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PODCAST

MAP IT Marketing

Trying to work out how all your marketing fits together is tricky, especially when you"re trying to juggle everything else you need to do while running a small business. MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan

business

All Episodes

45:49

How One Piece of Content a Week Can Become Your...

MAP IT Marketing ·

2022/05/26

How one piece of content a week can become your content strategy saviour One of the most common questions I get around marketing is on how to create content that works. I’m going to be completely honest and say that like anything, creating content consistently comes down to habits. It’s a habit you grow, just like the morning workout habit, the “how you make your coffee” habit, the “favourite way to drive to work” habit. Once you’ve got the habit it feels

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39:53

Does Your Website Need This Choose Your Own Adventure...

MAP IT Marketing ·

2022/05/19

Let me say at the outset that if I didn't have my book coming out in the next few weeks, I’d be using any extra time to apply everything I learned in this podcast to our own business. In fact the first thing I did after completing the interview with our guest today was book in a planning meeting with Rod (my business partner/husband and our systems guy) to make sure we make it happen. Today we’re talking to Pip Meecham who is a multi-award-winning systemisation specialist with a love

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61:19

How Little Beauties is Turning Food Waste Into Gold

MAP IT Marketing ·

2022/05/12

A month ago I got a mystery package in the mail. A colleague had sent me a surprise gift to say thankyou for a referral. It was a box of beautifully packaged dehydrated fruit from a company called Little Beauties. The packages looked gorgeous, and the fruit inside tasted the same. I wanted to find out more about why this Nelson company had chosen the Feijoa, a fruit known for its short season, and the Gold Kiwifruit as two of its signature lines. Thankfully Tristan Wastney, the co-founder of

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42:15

What You Need to Know About Starting Your Own Podcast

MAP IT Marketing ·

2022/05/04

It’s official! I’ve now been hosting the MAP IT Marketing podcast for a year. Which is no mean feat for an ADHD business owner who suffers from shiny object syndrome and is intolerant to boredom. I’m still loving it, and see it as an integral part of my week. Because I love podcasting, and what it’s done for me and our business, I wanted to share with you what I’ve learned, and take you behind the scenes on how I run and arrange my podcast every week. I’m going

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21:23

How to Create a Converting Lead Magnet

MAP IT Marketing ·

2022/04/28

If there’s a short cut to success in marketing and sales I want to take it. Like you I’m a time poor business owner, who needs to make sure my time is used wisely. Sometimes that means I take a week of posting social media content, and I create longer-lasting content instead. Of course in a perfect world I’d keep going with social media, but this is about real talk, and sometimes, that’s just not possible. One of the best alternatives to posting on social media for a week is

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50:48

Ditch the Boring Bio and Do this instead - with...

MAP IT Marketing ·

2022/04/21

“Before we start work you need to see this video” she said. My client Shelly Davies and I were about to start work for the day, but first, she wanted me to see the video version of Caroline May’s bio “Switchblade Lemonade.” (I’ve linked to it in the podcast notes) Caroline is creative writer, brand developer, the author of Bio Like Beyoncé, and the owner of Switchblade Lemonade, a vitally unorthodox image crafting and bio salon, fueled by the dogma: Your

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56:30

Why the Comic Accountant is a Hedgehog Business -...

MAP IT Marketing ·

2022/04/14

Samir Harith is not your typical accountant. In his commitment to help small businesses understand accountancy Sam creates cartoons and writes blogs in plain language to help small business owners feel confident when it comes to finances. Sam built his business around helping small business owners, using a percentage of sales model to allow his clients to get strategic business and financial advice at an affordable rate. He came to New Zealand to complete his PhD in Finance from the University of

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27:19

How to Sell with Confidence and Get the Sale

MAP IT Marketing ·

2022/04/07

I had a seriously bad attitude to selling when I first started out in business. When I thought of sales people I thought “slimy” Imaging my horror when I discovered I would have to sell to get clients! I’m now the primary sales person of our business, and can’t imagine not ever having that role. I now love connecting with people, helping them (and me) work out if we’re the right fit for them, and offering them the right services for their needs. I now see sales as a

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56:20

Better Sales From Better Marketing- with Chris James

MAP IT Marketing ·

2022/03/31

Need help with converting sales from your marketing leads? Chris James is the person to help you. With all the focus on marketing, it’s easy to forget exactly why we’re putting in all this effort. For eCommerce the key is to have a strong converting website to help people buy products. A converting website is also super important for Service Based business, but equally important is your ability to close the deal on sales calls and processes. Chris James learned how to sell as a survival

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51:58

Should Pricing Be On Your Website and Other Sticky...

