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PODCAST

Geronimo Unfiltered

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast

business entrepreneurship

All Episodes

26:36

STOP Confusing Busy With Progress: Win The Day With...

Geronimo Unfiltered ·

2025/11/04

For our Separation Sunday System go here: https://bit.ly/pod-separationsunday1If you’re ending most days knackered but nothing’s actually moved, this one’s for you. Being flat-out isn’t the same as building a business - and the difference is learning to separate signal from noise, then structuring your week so momentum becomes inevitable. In this episode, we walk through the Win The Day discipline - practical, no-fluff steps you can use to turn chaos into controlled progress, from Separation

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90:46

Burn the Boats & Build the Machine: How Fitstop...

Geronimo Unfiltered ·

2025/10/28

For our Sale A Day Playbook go here: https://bit.ly/pod-saleadayplaybook1Ever felt like you’re doing everything “right”… but the numbers still aren’t moving? Today’s chat is for the owners who nearly walked away - then doubled down, rebuilt their engine, and clocked best-ever months and highest profit. In this episode, three legends from the Fitstop network get brutally honest about expanding too soon, clawing back from under-100 members, and the identity shift from chief-everything-officer

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38:31

The Green Line Game Plan: How Ryan Fernance Built...

Geronimo Unfiltered ·

2025/10/21

If your studio limps into summer every year, bleeds through Christmas, then prays for a New Year miracle - you’re not alone. But you don’t have to cop another rinse-and-repeat.This episode is a line in the sand. Ryan Fernance (the bloke who steered multiple F45s to the 300 Club through lockdowns) breaks down “Separation Season” - the next 90 days where the pros surge ahead and the dabblers burn out. No fluff. Just the boring, battleground basics that actually move the needle. Here’s what

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90:43

How Newstrength Went From 'Good Enough' to a $1M Run...

Geronimo Unfiltered ·

2025/10/14

If you’ve been coasting on “good enough”, this one’s a rocket. Nate and Jacob from Newstrength (Newcastle) walk us through the exact standards, systems and mindset shifts that took them from restless operators to a million-dollar run rate while juggling kids, 3am training and a team that now runs with them, not behind them.Here’s what we’re covering: - The moment they said “fuck that” to fine and chose standards over excuses - From ~$60k months to an $84k run rate, and 210 → 220+ members

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55:38

STOP Hiring the Wrong Salespeople: The Wolfpack...

Geronimo Unfiltered ·

2025/10/07

If your “sales hire” is squeezing in calls at lunch and blaming leads by Friday, you don’t have a sales function - you’ve got a headache.This episode is your full, no-fluff Wolfpack Playbook: how to find, hire, pay, and lead a salesperson who actually sells - plus the rhythms, standards and incentives that turn one rep into a team that hunts together. You’ll hear real war stories from scaling a multi-country sales team doing 200+ sales a month - what worked, what bombed, and the exact

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47:14

The 8 Principles of the Top 1%: How Elite Studio...

Geronimo Unfiltered ·

2025/09/30

Connect with us:My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

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42:09

The Culture Playbook: 90 Days to a High-Performance...

Geronimo Unfiltered ·

2025/09/23

If you think culture is free brekkie and a flash coffee machine, think again - this is the nuts-and-bolts playbook to build a standards-driven, high-performance team in a real Aussie studio.In this episode, we get practical: exactly how to reset your vision, earn buy-in fast, set non-negotiables, and run a 90-day turnaround that dials up performance without burning your people out. Here’s what we’re covering: -Culture ≠ perks: it’s standards, rituals and accountability (not vibes) -How to

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82:44

The Hidden Reasons Your Culture Sucks and How to...

Geronimo Unfiltered ·

2025/09/16

If you’re burnt out, juggling casuals and “spare parts”, and hoping a fruit bowl and team brekkie will fix culture - you’re kidding yourself.Here’s the truth: culture isn’t vibes. It’s standards, systems and accountability - lived daily. In this episode, we unpack how elite footy programs like the Melbourne Storm and Norths turn “off-cuts” into pros, and how you can install the same habits in a five-person studio. We’re talking non-negotiables (as the floor, not the ceiling), recruiting on

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47:32

The $1M Rise of Earth To Body

Geronimo Unfiltered ·

2025/09/10

Can you build a savage training culture, scale to seven figures, and regenerate rainforest - without burning out?Adrian and Chrissy from Earth To Body prove you can. In this unfiltered convo, we dig into how they turned a hardcore strength-and-conditioning community into a movement that funds rewilding in the Daintree -while tightening systems, team design and sales to hit a million-dollar run rate. Here’s what we’re covering: The origin story: from plant-based living to a “most savage”

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66:04

STOP Playing Small: How Kristy Sellars Built a...

Geronimo Unfiltered ·

2025/09/02

If you think pole is “just a class”, think again—Kristy Sellars turned a single weekend studio into a 20-location network, won Australia’s Got Talent, placed on stages around the world, and is now taking on the software giants with a platform built by a studio owner, for studio owners. This one’s part mindset reset, part masterclass in community, pricing, processes—and a full-on permission slip to go bigger. Here’s what we’re covering: The origin story: from renting a dojo on weekends to a

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100:41

ClassPass on Trial: Who It Helps, Who It Hurts, and...

