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PODCAST

Stop, Collaborate & Listen

Jessica Ruhfus, Collabosaurus

We get into the nitty gritty of marketing strategy across partnerships, digital advertising, PR & social media in short, sharp & shiny episodes for freelancers, startups, SMEs, marketers & publicists. Brought to you by Collabosaurus, the matchmaker for brands.

business marketing

All Episodes

13:23

How Networking Drives Growth

Stop, Collaborate & Listen ·

2023/03/19

Mentoring & Networking are two super powerful ways to tap into your own growth & see your business grow as well. Strategies that focus on expanding your network & nurturing your network offer a big advantage for small businesses over the big guys, & also inevitably drives WOMM! In this episode, we’re covering both how to shake up & expand your network, as well as how to nurture & consistently drive value from your network.Useful Links… Golden Brands Membership

en-US

30:50

Mindset Mini-Class: Reframing Rejection

Stop, Collaborate & Listen ·

2022/08/07

I'm incredibly excited to be joined by the fabulous Christine Corcoran, who is a Business Mindset Master Coach, Speaker, Podcast host and Creator of ELEVATED: Transform your worth, money & business program. She helps high-performing female entrepreneurs own their worth, stop sabotaging their success and step up into their CEO leadership to skyrocket their business results. In this episode, we're chatting about 'reframing rejection', boosting confidence ahead of a partnership 'pitch', celebrating

en-US

20:29

6 Ways to Reach NEW People In Your Marketing

Stop, Collaborate & Listen ·

2022/07/31

Hold up - what kind of marketing are you doing to reach new people? How are people finding out about your product / service in the first place? I see business owners tirelessly serving up value to people in their community, through IG, Emails, Podcasts, A killer website etc - but how are any of these things really reaching new people in a big way? Tune in for some tactics to freshen up your marketing & get some new people into your funnel! Partnerships Masterclass Course:

en-US

16:25

6 Fresh Hacks for Instagram

Stop, Collaborate & Listen ·

2021/02/02

Our most popular episode ever? An episode on how to grow organically on Instagram - it's an episode we released YEARS ago. Instagram has changed a lot in that time, so we felt it was time that some of the new features & strategies got some airtime! Trust us, this episode is packed with some great tips, some of which we are certain you've not heard anywhere else! From getting music on your brand stories, to converting story viewers to sales - this episode is a goodie. Links of interest... The

en-US

13:38

5 Tips for a Better Pitch Email

Stop, Collaborate & Listen ·

2021/01/17

77% of our Instagram community voted that pitching is HARD! I'm not surprised - it's definitely one of the biggest things businesses get wrong (but, there's a lot that goes into a winning pitch). Today's episode dives into a few quick tips for a converting pitch email & talks (potentially a little too much, I'll admit) about the new Partnerships Masterclass Course I've got a few spots left to! Link below if you're interested ;) Check out the Partnerships Masterclass Course!See

en-US

12:30

Ideas for making event collabs worthy of your attention!

Stop, Collaborate & Listen ·

2021/01/05

Have you ever supplied a bunch of product or 'free stuff' to event goodie bags or events in general, & thought "hang on, did I even get ANYTHING out of that?" You're not alone! Event collaborations hold an incredible marketing opportunity, when they're executed well. So, how do you make sure you're getting equal VALUE out of an event collaboration? Tune in for some awesome, easy ideas. Check out our NEW Partnerships Masterclass >> CLICK HERE <<See omnystudio.com/listener for privacy

en-US

29:04

4.5 Years dating a startup founder

Stop, Collaborate & Listen ·

2020/11/02

For something a little different, I sat down with my boyfriend to talk about his experience observing the business (& my running of it) over the last four and a half years. He's seen the ups & the downs & he always has excellent advice for me - so I forced him into a Q&A for Stop, Collaborate & Listen! We talk about dealing with stress, expanding internationally & how he's never listened to any of my podcasts!See omnystudio.com/listener for privacy information.

en-US

14:20

9 Creative ideas for B2B brands

Stop, Collaborate & Listen ·

2020/10/05

Collabosaurus recently launched the B2B category (YAY!) But brand collaborations are often first-thought-of in a product based business context. The truth is, a mountain of value is waiting for B2B, service based brands in the collaboration marketing space! Double your reach at no additional cost? Yes, please. Tune in for some creative collaboration ideas, specific to B2B brands.See omnystudio.com/listener for privacy information.

en-US

11:38

All 'ask': value communication

Stop, Collaborate & Listen ·

2020/09/21

Don't try to marry them on the first date! In this episode, I'm unpacking a recent experience where someone did a poor job of communicating their value (i.e it was all 'ask'). When done right, communicating your value effectively opens so many doors, helping you to build incredible relationships. In this episode, I'll show you how it's not done, to help you nail it for your own business.See omnystudio.com/listener for privacy information.

en-US

14:48

Tips for hiring in unprecedented times

Stop, Collaborate & Listen ·

2020/09/07

We recently underwent a hiring round like no other at Collabosaurus, so I thought I'd pop in with a couple of takeaways that are great for growing your team (no matter how unprecedented the times). http://collabosaurus.comSee omnystudio.com/listener for privacy information.

en-US

22:28

3 Collaboration concepts for your own brand 'love story'

Stop, Collaborate & Listen ·

2020/08/24

I am so excited to have teamed up with Idiello for an exciting collaboration that is all aboutCOLLABORATION. Tune into this episode for some creative, purpose-led ideas for collaborating differently - with tips as to how you can execute your collaborations effectively. See omnystudio.com/listener for privacy information.

en-US

16:38

Launching into a new market with partnerships [Ox...

