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PODCAST

Attributed - A podcast by Dreamdata

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

business marketing

All Episodes

33:20

How to build at speed without burning out w/ Cecilie...

Attributed - A podcast by Dreamdata ·

2025/11/04

Join us for a session with Cecilie Willer - executive coach, founder of TODAY.io, and author of Build Without Burnout.You'll get practical tools to manage the intense pressure of working at a fast-growing company and turn well-being into your greatest strategic advantage. This session is essential for founders, CEOs, and their teams.Cecilie will discuss key findings from her "Founder Wellbeing Report" and highlight the essential link between well-being and lasting success.What will you

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57:33

The 3x10 Framework: Boost Your Marketing ROI 89%...

Attributed - A podcast by Dreamdata ·

2025/10/28

In a market where cost-cutting is the norm, marketers are being asked to do more with less.But what if you could achieve an 89% increase in your marketing ROI without a single additional dollar of ad spend?Join us for a session with Dev Basu, CEO of Powered by Search, where he’ll explain the 3x10 Framework - a proven system for producing outsized returns by making small, strategic gains.What you'll learn:- The practical, low-cost strategies to boost your demo volume, increase your average

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47:57

B2B Content Growth: The Real Strategy for Today /...

Attributed - A podcast by Dreamdata ·

2025/10/21

Let's be real: B2B content can feel like a hamster wheel. You create, you publish, you hope for the best... and crickets.But what if you could learn what it takes to turn content into customers?We're hosting a session with Devin Reed, the content mastermind behind the growth at billion-dollar companies like Gong and Clari. He’s ready to share the blueprint he used to build their content engines.This session is focused on the strategic content framework required to connect your efforts to

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36:49

The New Marketing Ops: A Chat with Audrey Harze

Attributed - A podcast by Dreamdata ·

2025/10/14

The modern marketing team has moved far beyond simple campaign execution. In this essential episode, we sit down with Audrey Harze, CMO at Marketing Ops Community, to explore the evolving, critical role of Marketing Operations (Ops) and its profound impact on driving sustainable business results.With over 15 years dedicated to building high-impact MarTech ecosystems, Audrey introduces her powerful framework: "Operational Intelligence." This mindset is the essential connector that bridges

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51:50

Full-Funnel Marketing: Why Brand & Performance Go...

Attributed - A podcast by Dreamdata ·

2025/10/07

Are you tired of the "brand versus performance" debate? We are too.Some marketers claim brand is all that matters, while others argue that performance marketing is the only thing that drives results. But what if the most successful B2B companies have mastered both?Join us for a conversation with Brandon Rhoten, CMO at GroundTruth, as we talk about the need for an effective full-funnel marketing strategy. GroundTruth sees thousands of media plans a month, giving Brandon a unique perspective

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53:25

Turn Intent into Action with Dreamdata Signals

Attributed - A podcast by Dreamdata ·

2025/09/30

Are you tired of generic signals and missed opportunities? We’re hosting a customer panel where we’ll show you exactly how to identify and act on the behaviours that truly drive pipeline and revenue.Join our host, Steffen Hedebrandt(CMO & Co-founder @ Dreamdata) and three B2B marketing leaders & top Dreamdata customers.They’ll be sharing their first-hand experience on how to incorporate Dreamdata Signals into your go-to-market strategy.Speakers:Austin Sandmeyer 🔥🎁 , Director of

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47:33

The New Buyer Journey: Winning Trust & Visibility in...

Attributed - A podcast by Dreamdata ·

2025/09/23

Feeling like the old B2B marketing rules no longer apply?You're not alone. The buyer's journey is evolving fast, and social media is at the heart of it.Tune in for a chat with Irina Novoselsky, CEO of Hootsuite, a leading voice in SaaS and digital strategy, alongside Laura Erdem, Sales Leader at Dreamdata. Irina will dive into how Gen Z's expectations are reshaping B2B and share practical strategies to help you build genuine trust and boost your visibility where it counts.What You'll

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54:39

B2B Trust Crisis & AI's Impact with Katie Martell

Attributed - A podcast by Dreamdata ·

2025/09/16

Let's be honest, it's getting harder to be heard, so how can B2B marketers connect with buyers anymore?If you're asking yourself this question, come hang out with us for session featuring the one and only 💥 Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking.We'll be getting real about the trust crisis in B2B marketing and how AI is shaking things up. Katie will share her advice on how to build real relationships and earn

