact companies. Peggy is using AI to solve the business problem of efficient knowledge management. The framework involves gathering data, interpreting that data, converting it to knowledge, which then becomes wisdom. Wisdom is when knowledge is applied to critical decision-making. The knowledge management process is a critical component of a company’s success. Despite this, many companies don’t make the most of

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00:42:11

Success Stories in Entrepreneurship Start With...

Leaders of B2B Podcast - Interviews on Business... ·

2022/06/06

Marion Mariathasan, CEO & Co-Founder at Simplifya and Chairman & Founder at Ceylon Solutions, shares his serial entrepreneurship journey. Behind the success, Marion has had his fair share of stumbles. He shares a few of these along with the lessons that came from them to help share and build the entrepreneurship community.Marion explains the importance of recognizing business problems, especially in new and upcoming sectors. Simplifya helps support the tedious registration process for cannabis

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00:49:39

Improving Sales Through Intrapersonal and...

Leaders of B2B Podcast - Interviews on Business... ·

2022/06/01

Phillip K. Naithram, Founder, DC Local Leaders shares his views on the power of connection and networking. He differentiates his podcast by connecting people in technology, government and military. This corridor is an extremely important one. It has always been a consistent contributor to growth and economic activity.An advantage of establishing a network of people with common interests is mentorship. Phillip shares how you can gain valuable insight from other people’s experiences. Having a mentor

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00:38:53

Growing Your Company Smartly Through Customer Success...

Leaders of B2B Podcast - Interviews on Business... ·

2022/05/19

Firaas Rashid, Founder and CEO at Hook shares his insight on the value of customer success in B2B software. Customer success is a function that works directly with active customers after they’ve signed on. The role of customer success varies across different companies and according to their strategies. Rashid simplifies his outlook on customer success, he sees it as continuing to provide customers with the value of their purchase. This can come in the form of onboarding, service delivery, or being a

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00:33:40

Using AI to Improve Employee Engagement Without...

Leaders of B2B Podcast - Interviews on Business... ·

2022/05/09

Samir Diwan, Co-Founder and CPO at Polly talks about throwing in technology to improve engagement. Technology and AI are often construed to be at odds with human resources. Diwan changes this up by using AI to help gain insights and not be intrusive to workflows. Diwan shares how engagement can be accomplished with technology in three ways. Firstly by expanding and gathering the voice of the employee. Having a solution work in the background ensures employees have an effective channel to deliver

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00:27:43

Developing Business Communities Using Cloud Software...

Leaders of B2B Podcast - Interviews on Business... ·

2022/05/04

Eric Schmidt, Co-Founder and CEO at Glue Up, thinks entrepreneurs can improve their success through communities and interactions. A move to China made him realize the need for technology to grow communities with other business leaders. The pandemic transformed his product from a nice-to-have to a must-have for business associations and chambers of commerce.Setting up a business in a different country throws out all you’ve learned in the US market. Schmidt shares that in Asia, it was very fast-paced,

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00:37:17

Creating Open Source Software Along With a Viable...

Leaders of B2B Podcast - Interviews on Business... ·

2022/05/02

Tim Hinrichs, Co-Founder and CTO at Styra, talks about his startup journey and growth strategy. Hinrichs and his co-founders created an open source language that powers authorization and policies. This is significant for cloud software, back-end systems, applications, and almost everything digital.Hinrichs describes his cavalier approach when he decided to become a founder. He left his comfort zone at VMware with an idea that would solve a major business problem. He believes that showing a strong

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00:38:26

Getting Ahead in Marketing Through Research and...

Leaders of B2B Podcast - Interviews on Business... ·

2022/04/27

Chris Cheatham, Product Evangelist at Bold Penguin, shares clever insights on his journey from startup to acquisition. He founded RiskGenius as a means to revolutionize insurance policy reviews through AI. The company made big waves attracting the attention of Bold Penguin who then acquired it. Exits like these are considered success stories by many business leaders.Cheatham attributes his success to his ability to communicate with customers. In his view, It is vital to first identify your prospects

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00:48:07

Acquiring Profitable Clients Through Personalized...

Leaders of B2B Podcast - Interviews on Business... ·

2022/04/25

Patrick Ward, Vice President of Marketing at Rootstrap, delivers a mini-masterclass on marketing in this episode. Ward talks about the transformation of marketing in three stages. Marketing has evolved over the years through their channels and objectives. First was the period where marketing campaigns were about creative ideas and casting a wide net. The second stage was a period where technology was used to track marketing spend. The stage we are in is about personalization and setting the stage

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00:36:23

Scaling Companies Effectively Using Interim Revenue...

Leaders of B2B Podcast - Interviews on Business... ·

2022/04/20

Tom Glason, Co-Founder & CEO at Scalewise, dishes out a different perspective on scaling for startup founders. Glason thinks the biggest challenge in scaling comes when you need to expand your commercial team. Whether it’s called sales, business development, revenue, or growth—they all funnel to building your commercials.The problem is twofold. Firstly, startups don’t have the experience yet to know what kind of commercial executive they need. And secondly, the most experienced talent will heavily

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00:23:15

Marketing Strategies and Communication for Data...

