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PODCAST

Gettin" to Market

John Miller and Nate Cook

For when your job is real, but your role is…negotiable.A podcast about building products, launching them, and figuring out how to stay useful along the way.

business careers

All Episodes

20:54

27 - Your First 30 Days with a New Manager

Gettin" to Market ·

2025/11/25

Your manager just left, a reorg shuffled the deck, or a new leader landed on your team. Now what? Nate and John break down the first 30 days with a new manager—what actually matters, what you should avoid, and how to set yourself up for success when the reporting lines shift. From the "managing up with data" playbook to why your first impression matters more than you think, this episode covers the unspoken rules of navigating leadership transitions. Your job is real, your role is negotiable. ...

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17:45

28 - A PM Tech Stack Reality Check

Gettin" to Market ·

2025/11/18

What tools are PMs actually using to get work done? John walks through his everyday tech stack: OmniFocus for personal tasks, Jira for team coordination, Confluence for documentation. But it's not about the tools themselves. It's about knowing when to use them and when they're getting in your way. We dig into the AI creep happening across these platforms, the temptation to automate everything with Claude, and why John's implementing a "swear jar" for AI-generated content that nobody bothers t...

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28:20

27 - How (and Why) Alex Curley Built Adopt a Station

Gettin" to Market ·

2025/11/11

When Congress pulled federal funding from public media in July 2025, it eliminated 15-30% of station budgets overnight. Alex Curley, founder of Semipublic, joins to break down what happened, what's next, and how his Adopt a Station platform is pairing supporters with stations in crisis. Plus: Why GM killing CarPlay proves we never learn from our mistakes, and a lesson about vanishing careers that hits a little too close to home for John. Guest: Alex Curley (Semipublic, Adopt a Station) ...

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16:53

24 - A Heat Pump, a Fridge, and a Minivan Walk into a...

Gettin" to Market ·

2025/11/04

From heat pump replacements to smart thermostats with speakers, Nate and John kick off this episode deep in the weeds of homeownership. But don't worry—they quickly pivot to more relevant matters: why nobody understands what marketing actually does, the surprising complexity of MarTech stacks, and whether meeting agendas are just corporate theater. Along the way, they tackle Red Lobster's youngest CEO, the mystery of an unused gift card, and the revelation that parenting after 6pm is basicall...

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24:50

23 - Building a Community with Jeni Asaba

Gettin" to Market ·

2025/10/28

What started as a listserv evolved into a 150K+ member community that keeps customers from leaving. Jeni Asaba, Head of Community at Jamf, breaks down how community became their product moat—and why you should stop overthinking and just start. We dig into platform migrations, measuring what actually matters, and why connecting Apple enthusiasts isn't about selling software. Whether you're building B2B products or trying to figure out community-led growth, this one's packed with practical insi...

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17:45

22 - Jack of Few Trades

Gettin" to Market ·

2025/10/21

Can you really be great at product management or marketing without knowing the industry? John thought so—until experience proved him wrong. In this week's episode, we dive into the age-old debate: domain expertise vs. raw skill mastery. John shares his evolution from "just be good at the discipline" to realizing that specialized knowledge actually matters more than he wanted to admit. Meanwhile, Nate asks whether the real question is whether a given organization provides people the runway to ...

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23:43

21 - Turning Politics into Productivity with Jennifer...

Gettin" to Market ·

2025/10/14

Ever wonder how things actually get done in a tech company? This week, John and Nate sit down with Jennifer Silvestre, Business Unit Operations Lead at insightsoftware, to decode the art of cross-functional alignment. Jen shares her journey from market research to becoming a functional chief of staff (even if that's not her official title), and reveals the playbook for getting things done when you don't have direct authority. From "herding cats" across departments to knowing the "beats of the...

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14:47

20 - Phasing Out Phrases: The Corporate Buzzword Audit

Gettin" to Market ·

2025/10/07

"One throat to choke." "Peek behind the kimono." "Let's go." You've heard them all, probably cringed, and maybe said a few yourself. John ran an experiment: he analyzed earnings calls from the top 50 tech companies and found that buzzword usage spikes when performance tanks. Turns out corporate jargon is just expensive filler. We go through our personal lists of phrases we'd retire, debate better alternatives, and admit which ones we're guilty of using. John hates "fly the plane while we buil...

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28:26

19 - "Just Start" with Ann Marie Chrudimsky

Gettin" to Market ·

2025/09/30

What starts as "I need to practice presenting" can turn into a personal brand that opens doors. Ann Marie Chrudimsky, Enterprise Account Executive at Box, joins John and Nate to share how her Blue Microphone interview series evolved from Instagram book reviews to interviewing executives at her company's annual conference. The conversation explores why some of the best side projects start with skill-building rather than ambition, how to navigate organizational politics when you want to create ...

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24:31

18 - What Stays the Same (When Everything Else Won't...

