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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:40:50

AI and GLP-1s: An update on the forces reshaping...

The MM+M Podcast ·

2025/11/12

AI and GLP-1s.As a healthcare reporter, we often get asked: ‘What are the top industry trends that brand and agency leaders are most focused on?’ And that’s our response: AI and GLP-1s.Luckily for you, this week’s episode provides a taste of both.Our feature interview this week is an in-person conversation between managing editor Jack O’Brien and Curtis Sparrer, principal and co-founder of Bospar PR.Curtis flew in from San Francisco to preview the MM+M tracks at Haymarket Media’s second annual AI

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00:32:02

2025 MM+M Media Summit keynote with Reddit's Jess Calef

The MM+M Podcast ·

2025/11/07

Broadcasting from the Convene in midtown Manhattan, managing editor Jack O’Brien hosts the morning keynote session with Reddit's Jess Calef and R/nursing moderator Meg Dunning from the 2025 MM+M Media Summit.The pair underscore why the 20-year-old social media platform is having a moment among the medical marketing community and how health brands can maximize their ad dollars there.Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in

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00:20:08

Haymarket Media’s 2025 AI Deciphered conference preview

The MM+M Podcast ·

2025/11/06

AI Deciphered is back for a second year!On Thursday, November 13, three Haymarket Media publications – PRWeek, Campaign and MM+M – will reunite for a daylong conference focused on the ongoing AI revolution.Attendees will get to hear from leaders across a variety of industries and sectors about how AI is impacting their work and what the future holds for these innovations.The opening keynote will feature the chief data scientist at The New York Times and the closing keynote speaker will be the global

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00:30:55

Digital DTC advertising in the evolving legal and...

The MM+M Podcast ·

2025/11/05

Join speakers from IQVIA Digital and IQVIA Applied AI Science as they discuss DTC marketing and governance as we head into 2026. Step into the future of health media at the MM+M Media Summit on October30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100

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00:52:49

Movember is here but brands still need to do more for...

The MM+M Podcast ·

2025/11/05

How many MM+M Podcast listeners are currently growing mustaches?This is our first episode of November, also known as Movember, the annual monthlong event raising awareness of men’s health.The most well-known aspect of Movember is growing a mustache in a bid to elevate the profile of some highly stigmatized health topics like prostate cancer, infertility or behavioral issues.Yet for all the progress achieved and charity dollars raised, the Movember Foundation is always looking for more brands to step

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00:36:58

We’re still not done talking about breast cancer

The MM+M Podcast ·

2025/10/31

Reporter Heerea Rikhraj talks with Sommer Bazuro, PhD, chief medical officer at IPG Health, Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Alliance and Dr. Adriana Kahn, Yale School of Medicine about why women receiving breast cancer diagnoses at a younger age in 2025, and how campaigns and education efforts need to evolve to prevent these diagnoses for younger women. Check us out at: mmm-online.comFollow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:20:36

“Media: You’re probably doing it wrong!” Sponsored by...

The MM+M Podcast ·

2025/10/30

Hosted by MM+M, this episode brings together Oliver Nelson, managing director at Evolvics, powered by Syneos Health, and Chris Tuleya, EVP of media at Evolvics, for a candid conversation on why most brands are getting media reporting wrong. Too often, marketers focus on vanity metrics such as clicks and impressions, numbers that look good on a dashboard but fail to connect with real business outcomes. Nelson and Tuleya will unpack why traditional reporting falls short, how interactive, real-time

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00:40:43

Health media is at a crossroads

The MM+M Podcast ·

2025/10/30

The 2025 MM+M Media Summit is back!As such, our focus for this week’s episode is the state of health media.To help us navigate an industry in flux, at a crossroads, under a microscope – whatever your analogy of choice – is Bill Veltre, head of media at Deerfield Group.Leading media operations for a 2025 MM+M Agency 100 honoree, Veltre walks us through the obstacles posed by a growing amount of regulatory changes as well as the evolving role of AI in the industry.For the Trends segment, we discuss

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00:13:51

Navigating menopause awareness and treatment campaign

The MM+M Podcast ·

2025/10/28

Reporter Heerea Rikhraj chats with journalist and author Tamsen Fadal about her book, How to Menopause, her menopause documentary The M Factor and how health marketers can bridge the gap between knowledge and awareness of the condition. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy,

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00:22:24

Inside pharma’s DTP shift, a podcast sponsored by RVO...

The MM+M Podcast ·

2025/10/27

In this episode, we explore how the consumerization of healthcare has pharma thinking more like retailers. RVO Health’s Suzy Jackson joins us to talk about its new digital health division and what “direct-to-patient” really means for the patient experience. Plus, who’s driving this shift inside pharma, and the one piece of advice every brand should take into 2026. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for

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00:44:23

The NHL season is underway. AstraZeneca and Grey...

