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PODCAST

Raising the Circle

Raising the Circle

Raising the Circle is a show spotlighting sustainable and circular businesses and ideas in Denmark. Your host, Solveiga Jurgaityte, interviews ambitious go-getters and entrepreneurs who share stories of their contribution to building a circular economy. Here, we dive into the minds of changemakers reimagining how we live, create, and consume in a more regenerative way. Tune in and raise the bar in order to Raise the Circle. ♻️

business entrepreneurship

All Episodes

00:07:49

BONUS: REDUCED – On Following Your Passion & Our...

Raising the Circle ·

2025/11/06

In this bonus episode, Bram Kerkhof, Head of Product at REDUCED, joined for a lighthearted round of the We’re Not Really Strangers card game to close out the interview. We dove into what a perfect day looks like when food, nature, and community come together, advice we’d give our younger selves, and the reminder to keep our bodies moving with long runs and dance classes.*⁠We're Not Really Strangers⁠ is a purpose-driven card game and movement all about empowering meaningful

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00:52:19

S3E5: REDUCED – Waste to Taste: Fermentation,...

Raising the Circle ·

2025/11/04

In this episode, we sit down with Bram Kerkhof, Head of Product at REDUCED, the Copenhagen food-tech turning industry side streams into clean-label, umami-rich flavor concentrates. Bram bridges his chef craft and food science to show how koji fermentation and enzymatic hydrolysis can transform “leftovers” into premium taste while also cutting emissions.From chicken wing tips and broken rice to apple cores, vegetable trimmings, and even invasive shore crabs, REDUCED’s “waste-to-taste” platform proves

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00:04:33

BONUS: Truely & Social Vanilla – On Curiosity,...

Raising the Circle ·

2025/10/30

In this bonus episode, Amie N’Dong, co-founder of Truely and Social Vanilla, joined for a round of the We’re Not Really Strangers card game to close out our conversation.We talked about plant care (or lack thereof), the podcasts and publications that keep Amie connected to global issues, and the importance of broadening our perspectives beyond the Global North. Plus, Amie mentions a sweet tip on where to find the best Danish strawberry cake, made with her very own vanilla. 🎂 📰 Read that article by

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00:59:14

S3E4: Social Vanilla & Truely – Building Fair Food...

Raising the Circle ·

2025/10/28

In this episode, we meet Amie N’Dong, co-founder of Social Vanilla and Truely, two purpose-led food ventures creating a more transparent and responsible relationship to farmers when sourcing ingredients. Amie takes us inside vanilla, nuts, coffee, and olive oil value chains, where price and power imbalance often stacks up against smallholder farmers, and shows how bottom-up pricing, farmer-owned certifications, and open data can flip the script. Together we dive into three big themes:Farmer power

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00:08:24

BONUS: Kleen Hub – On Toxic Positivity, Pressure &...

Raising the Circle ·

2025/10/23

Robert Dichtl, CEO and co-founder of ⁠⁠Kleen Hub⁠⁠, joined for an open and honest round of the We’re Not Really Strangers card game for a playful and revealing way to end our chat.We talked about what it *really* means to answer “How are you?” truthfully, the double-edged nature of positivity in leadership, and the personal growth he experienced through Copenhagen Business School’s “Founder to Leader” program. This conversation opens up a rarely heard side of entrepreneurship, one that moves beyond

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00:55:57

S3E3: Kleen Hub – Ditching Single-Use with a Simple Tap

Raising the Circle ·

2025/10/21

In this episode of Raising the Circle, we meet Robert Dichtl, CEO & co-founder of Kleen Hub - Tap & Reuse™: a return system that works without an app or deposit. How does it work? Borrow a cup or container, tap your card, and drop it back when you’re done. From supermarkets in the UK to airports in Norway and pilots like Brussels Airport, KleenHub is quietly replacing single-use with a system designed for speed, simplicity, and scale.We discuss Robert’s path from e-waste research to reuse

