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PODCAST

The Buyerside Chat

Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy

business marketing

All Episodes

00:46:01

A Brand Chat with Amita Nair of Ami Creative |...

The Buyerside Chat ·

2025/10/13

Creating a product line that actually stands out is hard. Especially when you're a one-woman show juggling creativity, logistics, and the occasional manufacturing meltdown.In today’s episode of The Buyerside Chat, I’m joined by Amita Nair, the artist and founder behind Ami Creative. She shared what it really looks like to grow a product-based business that’s rooted in culture, storytelling, and bold, unforgettable design.From her early days designing as a graphic designer turned wedding stationery

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00:42:28

From Burnout to Alignment: My Year of Growth (& a big...

The Buyerside Chat ·

2025/09/29

It’s been one full year since I made the scary, bold, and totally aligned decision to close Bocu (my gift box business) and go all in on Kristin Fisher Coaching. In today’s episode, I’m getting VERY vulnerable on what the real transformation looked like after that decision... the personal and professional shifts, the mindset work, and the big, full-circle moment I’ve been holding close - until now.This is not an episode about “burn it all down.” It’s about what can happen when you stop overthinking,

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00:40:10

The Hidden Risks Hurting Your Product Biz | Episode 96

The Buyerside Chat ·

2025/09/15

One missed forecast. One overstocked SKU. One supplier delay.How much risk is really accounted for in your retail business strategy?In this episode of The Buyerside Chat, we’re chatting about how to mitigate risk in your product-based business.Whether you’re focused on DTC, wholesale, or a mix of both, the reality is: things still feel shaky right now. Costs are creeping up, tariffs are shifting, and consumer (and retailer) spending is cautious. And while you can’t control the economy, you can take

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00:29:00

How to Validate New Product Ideas Without Inventory...

The Buyerside Chat ·

2025/09/02

Have you ever invested in a product you were sure would fly off the shelves… only to be stuck with boxes of it gathering dust?This happens to even the most seasoned brands - and yes, even in big box retail.But the good news?There’s a smarter way to spot your next best-seller without blowing your budget or taking on risky inventory bets.This episode is a listener favorite from 2024, and I'm bringing it back right now because it’s more relevant than ever as you plan for your upcoming collections

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00:39:49

From Capital Murder to Custom Rhinestone Suits: A...

The Buyerside Chat ·

2025/08/18

A refreshingly honest conversation about following your gut instincts to build a brand you love with Miranda Deaton - founder of Velvet Outlaw and Velvet Out Paws.Miranda’s journey is as unexpected as it gets: she went from working on capital murder cases to building a thriving slow fashion brand full of rhinestones, fringe, and unapologetic self-expression.We dive into what burnout really looks like, the rollercoaster of building a brand that actually feels aligned, and what happens when you chase

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00:28:30

Overcoming Fear of Success: Why You Might Be Holding...

The Buyerside Chat ·

2025/08/04

What if I told you aren’t feeling stuck because you don’t know what to do - you’re stuck because you’re likely scared of what happens when it actually works?In this episode, we’re chatting about the role that we play in the success of our business - not as a guilt trip and not as pressure to “do more”, but as the mindset that wakes you up and reminds you that you hold the reins over your business results.We dive deep into why success feels risky - more hustle, more visibility, more vulnerability -

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00:37:36

The Mindset Shift To Redefine Success (for YOU) |...

The Buyerside Chat ·

2025/07/21

Feel like you’re deep in the mid-year haze, wondering what happened to all that clarity you had back in January?This episode is your permission slip to hit pause, take stock, and redefine what success actually looks like for you right now.In this solo episode, we’re chatting about why the halfway point of the year can feel so disorienting, and how to use it to your advantage. This is not about reviving those dusty goals you set in January. It’s about checking in, being honest with yourself, and

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00:42:25

Leveraging YouTube to Grow Your E-commerce Brand |...

The Buyerside Chat ·

2025/07/07

YouTube feels...intimidating, right?It’s long-form. It’s searchable. And it’s one more platform to think about. But what if YouTube could actually simplify your content strategy—and do the heavy lifting for your product-based business?This week, I’m joined by YouTube educator and marketing strategist Stephanie Kase. We’re pulling back the curtain on how to use YouTube (yes, even if you sell physical products) to grow your brand and attract customers without constantly churning out content.Stephanie

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00:32:56

[REPLAY] ONE Thing You Should Focus On Now To Prep...

The Buyerside Chat ·

2025/06/23

So here’s the deal.This is a re-air of Episode 61 from May 2024, but trust me, it’s even more relevant now than when it first dropped.With the Faire Summer Market just four weeks away, your time is precious. This episode is all about getting back to basics, and doubling down on what actually works. Because when your time is limited and your brain is fried, you don’t need more to-dos… you need better ones. Let’s get laser-focused on the one thing that will move the needle in your wholesale business

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00:25:18

Your No-Stress Game Plan for Faire Market Success

The Buyerside Chat ·

2025/06/09

GRAB THE FREE MARKET PREP PLANNER HERE: https://kristinfishercoaching.com/marketprepplannerFaire Market is creeping up fast. And if you're already feeling the panic set in? This episode will give you a game plan to ditch the stress.In this episode, I’m laying out the exact 3-part plan I use with my VIP Faire Bootcamp students to prep for Faire Summer Market - without the stress, the burnout, or the 11th-hour scramble. You’ll leave this episode knowing what to focus on (and what to ignore) to make

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00:41:48

From Dresses to Gift Boxes: A Buyer Chat with...

