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PODCAST

B2B Marketing Excellence & AI Podcast

Whether you"re guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies. Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to: Reach and engage your ideal audience Build trust through meaningful content and messaging Leverage AI tools like ChatGPT to boost efficiency and creativity Equip lean teams to do more

business marketing

All Episodes

00:40:43

How B2B Brands Can Gain Pricing Power Through Brand...

B2B Marketing Excellence & AI Podcast ·

2023/07/27

Pricing power is a significant indicator of a company’s market position. Higher pricing power, maintained over a sustainable period, can often lead to increased profitability.Warren Buffet once said “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.”This episode offers a deep dive into the importance of solid marketing strategies in contemporary business,

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00:25:47

Bring in Additional Revenue Streams and Lead...

B2B Marketing Excellence & AI Podcast ·

2023/07/20

In Part 2 of our interview with Vesna Moore of Annex Business Media, we discussed how Annex created an additional revenue stream that complemented their other advertising/marketing options. At the OX6 Omeda conference, Annex won an award for the Lead Driver Package. Learn more about this package and how it helped companies create a cohesive strategy that builds relationships based on trust.These two episodes will teach you how to balance compliance, technology, and audience development to help your

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00:30:13

How to Grow Your B2B Audience with Quality Contacts –...

B2B Marketing Excellence & AI Podcast ·

2023/07/13

We all want to grow our audience and customer database, but we must concentrate on quality! How can we do this?During the next two episodes, Vesna Moore explains how Annex Business Media has grown its database to 1.4 million subscribers across 60 brands. Last year alone, Annex grew its email subscriber base by 30%, which is an amazing growth rate. This show has suggestions that every company can implement today!Here are the questions we discussed over the course of two episodes – You manage 750,000

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00:29:26

The Power of Relationships, Trust, and Purpose

B2B Marketing Excellence & AI Podcast ·

2023/06/29

If you are a business owner or marketing director whose head is always spinning with ideas, this episode is for you.Mitch Bettis, owner and president of Arkansas Business Publishing Group, has been in publishing and management for over 30 years. Today he is going to tell us how to get on a direct path to achieve success.In this thought-provoking conversation, we discussed the following:Effective strategies that have been used to foster relationships, and why it is so important.How to continue to

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00:31:15

Navigating the Changing Landscape of Pharma and Life...

B2B Marketing Excellence & AI Podcast ·

2023/06/15

In recent years, the life science and pharmaceutical industries have experienced unprecedented growth. As this momentum continues, it is critical for companies in Pharma and Life Science sectors to effectively engage with their target audience, demonstrating empathy and understanding of their unique circumstances. By fostering trust-based relationships, these companies can ensure long-term success. Scott Vail from MJH Life Sciences, my guest today, will share valuable insights on how organizations

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00:30:52

How To Choose the Right Marketing Technology

B2B Marketing Excellence & AI Podcast ·

2023/05/18

There are 9932 marketing technology (martech) options currently available - one thousand more than last year. Marketing is changing at warp speed. No wonder it’s hard for companies to make the best decisions on what to use. Today on the B2B Marketing Excellence Podcast, my guest is Dan Radu, President of Macro. Dan is going to tell us how companies can choose what to use and to make sure they utilize them fully. He equates shopping for technology to be similar to buying a car. During this interview,

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00:42:25

Expert Strategies for Measuring B2B Corporate...

B2B Marketing Excellence & AI Podcast ·

2023/05/11

Welcome to this episode of our podcast, where we have a special guest Katie Paine, Sr. Measurement Consultant (also known as the Measurement Queen), from Paine Publishing. In this interview, we explore strategies for B2B Brands to effectively analyze, evaluate, and measure success in their corporate communications, emails, and social media posts. By doing so, these brands can enhance their reputation and attract quality leads.Katie begins by emphasizing the importance of a level playing field across

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00:30:57

Tips on How to Profitably Grow Your Industrial Business

B2B Marketing Excellence & AI Podcast ·

2023/04/27

Welcome to the B2B Marketing Excellence Podcast, hosted by Donna Peterson, CEO of World Innovators. In this episode, Donna interviews Andrew Ewer, CFO of Terrapinn, a globally recognized organization specializing in organizing and facilitating B2B conferences, exhibitions, training events, and publications all over the world.During the interview, Andrew shares valuable insights, including:The biggest challenge he has seen in helping business managers grow their businesses profitably.The second most

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00:25:14

The Importance of Authenticity in Industrial Branding

B2B Marketing Excellence & AI Podcast ·

2023/04/13

In this episode of the B2B Marketing Excellence Podcast, I had the opportunity to speak with Doug Glenn, an experienced publisher with over 30 years of experience in the heat-treating industry. Doug is the owner of Heat Treat Today, a leading publication that provides heat-treating information to readers across multiple channels.During our conversation, we discussed the importance of industrial brands consistently being on multiple channels with their authentic voice. Doug shared how Heat Treat

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00:26:41

Evolution of Leadership: Are You Evolving?

B2B Marketing Excellence & AI Podcast ·

2023/03/31

Today I had the privilege to sit down with bestselling author Sonya Shelton. Sonya wrote the book “You're an Executive, But Are You a Leader?” and is the CEO of Executive Leadership Consulting. Before starting her own business in 2007 she was the Head of Internal Communications for the Walt Disney Company. In our discussion, we talked about the way leaders lead has changed. If leaders want to be effective, their approach has to change so their team feels valued and has clarity of their purpose.Here

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00:09:37

Gain Clarity on Your Customers’ Needs: Mapping Your...

