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PODCAST

Marketing For Learning®

Marketing for Learning

The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Hinchcliffe and Hannah Clark, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk

education

All Episodes

10:35

Ep 48 - Pavlov’s Dog & Modern Advertising

Marketing For Learning® ·

2023/05/18

What's ol' Pavlov got to do with modern marketing? Well, as Ashley will show you, rather quite a lot. This short session explores the concept of classical conditioning and whether it's something L&D can leverage in their marketing to get autonomous responses out of learners. Useful links: Ashley's LinkedIn MAAS' Marketing for Learning blog

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18:24

EP 47 - The Human Skill Of Marketing

Marketing For Learning® ·

2023/05/03

Is marketing a human skill? It’s a question that Han was inspired to answer after The LPI’s latest Learning Live Networks event. And so she’s done just that, by having a one-woman debate live on the podcast. (We know… arguing with herself on a podcast… we always knew she was weird 🙃) But weirdness aside, Han takes a deep dive into the skills L&D needs to develop to accelerate their marketing efforts, so this is one not to be missed. Happy listening!

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57:30

Ep 46 - Storytelling with Nick Shackleton-Jones

Marketing For Learning® ·

2023/04/26

If you haven't heard of NSJ, where have you been? 👀 Nick's an industry stalwart and has drastically shifted how we think in L&D. He's the author of 'How People Learn" (great book btw) and is responsible for coining the ‘courses to resources’ shift, the first general theory of learning (the Affective Context Model), and is now leading the way with the 5Di (human-centred learning design) approach. He joined Ash recently to talk about all things marketing. We were hoping for heated debates, but these

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54:54

Ep 45 - UX Design in Learning with Paula Hughes

Marketing For Learning® ·

2023/03/21

Marketing doesn't start at the adverts you see. Nope, it starts way before then. And the best marketing starts with one key focus: the end user. Considering the overlaps with Marketing for Learning, it's no surprise that we're huge advocates of UX Design in learning here at MAAS. So we invited UX Design Expert and award-winning learning designer, Paula Hughes, onto the Pod to discuss all things UX and Marketing for Learning. It's a great listen (if we do say so ourselves), full of wonderful ideas

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10:19

Ep 44 - Think Different

Marketing For Learning® ·

2023/03/07

In this unique episode, Ash talks through one of Steve Jobs's most famous talks - where he introduces their new brand campaign 'Think Different'. It's a great view of why even big brands must eat, sleep and breathe their audiences and is well worth a listen. Cheers Steve. ______RESOURCES______ 'Got Milk' campaign Steve Jobs' Speech Ashley's LinkedIn

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13:43

Ep 43 - Learner Engagement Essentials

Marketing For Learning® ·

2023/02/28

What needs to be in place before your marketing can be effective? Here are Ash's views on what foundations you must establish in your learning function BEFORE your marketing for learning® efforts will actually deliver results. __________ LINKS _________ Ash's LinkedIn MAAS blog Marketing Masterclass Course

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56:26

Ep 42 - Future L&D Skills And The Role They Play In...

Marketing For Learning® ·

2023/02/24

Missed it live? Here's your chance to listen to Ash & Han talk to none other than Ed Monk (CEO, The LPI) and Serena Gonsalves-Fersch (Global Head of Talent & Academy, SoftwareONE). In this session, these two industry heavy-weights discuss the value L&D offers to organisations, and L&D's role in employee attraction and retention. So grab a drink, sit back and settle in for 56 minutes of amazing discussion, laughs and light bulb moments. Stay up to date, and be the first to know about upcoming live

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30:40

Ep 41 - Data-led Marketing at Novo Nordisk with Peter...

Marketing For Learning® ·

2023/02/16

We absolutely love talking to L&Ders who are getting Marketing for Learning right - and Peter Manniche Riber, Head of Digital Learning & Analytics at Novo Nordisk is no exception. Ash had the opportunity to chat with Peter about the data-led work his L&D team are undertaking and provides clear insights into how his team are using data to create personalised learning and marketing experiences. It's a super interesting chat, jam-packed full of a brain that just approaches L&D differently. Happy

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17:09

Ep 40 - Internal Comms: Friend Or Foe To L&D?

Marketing For Learning® ·

2023/02/13

Internal Comms: The two words that make every* L&Der shudder when it comes to Marketing for Learning®. But it shouldn't be that way, and in this podcast, Han tells you why. *Okay, it's a hyperbole, we know not every L&Der feels this way. But it's a solid 99%! Want to join our LIVE podcast recording? Sign up here!

