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PODCAST

Membership Site Lab: Actionable Tips & Advice on How To Build & Grow your Membership Site!

Veena Prashanth

Membership site model is THE most profitable business model. Your membership site can power your ENTIRE online business, provided it has the right foundation. Add in an upsell funnel and 1-click upselling, the possibilities are truly limitless! Recurring income from your Membership Site will make it easier to grow your business and with the predictable recurring revenue from existing customers, you don"t have to worry about finding new customers to sell your products every single month. It reduces

business management & marketing

All Episodes

07:33

How an automated notification helped him save $800 in...

Membership Site Lab: Actionable Tips & Advice on How... ·

2020/03/14

Action takers always win! Being at home now more than ever means... more time to work on my passion! I didn't have any plans to record a podcast episode this morning but I received an email from a customer this morning where he shared an email to show how something he did recently created an $800 sale that you can do very easily as well. Be sure to take a listen to find out what this customer of our membership plugin - DigitalAccessPass.com (DAP) said and why it was important for me to share this

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12:41

How to Minimize Failed Payments with PayPal, Stripe &...

Membership Site Lab: Actionable Tips & Advice on How... ·

2020/03/09

Involuntary churn does not just impact your revenue, it negatively impacts your relationship with the customer as well because they lose access to the product or service they are actively using without even realizing that their payment failed or their subscription was suspended or terminated. You can easily minimize involuntary churn using the right tools and strategy. Each payment processor is different and they deal with failed payments differently. Take a listen to this episode to learn how you

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18:00

A Simple & Easy-to-Implement Rewards-Based Membership...

Membership Site Lab: Actionable Tips & Advice on How... ·

2020/03/01

Recently one of our DAP customers contacted us as he wanted to know if there was way to implement a rewards-based membership model. Here's what he wanted to do... When users click on his facebook ad and land on his opt-in page, he wanted to gift those users 100 points. And he wanted to allow these users to use their points just like coupons on the checkout. A simple rewards-based model that's sure to help you increase your opt-in conversions. Because not only are you giving away a valuable freebie

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17:26

Membership Models: The Magazine Subscription Model -...

Membership Site Lab: Actionable Tips & Advice on How... ·

2020/02/22

Recently we received a pre-sales email from a user who asked some great questions about magazine subscription model. She said: I'm looking for a membership plugin that will do the following: - Person purchases a membership and gets access to the current month's content, but not previous months content. - As long as they are a member, they get ongoing content that is published each month on the first of the month. - I would want to have a Member's Area or Dashboard where they can view all the content

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14:51

Cross-site Product Chaining - How to connect...

Membership Site Lab: Actionable Tips & Advice on How... ·

2020/02/16

You probably already know what is Product Chaining in DAP. With Product Chaining, you can set up rules in DAP to say, if a member buys Product A, also give them access to Product B. This is for 2 products on the same web site. Now imagine doing Product Chaining across two different web sites, each with its own DAP installation. It is basically cross-site product chaining. And this is exactly what you can do using DAP2DAP! You can have users automatically registered on the destination DAP site when

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18:46

How to Verify Email on the Checkout Page and keep...

Membership Site Lab: Actionable Tips & Advice on How... ·

2020/02/09

Users mistyping their email address on the checkout page is a big problem for online business owners. As mobile ordering is becoming common, this is becoming a huge problem as people have typos in the email more than ever before. So users complete purchase without realizing that they mistyped their email. After purchase, they look forward to getting started and expect some kind of purchase confirmation or a welcome email but that email never arrives. This obviously results in poor customer

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18:27

Simple Tips to help you troubleshoot all PayPal IPN...

Membership Site Lab: Actionable Tips & Advice on How... ·

2020/02/02

Today's episode is all about Paypal Instant Payment notification referred to as IPN. Paypal uses IPN to notify 3rd party systems such as DigitalAccessPass.com (DAP) when there's a successful subscription payment. It also uses it for several other events such as cancellations, refunds, payment getting suspended, failed payments. IPN is a critical part of subscription automation. If you run a membership site from where you sell subscriptions and offer Paypal as a method of payment on your site, you've

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14:38

5 Key Membership Site Metrics that you must Track and...

Membership Site Lab: Actionable Tips & Advice on How... ·

2020/01/27

I'm the co-founder of DigitalAccessPass.com (DAP) - a Membership Plugin for Wordpress. The higher is your Average Order Value (AOV), the more revenue you earn per customer. And AOV is just one of the "4 key metrics" you need to calculate before you can even get to CLV for your one-off products. The CLV calculation for subscription products is a bit different than one-off products. And when you run a membership site from where you offer all sorts of products, you can't apply the same formula to

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15:50

How to calculate Customer Lifetime Value (CLV) for...

Membership Site Lab: Actionable Tips & Advice on How... ·

2020/01/20

The Customer Lifetime Value (CLV) is a critical metric as it'll give you insight into how much a customer will spend over the course of their relationship with your business! It'll help you figure out how much you can afford to spend on customer acquisition and customer retention. The calculations are tricky when you have a membership site, and you sell both subscriptions and one-off products. The formula to derive these numbers for one-off products, subscriptions, payment plans, free/paid trials,

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18:50

Overview of all the LMS features we have added in our...

Membership Site Lab: Actionable Tips & Advice on How... ·

2020/01/06

In the past 10 years, I've worked with hundreds of membership site users. One of the questions that people often ask us is: "Can I use your membership plugin to deliver my courses or do I also need purchase a LMS?". Membership plugins and LMS have some distinct features and they also have some overlapping features. So my answer used to be... "Use both LMS and a membership plugin as it'll allow you to maximize your profits and scale your business". My answer is different now... We have now added

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06:45

How to build a Podcast Audience using Gamification -...

