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PODCAST

Misadventures in Marketing

American Marketing Assocation - San Francisco Chapter

Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and colleagues.

business marketing

All Episodes

29:07

Board Tales: How to Win the Room

Misadventures in Marketing ·

2025/11/04

Welcome to Season 2, Episode 6 of Misadventures in Marketing: Board Tales: How to Win the Room.In this episode, hosts Peter Farago and Steve Haney delve into how CMO’s should approach meetings with the Board of Directors. Marketing execs get a small amount of time at board meetings to show what they're doing, exhibit progress, communicate blockers or issues in the marketing function, and do it all clearly, concisely and quickly. We dive into our philosophies around transparency, alignment, and

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33:39

Mind the Gap!

Misadventures in Marketing ·

2025/11/02

Welcome to Season 2, Episode 5 of Misadventures in Marketing: Mind the Gap! In this episode, hosts Peter Farago and Steve Haney delve into the critical aspects of lead generation and the sales pipeline, emphasizing the importance of aligning marketing and sales efforts so leads don’t fall through the gap between MQL and SQL. This is a more knuckled down conversation than we’ve had in the past around brand vs. demand, long term vs. short term actions, and how marketing executives need to balance both

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43:08

Everyone Has a Plan Until...

Misadventures in Marketing ·

2025/09/30

Welcome to Season 2, Episode 4 of Misadventures in Marketing! In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney explore how the best laid marketing plans of mice and men and women often go awry. Or as the American boxer Mike Tyson puts it: Everyone has a plan until they get punched in the mouth! As marketing professionals in the rapidly changing world of technology, we think, we strategize, we produce launch plans, we create elegant messaging for our audiences, etc

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36:33

Nets vs. Spears in the Age of LLMs

Misadventures in Marketing ·

2025/09/16

Welcome to Season 2, Episode 3 of Misadventures in Marketing! This week, hosts Peter Farago and Steve Haney discuss the age old topic of Nets vs. Spears, but with a twist involving the new world of LLMs. How should an early or middle-stage tech start-up approach their lead gen investment versus their ABM investment when the AI bot scrappers are thrown into the mix? Where do you focus, what content do you produce? How do you ensure your content ends up in the AI search summaries that search engines

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38:08

Will the AI Remember You?

Misadventures in Marketing ·

2025/09/16

Welcome to Season 2, Episode 2 of Misadventures in Marketing! This week, hosts Steve Haney and Peter Farago discuss the tectonic shift from traditional SEO to Generative Engine Optimization (GEO). They explore how consumer behavior is changing in the age of AI, the importance of content strategy, and the need for marketers to adapt to new metrics and marketing channels. Traditional search traffic is cratering, and now the goal is to get your company or product mentioned in the AI summaries that

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35:45

How We AI

Misadventures in Marketing ·

2025/08/19

We’re back! It’s Season 2 Ep 1 of Misadventures in Marketing! In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss their own use of AI tools in how they market. Peter’s go-to chatbot is ChatGPT; Steve’s is Gemini. They explore the recent, rapid-fire developments in AI technology, the implications for job displacement, and the importance of context when using AI. Peter loves using ChatGPT as a thought partner. Steve likes using Gemini to analyze large spreadsheets

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26:05

Misadventures in Marketing Presents: Pressing Matters...

Misadventures in Marketing ·

2025/08/08

While on summer break, we came across a conversation we thought you'd find valuable and we didn't want to wait to share it.It’s a recent episode of Pressing Matters from Big Valley Marketing – a podcast featuring conversations with top B2B tech media professionals. They've had on guests like Jon Fortt from CNBC, Don Clark from The New York Times, and Harry McCracken from Fast Company.The episode we're sharing features host Dave Reddy talking with Annie Saunders from Tech Brew. Annie covers AI,

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43:03

That's Entertainment: The State of Music Industry...

Misadventures in Marketing ·

2025/06/16

It’s Episode 15 of Misadventures in Marketing, our Season 1 finale! And there was no better way to wrap up the first leg of our journey than interviewing music industry big shot Julianne Bornales. As an 18 year veteran of the industry at Warner Music Group, JulieAnn has marketed through one of the most breathtaking eras in the music industry. Throughout that time, she had to traverse multiple digital transformations, not only regarding how her products were being distributed (from discs, to

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32:30

Short-term Wins, Long-term Losses

Misadventures in Marketing ·

2025/06/09

In Episode 14 of Misadventures in Marketing, your inquisitive hosts Peter Farago and Steve Haney discuss the ongoing tension between investing in short-term versus long-term marketing activities. They explore the tensions marketing leaders face in balancing immediate lead generation demands with the need for sustainable brand activities that grow the business long term. Studies have shown that companies that invest in longer term brand marketing programs consistently hit their sales goals, but that

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42:13

The Funnel is Not a Straight Line

Misadventures in Marketing ·

2025/05/27

In Episode 13 of Misadventures in Marketing, your noble hosts Peter Farago and Steve Haney delve into the intricacies of lead funnels, particularly in the context of B2B SaaS and technology startups. We discuss the customer journey, the importance of understanding decision-making processes, how you determine the stages of the lead funnel, how to define an MQL, when a lead becomes an MQL, and why an angel gets its wings when Sales turns an MQL into an SQL. The conversation also touches on aligning