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49:28

Ep 39 - Marketing for Learning® Course Taster

Marketing For Learning® ·

2023/02/03

Interested in attending our Marketing for Learning® Masterclass, but not sure if it's for you? Listen to this webinar recording from Ashley, where she explains what it entails, what's involved and what you need to do to learn more about marketing for learning®. If you want to watch it in video format, you can here (STRAP IN FOR PINEAPPLES 🍍): https://youtu.be/FCRbOuB7KwQ If you want to sign up for the Masterclass you can here: https://www.thelpi.org/masterclasses/marketing-for-ld/ Hope you enjoy

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12:49

Ep 38 - Defining Your L&D Positioning Statement

Marketing For Learning® ·

2023/01/27

Last week we spoke about Brand Promises, and the impact they can have for your L&D team. And this week we're back with a way you can take your commitment to your brand promise one step further: Positioning Statements. In this episode Han covers what an L&D positioning statement is, why you need one, and walks you through the process of creating one. Resources: Hubspot's guide to positioning statements Value Proposition Episode (Apple, Spotify) Brand Promise Episode (Apple, Spotify) Reach out to

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12:51

Ep 37 - What Is Your L&D Brand Promise?

Marketing For Learning® ·

2023/01/20

If you want to build trust with your audience, you have to know what you're promising them first. We see so many L&D functions struggling to engage with their audiences, sending out mixed messages and confusing comms – and a unified brand promise will stop all of that. In this episode, Han explains what a brand promise is, why it's important, and talks you through the steps you need to take to develop one.

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01:57

BREAKING NEWS - Live Podcast Recording Announcement

Marketing For Learning® ·

2023/01/18

FUTURE L&D SKILLS AND THE ROLE THEY PLAY IN BUILDING A VALUABLE EVP FEB 21ST, 3PM GMT Join Ashley and Hannah for this live panel discussion with Edmund Monk, CEO at The Learning and Performance Institute and Serena Gonsalves-Fersch, Global Head of Talent at SoftwareONE as we explore the employee value proposition and what skills L&D really needs to harness in order to deliver true value to the business. It'll be full of all the usual marketing for learning fun and expertise too, so sign up today

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13:59

Ep 36 - The Top Five Takeaways From The Marketing For...

Marketing For Learning® ·

2023/01/11

New to marketing for learning? Haven't got the time to listen back to all the old podcast episodes? Well you're in luck. In this podcast Han rounds up the top 5 takeaways from our top 5 most listened to podcasts... ain't she nice?! Enjoy!

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37:09

Ep 35 - Our Favourite Marketing Campaigns – And What...

Marketing For Learning® ·

2022/12/14

Your favourite duo is back together to speak about their favourite marketing campaigns, and what you – as an L&D professional – can learn from them. Ash brings along a typo and a blast from the past, while Han gushes over music and branding. It's a juicy one, so strap yourself in for all the marketing for learning goodness!

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11:18

Ep 34 - Don’t Fall Into The Programme Trap!

Marketing For Learning® ·

2022/11/24

Don't fall into this trap! We see so many L&D functions only creating communications and marketing for learning campaigns around specific learning programmes or experiences. In this episode, Ashley explains precisely why this is a short-term view and why it's probably doing more harm than good in the long term. Follow Ashley on LinkedIn Join her at the Learning Live Networks on Dec 7th in London

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23:40

Ep 33 - Marketing Campaigns: The Real Secret To...

Marketing For Learning® ·

2022/11/17

Are marketing campaigns the real secret to learning success? We think so. In this special podcast episode, Han tells you why. This podcast was recorded live at Think Learning's client event on the 2nd November 2022. Relevant links to the freebies: Marketing Campaign Planner Learner Persona eBook Applying marketing in L&D blog

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16:37

Ep 32 - The Truth About Trust

Marketing For Learning® ·

2022/10/04

You know building trust is critical to connecting with audiences. In this episode, Ashley delves into why authenticity, honesty and transparency all play a role in building trust with our learners and what we might need to do to really build trust. She even threw in a few top tips that you can apply immediately to your approaches #straightinmybasket IMPORTANT LINKS The pyramid of trust Marketing MAASterclass

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41:53

Ep 31 - Elvira Ampt On The Importance Of Learner...

Marketing For Learning® ·

2022/09/29

Learner personas are something we talk about a lot on this podcast, so we thought it was about time we got an L&Ders point of view. Listen to the chat Han had with Elvira, Senior Community Manager - Manager Development, at Expedia Group. This pod is full of absolute gems from Elvira, that you can apply to your marketing for learning initiatives straight away #yourewelcome!

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17:47

Ep 30 - Mini MAASterclass Session 4 - Getting The...

Marketing For Learning® ·

2022/09/23

Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han will be discussing the skills you need to get the most from your marketing tactics. Additional resources: A guide on the AIDA Model from HubSpot Ash's favourite book on Storytelling – The Science of

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