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00:12:25

BONUS: SofiaCitron – On Food, Family & Finding Meaning

Raising the Circle ·

2025/10/16

Sophia from ⁠@SofiaCitron⁠ joined us for a cozy and curious chat with the We’re Not Really Strangers card game, shared over her homemade vanilla pudding with rose water and strawberries. Lucky us! 🍓We talked about our fathers, childhood desserts and how they’ve evolved into creative plant-based versions, and the joy of cooking and dreaming with her brother in their project @Cicrone.*⁠We're Not Really Strangers⁠ is a purpose-driven card game and movement all about empowering meaningful

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00:57:27

S3E2: SofiaCitron – Food as Everyday Activism: Soil,...

Raising the Circle ·

2025/10/14

In this episode of Raising the Circle, we speak with Sophia from @SofiaCitron – a plant-based chef, holistic nutritionist, and researcher whose work spans workshops on sustainable food systems, biodiversity, and regenerative agriculture, to community events that put those ideas into practice.With training in Integrated Food Studies, ethnobotany, and holistic nutrition, her approach blends science and food to explore the deep connection between what we eat, how we live, and the stories we tell

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00:04:13

BONUS: EatWasted - Shared Food, Shared Humanity

Raising the Circle ·

2025/10/09

Leif Friedmann from ⁠Eat Wasted⁠⁠ joined me for a reflective chat inspired by the We’re Not Really Strangers card game, a playful and informal way to end our conversation.From wild oyster foraging on the Danish west coast to the simple magic of shared meals, we explore what it means to connect over food and why sitting around a table might just be one of the oldest (and most important) rituals we have left.Leif shares his happiest memory of 2025 and what he craves most: more moments of gathering,

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00:41:32

S3E1: Eat Wasted – How Two Founders Are Fighting Food...

Raising the Circle ·

2025/10/07

In this episode of Raising the Circle, we meet Leif Friedmann, the curious co-founder of Eat Wasted, a Copenhagen-based startup turning surplus bread into pasta, and sparking a global movement to fight food waste by feeding people food waste.What began with a small pasta machine in a basement has grown into partnerships with bakeries, donations of over 10,000 meals to food-insecure communities, and recognition from some of the world’s most celebrated chefs.Together we dive into three big

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00:50:06

S2E3: Lendager – Building the Future with Circular...

Raising the Circle ·

2025/09/25

What if building waste could shape the cities of tomorrow? 🏗️⁠Lendager⁠ is reimagining architecture by proving that circularity is not only possible but essential. By upcycling waste materials into high-quality building solutions, they are reducing emissions, conserving resources, and creating sustainable spaces for diverse communities.In this episode, we welcomed Niklas Nolsøe⁠ from Lendager.Key Takeaways1. Circularity as Non-Negotiable – Sustainability isn’t an add-on at Lendager, it’s the

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00:32:01

S2E2: Sharedrobes - Reinventing Fashion Through...

Raising the Circle ·

2025/04/23

⁠Have you thought about swapping instead of shopping? 🤔Sharedrobes⁠ is transforming the way we think about fashion by challenging the idea that clothes should have only one owner. Through their digital wardrobe management and swapping platform, they make sustainable fashion accessible, fun, and community-driven.In this episode, we welcomed ⁠Maria Clemmensen, the founder of Sharedrobes.Key TakeawaysCircular Fashion Made Simple – Sharedrobes enables users to digitize their wardrobes, swap unwanted

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00:39:00

S2E1: SMALLrevolution - Making Plastic Sexy Again

Raising the Circle ·

2025/03/17

Rethinking city spaces through recycled plastic. 🏙️SMALLrevolution was founded on the mission to break free from the exponential use of virgin plastic. They do this by working closely with waste managers, plastic industry, companies and designers to create circular and sustainable solutions with recycled plastic waste.They aim to push the agenda for sustainable solutions by showing that circular productions is both possible and profitable.In this episode, we welcomed Mie Mogensen, the co-founder of

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00:16:14

BONUS: Matt Homewood / Throw No More x WNRS -...

