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PODCAST

Future Proofed.

Welcome to "Future Proofed," the podcast for forward-thinking professionals eager to keep their career and company at the cutting edge. Traditional go-to-market (GTM) strategies have become clunky, inefficient, and bloated. This show explores the intersection of AI and GTM strategies to ensure you cut the GTM Bloat and build a future-ready approach. Each episode of "Future Proofed" dives deep into how AI redefines what it means to craft effective go-to-market strategies. From actionable insights

business marketing

All Episodes

24:04

How Product Marketers Can Scale Their Impact with AI

Future Proofed. ·

2025/08/05

In this episode, Ryane Bohm and Nathan Thompson from Copy AI sit down with Emily Pick, Lead Product Marketing Manager at Clari, to explore the real-world impact of AI in product marketing. Emily shares her journey from AI experimentation to advocacy, highlighting how AI tools are reshaping product marketing management (PMM) roles and workflows.Key Themes & Takeaways:Adoption of AI in Product MarketingEmily describes her transition from “ad hoc ChatGPTing” to intentionally scaling AI

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19:14

From Crawl to Run: A Practical Guide to AI Maturity...

Future Proofed. ·

2025/07/29

In this episode of Future Proofed, Ryane Bohm and Nathan Thompson break down the stages of AI adoption in marketing, exploring how companies move from basic chat tools to full-scale AI integration, and what it really takes to operationalize AI for messaging, workflows, and strategy. They share hands-on advice, candid pitfalls, and a future vision for AI as the marketer’s ultimate assistant.Key Themes & Takeaways:1. AI Marketing Maturity: From Crawl to RunCompanies typically move from

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16:34

AI is Only as Good as the Marketer Behind It

Future Proofed. ·

2025/07/22

In this episode of Future Proofed, Nathan Thompson and Ryane Bohm dive deep into how AI is shaping the future of content marketing. They explore the intersection of creativity, strategy, and ethics—offering actionable insights for marketers building an AI content marketing strategy.Key Themes & Highlights:AI as a Creative Assistant, Not a ReplacementAI is a powerful tool to enhance creativity, but human input is essential. “AI at this point is only as good as the person that's really

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16:51

Challenges and Opportunities in AI-Driven Product...

Future Proofed. ·

2025/07/15

In this episode of Future-Proofed, host Nathan sits down with Ryan, Head of Product Marketing at Copy.ai, to explore the rapidly evolving landscape of AI product marketing strategy. Together, they unpack how perceptions of AI are shifting, how product marketers can get started and scale their impact, and what the future holds for the profession as AI tools become essential to messaging and personalization.Key Themes & Insights:AI’s Evolving Role in Product MarketingThe market’s

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13:03

Transform Your Work Output With AI Powered Product...

Future Proofed. ·

2025/07/08

Season 2 of Future-Proofed kicks off with a fresh new voice—Ryane, the new co-host and Product Marketing Manager at Copy.ai. In this episode, Ryane shares her professional journey, unique onboarding story, and hands-on experiences leveraging AI productivity tools to drive impactful product launches.Ryane steps in as co-host, bringing a background from Salesforce, Gong, Clary, and adjunct teaching at Loyola Chicago.

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17:21

The Evolution of Content Creation: From Manual to...

Future Proofed. ·

2025/05/29

In this episode of Future Proof, host Nathan Thompson interviews Vanessa Silva, a content creator and strategist with over a decade of experience. Vanessa shares insights on how AI has transformed content creation workflows since she started in 2010.Key Themes:Evolution of content creation processesAI as an assistant, not a replacementBalancing efficiency and creativityStreamlining content distributionMaintaining quality with AI toolsHighlights:• Vanessa describes the manual,

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9:19

Bring Consistency to Your Brand Voice with AI

Future Proofed. ·

2025/05/27

In this episode of Future Proofed, Nathan Thompson explores how AI is transforming brand voice management, addressing long-standing challenges in maintaining consistency across multiple marketing channels.Key Takeaways:Traditional brand voice struggles with inconsistency due to multiple channels, subjective interpretations, and staff turnover.AI offers a solution for codifying and maintaining consistent brand voice across all channels.Implementing AI involves uploading brand guidelines and

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12:41

Mastering the Art of Cold Calling

Future Proofed. ·

2025/05/22

In this episode, we hear from Scott Coleman, an experienced inside sales rep at Copy.AI, about his approach to cold calling. Scott shares insights on:Combining cold calls with other outreach methods:"You cannot talk about cold calling without talking about also having emails in your sequences and connecting on LinkedIn... just trying to create any amount of recognition leading up to your calls."Researching prospects before calling:"You need to know a little bit about them. You need to know

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13:54

Cold Calling: How AI is Revolutionizing Sales Outreach

Future Proofed. ·

2025/05/15

In this episode of Future Proof, Aaron Adza, an inside account representative at Copy.ai, shares his insights on effective cold calling techniques in sales.Key takeaways:Parallel dialers boost efficiency: Aaron uses technology that allows him to call multiple numbers simultaneously, maximizing talk time and data validation.Strategic voicemails generate callbacks: A vague yet intriguing voicemail can prompt prospects to return calls, opening doors for meaningful conversations.Adaptable

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16:51

Cold Calling in the Age of AI: Insights from the...

Future Proofed. ·

2025/05/09

Cold Calling Strategies That Actually WorkIn this episode of Future Proofed, host Nathan Thompson speaks with Brianna Stout, an inside account representative at Copy.ai, about effective cold calling strategies. Despite claims that cold calling is "dead," Brianna argues it remains a powerful tool for understanding prospects and facilitating human connections. She shares key insights on:• Preparation: Researching prospects and having relevant talking points ready before calls• Breaking the

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30:48

AI Personalization in Marketing at Juniper Networks,...