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35:39

When the Magic's Gone

Misadventures in Marketing ·

2025/05/20

We’ve made it to Episode 12 of Misadventures in Marketing, the tech marketing podcast that not only tastes great, but fills your mind with tech marketing’s most provocative issues.Take, for example, this episode in which hosts Peter Farago and Steve Haney delve into the challenges of marketing products that haven’t quite found product-market fit. We discuss the concept of 'magical thinking' in tech startups, where CEO founders may believe that their Marketing team can compensate for a product’s

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42:39

Name That (Tech Marketing) Acronym!

Misadventures in Marketing ·

2025/05/14

In this, the 11th episode of Misadventures in Marketing, hosts Peter Farago & Steve Haney proudly present the first game show edition of Misadventures in Marketing.Steve quizzes Peter on the myriad acronyms in tech marketing (which, oddly, are almost all three letters).Peter gets extra points for accurately defining the term that the acronym represents.Suffice it to say, our brilliant co-host wins fabulous prizes for his efforts.Okay, no prizes, but definitely the admiration of his colleagues

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45:59

And The Winner Is...

Misadventures in Marketing ·

2025/05/06

In this, the 10th episode of Misadventures in Marketing, Peter Farago and Steve Haney welcome Melissa Grimshaw-Vargas to the podcast.Melissa heads up Launchwise, a brand consulting practice in San Francisco that conducts brand launches and leads in-house executive brand initiatives for both consumer and B2B companies.She’s also VP of Partnerships for the American Marketing Association San Francisco chapter.The trio discusses awards as part of a company’s marketing strategy.They explore how awards

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23:47

Reference Customers: The Real Growth Hack

Misadventures in Marketing ·

2025/05/01

In this, the 9th episode of Misadventures in Marketing, Peter Farago and Steve Haney discuss the role of reference customers in B2B tech marketing, emphasizing the importance of how they can help prospects build trust and credibility in a new start-up. They explore the nuances of corporate culture, the challenges of creating effective case studies, and the dynamics of sales relationships when it comes to Marketing interfacing with their accounts. The conversation highlights the significance of

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34:55

Talking the Talk

Misadventures in Marketing ·

2025/04/24

In this, the 8th episode of the Misadventures in Marketing podcast, Peter Farago and Steve Haney discuss how they have used public relations (PR) in their high-tech marketing mix. They explore the evolution of PR strategies, the importance of understanding earned, paid, and owned media, and the current challenges of making this demand generation channel worth it in today’s world of coporate-driven social media. The conversation emphasizes the significance of newsworthiness, the role of close press

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41:51

A Click Measuring Contest

Misadventures in Marketing ·

2025/04/15

In this Episode 7 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney delve into the complexities of marketing metrics, discussing their importance, challenges, and the balance between data-driven decision-making and creative intuition. They explore various metrics, the significance of trends over time, and the necessity of accurate measurement in both startups and established companies. The conversation emphasizes the need for effective analytics tools and dashboards to

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38:27

Serving Yourself with Self-serve Products

Misadventures in Marketing ·

2025/04/08

In this, the 6th episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss the sales motion called Product-Led Growth (PLG).Why is this business function in Marketing?What are the differences between sales-led and product-led motions? What role do your pricing strategies play in a successful PLG motion?And what factors determine whether a software start-up should adopt a PLG model at all?Customer journeys, segment-based marketing, accurate metrics, and brand all play a part

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38:36

If You Cut an AI, Does It Bleed?

Misadventures in Marketing ·

2025/04/02

In Episode 5 of Misadventures in Marketing, hosts Steve Haney and Peter Farago explore the intersection of AI and high tech marketing, drawing parallels with historical technological shifts. They discuss the implications of AI automating marketing tasks, and the importance of maintaining a human touch in B2B marketing decisions. They emphasize the importance of data quality, human oversight, and the balance between automation and creativity. They discuss the challenges organizations face in

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01:08:55

Why aren't you getting the message?

Misadventures in Marketing ·

2025/03/27

In this the 4th episode of Misadventures in Marketing, hosts Steve Haney and Peter Farago dive into the fun-filled world of corporate messaging, start-up style. They discuss the importance of creating a messaging house, understanding customer pain points, and the iterative nature of the process. The conversation highlights the significance of crafting compelling messaging that resonates with customers’ worries and pain points, focusing on three core pillars, and the role of repetition in

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01:06:00

The Web We Weave

Misadventures in Marketing ·

2025/03/18

In this 3rd episode of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney talk about the weather, Peter starts a new job, and then we dive into the head of marketing's time-worn tradition of revising the website. They share insights on how to propose and get the green light on revising the website. They discuss the challenges and strategies around redesigns, appearing credible to site visitors, and effective content strategies. The conversation also touches on the

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23 results

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