Geronimo Unfiltered ·

2025/08/26

ClassPass - friend or foe? For years, studio owners have argued whether it’s the best tool to fill empty spots or the very thing devaluing boutique fitness.In this episode, we go straight to the source. Doza sits down with Kinsey Livingston, VP of Sales at Mindbody & ClassPass, to unpack the biggest myths, frustrations, and opportunities when it comes to using ClassPass in your studio. Here’s what we’re covering: -Why some studios make $16k/month from ClassPass while others swear it’s

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46:54

Separation Sunday: The 20-Minute Ritual That Saved My...

Geronimo Unfiltered ·

2025/08/19

Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlyaWant to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Feel like you’re grinding through weeks, stuck in survival mode, and starting to resent Mondays? You’re not alone. In this episode, we’re breaking down the Separation Sunday system—the 20-minute ritual that flips dread into design and keeps 7-figure owners in momentum all year round. Here’s what we’re

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30:31

Burnout, Bottlenecks & Breakthroughs: How to Scale...

Geronimo Unfiltered ·

2025/08/12

Feel like you're doing everything but still stuck at the same revenue level?You’re not alone. In this episode, we’re breaking down the exact actions, shifts and mindset required to break through from $20K to $60K months - without burning out or bottlenecking your business. Here’s what we’re covering: -Why sales avoidance is keeping you broke - and the script that changed everything -The real reason you’re stuck at $20K (and it’s not your staff) -The “cash flow calendar” that turns chaos

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68:57

From Burnt Out to Booked Out: How Indi Took Back...

Geronimo Unfiltered ·

2025/08/05

Ever feel like you're running your studio with pure grit, zero sleep, and no clear plan - just hoping it doesn’t all fall apart? Indi knows the feeling. She built her Reformer Pilates studio from scratch at 22, made every mistake in the book, nearly walked away more times than she can count - and came out the other side building something even bigger than she imagined. In this raw and unfiltered ep, Indi shares how she turned things around, scaled her revenue while stepping back from the

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46:24

The 5-Phase Formula to Launch Your Studio at a Profit...

Geronimo Unfiltered ·

2025/07/29

Thinking about opening your first studio, or your next one? Before you spend another cent on fit-outs, reformers or a fancy sign, you need to hear this. Because the hard truth is: you only get one shot at a profitable open. And most studio owners blow it. In this episode, we’re exposing the biggest mistakes studio owners make when launching, and the exact formula to make sure you don’t end up 657 sleepless nights deep, still trying to break even. Here’s what we’re covering: -Why most

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49:02

From Shy Kid to CEO: The Truth About What It Really...

Geronimo Unfiltered ·

2025/07/22

Because the truth is, this guest didn’t have a clear vision, a big network, or a fancy business degree. He started as a shy, introverted trainer pouring beers just to make rent—and built himself into a 7-figure studio leader running multiple locations and launching new training systems.In this raw and honest convo, we break down what it really takes to make the leap from trainer to CEO (and dominate your market in the process). Here’s what we’re covering: -Why he nearly didn’t step into

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60:29

TURN Content Into Cash: Why You Don’t Need a Million...

Geronimo Unfiltered ·

2025/07/15

Think you need a million followers to make $1 million? Think again.This episode is your no-BS breakdown of how to actually grow your studio using content that converts—without chasing trends, dancing on TikTok, or wasting hours making reels no one watches. Matt Purcell is back on the pod, and we’re ripping apart some real-life fitness studio feeds (and helping them fix it in real time) to show you exactly what content builds trust, attracts the right people, and turns attention into paying

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39:12

Best Month Ever: The Leadership Shift Behind Moe’s...

Geronimo Unfiltered ·

2025/07/08

Burnt out, lost, and ready to quit—until one bold move changed everything.In this episode, we’re joined by Moe from Frontline, who went from the edge of breakdown to building a business with vision, impact, and his best month ever. We’re diving deep into how he rewired his mindset, stepped into true leadership, and uncovered a mission bigger than gym memberships. Here’s what we’re covering: -How Moe went from couch-surfing and burnout to owning a thriving studio -The ‘BMA’ moment that

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57:45

Why Some Studio Owners Win—And Others Stay Stuck

Geronimo Unfiltered ·

2025/07/01

Ever feel like you're doing all the right things—but still not getting anywhere?Truth is, most studio owners stay stuck not because they’re lazy… but because they’re accidentally running on broke behaviours and patterns that sabotage growth. In this episode, we’re unpacking the 5 subconscious distortions and 7 failure personalities that are keeping you stuck—and how to switch into the mindset of a real winner. Here’s what we’re covering: -Why your brain is wired to keep you broke (and

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106:51

From Zero to Hero: How AI Agents Are Replacing...

Geronimo Unfiltered ·

2025/06/24

If you still think AI is just a Google replacement, you're already falling behind.Because here’s the truth: AI is no longer about answering questions. It's building full-blown agents that handle entire workflows for you—freeing up your time, reducing burnout, and allowing you to scale smarter than ever before. In this episode, we sat down with Mark B, Head of AI at Geronimo, to break down exactly how AI is reshaping businesses RIGHT NOW. Here’s what we’re covering: -Why AI isn't a

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132 results

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