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27:11

11 Unfiltered Truths That Will Change How You See...

Attributed - A podcast by Dreamdata ·

2025/09/09

Forget the best practices. Here are 11 real-world truths about scaling adtech today.Join us for a session with Philip Mahler 🔥 Mahler, CMO at Eskimi, as he condenses three years of hard work in adtech into one practical session. Philip will share triumphs and tribulations, and challenge the conventional wisdom of today; from the surprising power of WhatsApp in closing deals, to the deeply important role of creative in building credibility in low-trust markets.What You'll Learn:- Why Local

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50:26

Alasco's Shift to Inbound: 70% Closed-Won Revenue in...

Attributed - A podcast by Dreamdata ·

2025/09/02

Join us for a conversation with Monica Dinu, VP Growth & Marketing at Alasco.In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels.You'll gain firsthand knowledge of:- How Alasco meticulously transitioned its go-to-market strategy from SDR-led to a highly effective inbound engine.-

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57:52

B2B Creators & Revenue Generation with David Walsh

Attributed - A podcast by Dreamdata ·

2025/08/26

Join us for another episode of Attributed. We’ll be talking about the ever-evolving role that B2B creators play in driving revenue.LinkedIn was not built for creators in the first place, but now a lot of people have a voice on this platform that people enjoy listening to!During this conversation, we will meet with David Walsh, co-founder of Limelight and a prominent LinkedIn Insights & Analytics Leader, who will share his perspective on how B2B creators are shaping the future of thought

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53:48

What B2B Brand Awareness Is & Isn't (and Can & Can't)...

Attributed - A podcast by Dreamdata ·

2025/08/19

Let's be honest, there’s a lot of confusion surrounding brand awareness in B2B marketing.If you're tired of the confusion, this one's for you.Join Liam Moroney, CEO of Storybook, and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more than just get your name out there.This is your chance to stop "reverse-engineering" results and start building a brand that leads your category

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54:56

Mastering B2B Positioning: Get It Right at Each Stage...

Attributed - A podcast by Dreamdata ·

2025/08/12

How do you get positioning right for the stage your startup is at?Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and messaging that fails to land.In this conversation, we'll be sitting down with Robert Kaminski, positioning expert and co-founder of FletchPMM, to

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46:32

Proven B2B growth strategies from the 'Brand. Demand....

Attributed - A podcast by Dreamdata ·

2025/08/05

Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market.Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy.You’ll learn:- Why traditional lead-gen is broken and what’s replacing it- How successful B2B teams are creating real demand (not just capturing it)- How brand and demand

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42:24

Alice de Courcy: Using OKRs to Drive Marketing...

Attributed - A podcast by Dreamdata ·

2025/07/31

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy.As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results.Discover how to:- Set impactful, results-focused OKRs- Align marketing OKRs with sales and product teams- Overcome common OKR challenges in

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36:42

The 5 things you need to amplify your Content...

Attributed - A podcast by Dreamdata ·

2025/07/29

While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively.Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as our guest expert. Ross will share his wealth of knowledge on content distribution strategies that can supercharge your marketing efforts.Learn about

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45:06

Bill Macaitis: Mastering Metrics for Marketing Team...

Attributed - A podcast by Dreamdata ·

2025/07/24

Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective.The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible.Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will share strategies and best practices for harnessing the power of marketing metrics.Key topics of discussion

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51:54

Prof Byron Sharp: Scientific Laws of Marketing...

Attributed - A podcast by Dreamdata ·

2025/07/22

Marketing, art or science?Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”.Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing.Professor Byron will share insights from his influential book “How Brands Grow: What Marketers Don't Know.” as well as

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50:30

Richard van der Blom: What you need to know about the...

Attributed - A podcast by Dreamdata ·

2025/07/17

A big topic out here: LinkedIn presence for business growth.There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees.Richard is the person we look up to for best practices on LinkedIn.This Session is going to be packed with information you’ll want to write down!Some of the topics we’ll cover:- Algorithm Insights- How to create a winning content strategy?: Discover essential elements for

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51:25

The Attribution Wake-Up Call: How Sendoso Proved...

Attributed - A podcast by Dreamdata ·

2025/07/15

Ever felt like your attribution models were lying to you? In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution. Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendoso's marketing success. You'll discover:Why traditional dashboards almost led them to cut their best-performing channelThe "invisible" channels

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177 results

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