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PODCAST

Liquid Assets: A Beverage Industry Podcast

Rabobank"s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what"s next in the beverage world. Please read our disclaimer here: https://research.rabobank.com/far/en/footer/disclaimer.html

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All Episodes

52:25

Why Big Companies Are Going DTC

Liquid Assets: A Beverage Industry Podcast ·

2021/04/13

Our guest Wayne Blum is currently Director of US E-Commerce Strategy and Partnerships at Diageo, but before that he led digital for Nestlé Waters and their direct-to-consumer (DTC) business, ReadyRefresh. Wayne joins us to discuss why the world’s biggest brands are interested in going DTC, the challenges they face in the channel, and what’s behind the success of the world’s largest and most profitable DTC programs in the food and beverage world. For more reading, check out our latest reports on DtC

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40:27

How to Build Digitally Native Brands, Featuring...

Liquid Assets: A Beverage Industry Podcast ·

2021/03/23

For Matt Dukes and Rachel Vodofsky, it wasn’t enough to build one successful digitally native brand. They built two! Leveraging learnings and consumer insights from their wine-tasting subscription service, Vinebox, they were able to successfully build a stand-alone sister brand, Usual. On this episode, Rachel and Matt explain what it takes to build a sustainable direct-to-consumer business, create value for consumers, and perhaps even revolutionize your brand development pipeline. For more, check

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42:01

Beer, Hard Seltzer, and One Crazy Year — featuring...

Liquid Assets: A Beverage Industry Podcast ·

2021/03/11

On March 11, 2020, the WHO officially designated the Covid-19 crisis a pandemic. One year later, we’ve asked NBWA chief economist Lester Jones to help us reflect on how beer – or should we say hard seltzer – consumption has changed and ask for an update on the recovery of bars and restaurants. Lastly, we have a lively debate about the most important trends facing America’s beer distributors: hard seltzer, RTDs, and digital transformation.

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36:17

SPACial Report: Pat Roney on the Vintage Wine Estates...

Liquid Assets: A Beverage Industry Podcast ·

2021/02/19

Our guest this week is Pat Roney, CEO and Founding Partner of Vintage Wine Estates. Pat’s company is going to merge with Bespoke Capital Acquisition Corp, a special purpose acquisition company (SPAC). The USD 690m deal may not be the biggest we see in 2021, but it is super important and could set off a new trend in M&A, with massive repercussions for the wider beverage industry. For more on the latest trends in the wine and spirits industry, check out Rabobank’s latest Wine Quarterly report: Click

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39:12

The 2021 Economic Outlook

Liquid Assets: A Beverage Industry Podcast ·

2021/01/25

Following a tough year, 2021 hasn’t had the most auspicious beginning. Will things improve? To better understand the economic outlook for the year ahead, we invited Rabobank’s Senior Markets Analyst, Christian Lawrence, and Rabobank’s Head of FX Strategy, Jane Foley, to discuss markets, the economy, and what a new US administration could mean for beverage companies.

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36:26

An Episode Not About Covid-19

Liquid Assets: A Beverage Industry Podcast ·

2020/12/22

Luckily for you, our last episode of 2020 is totally Covid-free. No mention of 'unprecedented times,' 'uncertainty,' or 'trying times,' and definitely no use of the phrase 'the new normal.' Steve, Jim, and Bourcard break down three stories that caught their attention and are (mostly) not Covid-19 related: Bang! and PepsiCo’s tumultuous first year of marriage, the growing investments in alcohol e-commerce, and what beverage M&A trends tell us about how companies are thinking about innovation.

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44:32

Can Bars and Restaurants Recover by 2022? (featuring...

Liquid Assets: A Beverage Industry Podcast ·

2020/11/30

This week we partnered with our sister podcast, Consumer Foods To Go, to discuss how bars, restaurants, and manufacturers have survived Covid-19 thus far and how quickly they can recover (fingers crossed) once the pandemic is over. Listeners of Liquid Assets will love the work done by the team at Consumer Foods To Go. If you are interested in trends in retail, foodservice, or packaged foods, you can subscribe to the show on your favorite podcast app.

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46:28

Seedlip and the World of Non-Alcoholic Cocktails

Liquid Assets: A Beverage Industry Podcast ·

2020/11/04

We tour the world of non-alcoholic spirits and cocktails through the eyes of the people who built its most recognizable and pioneering brands. Ben Branson, CEO and founder of Seedlip, and Claire Warner, co-founder of Aecorn, discuss their brands, how the industry should approach the non-alcoholic spirits category, and their partnership with Diageo.

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39:51

Covid-19 Couldn’t Kill Coffee

Liquid Assets: A Beverage Industry Podcast ·

2020/10/14

A few months back, the outlook for specialty coffee was dire. Industry leaders feared that more than half of the coffee shops in the US would permanently close. To our delight and surprise, small coffee shops and roasters have proved far more resilient. Peter Giuliano, Chief Research Officer for the Specialty Coffee Association, shares how coffee shops have pivoted and become more digital and community-focused to not only survive but thrive in the current environment. We also discuss how the shift

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43:29

The Race for White Space

Liquid Assets: A Beverage Industry Podcast ·

2020/09/24

Thirsty for growth, beverage companies are shrugging off the yoke of tradition in search of greener pastures. Whether invading adjacent categories or creating new ones, big companies are pouring investment into new spaces where their skills and distribution offer them a distinct advantage. In this episode, we take a look at these ‘white spaces’ from four different angles.

