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PODCAST

The Headliner Podcast: Discovery and Marketing

Want to grow your podcast or YouTube channel? Meet your new, go-to resource for audience growth, marketing strategies, and content creation tips tailored for podcasters and creators. Every other week, we break down what"s working (and what"s not) when it comes to growing your show, share actionable insights from industry experts, and explore the latest tools to help you promote smarter—not harder. Whether you"re just starting out or ready to take your audience to the next level, we"ll help you

business marketing

All Episodes

22:06

Reheat Your Podcast Leftovers: Turn Old Episodes Into...

The Headliner Podcast: Discovery and Marketing ·

2025/11/25

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dish out tasty tips on how to use your podcast's back catalog to grow your audience. With Thanksgiving around the corner, they cleverly compare "leftovers" to the gems you've already created. They chat about the perks of reintroducing evergreen episodes to fresh ears and keeping your podcast buzzing during the busy season. Nicholas and Elissa share fun ways to "reheat" your content, from resharing clips on social media to using

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23:57

The Definitive Guide to Podcasting on YouTube: How to...

The Headliner Podcast: Discovery and Marketing ·

2025/10/23

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into YouTube's definitive guide to creating engaging podcast content. They emphasize the importance of getting your podcast on YouTube, highlighting that any effort is better than none. With YouTube being the second largest search engine, they discuss various video formats—from simple audiograms to fully produced video content—and how each can elevate your podcast's presence. Elissa and Nicholas share practical tips on

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16:03

YouTube's New Features for Podcasters: Why You Should...

The Headliner Podcast: Discovery and Marketing ·

2025/10/09

In this episode of the Headliner Podcast, hosts Nicholas and Elissa explore YouTube's exciting new features for podcasters in 2026. They discuss how these tools aim to simplify podcasting and why creators should take advantage of YouTube's growing investment in the medium. From AI-enhanced editing to expanded thumbnail testing, Nicholas and Elissa break down the benefits of these updates to help podcasters reach a wider audience. With over 1 billion monthly podcast listeners on YouTube, they stress

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23:36

Should you make the jump to video? Why video is great...

The Headliner Podcast: Discovery and Marketing ·

2025/09/25

In this episode of the Headliner Podcast, hosts Nicholas and Elissa discuss the rise of video podcasting and whether podcasters should make the jump to video. They explore the benefits of adding a video, the growing popularity of podcast videos, and how video can enhance audience engagement. They also address the challenges of video editing and the technical aspects involved. This episode is filled with insights to help you decide if it's time to elevate your podcast! Want to learn even more? Check

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22:54

How Guests Spark Engagement: The Perfect Match for...

The Headliner Podcast: Discovery and Marketing ·

2025/08/26

In this episode of the Headliner Podcast, hosts Nicholas and Elissa put a ring on the truth about podcast growth: guests can be game-changers. Inspired by Taylor Swift’s headline-making appearance on the New Heights podcast, they dig into how the right guest can turn casual listeners into lifelong fans. With stats that hit harder than a breakup ballad, they reveal how Taylor’s episode grew viewership by 600% and broke records for live podcast audiences. But you don’t need a celebrity fiancé to see

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19:30

How to upgrade your podcast recording quality (for free)

The Headliner Podcast: Discovery and Marketing ·

2025/08/21

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into the nitty-gritty of audio quality and how to boost your podcast setup without emptying your wallet. They dish out practical tips that’ll level up your sound game, whether you’re just starting out or have a bit of experience under your belt. Did you know one-third of listeners bail on a podcast due to bad sound? Nicholas and Elissa break down how to optimize your recording space—think closing windows and cutting background

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15:07

Why you should transcribe podcasts: A powerful tool...

The Headliner Podcast: Discovery and Marketing ·

2025/07/25

Transcription is one of the easiest ways to grow your podcast. And, often, one of the most overlooked tools for podcast growth. Get started at https://eddy.headliner.app. A good, high-quality transcript makes your show easier to find, easier to follow, and easier to share. It's not just about accessibility or podcast SEO (though it helps with both). It's about creating a better experience for every listener and ensuring no growth is left on the table. (00:00) Nicholas and Elissa discuss

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20:36

Navigating the Summer Slump: Strategies for...

The Headliner Podcast: Discovery and Marketing ·

2025/07/16

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into the 'summer slump' in podcasting. They chat about how listener habits change in the summer and share tips for podcasters to stay active while taking a break. Get ready for some fun ideas on repurposing content and engaging on social media while keeping the excitement alive during those summer breaks. Tune in for some great insights on handling summer downtime in podcasting! (00:00) 55% less podcasts have been released in

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21:12

How to make your podcast more visible: Maximizing...

The Headliner Podcast: Discovery and Marketing ·

2025/06/18

In this episode of the Headliner Podcast, hosts Nicholas and Elissa chat about how to make your podcast more visible—all inspired by a comment on our social media!!! With some eye-opening stats, they share that 71% of listeners discover new shows through social media, and 68% of video podcast listeners have found podcast content via social clips. Nicholas and Elissa offer handy tips on creating engaging posts, optimizing video content, and using SEO-friendly titles and descriptions to get noticed

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14:20

Unpacking TL;DL by Headliner: The AI-Powered Podcast...

The Headliner Podcast: Discovery and Marketing ·

2025/06/05

In this episode of the Headliner Podcast, hosts Nicholas and Elissa introduce TL;DL (Too Long Didn't Listen), a tool designed to enhance podcast engagement. This summarizer combines clips from real podcasts with AI insights, allowing users to quickly grasp the essence of episodes without the full listen. They discuss how TL;DL helps listeners manage their podcast queues efficiently, offering a personalized audio experience that simplifies discovery. With the ability to mix clips from various

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17:39

Navigating Social Media for Podcasters: How Often...

