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PODCAST

The Business of Apparel

Rachel Erickson

Rachel Erickson brings her 20 years of expertise in the apparel manufacturing industry to this show to inspire you to build your best brand yet. Each week, you"ll hear from Rachel along with other industry experts who are shedding light on what is needed to build your own apparel line from scratch or to take your existing apparel brand to the next level and create sustainable and unstoppable growth. Rachel"s big emphasis on proper techniques, sustainable practices and business clarity will be sure

arts fashion & beauty

All Episodes

25:21

5 Hard Truths That Transformed My Apparel Business in...

The Business of Apparel ·

2025/11/27

5 Hard Truths That Transformed My Apparel Business in 2025 Let's talk real growth...the kind that hurts a little but changes everything. In this special Thanksgiving episode of The Business of Apparel Podcast, Rachel gets real about the top five lessons she's grateful for in 2025. From massive revenue wins to painful misalignments, she walks us through the hard truths and breakthroughs that reshaped her mindset, team dynamics, client strategy, and leadership. This is not just a gratitude episode,

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31:23

Come With Me to Do A Live Press Briefing for The...

The Business of Apparel ·

2025/11/20

Come With Me to Do A Live Press Briefing for The Business of Apparel and Unmarked Street! From corporate burnout to leading an apparel education movement — Rachel goes completely off-script in this special live press briefing episode! For the first time ever on the show, Rachel is joined by Ella Ripley Rodriguez, Unmarked Street and Business of Apparel's marketing assistant, to flip the script and walk her through an unscripted, behind-the-scenes press interview. You'll hear Rachel's raw reflections

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19:38

The Smart Way to Offer Black Friday Discounts Without...

The Business of Apparel ·

2025/11/13

The Smart Way to Offer Black Friday Discounts Without Killing Your Margins Slashing prices this Black Friday? Stop and listen to this first. If you're discounting without a margin strategy, you're sabotaging your brand. Here's how to sell smarter. In this episode of The Business of Apparel Podcast, Rachel is getting into the nitty gritty of strategic discounting, helping apparel founders avoid the biggest profit-killing mistake of the holiday season. Whether you're running markdowns on dead stock or

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21:42

Your Black Friday and Cyber Monday Playbook: How...

The Business of Apparel ·

2025/11/06

Your Black Friday and Cyber Monday Playbook: How Apparel Brands Can Win Without Slashing Prices BFCM (Black Friday Cyber Monday) doesn't have to mean burning your margins or chasing discount chaos. This episode of The Business of Apparel gives you a smarter, more profitable path. Today, Rachel talks about creating a sustainable, profitable strategy for Black Friday and Cyber Monday. Whether you're stocked and ready or still catching up, this playbook is your essential guide, ranging from inventory

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23:07

Use AI in Your Apparel Brand (Without Losing Your...

The Business of Apparel ·

2025/10/30

Use AI in Your Apparel Brand (Without Losing Your Voice or Identity) AI is reshaping how customers shop and how founders build. From virtual try-ons to AI-assisted sketching and content workflows. Today, Rachel shares how to use it wisely without sounding like a bot. In this episode of the Business of Apparel Podcast, Rachel breaks down the most practical ways apparel brands can leverage AI today, on both the consumer side (virtual try-ons that change how people buy) and the operator side (faster

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21:37

The Anatomy of A Product Page That Actually Sells:...

The Business of Apparel ·

2025/10/23

The Anatomy of A Product Page That Actually Sells: Boosting Converstions with Strategic Storytelling Most apparel brands think a product page just needs a few photos and a price tag, but that thinking is costing you sales. In this episode of The Business of Apparel, Rachel breaks down the real anatomy of a product page that converts, from visual storytelling to size guides that slash return rates. She walks through exactly what makes a product page not only beautiful, but profitable. You’ll learn

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25:51

How to Find the Right Manufacturer for Your Apparel...

The Business of Apparel ·

2025/10/16

How to Find the Right Manufacturer for Your Apparel Brand (Without Wasting Time or Money) Think finding a manufacturer is as easy as a Google search? Think again. In this episode of The Business of Apparel, Rachel breaks down the crucial process of sourcing and interviewing manufacturers the right way, so you don’t waste thousands of dollars or end up with unsellable inventory. With 25+ years in the industry and real experiences from members inside her mentorship program The Board, Rachel shares

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20:53

Should Your Brand Be on TikTok? A Real Talk for...

The Business of Apparel ·

2025/10/09

Should Your Brand Be on TikTok? A Real Talk for Apparel Entrepreneurs Wondering if TikTok is the right move for your apparel brand? Or is it just another distraction? This episode breaks it down with real advice rooted in what actually works for small product-based businesses. In this episode of The Business of Apparel podcast, Rachel expands on a hot topic raised during a recent office hours session: Should your brand be on TikTok? We're taking a clear-eyed look at the pros and cons of joining the

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19:12

EP 135 - Why Sustainability Is the Future of Apparel:...

The Business of Apparel ·

2025/10/02

EP 135 - Why Sustainability Is the Future of Apparel: How New Laws & Tariffs Are Changing the Industry Fast fashion is losing its grip and the shift is accelerating...FAST. In this episode of The Business of Apparel, Rachel breaks down the rising tide of sustainability in the fashion industry. From changing tariff laws to game-changing EU regulations and the fall of influencer-driven fast fashion, the apparel landscape is undergoing a major shake-up. Whether you're an emerging brand or a seasoned

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20:38

Are You Really Ready for Q4? How to Prep for Your...

