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PODCAST

Ecommerce Savvy™

Deonnah Carolus

Welcome to The Ecommerce Savvy™ Podcast, the ultimate marketing resource for ecommerce brands, hosted by Deonnah Carolus.Deonnah is the founder of Ecommerce Savvy™ a thriving community dedicated to helping online shop owners succeed. Join me each week as I dive into topics around Shopify marketing, ecommerce trends, brand development, brand growth, traffic strategies, ways to increase your sales, and the latest insights from industry professionals.Prepare to be inspired, empowered, and equipped with

business marketing

All Episodes

11:27

039: When is the right time to start Facebook Ads?

Ecommerce Savvy™ ·

2025/04/01

If you have ever wanted to run paid ads to your Shopify store, but aren't sure if it's the right time, or if you have the right things in place, this episode will help clarify which stage you are in and when the time might be right for you! Tune in to this week's episode where I chat about when the best time is to run paid ads, and why. PS: Join me and 18 other Ecommerce experts next week as we share what's working in Ecommerce today! You can get your free ticket below. https://cr...

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14:08

037: Mindset in Business - Part 2

Ecommerce Savvy™ ·

2025/03/03

Welcome back to the Mindset in Business Series - Part 2! In this episode I talk about getting out of your own way and how to snap out of it when you see yourself start to spiral. I talk about: ✔ How confidence isn’t something you wait for—it’s something you build. ✔ The more you practice the doing, the more you start to believe in yourself. ✔ How taking small, consistent action create massive momentum. 🎧 Loved this episode? Send me your thoughts at hello@ecom-savvy.com...

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27:29

034: How to get your Product Brand Ready for...

Ecommerce Savvy™ ·

2025/01/28

If you are thinking about wholesale, this weeks episode is for YOU! In this episode I sit down with Kristen Fisher of Kristin Fisher Coaching. Corporate Media Buyer turned product brand and Faire coach, Kirstin walks usthrough preparing your business for wholesale, pricing for whole sale, figuring out who your dream retail buyer is, where to focus your time when planning your wholesale strategy, and where to start when planning to get into to wholesale market. Tune in to hear Kristin tell you...

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11:09

032: How to research a Market Niche.

Ecommerce Savvy™ ·

2024/05/14

How do you know if a business idea is going to be profitable? On this week's episode we talk about what to do if you get an idea for a business and how to go about validating that idea. Validating your market, your market niche and the profitability of your new business idea is KEY before going down the road of building and pursuing that new idea. Tune in to hear all about business idea validation and profitability on today's episode of the Ecommerce Savvy Podcast.

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16:28

031: Starting a New Ecommerce Business From Scratch

Ecommerce Savvy™ ·

2024/05/07

This week (after a long break) I come back chatting with you about starting a new ecommerce business from the ground up! Yes, I am coming back intot the product biz space with a brand new biz idea and you can tune in today to see how it started, how long Ive been thinking about it, and take you all along the journey with me as I venture into this new start up! Cheers! xo, Deonnah

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35:21

030: Safeguarding Your Brand: Expert Insights with...

Ecommerce Savvy™ ·

2024/04/03

In this episode, we dive deep into the world of brand protection with Chandler J. Esq., a seasoned attorney specializing in brand, business, and intellectual property law. Whether you're launching a startup or managing an established product-based business, safeguarding your brand is paramount in today's competitive marketplace. Chandler shares invaluable insights and actionable strategies on trademarks, patents, and copyrights, offering listeners a comprehensive guide to fortifying their brand

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37:52

029: How to get started on Etsy with Giulia Ruozzi

Ecommerce Savvy™ ·

2024/03/12

On this week's episode I sit down with Giulia Ruozzi, Business & Etsy coach, and long time Etsy seller. With 10+ years of Etsy under her belt, Giulia dives deep into Etsy SEO, Etsy pricing strategies, competition on the platform, what makes good product photos for the platform, how to get found in a saturated market, competition on the platform (and why thats a good thing) and how NOT to be a copycat (and why you should strive to be unique). Tune in to this week's episode if you sell your products

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11:23

028: Solo Episode | 4 Things to Consider if You are...

Ecommerce Savvy™ ·

2024/03/05

In this episode we dive into 4 areas to consider if your shop is struggling to make sales. We dive into targeting, SEO, website copy, shop design, sales and marketing, and more! Enjoy this quick 10 minute episode on how to improve your Shopify store. Alos, the Ecommerce Savvy Membership is opening soon! If you are interested you can hop on the waitlist here.

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16:22

027: Why Shopify Isn't the Problem and How to...

Ecommerce Savvy™ ·

2024/02/12

On today's episode I talk about why Shopify isn't the problem, and unravel the common misconception that the platform is to blame when it comes to certain challenges sellers face when using Shopify. I also dive into the importance of taking action over striving for perfection and how this plays into understanding your target market, optimizing your website for search engine visibility, and the significance of user experience design. Other topics on this episode are: Understanding Your Target

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36:40

026: How to Run your Biz like a game of Chess with...

Ecommerce Savvy™ ·

2024/02/01

This week I sit down with The Estie Bestie™ Athena Reavis is an esthetician, product biz owner, patent owner and all round trailblazer in the esthetician world! She took her biz savvy to a whole new level when she discovered that there was room to grow her product brand under her service based busienss. How did she do it? Simply by trademarking a memorable phrase and creating her ow patent for a particular facial tool had been forgotten about but still used widely in her industry. Hear how Athena

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54:37

025: The Future of AI and Product Marketing with...

