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PODCAST

EDGE of the Web - The Best SEO Podcast for Today"s Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

business marketing

All Episodes

50:08

774 | Paid Ad News from the EDGE | Week of 10.27.25

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/10/30

Is ChatGPT's new Atlas browser a Google killer? Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovation collide. The team tackles the impact of major AWS outages on Fortnite, Alexa, and the broader web, then pivots to Meta's fresh scam alerts targeting older users. Plus, get up to speed on breaking paid ad news: new Google Ads text guidelines, canceled account data deletion, shopping ad subscriptions,

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43:55

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/10/23

AI Eats Your Content Is your website feeding the AI overlords? Or hiding all the good stuff under napkins and toggles? On this week’s EDGE of the Web, Erin Sparks sits down with Carolyn Shelby, Principal SEO at Yoast, to reveal why your site’s juiciest content may be lost to the bots (and your users, too). We dig into Carolyn’s strategies for structuring content that’s not only valuable to users, but also perfectly plated for LLMs like GPT and Google’s AI Overview. From the new LLMs.txt “treasure

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42:54

772 | Unpacking LLMs.txt with Carolyn Shelby

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/10/16

Erin welcomes Carolyn Shelby, the Principal SEO at Yoast and a renowned authority in technical and enterprise SEO. Carolyn brings decades of hands-on experience from her pioneering days in digital marketing, working with brands like Disney’s ESPN, Tribune Publishing, and major nonprofits. The conversation kicks off with a surprising twist—Carolyn’s unique title as Queen of the micronation Ladonia—before diving into her role at Yoast and their latest innovation: the LLMs.txt file generator. Carolyn

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40:47

771 | SEO News from the EDGE | Week of 9.15.2025

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/09/17

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won’t Google make up its mind? This week, we cover trending topics including Google’s expanded AI mode for multi-lingual search, Reddit’s sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You’ll hear how shifting digital consumer behavior (think: the Four S’s—searching, scrolling,

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43:42

770 | Barry Adams - How Google’s AI Mode Is Reshaping...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/09/08

Google’s AI is poised to wipe out half of news publishers’ traffic, but Barry Adams isn’t here to panic—he’s here to bring the hard truths (with a side of hope). On this week’s EDGE of the Web, we dive deep into how Google’s relentless AI advancements, from overviews to the new AI mode, threaten the very foundation of news publishing. Join host Erin Sparks and News SEO specialist Barry Adams as they break down the seismic shifts hitting news publishers: AI overviews stealing clicks, Top Stories

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01:03:19

769 | AI/SEO News from the EDGE | Week of 8.25.2025

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/08/28

Meta’s got its eyes (and algorithms) locked on unoriginal content, and that’s just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into breaking news shaking up AI, SEO, and the future of web browsing. Hosts Erin Sparks and guest Crystal Carter wade through Meta’s latest moves to curb content farms and content theft, Google’s new AI-generated shopping and search experiments, and the shocking rise of AI-powered browser contenders. Plus,

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53:47

768 | Social News from the EDGE | Week of 8.18.2025

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/08/22

AI Mode goes global, Google’s giving users the easy button, and Reddit and Wikipedia are snagging prime AI real estate. This week, the EDGE dives into the explosion of AI Mode, the changing landscape of web traffic, and the wild world of social media innovation—with plenty of insights from Duncan Alney of Firebelly and the EDGE team. Get the latest on Google’s brand-new AI Mode launching in 180 countries (but only in English for now), and why letting AI do the reasoning for you might make us all a

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43:17

767 | Evolving Your Writing Toolset w/ PreWriter.ai...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/08/14

Bruce Clay is back on the EDGE and he’s bringing a fresh arsenal of SEO wisdom—plus his latest tool, Prewriter.AI! Bruce unpacks the ever-evolving landscape of search, where being a subject matter expert isn’t just nice to have, it’s non-negotiable in the age of large language models. Get ready for a hands-on journey through the world of structured data, website architecture, and the key realm of silos and clusters (yes, we’re geeking out on knowledge graphs). Bruce dishes out why schema isn’t just

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01:03:40

766 | Local News from the EDGE | Week of 7.21.2025

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/07/28

A whopping 43% of consumers allegedly use AI tools daily – or do they? This week, Local SEO expert Greg Gifford and the EDGE team dissect the latest digital marketing headlines, exposing the flaws behind flashy AI stats, CTR doom-and-gloom, and Google's evolving local business verifications, all while dodging shady review extortionists (and some Coldplay memes). The crew calls out shaky survey methodologies and sample sets that would make any statistician cringe. Discover why that 32% drop in