Gettin" to Market ·

2025/09/23

In tech, change is the only constant—new tools, new org structures, new mandates from leadership. But when AI is disrupting workflows, return-to-office debates are raging, and your role feels like it's being redefined every quarter, what can you actually count on? In this episode, John and Nate dig into the fundamentals that remain valuable no matter what's changing around you. They explore the core skills and principles that will serve you well whether you're navigating AI adoption, shifting...

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18:03

17 - How Org Size Shapes Product Roles

Gettin" to Market ·

2025/09/16

John and Nate dive into how organization size fundamentally changes what product managers and product marketers actually do day-to-day. From sub-100 person companies to 20,000 person enterprises, they explore the trade-offs between moving fast versus having massive impact, and whether small orgs are really as nimble as everyone thinks. They discuss Gartner's recent stock troubles (down 50% this year), debate whether AI is killing research firms, and unpack the wild differences between having ...

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27:45

16 - Growth Marketing with Kyrie Slater

Gettin" to Market ·

2025/09/09

Nate and John are joined by special guest, Kyrie Slater, Senior Director of Growth Marketing at insightsoftware. They explore how growth marketing fits into the organization, discuss the evolution of marketing roles in the age of AI, and debate whether B2B and B2C are really that different. Kyrie shares war stories about failed video experiments, the real truth about MQLs, and why building trust with sales is everything. Stick around for Lessons Learned to hear about hair splinters, ICEEs, an...

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25:15

15 - Groundskeepers vs. Player-Coaches

Gettin" to Market ·

2025/09/02

Are you a player or the grounds crew? Which do you prefer your manager to be? John and Nate dive into a LinkedIn post that divided them on what leadership actually means. John argues leaders should focus on building environments where people can succeed—you prep the field, not play the game. Nate pushes back, making the case for player-coaches who lead by example and can still do the work as well as anyone else. The conversation gets personal as they explore what actually motivates people: Do...

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20:40

14 - Five Products We Bought for the Brand (Not the...

Gettin" to Market ·

2025/08/26

John and Nate flip the script from their earlier "features" episode to explore purchases driven purely by brand loyalty and reputation. From Nate's NASA-approved Omega Speedmaster to John's Sonos soundbar impulse buy, they examine when brand trumps functionality. The hosts dig into the psychology behind brand-based purchasing decisions, debating whether Apple's ecosystem counts as "brand" or something else entirely. They explore examples ranging from gas station spectacles like Buc-ee's to pr...

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20:55

13 - Product Marketing in an AI World

Gettin" to Market ·

2025/08/19

How has AI changed the day-to-day reality of product marketing? Nate and John dive into the real-world impact of generative AI tools on PMM workflows—from accelerating content creation to becoming an unexpected "strategic thinking partner." In this episode, Nate shares how he's using Claude to synthesize analyst research, create SWOT analyses in minutes instead of hours, and even get coaching on difficult conversations by feeding in call transcripts. But is AI making product marketers obsolet...

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21:50

12 - Roadmaps! Huh What Are They Good For?

Gettin" to Market ·

2025/08/07

Apologies to the Temptations and Edwin Starr (RIP), though maybe they'd love their hit song being referenced in a podcast about B2B software? Roadmaps: what are they really good for nowadays? Or, more importantly, whom are they for? Is there a difference between B2C and B2B roadmaps? What happens when your marketing launch doesn't align with your release date? John and Nate tackle these questions and more in the latest Gettin' to Market.

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23:46

11 - Four Products We Bought for the Features

Gettin" to Market ·

2025/07/31

In this episode, Nate asks John how his night job moonlighting as a kiss cam operator is going and they each share anecdotes about two purchases they've made where the product's features, and not the brand, were the driving factor. Because everyone loves a list of four. The conversation also touches on insights from an AI conference and a tweet about AI and legal privilege.

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28:08

10 - How We Got Here

Gettin" to Market ·

2025/07/22

Nate and John sweat through a heat wave (and tech glitches) to reflect on how they stumbled into careers in product and product marketing. From mentors to odd job pivots and PM vs. PMM debates, they unpack what led them here—and what might come next. Also: thermometers, Tour de France opinions, and why writing still matters (even with AI).

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15:05

9 - Making the Most Out of the Mid-Year Review Cycle

Gettin" to Market ·

2025/07/15

In this episode of Gettin' to Market, Nate and John kick things off with a discovery about how they've settled into their natural PMM/PM roles on the podcast before settling into a conversation about mid-year reviews. They unpack how those check-ins can be more than just a calendar milestone, offering real opportunities for career clarity, self-advocacy, and visibility. Plus: what happens when someone on your team wants to quit tech and start a lawn care business? Tune in for reflections on l...

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14:04

8 - Workplace Politics

Gettin" to Market ·

2025/07/08

In this week's episode, John suspiciously refuses to share who he voted for in the 2004 election and, together, they unpack the realities of workplace politics (from the exhausting parts to the strategic ones). Through personal stories, they explore what “politics” really means in cross-functional roles, why alignment matters more than agreement, and how vision can (sometimes) cut through the noise. Plus, some onboarding reflections, rowing metaphors, and a surprising fact about 2050 that mig...

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27 results

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