Future Proofed. ·

2025/04/10

In this episode of Future Proofed, host Kyle Coleman interviews Srinivas Attili, who leads the Center of Excellence for Data and AI at Juniper Networks. Srinivas shares insights on leveraging AI and machine learning to drive hyper-personalized marketing at scale.Key highlights:- Juniper achieved a 9x increase in email open rates and 46% higher lead-to-meeting conversion through AI-powered personalization- They developed a real-time activation system that monitors web analytics and sends

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27:06

AI Implementation Strategy at ServiceNow: A Bottom's...

Future Proofed. ·

2025/01/23

In this episode of Future Proofed, host Kyle Coleman interviews Ayalla Goldschmidt, a Solutions and Product Marketing Leader at ServiceNow, about their AI implementation journey.Key highlights:Bottom-up AI adoption: Ayala's team started small, experimenting with AI tools like Copy.ai for product marketing tasks. This grassroots approach allowed them to demonstrate value before seeking wider organizational buy-in.Practical use cases: Early applications included researching industry trends,

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35:50

AI-Powered Content Marketing with Jim Holben, CMO of...

Future Proofed. ·

2025/01/16

In this episode of Future Proofed, host Kyle Coleman speaks with Jim Holben, CMO of Defendify, about leveraging AI to scale marketing efforts and drive efficiency.Want quick access to Jim Holben's AI Cheat Sheet? Click here to get the 9 AI Content Workflows that Jim uses to save $200,000/year in content. Key Themes Covered:1. AI as a Marketing Multiplier: Jim discusses how AI allows his small team to produce content at scale, turning "a couple of hands into seemingly 10, 15 hands." He

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26:51

AI in Marketing: Insights from Juniper Networks' CMO

Future Proofed. ·

2024/12/12

In this episode of Future Proofed, host Kyle Coleman speaks with Jean English, CMO of Juniper Networks, about successfully implementing an AI strategy across marketing and go-to-market teams.Key Highlights:• Jean emphasizes the importance of data quality and architecture as foundational elements for any AI implementation.• Juniper standardized processes and workflows to enable AI-powered content creation and personalization at scale.• To drive adoption, Jean focused on empowering all team

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18:53

Go-to-Market Strategy: Sales Leaders

Future Proofed. ·

2024/11/15

Podcast Recap: Go-to-Market AI Strategy for Sales LeadersIn this episode of Future Proofed, Kyle Coleman discusses go-to-market strategies and the critical role of AI in shaping modern sales approaches. Key Themes:1. Shifting from siloed approaches to integrated go-to-market strategies2. The emergence of Go-to-Market AI (GTMAI) and its impact on sales processes3. Balancing AI automation with human expertise in sales workflows4. The importance of cross-functional alignment in AI

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24:06

Go-to-Market Strategy for Marketing Leaders [2025]

Future Proofed. ·

2024/11/05

In this episode of Future Proof, Nathan Thompson sits down with Kyle Coleman, CMO of Copy.ai, to discuss go-to-market AI strategies for marketing leaders. Key Takeaways:1. A go-to-market AI strategy connects people, processes, and technology across the entire go-to-market engine, infusing AI in a systematic way.2. Marketing leaders should avoid siloed point solutions and instead seek unified AI platforms that can handle multiple use cases.3. CMOs need to take a leadership role in driving AI

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31:18

Why Modern Sellers Should Become Mini-Marketers, with...

Future Proofed. ·

2024/10/03

In this episode of Future Proofed, Kyle Coleman, CMO at Copy.ai, sits down with Andrew Ettinger, Founder and CEO of Game Plan Partners, to discuss the evolving role of sales professionals in today's competitive landscape. Andrew shares insights from his extensive experience in enterprise software sales, highlighting the need for sellers to adopt a "mini-marketer" mindset. This conversation explores how the lines between sales and marketing are blurring, requiring sellers to create content,

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17:13

Pipeline Accelerator: How AI Helps with Sales...

Future Proofed. ·

2024/09/26

In this webinar, Kyle Coleman (CMO at Copy.ai) and sales expert Jenn Junkin reveal how cutting-edge AI is revolutionizing pipeline generation and empowering sales teams to sell more, faster. You'll discover:⚡️ How AI can automate up to 70% of the tedious research and outreach work for "PG Tuesdays" - freeing reps to focus on high-value selling activities🔗 Powerful ways to seamlessly align your sales and marketing motions through AI-driven account intelligence and automated multi-channel

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39:37

Unstoppable Go-To-Market Success with Sangram Vajre

Future Proofed. ·

2024/09/05

Are you struggling to align your marketing, sales, and product teams around a cohesive go-to-market strategy? Join Kyle Coleman, CMO at Copy.ai, and Sangram Vajre, Co-Founder and CEO at GTMPartners, as they reveal the secrets to crafting a winning go-to-market playbook.Gain clarity on what "go-to-market" really means (beyond just marketing and sales)Learn how to shift from a minimal viable go-to-market to a differentiated point of viewDiscover frameworks to unify marketing, sales, and

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47:09

Sales Processes: You Want Fast-casual or Michelin...

Future Proofed. ·

2024/06/27

In this episode, Kyle interviews Sahil Mansuri, CEO of Bravado - the largest sales community with over 500,000 members. They discuss:- Why Sahil founded Bravado to support salespeople who often lack training- What drove the sales slump in 2022-2023 and why most reps struggle in tough markets- How great salespeople have unique styles and you should magnify your own strengths vs. copying an average process- Why now is the time to hire aggressively to gain a competitive edge, and what to look

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35 results

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