x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Smashing Self-Employment - Marketing and productivity help if you"re self-employed.

Karl Craig-West of Smashing Self-Employment

The Smashing Podcast is here to help if you"re self-employed or running a small business. You"ll get tips, ideas and inspiration to help you get (and keep) more customers and get more done. You"ll also get tools and inspiration to make your life as a person in business a whole lot easier.

business entrepreneurship

All Episodes

00:38:08

How to Protect Your Mental Health When You're...

Smashing Self-Employment - Marketing and productivity... ·

2025/10/28

Running your own business can be tough on your mental health. In this episode, I chat with copywriter Katie Rickson about routines, boundaries, and how to build a business that supports your wellbeing as much as your income.Katie opens up about her own journey sharing how she learned to prioritise rest, set better boundaries, and build a business that fits her life, not the other way around. We also explore why so many self-employed people struggle with guilt when taking time off, and the small,

en-gb

00:42:24

From Burnout to Balance: Michelle Niemeyer's Story!

Smashing Self-Employment - Marketing and productivity... ·

2025/07/09

Burnout isn't just about working long hours. It's about what you're putting up with, what you're avoiding, and what you've come to accept as normal. In this episode, I chat with Michelle Niemeyer, a former lawyer who’s now a productivity coach, about the one powerful choice that helped her step away from burnout and create a business that fits her life, not the other way around.We dig into why saying no can be a growth strategy, how to spot and fire clients who drain your energy,

en-gb

00:57:31

From Freelancer to Financial Freedom - AI, Residual...

Smashing Self-Employment - Marketing and productivity... ·

2025/03/19

Join host Charlie on "Ways to Wealth" as he chats with Karl Craig-West, a freelance digital marketer and business advisor living in Fiji. Karl shares his eclectic career journey, from property maintenance at 19 to running a web design agency; highlighting the freedom and challenges of self-employment. The episode dives into the freelance economy’s rise, AI’s transformative role in work (think productivity boosts via ChatGPT and automation), and strategies for building residual income

en-gb

00:06:27

Beat The Afternoon Slump With This Quick Productivity...

Smashing Self-Employment - Marketing and productivity... ·

2025/01/29

Struggling to stay awake in the afternoon? Boost your energy in just 10 minutes with this simple yet powerful habit! Many of us hit a mid-afternoon slump, feeling sluggish and unmotivated after lunch. But did you know that a quick 10-minute walk can completely refresh your mind and body? In this podcast, I’ll tell you why this trick works, how it improves focus, and why it’s one of the easiest ways to stay productive throughout the day. No need for coffee or energy drinks—just get moving and feel

en-gb

00:15:43

Why Nurturing Contacts is Your Key to Success!

Smashing Self-Employment - Marketing and productivity... ·

2024/12/18

Episode Description:In this episode of Smashing Self-Employment, we dive deep into a true story that highlights the importance of keeping in touch with your customers and prospects. Discover how a simple habit of consistent communication can turn cold leads into loyal clients—even years down the line! We’ll share real-life examples, including how a first aid training company became a customer simply because we kept in touch, and how a small change in email frequency helped a tax consultant grow

en-gb

00:10:30

Mastering Marketing: The ABC Framework for Small...

Smashing Self-Employment - Marketing and productivity... ·

2024/12/04

In this episode, we dive into the world of marketing through the lens of a game-changing YouTube video. Discover the simple yet powerful ABCs of Marketing: Audience, Broadcast, and Channels, and learn how these foundational steps can transform your marketing efforts.We discuss why knowing your target audience is critical, how to craft a message that truly resonates, and the importance of choosing the right platforms to reach your customers. Plus, we explore advanced strategies like using CRMs,

en-gb

00:09:38

Content Sharing Is Just As Important As Content Creation

Smashing Self-Employment - Marketing and productivity... ·

2024/07/18

You may have heard that content is King.And, if you want your website to do well in the search engines, you need to be creating regular content (usually blog posts).But that's not the whole picture.When you’ve created a new content item you need to be sharing it out on your own social media.If the sharing brings traffic back to your website, then it will give Google a good indicator that this content item is popular.And as a result, because of the additional traffic, you get additional points in

en-gb

00:09:16

How Often Should You Send Out Marketing Emails?

Smashing Self-Employment - Marketing and productivity... ·

2024/06/19

We're often asked "how frequently should you send out marketing emails" and there's no really simple answer. The main factors in marketing email frequency are: ~ Your business type ~ Your customer type If you sell to consumers then you'll probably get away with sending out emails quite often, maybe even daily. If you sell to businesses then you need to be more careful since stuffing your contacts'' inboxes will likely mean unsubscribes or spam labels. The key

en-gb

00:07:57

Stop Giving Yourself a Hard Time if Life Gets in The Way

Smashing Self-Employment - Marketing and productivity... ·

2024/06/12

I heard a saying that "Life happens when you're planning on doing something else!"And when you're self-employed it can have a huge impact on your ability to get stuff done. The challenge for many people is to avoid giving yourself a hard time when your business activity is derailed by life. So, a few things to bear in mind are: Accept that "stuff happens" and that it happens to everyone Look for the opportunity to get something done, even if it's small Do your

en-gb

00:42:14

How to Improve Your Sales - Interview With Gary Foster

Smashing Self-Employment - Marketing and productivity... ·

2024/06/05

Gary Foster (https://www.linkedin.com/in/thegaryfoster/) is a Sales Hypnotist, sales trainer and salesman. In this interview he shares his thoughts on: Copying successful salespeople Making your sales pitch more comfortable and formal How to be a helpful salesperson Serving to sell Using language to increase sales Making selling fun LET'S CONNECT: Web: smashingselfemployment.com YouTube: @smashingselfemployment LinkedIn: @karlcraigwest Get the Smashing Self-Employment book :

en-gb

00:32:15

Play to Your Strengths: The Ultimate Guide to Loving...