Membership Site Lab: Actionable Tips & Advice on How... ·

2019/07/28

Are you ready to gamify your Podcast to grow your audience? This is part 2 of a series of episodes on gamification where I've shared 2 simple gaming techniques to build and grow your podcast audience. Gamification's power comes from the fact that it speaks to our most automatic drives such wanting to do well, a gentle nudge to keep pushing, rewards, points, healthy competition, wanting to win, sense of achievement and so on. Take a listen to learn how you can leverage simple gaming techniques to

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06:15

The Gamification Project - Engage, Educate &...

Membership Site Lab: Actionable Tips & Advice on How... ·

2019/07/22

This is part 1 of a series of episodes on gamification where I will share actionable tricks, tips & strategies that will help you nail gamification in your online business. Gamification is all around us — from marketers who use games to attract consumers to companies that leverage gamification to train employees. Gamification's power comes from the fact that it speaks to our most automatic drives such wanting to do well, a gentle nudge to keep pushing, wanting to win, reward, points, healthy

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15:06

Giveaways: One Key Strategy to Increase Participation...

Membership Site Lab: Actionable Tips & Advice on How... ·

2019/05/05

In today's marketplace, where it's so hard to stand out from your competition, where you've to have to constantly come up with creative and smart ways to keep your audience engaged, what's that one thing that can help? Gamification! I'll be speaking at this year's podcast movement event in Florida and the topic of my presentation is... "gamification"! It's all about incorporating gaming elements to non-gaming situations to create excitement and increase engagement. And giveaways are a big part of

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28:13

You're just an Order Bump away - Episode #21!

Membership Site Lab: Actionable Tips & Advice on How... ·

2019/04/21

Selling online is getting harder and harder. People spend so much time endlessly tweaking the style and design of their websites that they have no time to work on things that actually matter. In this episode, I've shared tips and strategies that are proven to work and are sure to help you increase your revenue by at least 5% - if not more, using Order Bumps! And by the end of this episode, I'm sure you'll agree with me when I say: "You are NOT just a "funnel away. You are just an "Order Bump" away!"

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20:57

Launch products faster than you thought possible -...

Membership Site Lab: Actionable Tips & Advice on How... ·

2019/04/01

Launch weeks inevitably end up being crazy, stressful times. We tend to give ourselves less time than what we need, and that certainly adds to the stress. As you may know, we recently launched a help desk plugin called DAP Ticket. My kids had their spring break the week before my launch. So we took some time off for a family vacation. We got back home on Monday night and my launch was on Wednesday! I had just 14 hours to put things together for my launch! But there was no panic, no stress! So

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22:32

How you can Reduce your Membership Site Expenses!

Membership Site Lab: Actionable Tips & Advice on How... ·

2019/03/03

Say you are starting out. You are not making any money yet. How do you keep your membership site costs low while using a setup that allows you to scale your site easily as your membership site grows? What are the bare minimum things you need to run a membership site? That's exactly the topic of this Membership Site Lab Episode (Episode #19)! Here's what you will learn in this episode: 1. Webhosting Platform Say that you don't want to spend $60-$100 each month on a cloud-based (VPS) hosting. Can you

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08:08

A new name and new beginning for my podcast - Episode...

Membership Site Lab: Actionable Tips & Advice on How... ·

2019/01/28

Listen to this podcast to learn: 1. Why I'm re-branding my podcast and what I'm calling it now. 2. The new format of my podcast and how it'll help you. 3. What's the purpose of this podcast. 4. Whether it's a trial offer, ebook, checklists, a video library, an action or execution plan, a lead magnet, an online course, or an ongoing subscription, you can deliver it all from a Membership Site, using a Membership Plugin. Then why do you need a Learning Management System (LMS)? Take a listen to this

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15:10

8 Simple Tips to Create a Seamless Login experience...

Membership Site Lab: Actionable Tips & Advice on How... ·

2018/05/29

Successful login is key to creating a happy membership experience for your members. If the login stuff is not working right, it's going to frustrate your members more than anything else and they will lose trust in you because they can't access what they were promised when they purchased your product. So making sure that your login process is seamless and problem free, is critical to the success of your membership site. In this episode, I've shared 8 simple tips that will help you create a great

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22:19

DAP & GDPR: Compliance Checklist for your Membership...

Membership Site Lab: Actionable Tips & Advice on How... ·

2018/05/23

The General Data Privacy Regulation (GDPR) will have a very big impact on the way marketers store, manage or process the personal data of EU citizens. Be sure to listen to this episode to learn how to make your Membership Site GDPR-Compliant in a few simple and easy steps! Here are the 10 Key Items that I've shared in this Podcast: 1. What are the different options available in DAP to help you get GDPR-complaint. 2. How to deal with existing members that dont have a GDPR status. 3. How you can

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11:16

GDPR Compliance Checklist for SmartPayCart (SPC) users

Membership Site Lab: Actionable Tips & Advice on How... ·

2018/05/21

The General Data Privacy Regulation (GDPR) deadline is 25 May 2018. GDPR will have big impact on the way marketers store, manage or process the personal data of EU citizens. Be sure to listen to this episode to make your Checkout Pages GDPR-Compliant! This episode of DAPCast will help you prepare your Checkout Pages - Powered by SmartPayCart.com - GDPR Compliant, in a few simple and easy steps! Listen to this episode to find out: 1. How to enable GDPR options globally for your SPC site. 2. How to

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