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PODCAST

Ahead of the Curve with Coco Mocoe

Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, trend predictions and more. But most importantly, remembering the human behind the handles. Business & Interview Inquiries:

business marketing

All Episodes

26:35

The Secret Lives of Mormon Wives: Cast Zodiac Signs,...

Ahead of the Curve with Coco Mocoe ·

2025/05/26

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhy are so many of the internet’s biggest mommy influencers Mormon—or ex-Mormon? In this season finale of Ahead of the Curve, Coco Mocoe unpacks the viral Hulu docuseries The Secret Lives of Mormon Wives and the surprising overlap between Mormonism, influencer fame, and algorithm culture.📲 In this episode:* The rise of Mormon mommy influencers on Instagram, TikTok, and YouTube* How Mormonism’s structure mirrors the

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24:22

From Diddy to the Idaho 4: Are we wrong for consuming...

Ahead of the Curve with Coco Mocoe ·

2025/05/19

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of Ahead of the Curve with Coco Mocoe, we dive into the ethics of true crime content—from the rise of Serial and Adnan Syed’s release, to today’s viral cases like the Diddy/Cassie trial, the Idaho 4, and the livestreamed murder of Mexican influencer Valeria Márquez. We explore why the families of victims like Hae Min Lee and Jeffrey Dahmer's victims are pushing back on their stories being used for

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38:34

How One TikTok Controversy Changed the Met Gala Forever

Ahead of the Curve with Coco Mocoe ·

2025/05/14

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of Ahead of the Curve with Coco Mocoe, I break down the fascinating power struggle happening between traditional gatekeepers and digital creators at fashion's biggest night. The 2025 Met Gala just made its biggest push to exclude influencers since they first started walking the carpet in the late 2010’s—and I'm diving into exactly why. I'll take you through the rise and fall of creator presence at the

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28:19

The Brilliant Branding of the Met Gala: The Power of...

Ahead of the Curve with Coco Mocoe ·

2025/05/05

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThe 2025 Met Gala is more than fashion’s biggest night—it’s a blueprint for branding through exclusivity, mystique, and cultural impact. In this episode of Ahead of the Curve, I unpack what makes the Met Gala such a powerful case study in marketing—and why this year’s theme is one of the most important in recent history.TIME STAMPS + TOPICS:* Introduction + the History of the Met Gala - 0:00* Anna Wintour’s Takeover

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21:08

"You want a career, not a year": A Creator's Guide to...

Ahead of the Curve with Coco Mocoe ·

2025/04/28

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode, we’re breaking down one of the most powerful — and overlooked — strategies in building a lasting career as a creator: the pivot. How do you know when it’s time to shift your niche, rebrand your business, or evolve your content? And more importantly, how do you pivot without losing your audience, your momentum, or your brand identity?We’ll dive into real-world case studies — from Bretman Rock’s

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30:50

The True Story Behind the Irish–Choctaw Bond Explored...

Ahead of the Curve with Coco Mocoe ·

2025/04/22

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThank you for your patience on this episode going up Tuesday vs Monday and happy Easter, coconuts ❤️ 🥥🎙️ Ahead of the Curve with Coco Mocoe: Sinners by Ryan Coogler – Breaking the Franchise Formula with Folklore, Fire, and OriginalityIn this episode of Ahead of the Curve with Coco Mocoe, I break down Sinners, Ryan Coogler’s genre-bending horror film starring Michael B. Jordan, Hailee Steinfeld, and newcomer Miles

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29:19

Let's talk about Coachella...

Ahead of the Curve with Coco Mocoe ·

2025/04/16

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhy do people love to hate Coachella — but still show up every year? In this episode of Ahead of the Curve, Coco Mocoe unpacks the brilliant branding behind Coachella 2025, from its viral hate-watch energy to its unmatched halo effect in the influencer and festival economy. Despite constant online criticism, Coachella continues to dominate headlines, shape fashion trends, and launch rising stars.We’ll cover:*

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25:37

The White Lotus Finale: The 7 Deadly Sins Theory +...

Ahead of the Curve with Coco Mocoe ·

2025/04/09

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIs The White Lotus a modern-day morality tale? In this episode of AOTC, I break down my theory that each season of The White Lotus is built around one of the seven deadly sins — with Season 1 exploring greed, Season 2 diving into lust, and Season 3 unraveling through the lens of wrath.We’ll get into how Mike White masterfully weaves sin into satire, and how actors like Aimee Lou Wood and Walton Goggins brought this

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24:14

Follow Your Plan. Not Your Mood.