Smashing Self-Employment - Marketing and productivity... ·

2024/05/29

In this interview with Daria Williamson (www.dariawilliamson.com) you'll learn how to work on your strengths and delegate out the things you don't enjoy and don't leave you energised.As self-employment people we end up doing a lot of stuff we don't enjoy (such as book-keeping) and these tasks often get left until the last minute, which causes stress. Or we won't even start things because they simply don't excite us and don't give us energy. Another thing is that we

en-gb

00:06:49

The importance of taking a weekly day off

Smashing Self-Employment - Marketing and productivity... ·

2024/05/22

Our mind and body regularly need time to recover and refresh from the working week. And a weekly day off is the ideal way to do it.However, when you're self-employed (especially working from home), it can be very difficult to disconnect yourself from your work. The constant input from mobile devices doesn't help. So, here are some pointers on making sure you take at least one day off each week. It'll help. LET'S CONNECT: Web: smashingselfemployment.com Insta:

en-gb

00:09:39

Starting a New Marketing Campaign - How to get it right

Smashing Self-Employment - Marketing and productivity... ·

2024/04/17

You can save yourself a tonne of time and money if you follow these steps to make sure you start a marketing campaign the right way.Make sure you understand your target audience and how you're aiming to help them Test and measure performance on a very regular basis Run split tests, if you can Start small and scale up if (or when) it proves to be profitable The aim is to make sure that every campaign provides a profitable return on investment as quickly as possible. LET'S

en-gb

00:11:07

How to Write Blog Posts Quickly and Easily!

Smashing Self-Employment - Marketing and productivity... ·

2024/04/03

These days websites are all about content.Decent content gives you a better chance of outranking your competitors in the search engines. And the best way to do this is to write regular blog posts. The challenge is that blogging takes time. So, in this episode we share a few ideas on how to create blog posts in less time. LET'S CONNECT: Web: smashingselfemployment.com Insta: @smashingselfemployment LinkedIn: @karlcraigwest Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL This

en-gb

00:10:10

Your Marketing Process And How to Set it Up!

Smashing Self-Employment - Marketing and productivity... ·

2024/03/22

Your marketing should be a process, just like the rest of your business.⠀In fact, the more you make a system/process out of your marketing the easier it will be to do and more effectively it will help you to (win and keep) customers. You see, successful businesses run on processes. The more efficient and effective these processes, the easier it is to manage and grow a business. So, your mission should be to work out a successful process for your marketing. Look at what you do, how often it's

en-gb

00:31:19

How To Look After Your Wellbeing when you're...

Smashing Self-Employment - Marketing and productivity... ·

2024/03/13

Rich Ellis, of Fit 4 Life, share his tips on how to prioritise your wellbeing when you're self-employed.Rich's key points include: ~ Have a great start to the day ~ Your eating habits make a difference to your ability to stay well ~ Have something to look forward to (such as a weekend away or a holiday) ~ Take regular breaks (including micro-breaks in each day) ~ Look after your mindset ~ Your self-talk is important The thing to remember is this: "If you're not able to work,

en-gb

00:10:22

Multi-tasking doesn't work. Here's how you get stuff...

Smashing Self-Employment - Marketing and productivity... ·

2024/03/06

Multi-tasking doesn't work. In fact, it's bad for your productivity.You see, trying to get a load of stuff done, all at once, means that nearly nothing gets finished. You'll simple flick between tasks and get nowhere fast. Even worse is that you run the risk of stressing yourself out because you won't be finishing anything but you'll feel rushed off your feet. So, how do you fix this? Well, it's simple: You work on just one thing at a time. But to give yourself a better

en-gb

00:09:06

Shiny New Things Syndrome and how to Deal With it!

Smashing Self-Employment - Marketing and productivity... ·

2024/02/29

"Shiny New Thing Syndrome" is so easily to fall into where you get distracted by something new and exciting.The issue is that it's far too easy to get sucked up by the hype and fail to question whether this new thing is going to be helpful to you and your business. And just because everyone seems to be raving something, it doesn't mean that it's any good. A key question to ask is this: "Is this new thing going to help me reach my customers or build my business?" If

en-gb

00:11:45

Get more Referrals With This Simple Idea!

Smashing Self-Employment - Marketing and productivity... ·

2024/02/14

Referrals are usually the cheapest and most effective way of getting more customers. It's the best way of knowing that you're doing good work and that many of your customers tell others about the good stuff you do. In this episode I share the story of a mortgage broker called Gareth. His strategy was to reward his top referring clients with dinner at their favourite local restaurant. Yes it was an expensive reward but each new customer was worth quite a bit of money. So it made sense to

en-gb

00:08:03

Why Measuring Your Marketing is Important!

Smashing Self-Employment - Marketing and productivity... ·

2024/02/09

Measuring your marketing is important because you need to know which elements of your marketing are actually working. Sadly, far too many smaller businesses and self-employed people just put marketing out there but simply don't know if any of it is effective. These days, with much marketing happening online, you have no excuse for keeping track of your stats. It's a good idea to find out where your customers heard about you or how they found you. It makes sense to work on this because you

en-gb

49 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...