The Headliner Podcast: Discovery and Marketing ·

2025/05/21

In this episode of the Headliner Podcast, hosts Nicholas and Elissa tackle the crucial topic of social media strategy for podcasters. They discuss the importance of social media in podcast discovery, especially YouTube. We explore social media algorithms and share practical tools, like Headliner’s automatic audiograms, to help maintain a strong online presence. Additionally, we discuss creative strategies, such as stockpiling content and engaging with your audience to build a community. (00:00)

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27:58

Podcasting on YouTube: The Chill vs. Max Effort...

The Headliner Podcast: Discovery and Marketing ·

2025/05/09

Learn about the relationship between YouTube and podcasting. Headliner explores strategies for starting and growing your podcast on YouTube, comparing high-effort production techniques with more relaxed, 'chill' approaches. Headliner highlights YouTube's significance as a top platform for podcast consumption, sharing statistics on its share of weekly listeners. They discuss the benefits of integrating video content, including better discoverability through Google’s search algorithm and the

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32:29

How to Create Engaging Podcast Clips: Tips for...

The Headliner Podcast: Discovery and Marketing ·

2025/04/18

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive deep into the art of creating effective podcast clips. They emphasize the significance of promoting your podcast through engaging snippets, sharing insights on what makes a clip truly stand out. Nicholas and Elissa discuss the ideal length for podcast clips, highlighting that shorter, punchy segments often yield better engagement and performance on social media. They explore the nuances of selecting content that resonates with

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30:15

Video's Role in Podcasting: To create or not to...

The Headliner Podcast: Discovery and Marketing ·

2025/03/24

Video in podcasting? Yep. We're talking about it too! In this episode, Headliner is talking all about video in podcasting. Video is great for audience growth, retention, and engagement. Headliner also shares practical tips for integrating video into your podcasting strategy, stressing the importance of authenticity over production quality. The episode concludes with best practices for creating engaging social video content. Join Headliner as they guide you in leveraging video to elevate your

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26:35

When should you upgrade your podcasting equipment?...

The Headliner Podcast: Discovery and Marketing ·

2025/03/07

In this episode of the Headliner Podcast, hosts Nicholas and Elissa tackle the topic of podcast equipment. They discuss the importance of audio quality versus content quality, emphasizing that while production matters, the substance of your podcast is what really counts. Nicholas, our in house equipment dude, shares practical tips for podcasters looking to enhance their setup, from microphone etiquette to using free tools for audio editing. Listeners will learn about the benefits of investing in a

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32:24

Headliner & Better Call Daddy: Crafting Legacy...

The Headliner Podcast: Discovery and Marketing ·

2025/02/12

Welcome to the Headliner Discovery Marketing Podcast! In this episode, we explore the world of podcasting with Reena and Wanye, hosts of the Better Call Daddy Show. Discover how this father-daughter duo captivates audiences with their unique bond and heartfelt stories. Reena and Wanye share their podcasting journey, highlighting skills they've developed, from guest outreach to crafting engaging narratives. Learn about their show's evolution over 350+ episodes and their approach to spontaneity and

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27:05

How to start a podcast in 2025? Planning to Promotion

The Headliner Podcast: Discovery and Marketing ·

2025/01/24

In this episode of the Headliner Podcast, hosts Elissa and Nicholas talk about how to start a podcast in 2025. From planning and pre-recording to podcast promotion post upload - we’ll be talking about the top things new podcasters and even veteran podcasters can do to help achieve podcasting success in 2025. (00:00) Intro (05:50) Getting started with podcast planning: Branding and more (07:46) Editing and recording (11:25) Podcast promotion post publish (say that 5x fast!) (13:42) Tech anyone

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20:32

How to get a podcast to rank on Google? Podcast SEO tips

The Headliner Podcast: Discovery and Marketing ·

2024/12/19

Welcome to the Headliner Podcast! Join hosts Nicholas and Elissaas they dive into podcasting SEO. Discover how to make your podcast more visible online and learn the difference between short-tail and long-tail keywords. Get tips on using metadata effectively to make your titles, descriptions, and tags SEO-friendly. Explore tools like Headliner's Eddy and Google AdWords to boost your strategy, and find out why consistency and engaging content are key to building your podcast's authority. Whether

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25:51

Why should you upload your podcast to YouTube? Tool...

The Headliner Podcast: Discovery and Marketing ·

2024/12/13

Welcome back to the Headliner Podcast! Hosts Nicholas and Elissa dive deep into the importance of uploading your podcast to YouTube. Discover why YouTube is now the number one platform for podcast listeners worldwide, and how this can be a game-changer for your podcast's reach and engagement. Learn about the demographics of podcast listeners on YouTube and why targeting this audience can open up significant opportunities for discovery. Get practical tips on optimizing your YouTube presence,

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22:12

How to Grow Your Podcast in 2025

The Headliner Podcast: Discovery and Marketing ·

2024/11/14

Welcome to the Headliner Podcast! Hosts Nicholas and Elissa discuss strategies for promoting your podcast in 2025. Learn how to market your podcast using social media platforms like TikTok and Instagram, and tap into YouTube's audience. Discover the benefits of podcast clips, video captions, and transcriptions for boosting engagement and SEO. Whether you're new to podcasting or experienced, this episode will teach you tips and tricks for growing your podcast in 2025. (00:00) Headliner podcast

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84 results

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