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PODCAST

Filthy Rich Cleaners: The Cleaning Business Podcast

Welcome to Filthy Rich Cleaners, the podcast that helps cleaning business owners turn their first toilet scrub into a six-figure success story! Hosted by Stephanie Pipkin, founder of Serene Clean, this show is packed with easy-to-follow tips, funny stories, and real advice from people who’ve been there. Whether you’re starting out or looking to grow, you’ll learn the secrets to building a cleaning business that shines – and makes you filthy rich.

business entrepreneurship

All Episodes

51:07

#88: How to Delegate Without Losing Control of Your...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/11/06

Every cleaning business owner hits this breaking point — when you’re juggling every email, call, quote, and cleaning, wondering how much longer you can keep your sh*t together. In this episode, Stephanie breaks down how she transitioned from doing everything herself at Serene Clean to building a reliable, well-trained admin team that keeps operations running smoothly (even when things go wrong).📌 What You’ll Learn: — Why your first office hire shouldn’t be full-time — How to transition a cleaner

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38:55

#87: How Coaching (and Chaos) Transformed a Cleaning...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/11/04

Jamie Runco prayed for a new direction in life, and four years later, she’s running a thriving residential and commercial cleaning business in rural California. In this episode, FRC Host Stephanie Pipkin sits with Jamie to talk about how she went from cleaning church floors to leading a full team, hiring her first coach, and scaling to six figures (and beyond). They share what it’s like to build a business when failure isn’t an option, including learning payroll and OSHA laws the hard way,

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77:35

#86: Our Spiciest Takes About the Cleaning Industry

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/10/30

BOO! 👻 Did we scare you? Maybe not, but hopefully these hot takes will 🌶️ In this special Halloween edition of Filthy Rich Cleaners, Stephanie is serving up her spiciest opinions about the cleaning industry. She talks about controversial opinions around business policies, walkthroughs, pricing transparency, team cleans, the habits that make or break a company, and more! This episode isn’t for the faint of heart (or for people who still think cleaning is “unskilled labor”).👻 What You’ll

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59:02

#85: How to Get Quality Cleaning Leads, with Sean Parry

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/10/28

In this episode of Filthy Rich Cleaners, Stephanie sits down with marketing expert Sean Parry, aka “the king of automation,” to talk about what actually brings clients to your cleaning business. Sean talks about methods to dominate your local market through Google reviews, SEO, and Local Service Ads (LSAs), and why most owners are wasting time chasing leads that were never going to convert 😢 📌 What You’ll Learn: — Why Google will always be the most powerful lead source for cleaning businesses —

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64:09

#84: How Handwritten Letters Built a Thriving...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/10/23

Not every successful cleaning company starts with Facebook ads or a huge budget. In Lucy Spencer's case, it started with $10 and a stack of handwritten letters 💌In this episode, Stephanie sits down with Lucy, who owns River Girl Cleaning in Boston, Massachusetts. Lucy shares how she built her business from the ground up, starting with nothing but grit, family, community, and the belief that “there’s enough for everyone.” Together, they discuss the art of keeping clients for decades, why human

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36:05

#83: Creating a Culture of Accountability in Your...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/10/21

If money talks, raises scream! Raises cannot be based on “vibes” and gut feelings, or else you'll watch cleaner performance plateau. However, when you give your team full control of their own raises and make clarity and accountability the standard, you'll see quality skyrocket.In this solo episode, Stephanie shares how Serene Clean completely transformed their culture by putting the responsibility for raises in the hands of their cleaners. She also opens up about how “clarity is kindness” in

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51:55

#82: How to Make Your Cleaning Business Stand Out Online

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/10/16

We get it — it's hard to stand out online, especially when cheap competition is flooding your market. In this Filthy Rich Cleaners episode, Stephanie breaks down how to make your cleaning business shine on social media without burning yourself out or wasting time on platforms that don’t actually convert.Facebook, TikTok, Google My Business, and more! You’ll learn exactly where to focus your energy, how to avoid “generic” posts that make it look like you're leading amateur hour, and why

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46:57

#81: Staying Calm When Your Business Is in Crisis

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/10/14

Even the best-run cleaning businesses have those weeks when it seems like the bad news does. not. stop. As Murphy's Law says, "anything that can go wrong will go wrong." In this FRC episode, Stephanie gets brutally honest about one of her toughest recent weeks: losing her biggest government contract overnight due to the federal government shutdown, multiple employee resignations, and new hires not working out. Instead of spiraling (even though it would be easy to 😅), she shares how she kept her

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33:23

#80: When a Longtime Client Gets Weird (Handling an...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/10/09

The AUDACITY! 🙄 In this solo episode, Stephanie shares a first-ever situation from her cleaning company, Serene Clean: a long-time commercial client (a bank) tried to tie their cleaning contract to their business banking relationship. It started as a standard cancellation, but then turned weird — crossing into unprofessional and borderline unethical territory. Stephanie talks through this experience as a lesson in standing firm, and then also goes into the realities of raising rates and letting go

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92:46

#79: Bidding 170,000 Sq Ft and Beating Imposter...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/10/07

