x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Rebrand 100: The Podcast Series

Rebrand 100: The Podcast Series is a deep dive into the evolving world of branding—where creativity meets culture, and strategy drives connection. Hosted by Edmund Manasan, brand strategist and CEO of ASTIGS Design Inc. (ADInc.ca), this 100-episode series explores what it really takes to build, rebuild, and future-proof a brand in today’s fast-moving landscape. Each episode expands on a theme from the Rebrand 100 daily newsletter campaign, offering richer insights, real-world case studies, and

business

All Episodes

00:08:07

Episode 74: Consistency Builds Trust – Even Before...

Rebrand 100: The Podcast Series ·

2025/10/15

In Episode 74, host Edmund Manasan breaks down one of the most underestimated pillars of branding: consistency. He explains how every aligned pixel, color, tone, and message silently tells your audience, “You can rely on us.” Featuring Mishimoto as a standout example, we show how precision in design mirrors precision in engineering – and why coherence across every touchpoint builds credibility faster than any ad campaign ever could.This episode is a reminder that consistency isn’t about rigidity,

en

00:05:13

PIT-STOP (Mini-Episode): Is Your Website Driving...

Rebrand 100: The Podcast Series ·

2025/10/14

In Episode 73, Edmund Manasan explores how the motion of your website – every scroll, fade, and transition – has quietly become one of the strongest indicators of brand trust. He dives into the psychology of movement in web design, showing how smooth, intentional motion communicates confidence, while clunky or chaotic animation signals confusion.Featuring Hoonigan as a case study, we break down how the brand’s digital experience mirrors its identity: fast, gritty, and alive. This Pit Stop episode is

en

00:10:04

Episode 72: Your Brand Experience Starts with the...

Rebrand 100: The Podcast Series ·

2025/10/14

In Episode 72, host Edmund Manasan unpacks how user experience is brand experience. He explores why that first moment of digital interaction – when someone clicks on your website or app – determines whether they trust you, stay, or leave. Featuring Rivian as a benchmark, we show how seamless UX, intuitive flow, and emotional design become extensions of brand values like innovation and confidence.This episode is a reminder that design isn’t decoration, it’s communication. Every scroll, animation, and

en

00:10:48

Episode 71: The Real Work Starts After the Logo

Rebrand 100: The Podcast Series ·

2025/10/11

In Episode 71, Edmund dismantles one of branding’s biggest myths: that a logo defines the brand. He argues that real branding begins after the design phase, in the lived experience: how a company speaks, serves, and shows up every day. Using Polestar as a case study, we explore how the brand’s minimalist aesthetic works not because of its visuals, but because every detail – from tone to materials – aligns with its core identity.This episode is a reminder that design without meaning is decoration. A

en

00:08:20

Episode 70: Why Strong Brands Can Charge More And...

Rebrand 100: The Podcast Series ·

2025/10/09

Some brands don’t just sell products. They sell the right to pay more for them. In this episode, Edmund unpacks how Chemical Guys, a detailing brand in a crowded market, built the power to command premium prices and still win die-hard loyalty. From turning education into a marketing engine, to using packaging and community to transform soap into a lifestyle, Chemical Guys prove that pricing power comes from perception, culture, and belief – not just the product itself.If you’ve ever wondered how to

en

00:09:20

Episode 69: Why Values Win Where Ads Don’t

Rebrand 100: The Podcast Series ·

2025/10/08

In this episode of Rebrand 100: The Podcast Series, we unpack why ads may grab attention, but values are what win long-term loyalty. Drawing from Ford’s Ready Set Ford campaign, host Edmund Manasan explores how the automaker is reframing its heritage of toughness and reliability through modern values like sustainability, inclusivity, and freedom without abandoning its roots.The lesson is clear: features and specs may sell cars, but values sell belief. Whether you’re running a legacy company or

en

00:04:48

PIT-STOP (Mini-Episode): When Service Fails, So Does...