Raising the Circle ·

2022/05/11

Keeping an open-mind! 🧠Matt Homewood, a passionate food waste campaigner and Denmark’s Country Manager and Head of Sustainability at Throw No More, joined me in an informal chat with We're Not Really Strangers talking cards. Our conversation explored topics of having natural talent for broadcasting, love for non-fiction literature and he answered my burning question, 'why are you not vegan anymore?'. I was met with an illuminating answer and a reminder to always keep an open-mind and continue

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00:35:54

S1E6 (Part 2): Matt Homewood / Throw No More -...

Raising the Circle ·

2022/05/10

Supermarkets - the friend and foe of food waste 🐖🥕 In the last episode of Season 1, we welcomed Matt Homewood to share more about his recent collaboration with Throw No More. Matt is fostering global consciousness about food waste and busting food waste myths along the way. He joined Throw No More as Denmark’s Country Manager and Head of Sustainability to scale the mission of ending supermarket food waste! Throw No More is an app that aims to reduce food waste by connecting consumers with

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00:38:49

S1E6 (Part 1): Matt Homewood / Throw No More -...

Raising the Circle ·

2022/05/10

Supermarkets - the friend and foe of food waste 🐖🥕 In the last episode of Season 1, we welcomed Matt Homewood to share more about his recent collaboration with Throw No More. Matt is fostering global consciousness about food waste and busting food waste myths along the way. He joined Throw No More as Denmark’s Country Manager and Head of Sustainability to scale the mission of ending supermarket food waste! Throw No More is an app that aims to reduce food waste by connecting consumers with

en

00:07:28

BONUS: Atelier Tonni x WNRS - Happiest Day of the Year

Raising the Circle ·

2022/05/04

What's your go-to karaoke song? 🎤 Simone Mørch Jensen, the creator of Atelier Tonni, an interior and furniture design studio using plastic waste as the main ingredient for production joined me in a round of We're Not Really Strangers card game to round off our interview. Hear us and her intern, Line, chime in as we share about what we noticed of one another, karaoke jamming, and the happiest memory of the year (thanks to Theo Croker)! *We're Not Really Strangers is a purpose-driven card game and

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00:30:59

S1E5: Atelier Tonni - An Artful Process to Plastic Waste

Raising the Circle ·

2022/05/03

Designing a future without plastic waste💡 Simone Mørch Jensen, the visionary and creator of Artelier Tonni joined me on this episode. Atelier Tonni is an interior and furniture design studio with sustainability at heart. From materials to the fabrication processes, Atelier Tonni focuses on turning trashed plastics & electronics into unique sculptures and pieces of art. Together with Atelier Tonni, we chatted about: The unknown challenges of using recycled plastic Using the skills we have to

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00:09:15

BONUS: Foodsharing Copenhagen x WNRS - What Other Do...

Raising the Circle ·

2022/04/27

What would others never guess about you, just by looking at you? 🎭 Dionysia Moschou, a passionate volunteer and manager of Christianshavn for Foodsharing Copenhagen, an organization that is fighting food waste by sharing food as a community, and I share a conversation with We're Not Really Strangers conversation cards. Hear us dive into revealing what others do not know about us from simply seeing us, how we met and our reflections of the whole conversation. *We're Not Really Strangers is a

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00:32:27

S1E4: Foodsharing Copenhagen - Sharing Food to Fight...

Raising the Circle ·

2022/04/26

Food sharing as food for thought!🥝 In this episode, I welcome Dionysia Moschou from Foodsharing Copenhagen. Foodsharing Copenhagen is a volunteer based organization raising awareness about food waste and sharing food to reduce it since 2016. Together with Dionysia from Foodsharing Copenhagen, we chatted about: How community is a solution to fight food waste How shared fridges effectively fight food waste What motivates people to waste less food Sources from our chat: Join the community:

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