Stop, Collaborate & Listen ·

2020/08/03

Ox Rabbit are a Perth, WA based dessert delivery, catering & signature cakes company (with the most drool-worthy products!) Check them out HERE They're launching into Melbourne, VIC in 2021 & were interested in developing a marketing plan around launching successfully into a new market - & that's what we did! The entire conversation, complete with a marketing audit, a full plan including influencers, publicity, email marketing, referrals etc is available inside the CollaboHub (available

en-US

9:53

Tools that amplify results for clients (& make you...

Stop, Collaborate & Listen ·

2020/07/20

This episode is for the publicists, marketers, social media managers, advertisers - anyone who is either partly or wholly responsible for your clients' marketing efforts. We have a few key tools that allow you to generate awesome results & add value for clients ongoing - with minimal effort & often on autopilot! Tools we mention: Sourcebottle HARO Collabosaurus Google Alerts Buzzsumo Idiello A sneak peek into a Collabosaurus account report can be found HERESee omnystudio.com/listener for

en-US

10:46

3 Ways Bunnings nail customer experience

Stop, Collaborate & Listen ·

2020/07/08

Who knew I'd be talking about sausage sizzles on this podcast?! After recently painting my kitchen & visiting Bunnings about 3 times a week, it got me thinking about WHY Bunnings has become a household name & the #1 go-to for DIY. So, in this episode, I'm unpacking 3 different ways Bunnings nail their customer experience, which have established Bunnings as such a success in the market. Alongside these elements, I've got some tips as to how you can integrate these concepts into your own

en-US

12:19

The impact of complaints handling

Stop, Collaborate & Listen ·

2020/06/08

I had a customer experience this week that got me thinking about the impact of complaints handling. In short? It's massive. Did you know that for every 1 complaint you receive, 26 people remain silent (& 14 of those people tell 5 or more of their friends about it?!) In this episode, we'll dive into two big stats you need to know, plus 4 steps for becoming a complaints handling BOSS to boost retention & revenue.See omnystudio.com/listener for privacy information.

en-US

12:31

4 Steps for getting to know your VALUE

Stop, Collaborate & Listen ·

2020/05/11

We speak to so many business owners who aren't sure of what they have to offer in a brand collaboration, or who feel "too small" to collaborate. The purpose of this episode is to... 1) Help you realise you have a lot more to offer than you might think 2) Give you some prompts & ideas of what you can bring to the table 3) Help you work out how to quantify what you're offering to establish a win/win We hope you love this episode! Don't forget to check out our sister podcast: This is how we do

en-US

9:04

5 Tips for getting the most out of Zoom

Stop, Collaborate & Listen ·

2020/04/28

We are ALL Zoom-ing right now (& Zoom's stock prices have shot up - lucky them!) But if you're catching yourself getting screen-shotted with a double chin & laundry in the background, it's time to uplevel your Zoom game. In this episode, I quickly whip through 5 tips for getting the most out of Zoom - from beauty filters to green screens!See omnystudio.com/listener for privacy information.

en-US

15:29

6 Financial hacks for weathering this storm

Stop, Collaborate & Listen ·

2020/04/01

COVID19 - what a storm it is! Of course, along with so many businesses, we've had to do a quick dive into our finances to make sure we don't a) get completely overwhelmed with anxiety & b) have set ourselves up for survival & success.Tune in for 6 quick hacks for getting on-top of your financial situation, sans panic.Check out:CollabosaurusTogglXeroSee omnystudio.com/listener for privacy information.

en-US

12:38

Coronavirus & a global recession: why collaboration...

Stop, Collaborate & Listen ·

2020/03/16

The world is having an absolute MOMENT right now & with Corona Virus impacting so many peoples jobs, events & related industries, & kickstarting the beginnings of a global recession. You'd be clever to start thinking about how your business is going to get through the coming 8months, perhaps even thrive in the midst of tough times. This episode dives into 3 ways you can use collaboration marketing to cut costs, make the most of limited staff - but still see BIG reach & growth.See

en-US

12:12

What to do when your freebie isn't valued

Stop, Collaborate & Listen ·

2020/03/02

We’re diving into some basic human psychology around 'free stuff'. If friends & family, potential clients or anyone else ever asks you for your services or products for free - first of all, we have to NOT feel an ounce of guilt saying no. BUT sometimes it’s not as simple as a ‘no’ especially if you have an existing relationship.In this episode I’ve got 6 alternatives to saying YES to giving your services or products away for free. OR, 6 ways you can respond. Skills every business owner

en-US

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