Leaders of B2B Podcast - Interviews on Business... ·

2022/04/18

Orlee Berlove, Growth Marketing Manager at PreVeil, shares how to leverage different marketing strategies to drive customer growth. PreVeil is a company that deals with data security and privacy. Companies like PreVeil were once focused on enterprises and government. Increased digital presence in business has expanded the focus to consumers, startups, and mid-sized businesses. Berlove recommends using multiple strategies for effective growth marketing. The approach can be determined by two factors:

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00:24:43

Gaining Valuable Customer Insight Through...

Leaders of B2B Podcast - Interviews on Business... ·

2022/04/14

Steve Garrison, VP of Marketing at Stellar Cyber, shares the exponential value that customer insight brings to marketing. Garrison is a proponent of field-focused marketing as a strategy. This calls for tailoring your product messaging after your customers’ needs.Garrison promotes working very closely with the sales teams to gain an upper hand. Being able to witness and understand the customer profile, their apprehensions about the product, and what their business problems are, helps create the

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00:24:46

Helping Deskless Workers With No-Code Customizable...

Leaders of B2B Podcast - Interviews on Business... ·

2022/04/11

Prateek Chakravarty, CEO at Zinier, provides a fresh perspective for SaaS startups in this episode. His vision focuses on designing software for field workers. This sector is often overlooked when it comes to software. It includes workers in essential industries like trades, blue-collar roles, and others that power our society.Chakravarty experienced the business problems as a field worker when working on isolated oil rigs for months on end. Challenges included having to submit status reports,

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00:41:36

Scaling Your Startup Effectively by Using Data and...

Leaders of B2B Podcast - Interviews on Business... ·

2022/03/30

Eric Futoran, Co-Founder and CEO of Embrace, joins host Noah to talk about his startup journey and mission. Not having enough data to improve his mobile games was at the core of that mission. Embrace provides unified data on every metric that can improve the user experience on mobile applications.Futoran thinks that mobile will continue to be a disruptor. People need to be connected. Mobile applications, for gaming and social media, provide that connection at your fingertips. Futoran believes that

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00:26:56

Autonomous AI Drives Efficiency in Finance and...

Leaders of B2B Podcast - Interviews on Business... ·

2022/03/28

Alexander Hagerup, Co-Founder & CEO at Vic.ai, is using artificial intelligence to enhance a function that every business uses. His company’s platform helps finance and accounting professionals by providing them with autonomous help.Hagerup had his epiphany when he saw several common trends in accounting. Anywhere in the world, no matter what accounting system is used, it’s governed by rules or templates and humans. With the industry revolving around these rules, it was ripe for applying machine

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00:25:11

Using Data and Tech to Democratize Wealth Management...

Leaders of B2B Podcast - Interviews on Business... ·

2022/03/23

Abby Salameh, Chief Marketing Officer at CAIS, shares with us her incredible career journey. She spearheads the marketing at a company that opens more financial instrument options to portfolio managers. Salameh shares how an opportunity can present itself when you ask. After an exhausting stint in corporate, Salameh thought it was time to retire. But when the pandemic hit and then eased off, she found herself in need of a challenge. Seeing the value of innovation at CAIS, she reached out and

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00:24:09

Overcoming Reluctance in Traditional Industries by...

Leaders of B2B Podcast - Interviews on Business... ·

2022/03/18

Joe Hipsky, Co-Founder/CSO of IRALOGIX, joins the show to talk about pushing innovation to traditional industries, like those that deal with individual retirement accounts, or IRAs. The IRA industry has evolved slowly in terms of technology, very similar to banking and finance. The conservative approach is essential to take because of the impact on people’s retirement savings. The downside is that this has made innovation extremely inefficient. This affects customers as the markups are passed on to

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00:36:54

Being a Trusted Advisor in the IT Space in the Age of...

Leaders of B2B Podcast - Interviews on Business... ·

2022/03/14

David M. Wright, Founder & CEO at Disruptive Innovations, shares his insights on digital transformation and strategy. His firm helps enterprises, especially non-technical ones, navigate through this stage.‘Digital transformation’ has been thrown around a lot. Its meaning is often misinterpreted. Wright defines it as supporting your business strategy with an IT solution; a strategy that supports key business functions like interdepartmental collaboration, reaching your customers, or enhancing your

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00:24:26

Preventing Cybersecurity Attacks Through Innovation...

Leaders of B2B Podcast - Interviews on Business... ·

2022/03/11

Aimei Wei, Founder and CTO of Stellar Cyber, talks about the importance of cybersecurity in today’s world. Cyberattacks were once viewed as an issue that plagued governments or megacorporations. As a response, they would hire expensive security experts, both to detect threats and establish responses. Today though, small businesses and startups have access to digital infrastructure through SaaS. While this has democratized digital transformation, it also has expanded the reach of hackers. Stellar

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00:37:39

Improving Data and Decision-Making Using Intelligent...

Leaders of B2B Podcast - Interviews on Business... ·

2022/03/02

Scott Britton, Co-Founder of Troops, talks about his startup and his approach to B2B software use. Instead of us conforming to the software, it should work for us. His startup brings this to fruition by working with collaboration and messaging applications. Applications like Slack or Teams are widely used, especially by sales professionals. On the other end of the spectrum, these professionals struggle with CRMs. Britton uses software to bring them together, saving time and creating valuable data

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235 results

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