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PODCAST

Legacy Fundraising Chat

Sanita Guddu of Persuasion - Legacy Consultant and Training Specialist

Feeling you don’t have time for legacy fundraising marketing? Or don’t know where to start? As a former Legacy Marketing Manager, I have been where you are. Having managed regional legacy teams, organised and presented at over 110 legacy events I love the whole journey from having conversations to stewarding pledgers. Now as a legacy consultant, I hear people who have responsibility for this fundraising stream struggling, and I don"t want you to. Episodes are created to help you to increase your

business marketing

All Episodes

00:29:09

Ep90: A chat with Lauren Buchanan, Fundraiser at...

Legacy Fundraising Chat ·

2025/10/15

From legacy myths to unexpected pledger stories, Lauren lifts the lid on what it really takes to engage supporters to consider a legacy gift. This is legacy fundraising—transparent, practical, and full of heart.Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe,

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00:26:08

Ep89: A chat with Lauren Buchanan, Fundraiser at...

Legacy Fundraising Chat ·

2025/10/01

How do you launch a legacy programme with no in-house expertise and a tiny team? Lauren Buchanan shares the surprising lessons, wins, and honest hurdles from OneKind’s legacy fundraising journey.Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one

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00:23:09

Ep88: A chat with Richard from NFWN and Molly from...

Legacy Fundraising Chat ·

2025/09/17

Is Facebook still worth it for legacy campaigns? This episode unpacks digital myths, donor behaviour, and why quality over quantity matters.Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should

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00:28:42

Ep87: A chat with Richard from NFWN and Molly from...

Legacy Fundraising Chat ·

2025/09/03

Is Facebook really the key to legacy fundraising—or is there a smarter way? Richard and Molly reveal fresh strategies for reaching the right people at the right time.Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review

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00:07:06

Ep86: Legacy Brochure Series Part 3 - Storytelling...

Legacy Fundraising Chat ·

2025/08/20

I dive into how storytelling makes legacy giving feel real and inspires action. Discover simple ways to craft warm, materials that connect with supporters emotionallyScottish Wildlife Trust - showing impact of a named legatorhttps://www.youtube.com/watch?v=ldkVmyRBtAw ShelterBox – pledger case studies https://www.youtube.com/watch?v=XBdX0PWft5IGot a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my

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00:06:51

Ep85: Legacy Brochure Series Part 2– Postal versus...

Legacy Fundraising Chat ·

2025/08/06

Do you still need a printed legacy brochure in a digital world? This episode breaks down why print still matters and how to make your digital materials truly connect.Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review

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00:15:23

Ep84: Legacy Brochure Series Part 1– What every...

Legacy Fundraising Chat ·

2025/07/23

Discover the essentials every legacy leaflet and brochure needs to engage supporters and inspire gifts in Wills—without overwhelming them.Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should

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00:24:31

Ep83: A chat with Lucy Anderson Jones, Development...

Legacy Fundraising Chat ·

2025/07/09

Lucy, under my guidance, crafted a compelling legacy strategy and proposition, winning the backing of her team and loyal supporters. Curious how she turned a vision into reality and gained their enthusiastic support? Listen to Part 1 and this Part to find out.Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying my

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00:25:18

Ep82: A chat with Lucy Anderson Jones, Development...

Legacy Fundraising Chat ·

2025/06/25

Mentored through the creation of a compelling legacy strategy, Lucy Anderson Jones shares how she engaged her team and supporters to secure a transformative legacy gift. Could you benefit from this approach?Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share

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00:26:03

Ep81 A chat with Lena Vizy - Legacy Consultant “What...

Legacy Fundraising Chat ·

2025/06/11

How is strategic storytelling shaping legacy fundraising across Europe—and what can the UK learn from it?

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00:29:09

Ep80 A chat with Lena Vizy - Legacy Consultant “What...

Legacy Fundraising Chat ·

2025/05/28

What can Britain learn from Europe's legacy game? Lena Vizy shares insights on how European countries approach legacy marketing with cultural differences and long-term vision.

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00:24:04

Ep79: A chat with Guilli Castle at FireFighters "How...

Legacy Fundraising Chat ·

2025/05/14

Listen to Part 2 for more ideas on how to collaborate with your colleagues to ensure that your legacy messages reach the right prospects.

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00:27:25

Ep78 A chat with Guilli Castle at FireFighters "How...

Legacy Fundraising Chat ·

2025/04/30

How can you seamlessly integrate legacy giving into an Individual Giving programme, working with your colleagues and without overwhelming donors? Listen to find out how Guilli strikes this balance.

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00:23:11

Ep77: A chat with Rachel Gedge – Legacy Manager at...

Legacy Fundraising Chat ·

2025/04/16

Part 2 and conclusion of my chat with Rachel where she shares both unexpected challenges and untapped opportunities. Hear her honest reflections on stepping into leadership, building a legacy programme from the ground up, and some lessons for every legacy fundraiser Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying

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00:29:26

Ep76: A chat with Rachel Gedge – Legacy Manager at...

Legacy Fundraising Chat ·

2025/04/02

How do you step into your first management role and legacy role and not just survive, but thrive? In this episode, Rachel shares what she’s learned, including the bold telephone campaign she ran, what it revealed, and her top advice for legacy fundraisers.Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying my podcast,

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00:25:59

Ep75: A chat with Dr Claire Routley and Ashley...

Legacy Fundraising Chat ·

2025/03/19

Do you know what the must-have skills are that keep legacy fundraisers happy and effective in their role?As mentioned on the show -The Legacy Showcase - is a collection of short videos where fundraisers share their favourite legacy campaignhttps://sofii.org/article/the-legacy-showcase-a-new-initiative-to-share-inspirational-legacy-campaigns

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00:26:16

Ep74: A chat with Dr Claire Routley and Ashley...

Legacy Fundraising Chat ·

2025/03/05

From empathy to expertise—find out what today’s legacy fundraisers need to leave their own lasting impact on donors.

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00:29:03

Ep73: A chat with Dr Claire Routley and Ashley...

Legacy Fundraising Chat ·

2025/02/19

A timely conversation looking at what skills legacy fundraisers need to overcome some of the challenges in recruitment and retention in the legacy sectorLegacy Futures recruitment and retention report mentioned on the show https://www.legacyfutures.com/resources/report-into-the-recruitment-and-retention-challenges-facing-the-legacy-sector/

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00:23:47

Ep72: Pledger Stories Series - I interview a legacy...

Legacy Fundraising Chat ·

2025/02/05

Part 2 and conclusion with my interview with Sal Hampson.Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more info P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

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00:23:26

Ep71: Pledger Stories Series - I interview a legacy...

Legacy Fundraising Chat ·

2025/01/22

Want to know what thought process your pledgers or prospects go through when thinking about including a charity in their Will? A rare opportunity to hear that from a legacy pledger.Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more info P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other

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