MAP IT Marketing ·

2022/03/24

Should you put your pricing on your website as a service provider business? Won’t it turn people off? Expert copywriter Hayley Maxwell focuses on helping coaches, and other service-based business owners write copy that converts on their websites. Hayley Maxwell is a brand clarity, messaging coach, copywriter, ferocious ice cream eater, and leopard print lover… (and not necessarily in that order.) She’s been honing her skills since the early 2000s. Helping Government entities,

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34:34

14 Steps to Get Started with Tiktok

MAP IT Marketing ·

2022/03/17

Tik Tok can be an incredible timesucker. It can also be incredible for your business. We often suggest the addition to Tik tok to our clients, especially those who sell products, or those wanting to build a personal brand. Part of Tik tok’s charm is its ability to help you quickly learn what content works, and what doesn’t. The video content you make is easily sharable or can be published on other platforms. This was a key reason I decided to jump all in this year, as part of my goal to

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56:10

The Essential Email Marketing Sequences for...

MAP IT Marketing ·

2022/03/10

Yes it’s true. Email marketing can make a dramatic difference to your sales with an e-commerce business. But if you think sending out a monthly email to everyone on your list is going to get you the results you deserve, then this podcast will help you change your mind. I’m thrilled to have team member, and fellow marketing strategist at Identify, Tracey Smith with us today. Tracey specializes in ECommerce marketing, and teaches what she herself applied to her own successful and thriving

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52:53

SEO Tips for People Who Hate the Phrase SEO - with...

MAP IT Marketing ·

2022/02/24

SEO. We all know we need it, but many of us don’t know what it is exactly, and how we make it all happen. (We also know many people spam us with SEO warnings and offers in our inbox all the time, promising big things if we pay them money to fix it - but that’s another matter entirely! Please do feel free to ignore them!) Marketing strategist Ben Male loves SEO. Almost as much as he loves his dogs and Crossfit. (and that’s saying something!) What is great about Ben Male is he loves

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20:37

Hook Them In - How to Capture Interest Fast

MAP IT Marketing ·

2022/02/17

With the internet getting noisier and noisier, the quest to get people’s attention is getting harder and harder. We now have three seconds to help people make the call - slow and take a look, or move right along. What we need is a hook. Join your MAP IT Marketing host Rachel Klaver as she explains what a hook is, why we need it, and what the three core types of hooks are. She’ll then take you through eight common hook ideas, and give you a few hooks you can use right away with your

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40:59

Is 2022 the Year Hashtags Die? - with Matthew Pierce

MAP IT Marketing ·

2022/02/10

Hashtags are used on every social media platform, but the queen of hashtags has got to be Instagram. But they’ve been getting a bad rap recently and it’s either using none, use five, use eight-twelve, or use all thirty. My first relationship with hashtags with on Twitter. I was never really one to use them as they were designed- as search tools and a way to file information. Instead, I preferred to use them ironically, as part of my tweets. A little like a sarcastic aside. Apparently

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41:48

Social Media - What's New, What's Working, What We...

MAP IT Marketing ·

2022/02/07

BONUS: Social Media update, 8th February 2022 with Sarah Galbraith The social media landscape is constantly changing. And it’s hard to keep up In 2021 Sarah Galbraith from The Social Approach, and I started to regular fortnightly lives on Instagram to talk through what we had learned, what we had tested, what we thought didn’t apply to Kiwi and Australian businesses, and what we discard. We cover Instagram, Facebook, Tiktok, Linkedin, YouTube most sessions. **SUBSCRIBE TO GET ALL FUTURE

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46:50

Facebook Ads for ECommerce in 2022

MAP IT Marketing ·

2022/02/03

If there’s one thing you can be assured of, about all else, it’s that digital marketing is in a constant state of change. While I guess many of us were all hoping the introduction of IOS14 this time last year was going to come and do its worst, then everything would settle down again, it looks like the truth is anything but. However many ecommerce businesses are still seeing spectacular results from their Facebook advertising, by digging in deeper to the way Facebook and Instagram want

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25:10

Writing a Marketing Strategy in 2022

MAP IT Marketing ·

2022/01/27

Is writing a marketing strategy is on your to-do list this year? Or are you wanting to refresh your current strategy? Maybe you’re thinking of getting a marketing strategist to help you write a strategy and action plan. If any of those apply to you, this episode is for you. While us small business owners don’t need to spend weeks writing a strategy, the more information we put into the planning stages helps create a strategy and action plan that aligns with your values, your goals and

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43:33

What you need to do to make Pinterest work better for...

MAP IT Marketing ·

2022/01/20

If your idea of Pinterest is just a tool to use when planning a wedding, birthday party or renovation, you may be missing out on its potential. Yes it is still a popular place to do all of this, and become exposed to every type of product, but it can be used for almost any type of business. If we see it as a massive search engine, you can see it can become a huge traffic source for your website. Simone Pavills fell in love with the power Pinterest could offer to small businesses, and decided to make

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44:21

What Happened when I added Pinterest to my marketing,...

MAP IT Marketing ·

2022/01/13

Pinterest is often a completely undervalued part of small businesses digital marketing plans. But with over 450 million monthly active users, 60% of them being women, it's the perfect platform to use to build presence, help people find you and create links back to your website. Tracey Hancock wanted to use Pinterest to do just that. She’s a coach who developed the “Living Well” programme, that helps her clients get clarity around how they want to live, and then take the steps they

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114 results

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