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45:14

765 | Aligning SEO with AI and Intent: Bruce Clay’s...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/07/11

Bruce Clay (yes, *the* Bruce Clay) returns to EDGE of the Web, and Erin tries to pretend the SEO world hasn’t changed a bit in five years. Spoiler: It most definitely has, and Bruce is here to walk us through his journey from the days of Excite and AltaVista to the AI-fueled search ecosystem of today. It’s a continued conversation on the EDGE regarding how AI is shaking up traditional SEO practices, from content and conversion to that all-important site-wide intent matching. Bruce and Erin break

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41:37

764 | News from the EDGE | Week of 6.23.2025

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/06/26

It’s a packed episode of Paid Ad News from the EDGE, and Greg Finn of Cypress North is back to break down the latest developments across Google Ads, Performance Max, and AI-driven campaign shifts. Erin Sparks and Greg discuss everything from keywordless “AI Max” targeting to new reporting transparency in Performance Max, the future of video ads in search results, and the subtle changes coming to Local Service Ads. Plus, what does it mean when Google lets your manager’s policy violations pause your

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40:35

763 | Audacious Marketing: Mark Schaefer’s Playbook...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/06/18

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack Schaefer’s latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin’ at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing

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54:13

762 | SEO News from the EDGE | Week of 6.2.2025

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/06/06

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google’s AI experiments are changing the rules for email marketing, local search, and desktop Discover, leaving marketers everywhere scrambling for a playbook that doesn’t exist. Erin and SEO pro Cindy Krum break down WordPress’s mudslinging match with WP Engine and the quiet return to development, all while raising eyebrows over community trust. We check on Google’s ever-evolving SERPs—AI

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37:56

761 | Disrupt or Die: Leveraging Authenticity and Awe...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/05/31

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the risks and rewards of AI, and how brands can stand out by tapping into authentic human emotion. Hear why traditional marketing is falling flat and discover what “everyday awe” means for building deep brand loyalty. Plus, Mark unveils the tech twist behind the cover of his new book, Audacious: How Humans Win

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50:51

760 | Social News from the EDGE | Week of 5.12.2025

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/05/14

CTR Secrets and Social Shakeups It’s another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews but dodging every meaningful CTR question, it seems the only thing spinning faster than SERP layouts are the PR answers. Get the inside scoop on how ChatGPT gobbles up over 80% of AI search traffic (Google, take notes), why Meta’s launching a CapCut rival to remix your socials, and how Reddit is

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39:10

759 | Practical Tips for Utilizing Heat Maps w/...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/05/14

Curious where your website visitors are really clicking—or rage-clicking? On this week’s EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged. We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of “dead clicks” versus “rage clicks,” and why your mobile hero image might be killing

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49:21

758 | SEL News from the EDGE | Week of 5.5.2025

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/05/05

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special “News from the News” edition. They dive into the sharp rise of Google Ad costs and the troubling effects of CPC inflation, Instagram’s experimental new collaborative Storylines feature, and an in-depth study comparing AI search engines like ChatGPT, Perplexity, Bing, and Google. The conversation shifts to major legal blows hitting Google’s ad tech monopoly, new research

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39:13

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/04/28

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity’s suite of tools—including tap, scroll, attention, and area heat maps—and explains how they reveal real user interactions beyond what traditional metrics can offer. From understanding time-on-page to visualizing content engagement, Celeste shows how these tools help SEOs optimize design, layout, and messaging. She

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38:54

756 | AI/SEO News from the EDGE | Week of 4.21.2025

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/04/21

Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy reviews and business edits, but don’t expect them to help you get your real reviews back. Big legal moves are underway: The NYT lawsuit against OpenAI and Microsoft will proceed, and Chegg is suing Google for killing traffic via AI Overviews. Sara Taher joins the show to unpack the long-term consequences of

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46:59

755 | Understanding DMA's Effect on Local SEO in a...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2025/04/17

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search experience, the discussion also revolves around AI's role in modifying search results, and local service ads' impact on user behavior. The talk also touches on how changes in Google's algorithm and business model are propelling a significant decline in traditional website traffic. The guests from Near

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109 results

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