x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

A History of Marketing

A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders. marketinghistory.org

history

All Episodes

66:45

Scott Reames: Nike's First-ever Historian Shares...

A History of Marketing ·

2025/11/05

A History of Marketing / Episode 37This week, I’m sharing a special conversation with Scott Reames. Scott spent three decades at Nike and for 16 years was Nike’s official corporate historian, a role he invented. He even helped Phil Knight with research and fact-checking for Shoe Dog, the only business memoir I’ve read more than once.Nike is the first brand I remember embracing as a kid. I suspect this might be true for a lot of marketers.Growing up in the 1990s, I played basketball, I watched

en

39:49

Ken Rufo: We Measure Interaction, Not Persuasion (And...

A History of Marketing ·

2025/10/24

A History of Marketing / Episode 36This week my guest is Ken Rufo, the owner and principal of Manchester Street, a marketing consultancy focused on B2B differentiation. Prior to this, he ran positioning and strategy at Emphatic Thinking, a consulting firm that’s now owned by Accenture. Ken earned his PhD in communication from the University of Georgia, and I met him back when he was my professor in my master’s program at the University of Washington.One of the things that I like about Ken Rufo is

en

40:10

Jon Miller: Marketo's Cofounder on the Rise &...

A History of Marketing ·

2025/10/16

A History of Marketing / Episode 35This week, I’m joined by Jon Miller, a Harvard-trained physicist turned marketing tech pioneer. Jon is best known as the cofounder of Marketo, and he helped define the playbook for B2B demand generation over the past 2 decades.A serial entrepreneur, Jon founded Engagio and was CMO of Demandbase. He’s busy building his next venture (which he not-so-subtly hints at during our chat).Jon pulls back the curtain on the rise of marketing automation. He shares the inside

en

57:46

Kerry Cunningham: The MQL Industrial Complex & Where...

A History of Marketing ·

2025/10/02

A History of Marketing / Episode 34Today we’re talking about a phenomenon my guest, Kerry Cunningham, calls the “MQL Industrial Complex.”If you’re not in B2B marketing, that term might be new. It refers to the Demand Waterfall, a framework introduced has dominated business-to-business marketing for two decades. It’s shaped how companies organize their teams, spend their budgets, and ultimately, measure success. It introduced the phrase MQL (marketing qualified lead) and standardized SQL (Sales

en

36:40

Russell Belk: The Extended Self and How Marketing...

A History of Marketing ·

2025/09/18

A History of Marketing / Episode 33This week I'm sharing an excellent conversation with Russell W. Belk, Professor and Kraft Foods Chair in Marketing at York University.Professor Belk is recognized as a leading expert on consumption, materialism, collecting, and sharing. In 1988 he published “Possessions and The Extended Self,” one of the most widely cited papers in the field of consumer research. The Extended Self is a simple but compelling idea that, “You are what you own.” That possessions become

en

50:40

Shelley Zalis: The Birth of Online Research

A History of Marketing ·

2025/09/10

A History of Marketing / Episode 32This week we’re diving into early internet history and the digital transformation of Hollywood with the one and only, Shelley Zalis.Zalis is the founder and CEO of The Female Quotient, an organization dedicated to elevating women in the workplace and closing the gender gap for good. With millions of social media followers and tens of thousands of global event attendees, The FQ is the largest global community of women in business. But before she became a leading

en

48:36

Bob Herbold: Ex-Microsoft COO and Procter & Gamble...

A History of Marketing ·

2025/09/04

A History of Marketing / Episode 31Last time on A History of Marketing, Paul Feldwick celebrated advertising’s roots in entertainment and spectacle. This week, we hear almost the opposite perspective.My guest, Robert J. Herbold, spent decades leading marketing at Procter & Gamble and then served as Chief Operating Officer at Microsoft. From the client side, Bob values discipline and persuasiveness above all else. He even calls advertising creative that strays from strategy “gobbledygook.”The

en

18:45

“The only honest case study in the history of marketing”

A History of Marketing ·

2025/08/24

A History of Marketing / Bonus EpisodeThis week’s conversation with Paul Feldwick was so packed with histories and insights that I simply couldn't fit everything into one episode. So, I cut out one of my favorite parts to share with you as a separate “Bonus Episode.” (Even if you’ve heard the main episode, this will be new to you.)Paul shares the behind-the-scenes story of the iconic 1990s Barclaycard ads, starring the comedian Rowan Atkinson. Atkinson used these ads to develop the spy character

en

60:47

Paul Feldwick: Deconstructing the Myths of Advertising

A History of Marketing ·

2025/08/21

A History of Marketing / Episode 30What if core concepts like the USP, ad recall, and the sales funnel aren't timeless truths, but just ideas that happened to catch on? What if even the people who invented and promoted these ideas didn’t always follow their own advice?This week, I’m joined by Paul Feldwick, a career ad man who has spent the last two decades analyzing his industry through a historical lens. Feldwick traces where the “eternal truths” of advertising came from to see if they hold up to

en

38:46

Waldemar Pförtsch: B2B Marketing & Ingredient Branding

A History of Marketing ·

2025/08/14

A History of Marketing / Episode 29I’ve made an oversight that needs correcting. For a podcast about marketing history, we've almost exclusively focused on consumer brands. We’ve barely touched on business-to-business marketing, even though B2B makes up a larger sector of the global economy.In marketing textbooks and industry coverage, B2C campaigns tend to grab the headlines while B2B marketers work behind the scenes. It's ironic this podcast would have the same bias, considering I've spent most of

en

57:23

Prof. Jonathan A.J. Wilson: Beats, Brands, and Belief...