What happens when a “small-but-mighty” residential company is asked to quote a 170,000 sq ft, five-day-per-week church campus… and the client found you through Google reviews? In this episode, Stephanie welcomes back Amanda Stovall of Stovall’s Cleaning Service to unpack the exact mindset shifts, pricing choices, and operational guardrails she used to turn panic into a credible proposal and a realistic start plan. From flat-rate vs hourly to weekly invoicing, client “training,” and building a

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37:45

#78: How to Stand Out Against Cheap Competitors

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/10/02

Ever been ghosted? 👻 Us, too. Usually, leads ghost because of price, and nothing is more frustrating than when a potential client decides to go with the $80 “cheap” cleaner instead of you.In this episode of Filthy Rich Cleaners, Stephanie breaks down why it’s not the client’s fault that they ended up choosing the cheaper option — it’s actually a problem with how you’re communicating your value. Using her juicy Honeycrisp apple analogy, Stephanie talks about how clients make decisions, why

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81:05

#77: Lessons from Scaling a Veteran-Owned Cleaning...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/09/30

What does it take to grow from a solo $3K per month to roughly $55K per month while juggling five kids, sky-high turnover, and quality control? In this episode, Stephanie sits down with husband-and-wife duo Ibrahin Robles and Jessica Robles, the team behind a fast-growing, veteran-owned cleaning brand. They unpack how a recruiting background, a community-first identity, and tight training systems fueled rapid growth.Stephanie and the Robleses dive into the realities of hiring in an industry with

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53:03

#76: Don’t Do These Things Yet! Timing is Everything

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/09/25

It’s not always about what you do for your business, but when you do it. Timing mistakes can hurt your cleaning business more than you realize, and these decisions can drain cash faster than you can stop it.In this FRC episode, Stephanie breaks down the biggest timing mistakes she and other owners have made, and what to do before you make those types of costly decisions. If you’ve ever been tempted to “go big” too soon, this conversation will hopefully save you money and sanity 🙏 📌 What

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75:51

#75: Lessons from Building a 140-Employee Cleaning...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/09/23

What does it take to scale from 6 employees to 140 — and eventually sell your business at its peak? In this episode, Stephanie sits down with industry veteran Sharon L. Cowan, President & CEO of Cleaning Business Consulting Group, who built one of the largest cleaning companies in her region, spanning both residential and commercial. Stephanie and Sharon talk about Sharon's background and how she created a 140+ employee cleaning company. They talk about hard lessons learned over the years,

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27:59

#74: The 7 Signs Your Cleaner Is About to Quit

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/09/18

All companies have turnover — especially service-based ones like maid services and cleaning businesses. There are a million reasons someone can give as to why they're quitting, but most exits aren’t truly out of the blue.In this episode, Stephanie breaks down 7 common patterns or behaviors she and her managers see before a cleaner resigns, including backlash, frequent personal emergencies, coworker drama, lack of engagement in communication, and more. You'll hear real examples from Serene Clean,

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52:31

#73: From Burnout to Balance — Lessons from 16 Years...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/09/16

When Molly Moran started her eco-friendly cleaning company in 2009, she thought the only way to be successful was to hustle herself into the ground. 16 (!!!) years later, she’s grown a thriving business, built a strong culture for both employees and clients, and learned a lot of lessons, including that saying “yes” to everything comes at a cost (this was a tough one to learn 😬). In this FRC episode, Stephanie and Molly chat about the realities of scaling a cleaning company, from hiring mistakes,

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41:58

#72: Roasting Myself and Exposing My Biggest Business...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/09/11

You don't need to step into a church to confess In this honest self-roast episode, Stephanie exposes her worst habits, flaws, and blind spots that have slowed down Serene Clean’s success, per the opinions of herself and her own staff! She shares stories about when these traits have steered her wrong, like letting an employee live in her apartment with her, and talks about the messy side of being a business owner. This episode is 50% confession and 50% cautionary tale, and hopefully serves as a way

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76:47

#71: Deep-Dive into Scaling with Independent Contractors

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/09/09

Independent contractors are one of the hottest — and most confusing — topics in the cleaning industry. Are they legal? What are the risks? And why do so many owners run into trouble when they think they’re doing everything right? We've talked about this before in Episode 62, and today, we're doing a deep dive.In this episode, Stephanie brings Chris Schwab, remote cleaning business owner and founder of Local Business MBA, back on the podcast to talk more about the reality of running a cleaning

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51:01

#70: When and Why You’re Most Likely to Lose Customers

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/09/04

Even the best cleaning companies lose clients — it's part of the business, whether we like it or not. But when clients choose to drop often follows a predictable pattern. Things like your client's favorite cleaner quitting or you needing to increase the prices of your services can all contribute to what we call client "danger zones," and there are critical moments in your business where client relationships are the most fragile. In this episode of Filthy Rich Cleaners, Stephanie breaks down the top

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64:08

#69: Fired Over Makeup to $10K Months — Amanda...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/09/02

Amanda Stovall was fired from a restaurant job for refusing to wear makeup, and used that experience as a spark for her entrepreneurship. Today, Amanda runs Stovall’s Cleaning Services in Missouri and hit her first $10K month! She's built strong systems and laid the foundation for long-term growth. In this episode, Stephanie and Amanda dive into Amanda’s journey from being a dispatcher and server to a cleaning business owner, including the tough lessons she’s learned about hiring, pricing, and

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88 results

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