Rebrand 100: The Podcast Series ·

2025/10/07

Customer service isn’t a side note. It’s the brand in motion. In this Pit Stop mini-episode, Edmund explores why great products and polished campaigns mean nothing if the service experience falls short. Using RevZilla as a case study, he breaks down how fast, empathetic, and authentic support can turn customers into loyal advocates, while silence or indifference can undo years of brand equity.From motorcycle gear to creative services, the lesson is universal: people don’t remember what you said

en

00:10:28

Episode 67: Turning Criticism into Credibility: How...

Rebrand 100: The Podcast Series ·

2025/10/06

Every brand gets criticized – whether it’s a bad review, an angry customer, or a public call-out. The question isn’t if it will happen, but how you’ll respond when it does. In this episode of Rebrand 100: The Podcast Series, Edmund unpacks why silence kills trust faster than any one-star review, and how facing feedback with courage can turn critics into your most powerful credibility builders.From Hyundai’s transformation from “cheap knock-off” to global contender, to lessons smaller brands can

en

00:07:08

Episode 66: Why Customer Reviews Can Make or Break...

Rebrand 100: The Podcast Series ·

2025/10/03

When it comes to trust, customers don’t rely on your ads. They rely on each other. In this episode, host Edmund Manasan unpacks why reviews are more than star ratings; they’re reputation currency. Through the lens of Land Rover, we explore how community storytelling, off-road clubs, and owner forums have done more for the brand’s legacy than any glossy campaign ever could.You’ll hear why stories beat slogans, how tough reviews matter just as much as glowing ones, and what every brand can do to turn

en

00:08:29

Episode 65: Why Customers Walk Away and How to Make...

Rebrand 100: The Podcast Series ·

2025/10/02

Most brands assume it’s pricing that pushes customers away. But in truth, the silent killer is neglect. In Episode 65, Edmund uncovers the real reasons people stop buying from brands they once loved. From unanswered support requests to inconsistent messaging and tone-deaf follow-ups, we explore the cracks that erode trust and loyalty over time – and how brands can seal them before it’s too late.Drawing from lessons in the automotive and racing industries, this episode highlights five subtle but

en

00:06:59

Episode 64: What Makes People Trust a Brand Before...

Rebrand 100: The Podcast Series ·

2025/10/01

Trust doesn’t begin at the moment of purchase. It’s built long before the sale. In this episode, Edmund breaks down how Toyota Racing Development (TRD) has become a symbol of credibility, not through flashy campaigns, but through decades of consistency, performance, and real-world proof. From proving its value on the racetrack to becoming a badge of pride for everyday drivers, TRD shows us how brands can earn loyalty before the transaction.We unpack how TRD built a reputation-first brand strategy –

en

00:05:51

PIT-STOP (Mini-Episode): Why Word-of-Mouth Still Wins...

Rebrand 100: The Podcast Series ·

2025/09/30

We’re living in the age of algorithms…but some things never change. Word-of-mouth is still one of the most powerful branding tools out there, especially in trust-heavy industries like automotive. In this Pit-Stop mini-episode, host Edmund Manasan breaks down how Mohawk Chevrolet turned a scrappy TikTok series into a word-of-mouth machine without expensive campaigns or polished ads.What makes this dealership stand out? Real employees. Real humor. Real culture. It’s the kind of content people want to

en

00:08:17

Episode 62: What Porsche and Lexus Know About...

Rebrand 100: The Podcast Series ·

2025/09/29

Some brands build loyalty not through product features, but through unforgettable experiences. In this episode, Edmund explores how Porsche and Lexus, two iconic carmakers with vastly different approaches, have mastered the art of brand experience. Porsche sells adrenaline and identity through track days, precision showrooms, and exclusive ownership clubs. Lexus wins through calm assurance – delivering white-glove service, proactive care, and emotional consistency at every customer

en

00:07:41

Episode 61: How the Most Trusted Auto Brands Build...