The Business of Apparel ·

2025/09/25

Are You Really Ready for Q4? How to Prep for Your Biggest Revenue Season + 2026 Planning Are you underestimating Q4?? In this episode of The Business of Apparel Podcast, Rachel is giving a wake-up call for fashion founders who haven't fully prepared for the busiest, and most profitable, time of year. Rachel takes you behind the scenes on why Q4 can make or break your revenue goals, and why now is the time to be finalizing your 2026 financial plans, holiday discount strategy, and inventory

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21:30

When Overwhelm is Present: Leading Through Change,...

The Business of Apparel ·

2025/09/18

When Overwhelm is Present: Leading Through Change, Burnout & Breakthroughs What if the growth you dreamed of is finally here, but it’s arriving as burnout, resistance, and overwhelming transition? In this episode of the Business of Apparel, we unpack what real leadership looks like when everything shifts at once. We're talking about navigating intense change, both personally and professionally, as the CEO of a growing apparel business. From team burnout and shifting client dynamics to personal

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27:03

Firing Fast: Hard Truths Every Apparel Leader Needs...

The Business of Apparel ·

2025/09/11

Firing Fast: Hard Truths Every Apparel Leader Needs to Hear Firing someone is never easy, but avoiding it can be even worse. In this raw episode of The Business of Apparel Podcast, Rachel is flipping the conversation from last week’s hiring advice to the tough reality of letting people go. Rachel shares the real, behind-the-scenes experience of managing a toxic employee at a major apparel brand and the emotional, strategic, and leadership lessons that came with it. From missed expectations to

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28:56

Why You Need To Hire Before You’re Ready: A CEO’s...

The Business of Apparel ·

2025/09/04

Why You Need To Hire Before You’re Ready: A CEO’s Guide to Strategic Growth Don’t wait until you’re drowning to hire! In this episode of The Business of Apparel Podcast, Rachel is going into the CEO mindset around building a powerful team before you need it. Whether you’re a solopreneur juggling it all or a growing apparel brand ready to scale, this conversation will change how you think about hiring. Rachel shares candid stories from her own entrepreneurial journey, what she learned about burnout,

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32:35

How to Run A Powerful Company Meeting That Aligns...

The Business of Apparel ·

2025/08/28

How to Run A Powerful Company Meeting That Aligns Your Team and Grows Your Business Think your team knows where the business is headed? Think again, unless you're holding company-wide meetings like this. In this episode of the Business of Apparel Podcast, Rachel walks us through exactly how she structures biannual “all hands” gatherings at Unmarked Street. From clarifying the mission and values to reviewing financials, team roles, and growth goals, this is the system that keeps everyone rowing in

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18:36

Celebrating Apparel Entrepreneurs Who Are Crushing...

The Business of Apparel ·

2025/08/21

Celebrating Apparel Entrepreneurs Who Are Crushing It! 4 Inspiring Success Stories from The Board What happens when you combine real-world industry expertise with dedicated, determined apparel entrepreneurs? You get results that blow expectations out of the water. In this special celebration episode of The Business of Apparel Podcast, Rachel spotlights four Board members who are making incredible progress in their apparel brands. From launching collections and saving tens of thousands of dollars,

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14:03

How to Create A Capsule Wardrobe Strategy: Save Time,...

The Business of Apparel ·

2025/08/14

How to Create A Capsule Wardrobe Strategy: Save Time, Make Money & End Closet Stress In this week's episode of The Business of Apparel, Rachel is hitting pause on the heavy stuff and diving into something fun, practical, and surprisingly profitable: the capsule wardrobe. Rachel shares how a well-curated closet can help you eliminate decision fatigue, stop overspending, and even earn money through smart resale and donation strategies. Learn why what size on your clothing label doesn’t matter, and how

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21:58

5 Critical Mistakes Successful Fashion Brands Never...

The Business of Apparel ·

2025/08/07

5 Critical Mistakes Successful Fashion Brands Never Make (Do These Instead!) In this powerful episode of The Business of Apparel, Rachel is flipping the usual script. Instead of talking about what you should do to grow a fashion business, we're diving into what mistakes successful apparel brands absolutely avoid. From product development to customer targeting, Rachel walks us through the five most common mistakes that new brands fall into, and how top-performing companies steer clear of them. You'll

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21:00

Losing Top Clients and Refocusing? Behind the Scenes...

The Business of Apparel ·

2025/07/31

Losing Top Clients and Refocusing? Behind the Scenes of A Pivot in Business In this behind-the-scenes episode of The Business of Apparel, Rachel is pulling back the curtain on a major transition at Unmarked Street. After losing two of our top-paying clients, months earlier than expected, we’re doubling down on what lights us up: building our annual membership community. Rachel walks you through the mindset shift, the tough team conversations, and the intentional reallocation of resources as we align

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26:51

Tariffs Are Crushing Apparel Margins: How to Survive...

The Business of Apparel ·

2025/07/24

EP 125 - Tariffs Are Crushing Apparel Margins: How to Survive & Thrive in 2025’s Tough Economy How will tariffs affect your apparel business? Are you prepared to not just survive, but THRIVE in this economy? In this episode of The Business of Apparel Podcast, Rachel takes an unplanned but essential detour to talk about the escalating impact of tariffs on apparel brands, and what you must do to prepare. From 10% import fees threatening wholesale margins to predictions of even steeper tariff hikes,

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14:35

Double Your Apparel Brand’s Revenue by Doing Half the...

The Business of Apparel ·

2025/07/17

Double Your Apparel Brand’s Revenue by Doing Half the Work | The Power of SKU Rationalization Are you burning out your team and draining your profits by offering too many products? Did you know you can actually double your revenue by doing less? In this episode of The Business of Apparel Podcast, Rachel explains the strategy of SKU rationalization, the proven process of reducing your product line to focus on what actually sells. Learn why trimming your assortment can double (or even triple) your

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144 results

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