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37:42

Social Commerce: The Basics With Rachel Tipograph

Liquid Assets: A Beverage Industry Podcast ·

2020/09/02

Social media is starting to blur the lines between marketing and e-commerce. Rachel Tipograph, a leader in the digital marketing world and CEO of MikMak, helps us breakdown the basics: what social commerce is, why it's important to your business, and how you can use it to grow your brands.

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43:26

News Roundup: Earnings, Innovation, and Building a...

Liquid Assets: A Beverage Industry Podcast ·

2020/08/20

Liquid Assets gets newsy! Instead of covering one topic this week, we help you catch up on some of the biggest news from recent weeks – accompanied by our expert commentary, of course. Later, we spend some time with Rabobank senior analyst Sudip Sinha on his playbook for capturing attention and sales from consumers stuck at home.

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40:48

Pubs in the UK: What to Expect as Things Reopen

Liquid Assets: A Beverage Industry Podcast ·

2020/07/21

Just days before pubs were set to reopen in the UK, we caught up with Steve Alton from the British Institute of Innkeeping. As CEO of the leading membership organization supporting on-trade establishments in the UK, Steve has a unique perspective on the well-being of the UK pub scene and how it is changing as a consequence of Covid-19. We talk about the role of the pub, digital transformations in hospitality, the impact on big beer vs. craft, and more. It’s bigger than just a UK story and will no

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40:24

The Future of Distribution with RNDC's Tom Cole

Liquid Assets: A Beverage Industry Podcast ·

2020/07/02

Tom Cole is CEO of RNDC, one of the largest distributors in the United States. Tom came on the show to discuss how his company is helping bars and restaurants navigate the reopening process, how distributors are supporting growth of e-commerce, and the long-term impacts of COVID-19 on the wholesaler business (hint: more consolidation). This episode was recorded on June 17th.

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38:03

Can You Do Well... Without Doing Good?

Liquid Assets: A Beverage Industry Podcast ·

2020/06/17

Historically, companies could choose between two things: making lots of money or making the world a better place. Our guest, a leading voice in the world of marketing for over two decades, would argue that the opposite is true. If you want your business to do well, then you've got to do good – not just talk about it. We are seeing an example of this play out in real time. People around the world are pushing back against systemic racism. Consumers are demanding companies and brands do more than show

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47:50

Beyond the Numbers With Nielsen’s Danny Brager

Liquid Assets: A Beverage Industry Podcast ·

2020/06/03

The data provided by Nielsen is a critical asset for the beverage industry, helping leaders understand and plan around the impacts of the current crisis. Our guest, Danny Brager, is SVP of Nielsen’s US Beverage Alcohol Practice. In this episode, Danny takes us beyond the headline numbers to answer some pressing questions about the recent dynamics of consumer behavior and how past recessions have impacted consumption, and he offers a framework for how he is looking at the future. Note: This episode

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50:32

Will Covid-19 Crisis Crush Craft Beer?

Liquid Assets: A Beverage Industry Podcast ·

2020/04/30

A recent survey of US craft brewers suggests that 60% of US craft breweries will close if severe social distancing guidelines aren’t lifted by June. As chief economist for the Brewers Association, Bart Watson (Dr. Watson, actually) was one of the people who produced that survey. With help from Bart, we take the pulse of the craft beer business and discuss whether we will recognize it after the Covid-19 crisis is over.

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45:18

The Covid-19 Economy: How Bad Is It?

Liquid Assets: A Beverage Industry Podcast ·

2020/04/22

What will US and global GDP growth look like in 2020? What will the recovery from the current recession look like? What indicators should we be watching to know if things are getting better or worse? Rabobank’s fantastic Markets Strategist, Christian Lawrence, sits down to answer these questions and more as we discuss the macroeconomic impacts of Covid-19. This episode was recorded on April 17 and features Rabobank’s Senior Market Strategist Christian Lawrence, Senior Beverage Analyst Jim Watson,

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43:37

Covid-19: How Each Region Is Dealing With the Crisis

Liquid Assets: A Beverage Industry Podcast ·

2020/03/24

With the Covid-19 pandemic disrupting every aspect of daily life and business around the globe, we turned to our international team (Southeast Asia, Europe, and North America) for a briefing on how Covid-19 is impacting consumers and businesses in their regions and what steps governments are taking to control its spread. We recorded this episode early morning on Monday March 23rd.

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36:29

What Is Driving M&A in the Wine Industry?

Liquid Assets: A Beverage Industry Podcast ·

2020/03/03

For the third and final episode recorded onsite during the Unified Wine Symposium, we were lucky enough to sit down with the one and only Mario Zeponni to discuss all things related to wine M&A. There’s probably no one better to talk about the M&A scene in the California.

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133 results

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