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PODCAST

The Influencer Marketing Lab

The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what"s making the news; where it"s being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years

All Episodes

41:22
Whalar's Alex North talks measurement and evaluation
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39:41
Ogilvy's James Baldwin on a new global B2B influencer...
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31:28
Steph Money of ThisThat talks influencer measurement
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31:47
Alice Audley from Blogosphere to bCreator
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35:42
Esme Rice: Mindshare's Worldwide Influencer Practice...
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48:18
Sammy Albon - Creator turned Senior Campaign Director
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28:34
Verity Park founder of TBH Talent talks creators
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37:18
Ian Forrester of DAIVID on effective influencer...
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32:55
Abha Gallewale, global social strategy manager at...
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41:44
Catherine Yeo discusses her new book: The Creator...
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32:14
Creator Lucy Edwards on ditching tokenism from...
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37:20
Arron Shepherd Goat Agency co-founder talks $100...
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31:23
Tailify's Alan Gray talks about The Psychologist's...
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40:09
Sedge Beswick, MD of SEEN Connects talks social shopping
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28:15
Keely Cat-Wells CEO of C Talent talks Inspiration Porn
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29:25
Matthew Wood talks Influencer Marketing Show, Awards...
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28:14
Lucy Loveridge MD at YMU Social talks digital-first...
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44:32
Jo Burford talks creators, connections & community
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31:56
BEYONDinfluence's Jeanette Okwu talks global...
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23:42
CMA's Cecilia Parker Aranha talks fighting...
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