B2B Marketing Excellence & AI Podcast ·

2023/03/17

Today I am going to explain how mapping your customer’s journey can give you clarity that will improve your marketing efforts. It is going to help you connect to the right audience with messaging they will resonate with. You will save time getting on a direct path to achieving your goals.Here are the topics we will discuss:Learn why knowing just the basic demographics of your prospects is not enough for effective marketing.See how mapping your customer journey can identify touchpoints, gaps,

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00:38:16

Learn How Industry Magazines Can Help You Form...

B2B Marketing Excellence & AI Podcast ·

2023/03/02

In the episode, we will hear from Ken Spaeth, the CFO at Cutting Tool Engineering magazine, on why it is crucial NOT to cut your marketing and advertising to save costs. This is very interesting because, as we all know, CFOs are usually very interested in reducing expenses to make a more attractive bottom line. Instead of cutting your budgets, look for channels that can give you the reporting and analysis you need to ensure that your marketing dollars give you the best ROI.Like most CFOs, Ken talked

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00:37:57

Breaking the Mold: The Benefits of Ditching...

B2B Marketing Excellence & AI Podcast ·

2023/02/16

In the latest episode of the B2B Marketing Excellence Podcast, I spoke with Aditya Varanasi, the founder and CEO of Awarity. We discussed the power of programmatic advertising and how it can help everyone from small local businesses to large B2B companies build brand awareness and reach their target audience. It has been reported that people see between 4,000 to 6,000 ads every single day. For brands to stand out they must make sure that their message speaks directly to their audience. These

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00:15:14

Unleash Success: 5 Steps to Implement Your Plans

B2B Marketing Excellence & AI Podcast ·

2023/02/10

In this episode of the B2B Marketing Excellence podcast, I will review the keys to successful strategic plan implementation. Today you'll learn:How to communicate the plan effectively and ensure that everyone understands their role.The importance of building a strong implementation team with the necessary resources and skills.The value of establishing clear goals and metrics to track progress and measure success.The role of fostering a culture of accountability and encouraging open communication.The

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00:39:19

Keeping Up with Warp Speed: Navigating the Used...

B2B Marketing Excellence & AI Podcast ·

2023/01/31

Pharmaceutical Project Warp Speed, launched by the U.S. government in 2020, aimed to accelerate the development, manufacturing, and distribution of COVID-19 vaccines, therapeutics, and diagnostics. One of the most significant changes that the industry has seen as a result of Warp Speed is the increased focus on building up domestic manufacturing capabilities. This has led to an all-time high demand for pharmaceutical machinery, as manufacturers hold onto older equipment longer and look for used

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00:31:15

Unlocking the Secrets of Targeted Marketing in the...

B2B Marketing Excellence & AI Podcast ·

2023/01/17

Learn how to harness the full potential of targeted marketing within the pharmaceutical industry with Amy Miller, Director of Data Marketing Solutions at Informa. In this exclusive interview, discover the secrets to reaching your ideal audience and boosting your sales with the latest strategies in nurture marketing. Some of the topics discussed: How BioProcess International has been able to grow over the last 20 yearsThe importance of identifying the source of a list Paid subscription vs

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00:35:28

Using Your Audience as a Compass to Success

B2B Marketing Excellence & AI Podcast ·

2023/01/03

When you are scuba diving, a good compass not only guides you in the right direction it could also save your life. In business, your audience is your compass. Get to know your audience, learn to navigate their directions, and you’ll be on a direct path to success.In this episode, I will talk with Greg Trauthwein, President & COO of New Wave Media. A 4th generation family-owned business. New Wave Media publishes Maritime Reporter & Engineering News, Marine News, Marine Technology Reporter, and

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00:30:03

How to Target the Growing Manufacturers Market

B2B Marketing Excellence & AI Podcast ·

2022/12/20

Did you know that there were more manufacturing jobs created in 2021 than in any single year in nearly 30 years? McKinsey & Company has reported that the US manufacturing sector could boost the GDP by $275 - $460 billion while adding up to 1.5 million jobs. And as manufacturing is rising, the metalworking industry is also going to increase. In this episode, Alan Berg, Founder & President of TechGen Media Group. will give us a better understanding of the metalworking space and how different

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00:32:02

Fixing the Disconnect Between C-Level and Marketing &...

B2B Marketing Excellence & AI Podcast ·

2022/12/13

One of the biggest challenges in B2B companies today is dealing with the disconnect between the decisions of upper-level management and the realities of those doing the work.My guest today will tell us how he closed that gap between his C-Suite and his marketing and sales teams.Ken Spaeth, the CFO at Cutting Tool Engineering magazine, stepped out of his office and joined his teams in the field. He wanted to get hands-on experience and learn who their clients were and how his team could help.His big

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00:37:16

6 Tips for Using Influencer Marketing as a B2B Company

B2B Marketing Excellence & AI Podcast ·

2022/12/06

B2C brands are the only type of companies that can benefit from influencer marketing - Right? My guest today will destroy that myth and tell you how B2B companies can use influencer marketing to attract your ideal customer.Today I spoke with influencer marketing expert Niklas Hartmann, Managing Director of Reachon, who will point us in the right direction.For years, Niklas has helped companies grow by using influencer marketing. This type of marketing allows prospects to hear from an independent

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