Media And Marketing w/Jon Rognerud

Today I'm discussing the importance of Paid, Owned & Earned Media and how it Impacts Your Online Business (and yes - "POEM" Matters!)  I spoke about this topic at a SEMPO.org conference a while back. It was such an awesome event that they put on in San Diego. I was honored they invited me as speaker. But, First... Let's define what POEM stands for in the digital marketing and content realm: PAID MEDIA: "Paid media refers to publicity gained through advertising" OWNED MEDIA: "Owned media is defined

Social media is awesome, and it's a lot of fun...! They say: "Jon...no, not really. Not for us. It's not working, we're not making any more sales!" Not uncommon to hear this, by the way. And, it's probably not your fault. The thing is - on these broadcasts, I talk a lot about systems and processes and that you must have a clear "why" to the reason you are do the "next thing" and what your objectives are, both short term and long term. But, if you don't have a lot of experience with this, it can feel

Do you consider yourself a media publishing house? Well, it's time you do! Here's why... Listen as I talk about the 4 reasons content (and marketing) matters and how you can 10x that content with very little up front work. Enter Gary Vee... (Vaynerchuk) The seed ideas for 10xthecontent.com are pulled from Gary and his team's strategies. You don't have to make it as complex as that however. I have made it simple to start, since most folks get overwhelmed easily when it comes to content, content

This is one very important broadcast, and I hope you take notes too. It's simple. It's powerful. It's easy. The end result? Instant Authority.  It's what you want, your brand wants, and ultimately - what your customers and prospects want. Find out how you can get started, and what you must avoid to fall into the "doom of procrastination". And, as always - "TAKE ACTION" and "STOP WHAT'S NOT WORKING". Interested in getting personally coached by Jon to develop traffic, leads and sales? ➡️ Click here:

Do you feel you're wasting lots of time trying to drive more sales into your organization? It's not uncommon, but the good news is that there are new ways to improve the sales process after the 'clickers' come to your website. There's a cool way to improve your sales process and take it to the next level...: "Live & Automated Chat Systems" You might be thinking: "Yes, that obvious, we already do that, what else do you have for me...?" Or, maybe you're in an executive role, and have not considered

How Can ONE Marketing Strategy Sell "Snow To Eskimos"? How about selling "Water to a drowning mind", etc? (Hint: The Word Starts With "E")   Only 3 percent of your ideal customers are actively searching for your product, or are in an active buying mode, according to the author of the Ultimate Sales Machine, Chet Holmes. For both large and small business, this means that you need to constantly come up with new and creative ways to sell your company’s offerings and try to weed out the other 97%

What are the top mistakes new Facebook Advertisers make? Yes, I'm talking about your Facebook Ads. Next question: how much money are you leaving on the table by setting up your ads incorrectly, and worse yet, not knowing what to tune and optimize when...? In this broadcast, I talk about the most common ones we see and get questions about at the agency. The full details can be found here: https://chaosmap.com/blog/are-you-making-these-mistakes-in-your-facebook-advertising/ If you need a full fb ads