Ahead of the Curve with Coco Mocoe ·

2025/03/31

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIf you are as obsessed with the intersection between pop culture and marketing as I am, consider becoming a member of my best-selling Substack for $9-a-month. For the $9 a month, you will get access to:The rest of this Friday Trend Report + every weekly trend report to stay on top of where internet culture is headed from the lens of someone who is a full-time creator and worked full-time at two major media companies

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25:09

Pluto in Aquarius: Who’s About to Get Famous (and Why)

Ahead of the Curve with Coco Mocoe ·

2025/03/24

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comPluto just left Capricorn and entered Aquarius for the next 18 years—so what does that mean for you, the culture, and who's about to run the world? In this episode of “Ahead of the Curve with Coco Mocoe”, we break down the collective shift through the lens of your favorite chaotic TV and media: White Lotus, Real Housewives, Roblox and more. From crumbling institutions to the rise of anonymous celebrities, we're

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20:38

The Brilliant Branding of Hailey Bieber's Rhode Skin

Ahead of the Curve with Coco Mocoe ·

2025/03/17

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday's episode of "Ahead of the Curve with Coco Mocoe" marketing podcast is about the brilliant branding of Hailey Bieber's Rhode Skin. The brand was the second-most talked about celebrity beauty brand of 2024, just behind Rare Beauty by Selena Gomez, according to ⁠Mintoiro⁠.If you look at Rhode Skin's Instagram account from when they launched in 2022 vs now, there is a huge difference just three years later. They

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23:21

The Brilliant Branding of "Anora"

Ahead of the Curve with Coco Mocoe ·

2025/03/10

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of "Ahead of the Curve with Coco Mocoe", we will talk about some fun facts about the making of my favorite film of the year, "Anora", plus the marketing strategies behind the scenes. Then in the second half of the episode, exclusively for paying coconuts of the best-selling Substack, we are going to talk about my thoughts on the specific branding. My theory of this whole episode is that they

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20:52

The Brilliant Branding of Tate McRae

Ahead of the Curve with Coco Mocoe ·

2025/03/03

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of “Ahead of the Curve with Coco Mocoe”, we will start my new series called “The Brilliant Branding of ______”. This was inspired by the success of my TikTok under the same name on my cocomocoe account (watch here). The first episode of the series is about “The Brilliant Branding of Tate McRae”.Do you have a suggestion for my next “The Brilliant Branding of _____” episode? Send your suggestion and

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18:56

How Addison Rae Quit TikTok & Became a Pop Star

Ahead of the Curve with Coco Mocoe ·

2025/02/24

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWho else has used the rubber band method to create mystery and desire from their audience? You can let me know in the comments on the Substack at cocomocoe.substack.com/podcast/You can read Rolling Stone’s cover story on Addison Rae hereIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about Addison Rae’s recent Rolling Stone cover story. In it, she gives some insight into her mysterious

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26:59

The Internet Hates Female-Founded Brands: Poppi Vs....

Ahead of the Curve with Coco Mocoe ·

2025/02/18

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comCommenting is only available on Substack! When I began seeing the push back against Poppi on social media, I was confused. It seems that people were upset with them for sending out vending machines to influencers ahead of the 2025 Super Bowl.I agree with the critique that they could have been more inclusive in their selection of influencers. Inclusion from brands is a topic I have talked about on my podcast

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26:15

How to spot an industry plant (video)

Ahead of the Curve with Coco Mocoe ·

2025/02/11

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhat do Sabrina Carpenter, Doechii, Chappell Roan, Gracie Abrams and Tate McRae all have in common? They all have rumors swirling that they are "industry plants" all over online forums, especially as their fame reaches new heights, like after the Grammy's.But do "industry plants" even exist in the music industry? Or is their meteoric fame the by product of hard work, vision and good artist development?Read my

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34:36

"the courage to be disliked" from a marketing...

Ahead of the Curve with Coco Mocoe ·

2025/02/03

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhat do the most influential celebrities and creators know that most don’t? They know that you must be disliked first to become loved. But why is that?We break it down in today’s episode of “Ahead of the Curve with Coco Mocoe”. We will be talking about the book, “The Courage to be Disliked” by Ichiro Kishimi and Fumitake Koga.TOPICS DISCUSSED:0:00 - Welcome!10:40 - The truth about loneliness (especially as a creator)

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29:04

Why Kim Kardashian could be the next President of the...

Ahead of the Curve with Coco Mocoe ·

2025/01/27

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why I could see Kim Kardashian running for president (and potentially winning). Could this be why she started a campaign to be a lawyer and began her baby political career by aligning herself with inmate reform? Kim Kardashian has seemingly aligned herself with new age,…

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47:53

Justin Baldoni & The Dark Art of Media Manipulation

Ahead of the Curve with Coco Mocoe ·

2025/01/20

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBECOME A MEMBER OF MY BEST-SELLING SUBSTACK TO UNLOCK EVERY EXTENDED EPISODE OF AOTC & LEAVE COMMENTS: cocomocoe.substack.comI promised you that I would post a follow-up on the Justin Baldoni vs. Blake Lively legal fiasco if he filed a lawsuit against her and not The New York Times. I promised I would give his lawsuit a fair shot and that is what I did. 179-pages later and here are my candid thoughts. This new

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35:32

My hometown is burning

Ahead of the Curve with Coco Mocoe ·

2025/01/14

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSubscribe to my best-selling Substack to unlock extended episode of the podcast: cocomocoe.substack.comIf you want to donate or volunteer in LA, check the @mutualaidLA instagram stories for hourly updates on what help is needed through out the city.DONATION LINKS:* The Lyles: Official GoFundMe* The Allisons: Official GoFundMe* Santiago: Official GoFundMeNEED DONATIONS DELIVERED TO YOU? FILL OUT THIS FORM (click

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