Ecommerce Savvy™ ·

2024/01/23

Wedding jewelry designer turned FB Ads strategist, Hattie Dunstan and owner of Funstans Marketing, is no stranger to product biz ownership. On this episode we talk about her journey, how she happened into FB Ads, and owning a marketing agency. Hattie also runs an AI Marketing Membership, helping biz owners master the art (and science) of AI and how to use chatbots in today's Marketing landscape. Oh, and we also talk about what OpenAI is doing for product biz owners, specifically. Tune in to

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45:58

024: How to Use LinkedIn to Sell More of your...

Ecommerce Savvy™ ·

2024/01/17

RT Custer is the co-founder and CEO of Vortic Watch Company. Vortic is a high-end wristwatch engineering and manufacturing company that pairs classic watch making techniques with innovative modern technology, where each piece of a Vortic watch carries a unique story and a part of American history. In this episode we talk about boost strapping an idea to a fully fledged company why it's important to start any company with a minimum viable product and test to see if there is product market fit how

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17:45

023: Solo New Years Episode

Ecommerce Savvy™ ·

2024/01/09

Welcome 2024! In this episode I cover a bit about my story, and when I knew it was time for a change in my business. I also reflect on 2023 and things I did to move my business forward in 2024. This episode I also talk about: Why it's important to embody the vision you have for your business Why it's important to have a deep connection to your vision and how it help move you forward in times of uncertainty Being open to the signs that the universe is trying to tell you at every moment Protecting

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44:11

022: Brand Packaging and Design with Lisa Juarez

Ecommerce Savvy™ ·

2023/12/19

Lisa Juarez is the founder and creative director of Palm and Palma, a packaging and brand design studio for CPG brands. Palm and Palma's mission is to help emerging brands land retail shelf space with optimized packaging so they can get their products into the carts of more customers. In this episode we talk about Lisa's journey from psych major to powerhouse graphic designer, and how her creative career has evolved to servicing ecommerce brands with their packaging design needs. Topics covered in

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42:00

021: Email Marketing for Ecommerce with Shlesha Pandey

Ecommerce Savvy™ ·

2023/12/13

In this episode we chat with Shlesha Pandey of EcomRevolutionX, a conversion copywriting and email marketing service business for ecommerce brands. Shlesha holds nothing back, and dives deep into email marketing strategies that are sure to help you convert more sales from your existing and future customers. Some of the topics covered are, how the ecommerce landscape has evolved post-pandemic, new technologies that have come into play over the last few years (like AI and Chat GPT) and what to avoid,

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32:50

020: All things Meta Ads with Jenny Parulski

Ecommerce Savvy™ ·

2023/12/05

On this week's episode we sit down with Jenny Parulski, founder and CEO of Ads Uncorked! From highschool math teacher to Meta Ads Strategist, you could say that Jenny is a wiz with numbers. In this episode we talk about tips and tricks for what's working now, and include what you can do for 2024 to keep your ads making you money! Other topics include: The power of UGC Content How Meta's algorithm is far more intelligent than we think! Ads budgeting and targeting tips Why you should

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58:14

019: Marketing on Social Media as a Product Based...

Ecommerce Savvy™ ·

2023/11/28

On this episode we dive deeeep into all things social media for product based businesses with Jessica Sheehy. Jessica Sheehy, is the Founder + CEO of Social Savvy, a social media marketing & education company specializing in helping small businesses grow on social media through content that converts and proven organic strategies. Their mission at Social Savvy is to empower small business owners and entrepreneurs alike to grow their impact and income with social media. In this episode we talk about

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40:42

018: How to Approach Growth as a Product Biz with...

Ecommerce Savvy™ ·

2023/10/30

On this week's episode, we're diving into e-commerce growth strategies with Sandy Dedeian, a renowned consultant and expert in helping direct-to-consumer (D2C) brands scale successfully. With a wealth of experience and a proven track record of assisting businesses in their growth journey, Sandy has solidified her reputation as a go-to authority in the e-commerce landscape. Topics covered in this episode include: Critical aspect of knowing when you've achieved product-market fit. The importance of

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30:35

017: How to Launch a New Product into the Market with...

Ecommerce Savvy™ ·

2023/09/05

In this week's episode we sat down with co-founder Alicia Long. Alicia is the founder and CEO of the product Nutr, a product that makes nut milk from scratch. We talk about how she started her company, how she ended up on Shark Tank, how TikTok was instrumental in their brand growth, and how she now sells her product in Target, Costco, Starbucks and other retail locations. Alicia also teaches entrepreneurs how to use TikTok in order to reach your target audience, and is a firm believer that if you

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07:31

016: Podcast Resuming and Announcing My New Group...

Ecommerce Savvy™ ·

2023/08/16

Summer is finally over and we are bringing the podcast back! Im so excited to have fresh new episodes coming up. I have some very special guests and new ttrends for ecommerce you wont want to miss. Also, my new program, the Shopify Traffic Accelerator is officailly open! Take a lilsten to learn more about the program and click the link below to register. https://shopifytrafficaccelerator.lpages.co/register/

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