Rebrand 100: The Podcast Series ·

2025/09/26

What keeps customers coming back to the same car brand again and again, sometimes for generations? In this episode, host Edmund Manasan unpacks the loyalty strategies of Toyota, Mazda, and Subaru, three automotive giants that have mastered trust, emotion, and identity in completely different ways. From Toyota’s “boring” dependability to Mazda’s emotion-driven “Zoom-Zoom” legacy, to Subaru’s values-first community branding, each approach reveals how powerful clarity and consistency can be.Whether

en

00:10:08

Episode 60: How to Actually Measure If Your Brand Is...

Rebrand 100: The Podcast Series ·

2025/09/25

We’ve all seen brands flood our feeds with content – daily posts, boosted ads, and trendy reels. But here’s the truth: activity isn’t impact. In this episode, we go deeper into what really matters on social. Host Edmund Manasan breaks down how to tell if your brand is actually making a mark – being remembered, quoted, and shared – without relying solely on vanity metrics.We explore how brands like Vacation Inc. turn sunscreen into culture by creating immersive, consistent experiences that people

en

00:08:59

Episode 59: Branding vs. Advertising: Why Social...

Rebrand 100: The Podcast Series ·

2025/09/24

Is your social media strategy chasing clicks… or building connection? In this episode, host Edmund Manasan unpacks the difference between advertising and branding, and why confusing the two is one of the most common (and costly) mistakes brands make online. While ads can get you attention, only branding builds trust, memory, and long-term relevance.We spotlight Gymshark’s journey from grassroots fitness apparel startup to billion-dollar global brand, revealing how emotional storytelling,

en

00:10:14

Episode 58: The Real Reason People Remember Some...

Rebrand 100: The Podcast Series ·

2025/09/23

Why do some brands stick in your memory, while others vanish the moment you scroll past? In Episode 58 of Rebrand 100: The Podcast Series, we explore the science and strategy behind brand storytelling. It’s not about features. It’s not about price. It’s about the emotional imprint a brand leaves behind. And few have done it better than Allbirds.Edmund Manasan unpacks how Allbirds used consistent storytelling – from eco-friendly materials to minimalist design to in-store experiences – to become a

en

00:07:20

Episode 57: Your Content Strategy Is Your Brand Strategy

Rebrand 100: The Podcast Series ·

2025/09/22

We’ve been taught to treat brand strategy and content strategy as separate disciplines – one being the high-level vision, the other just a calendar of posts. But in reality, your content is your brand. In this episode, host Edmund Manasan breaks down how the strongest brands, like Magic Spoon, don’t just talk about purpose. They show it in every caption, email, and story they publish.If your posts feel disconnected, inconsistent, or purely tactical, you don’t have a content problem – you’ve got a

en

00:08:30

Episode 56: Want to Build Brand Trust? Show, Don’t Tell.

Rebrand 100: The Podcast Series ·

2025/09/19

In today’s episode, we explore why saying you care about customers isn’t enough, and why showing it through video is one of the most effective ways to build brand trust in 2025. From founder-led content to behind-the-scenes transparency, brands are now expected to prove their claims through real, visceral experiences. Video isn’t just another content format. It’s your brand’s most believable proof point.We spotlight Cadence, the modular container brand, as a case study in how vulnerability,

en

00:08:57

Episode 55: Your Email Open Rate Says More About Your...

Rebrand 100: The Podcast Series ·

2025/09/18

In today’s inbox chaos, one truth remains: the moment someone clicks "open", that’s branding at work. In this episode, Edmund Manasan unpacks how open rates aren’t just email performance stats, but reflections of brand trust, consistency, and relevance. Clicking "open" is a choice, and that choice reveals how your audience really feels about your brand.We spotlight how Morning Brew transformed the humble email into a billion-dollar trust machine by showing up consistently,

en

74 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...