The MM+M Podcast ·

2025/10/23

With the 2025-26 NHL season underway, the Florida Panthers have set out to accomplish a three-peat.Meanwhile, AstraZeneca has another goal in mind.The British pharma giant is continuing with its decades-long Get Body Checked Against Cancer campaign.With the assistance of agency partner Grey Health, AstraZeneca is on an ongoing quest to eradicate the stigma around getting screened for cancer and ignite a passion among fans to take a more proactive approach to their health. During Advertising Week,

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00:41:22

Reaching audiences while protecting health data....

The MM+M Podcast ·

2025/10/15

Following a very successful 2025 MM+M Awards, we bring you a special two-part episode.This week, reporter Heerea Rikhraj brings us an insightful conversation with Blueprint Audiences co-founder Jeremy Mittler about how to reach target audiences while still protecting health data.In lieu of our regular Trends segments, we bring you some additional audio from the MM+M Awards.This includes Titanium Award honoree Jamie-Lynn Sigler’s keynote address and several interviews with winners on the red

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00:18:09

Live from the red carpet at the 2025 MM+M Awards

The MM+M Podcast ·

2025/10/10

Broadcasting from the floor of the Cipriani Wall Street, managing editor Jack O’Brien and editor-at-large Steve Madden spoke with executives from agencies and pharma brands celebrating medical marketing’s biggest night.Listen to what medical marketing leaders told MM+M about the top industry trends before 2025 MM+M Awards got underway. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of

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00:37:58

Previewing the 2025 MM+M Awards with Jury Chair...

The MM+M Podcast ·

2025/10/08

Thursday is the year’s biggest night in medical marketing.Ahead of the 2025 MM+M Awards, Jury Chair Meghan Rivera discusses the top pharma advertising work nominated for honors.Without spoiling the results, Rivera provides industry leaders with a sense of what differentiated some of the health submissions from the rest of the field and earned accolades.Then during the Trends segment, members of the editorial team take stock of the AI tools recently rolled out by medical marketing agencies and

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00:32:25

How healthcare companies partner with private equity

The MM+M Podcast ·

2025/10/07

In this new series, MM+M explores the growing presence of private equity in the healthcare world. Host Heerea Rikhraj connects with Tom Donnelly of Supreme Group and Liz Kanter of Pivot Design to explore how private equity is transforming healthcare marketing. They share how their partnership with Trinity Hunt formed, how it enabled growth and how it helped them access resources while keeping creativity and culture at the forefront. The conversation also touches on common perceptions of private

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00:36:54

Defending neurodiversity in the face of Trump’s...

The MM+M Podcast ·

2025/09/30

It’s been just over a week since the Trump administration very publicly claimed that Tylenol usage is linked to an increased rate of autism.Based on dubious evidence, the White House asserted that acetaminophen – the active ingredient in Tylenol – is what’s behind the “current autism epidemic.”For all of the bluster and upheaval that arose from the communications coming out of 1600 Pennsylvania Avenue, there are real lessons to be learned for health brands and medical marketers on a professional

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00:45:04

Publicis Health Media invests for the future and the...

The MM+M Podcast ·

2025/09/24

Medical marketing is faced with gale-force winds of uncertainty, so we’re going to spend most of this week’s episode focused on the industry’s future but in two distinct ways.For our feature interview, we’re joined by recurring guest Andrea Palmer, the CEO of Publicis Health Media, as well as Brad Liebow, who recently jumped from Spark Foundry to become PHM’s first chief investment officer.The pair explain why the position was established, how it is designed to further differentiate PHM from other

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00:44:51

What happens when you stop taking GLP-1s? Plus, the...

The MM+M Podcast ·

2025/09/17

If there are two topics medical marketers can’t get enough of, it’s GLP-1s and the ongoing crackdown on DTC pharma ads. This week’s episode of the MM+M Podcast delves into what happens when patients stop taking GLP-1s as well as how the first week of the Trump administration’s enhanced enforcement of restrictions on DTC pharma ads has gone.To start the episode, reporter Heerea Rikhraj brings us a conversation with Dr. Innocent Clement, CEO and founder of CIBA Health, about what happens after people

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00:20:05

Empathy decoded: What drives healthcare decisions?, a...

The MM+M Podcast ·

2025/09/10

In this episode, we explore the story behind the Empathy Engine — Syneos Health Communications’ groundbreaking consumer data hub that's transforming the way healthcare brands connect with people. Built at the intersection of behavioral science and emotional insight, the Empathy Engine reveals the "why" behind health decisions. Hear from the minds behind the Engine and learn how it’s helping marketers deliver stories that matter and drive positive change — before audiences even know they need to hear

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00:32:15

The truth behind Incyte’s HS Truths educational push

The MM+M Podcast ·

2025/09/10

Hidradenitis suppurativa (HS) is, by all accounts, a painful disease.An estimated 3 million Americans live with HS, which is most commonly identified by flare ups as well as painful and unflattering lumps under the skin.Over the past few years, drugmakers have launched campaigns and marketing efforts to bring greater attention and understanding to the disease.Recently, Incyte launched HS Truths – an educational campaign to shine a spotlight on the physical symptoms of the disease as well as the

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668 results

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