The Buyerside Chat ·

2025/05/26

What happens when your business doesn’t go the way you originally planned? Do you fight to make it work - or follow the opportunity right in front of you?For Rebekah Murray and Colleen Steedly, the co-owners of Dare Gift Boxes, the answer was clear: they embraced the pivot.In this episode, we dive into their incredible journey - how childhood best friends turned business partners transitioned from selling dresses to curating beautiful, thoughtful gift boxes. From navigating big business decisions to

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00:31:34

Buyer Hotline! AMA: Collections, Buyer Pitches &...

The Buyerside Chat ·

2025/05/12

Want to leave me a Question for next quarter’s AMA episode (OR leave me a little podcast love note)?! CALL IN TO THE ‘BUYER HOTLINE’ HEREIntroducing… the very first Buyer Hotline Episode! Answering YOUR questions on product collections, pitching retailers & working with sales reps.If you grew up in the late 80s/early 90s, you know that calling a hotline was the ultimate thrill. Radio contests, cheesy infomercials, you name it. Fast forward to 2025, and we're bringing those hotline vibes straight

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00:49:46

How Storytelling Turned a Southern Family Recipe Into...

The Buyerside Chat ·

2025/04/28

What if your grandma’s recipe could become the foundation of a thriving business? That’s exactly what happened to today’s guest, MK Hennigan, founder of In The Curious Kitchen.In this episode, we dive deep into MK’s journey from corporate retail sales to launching a gourmet food brand rooted in her Southern heritage. She shares how she turned a passion for storytelling, craftsmanship, and family recipes into a business that’s seeing massive wholesale growth - especially since implementing strategies

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00:14:01

3 Things The Best Faire Pages Have in Common

The Buyerside Chat ·

2025/04/14

Register for the FREE Faire Success Blueprint Workshop happening LIVE on 4/28/25: https://kristinfishercoaching.com/faireblueprintThe most successful brands on Faire have a few key things in common - and if you're not seeing the results you want, it’s probably because your page is missing one (or all) of them.As a former corporate buyer, I’ve audited hundreds of Faire pages, and I can tell you with certainty: the best-performing shops have dialed in three core things. And today, I’m breaking them

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00:31:32

Wholesale MOQ Red Flags That Are Costing You

The Buyerside Chat ·

2025/03/31

Are your Wholesale MOQs (Minimum Order Quantities) secretly sabotaging your sales? If you've been keeping your MOQs super low, hoping it will attract more buyers… it might actually be turning them away.In this episode, I'm pulling back the curtain on one of the most common (and costly) mistakes I see product brands making on Faire and in wholesale: setting their opening order minimums too low.I get it—you want to make it easy for retailers to buy from you. But the reality? A low MOQ can actually

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00:28:47

The 5-Step Quarterly Business Audit You Need to Be Doing

The Buyerside Chat ·

2025/03/17

The new-year energy has officially worn off, and if you’re feeling like you’ve slipped back into old habits, you’re not alone. But before you spiral into a Q1 slump, let’s talk about spring cleaning your business—aka the quarterly reset you need to keep your business on track (and making money) all year long.I swear by this process, and if you make it a habit, you’ll feel less overwhelmed, make smarter decisions, and actually enjoy planning for the next year instead of dreading it.In this episode,

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00:23:45

Boost Your Profit: Understanding Product Life Cycles...

The Buyerside Chat ·

2025/03/03

Welcome back to the Buyerside Chat! We're diving into the importance of the Product Life Cycle for your business and how it can impact your profitability, assortment balance, and overall strategy.In this episode, you’ll hear:What the Product Lifecycle is and why it matters for your businessThe common mistakes brands make with their SKUs and collectionsThe three lifecycle buckets and how to apply them to your businessTips on curating and editing your product assortment effectively using the Product

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00:31:37

Fine-Tuning Your Collections: What (& When) to Launch...

The Buyerside Chat ·

2025/02/17

Today we’re chatting about the million-dollar question: how do you know what product to bring in (and when)?With retail shifting so quickly, it's key to understand what your wholesale buyers and your DTC customers not only want, but more importantly, what they NEED.In this episode, you’ll learn about:How to determine the ideal number of product launches for your brandTiming strategies for delivering your product collectionsKey insights into what your buyers truly need from youFour questions to ask

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00:47:33

Mastering Pinterest for Product Brands: A Chat with...

The Buyerside Chat ·

2025/02/03

In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover:The benefits of a mixed-content strategy, using videos and images to broaden your reach and visibilityTips for utilizing text overlays on Pinterest to help the algorithm identify your audienceThe role of different marketing channels in discovery and customer engagementStrategies for repurposing content across

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00:40:51

TikTok & Beyond: Diversifying Your Content Strategy...

The Buyerside Chat ·

2025/01/20

If the idea of creating content on multiple platforms stresses you out… this episode is going to re-frame your mindset and show you how easy it can be.In this episode, I chat with business mentor & content marketing strategist Sarah Weiss of On Brand By Sarah.In this episode, you’ll hear:Practical advice on diversifying your platform presence and why it’s crucial to not rely solely on one platform.The power of storytelling and how transparency can build strong customer connections and

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87 results

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