A History of Marketing ·

2025/08/07

A History of Marketing / Episode 28There are nearly two billion Muslims in the world, members of a faith with more than a thousand years of history, commerce, and culture. Global brands are increasingly vying for their attention and disposable income. So what exactly is Islamic marketing, and how does it differ from simply putting a "Halal" label on a product?To answer that question, there’s no better guide than my guest this week, Professor Jonathan A.J. Wilson. As the Editor-in-Chief of the

en

47:52

Jean Kilbourne: "Killing Us Softly" & Pioneering...

A History of Marketing ·

2025/07/31

A History of Marketing / Episode 27This week, I’m excited to share a timely conversation with author, filmmaker, and activist Jean Kilbourne. Kilbourne is recognized as the pioneer of feminist advertising criticism, and is best known for her influential documentary series, Killing Us Softly. Since its release in 1979, Killing Us Softly has been essential viewing in classrooms across the United States, draws attention to the objectification of women’s bodies, the promotion of harmful stereotypes, and

en

55:32

Rob Salkowitz: Comic-Con & the Incredible...

A History of Marketing ·

2025/07/24

A History of Marketing / Episode 26 Today marks the first day of San Diego Comic-Con 2025, which feels like a fitting time to explore the incredible intersection of comics and marketing. Comics were once a niche, nerdy subculture but for the past two decades they’ve grown to dominate the global box office and are at the center of pop culture. So how did comics market themselves to the masses? To help us understand this journey, we have the perfect guide: Rob Salkowitz. Rob writes for Forbes and is

en

46:48

Wroe Alderson: The Forgotten Father of Modern Marketing?

A History of Marketing ·

2025/07/10

A History of Marketing / Episode 25I wanted to do something special for the 25th episode of "A History of Marketing." While I love the conversational format of the podcast, I stumbled upon a story so incredible, so important, that it demanded a different approach. This story is told in a documentary format that took 10X the usual effort to produce.That story belongs to Wroe Alderson.Ever heard of him? I hadn't either until I started this podcast. Yet, his short Wikipedia page calls him "the most

en

45:41

David Aaker: "The Father of Modern Branding" Returns

A History of Marketing ·

2025/07/03

A History of Marketing / Episode 24What does it take to build a brand that endures? Few people on earth can answer that question better than David Aaker.David Aaker, AKA the "Father of Modern Branding," is back to mark the launch of the 2nd edition Aaker on Branding. This book distills decades of Aaker’s work, covering brand strategy, portfolio management and execution. Our conversation is a great entry point.My last interview with David Aaker is the most popular podcast episode of “A History of

en

54:00

Bill Moult: The Marketing Science Institute &...

A History of Marketing ·

2025/06/26

A History of Marketing / Episode 23This week, I'm joined by Bill Moult, an entrepreneur and executive who spent his career at the center of the marketing data revolution. Bill has served as CEO and President of companies central to advertising research, new product forecasting, brand metrics, and media measurement.Bill also served as President of the Marketing Science Institute, an influential non-profit that bridges the gap between marketing academics and practitioners to drive business

en

53:24

Ian Leslie: The Beatles' Marketing Genius

A History of Marketing ·

2025/06/18

Today marks Sir Paul McCartney’s 83rd birthday. To celebrate, I’m publishing my excellent interview with Ian Leslie. Ian’s the author of the New York Times bestseller: John & Paul: A Love Story in Songs, published in April.It’s my favorite book I’ve read this year. It tells the story of the creative partnership at the heart of the most influential band in history. I’m pretty familiar with Beatles’ story, but this book tells the story in an intimate way. I laughed, I cried, and I didn’t want to put

en

48:11

Rachel Kennedy: The Legacy and Impact of The...

A History of Marketing ·

2025/06/12

A History of Marketing / Episode 21This week, I'm delighted to be joined by Professor Rachel Kennedy, Associate Director (Product Development) of the renowned Ehrenberg-Bass Institute.The Ehrenberg-Bass Institute for Marketing Science is a leading organization in research on how to grow brands. Professor Kennedy herself ranks globally in the top 1% of advertising researchers and is highly regarded for her work in bringing evidence-based research into tangible marketing practice.In our conversation,

en

58:32

Richard S. Tedlow: The Story of Mass Marketing in...

A History of Marketing ·

2025/06/05

A History of Marketing / Episode 20This week, I'm thrilled to be joined by Richard S. Tedlow, the MBA Class of 1949 Professor of Business Administration Emeritus at the Harvard Business School. Professor Tedlow is a renowned specialist in the history of business, an acclaimed author, and a truly engaging storyteller. Tedlow also the author behind the popular Substack, Dystopias and Demagogues.After dedicating over three decades to teaching and research at Harvard, he was recruited by Apple to become

en

54:46

Laura Ries: Pioneers of Positioning and the Immutable...

A History of Marketing ·

2025/05/29

A History of Marketing / Episode 19This week I’m excited to be joined by Laura Ries, a leading marketing strategist, speaker, and bestselling author. Laura is also the daughter of Al Ries (1926-2022), the legendary marketer who's best known for popularizing the concept of positioning, along with his partner and co-author, Jack Trout (1935-2017). Laura and Al Ries co-founded RIES, the global positioning strategy & consulting firm and co-authored several books together including The 22 Immutable Laws

en

40 results

Similar Podcasts

The Old Front Line

Paul Reed

Today In History with The Retrospectors

The Retrospectors

جنود خلدهم التاريخ

ALSUMOOD PODCAST

Film History - Daily

Inception Point Ai

Madonna - Audio Biography

Inception Point Ai