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PODCAST

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

Martin Grunburg

WE ARE NOW LIVE ON SUBSTACK w/ H2G Premium Content! If you’ve ever struggled to achieve your goals you are not alone! The reason just might be because ALL prior goal achievement methods missed ONE key element— habit! That"s right, The Habit Factor® (bestselling book and app) exposed a timeless truth that helped to launch an entirely new genre of productivity apps (habit trackers) and help thousands around the world achieve their goals faster! There’s a reason top coaches, consultants, trainers,

education self-improvement

All Episodes

37:44

How to Keep Behavioral Science Comfortably Incoherent...

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/08/18

On July 8th, in what can only be described as an act of reckless clarity, we published a white paper (grab it here—>) Unified Behavioral Model™ — Read more… listen now.Disclaimer: The following is a bit tongue-in-cheek. Just a bit.I have the utmost respect for the behavioral science community and its vast contributions—including the many scientists whose work has directly shaped my own.That said, the more I learn about the history of attempts to unify behavioral science (and, by association,

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30:00

Black Swan Me | Unified Behavior Model™

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/08/04

On July 8th, in what can only be described as an act of reckless clarity, we published a white paper (grab it here—>) Unified Behavioral Model™ — Read more… listen now.Subscribe now“Science may be described as the art of systematic oversimplification.” ― Karl PopperWhat makes UBM so unique—so different from prevalent behavioral models?First, let’s clear up a common misconception:UBM—specifically the Behavior Echo-System (BES)—is a model of behavior, not a model of a person.People often see the

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30:42

Unified Behavior Model (UBM) Meets NPR-Like Hosts

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/07/26

“Everything should be made as simple as possible—but not simpler.” — EinsteinLet’s cut to it:The Unified Behavior Model (UBM) may be the first-ever behavioral framework that’s elemental, falsifiable, and actually teachable to anyone—not just researchers or therapists.UBM reveals what’s really driving your behavior (in the moment and shaping it over time)—not by various aspects, but via the operable “system”—the Behavior-Echo-System™.The Behavior Echo-System (BES)Environmentally speaking, the BES

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39:37

The Art of Abstract Thought: Your Human Edge in an AI...

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/07/17

“What is the sound of one hand clapping?”— Zen KoanLet’s start with a confession.Developing the Unified Behavioral Model (UBM) revealed, in many ways, a side quest I didn’t expect: Helping large language models (LLMs) navigate the mental spaghetti we humans lovingly call “logic”—which, if followed faithfully, often leads straight to paradox.You know—the deep, crunchy stuff:Body vs. environmentEmotion vs. feelingSkill vs. habitLogic vs. illogicThese aren’t just philosophical speed bumps.They’re

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57:24

Not a Rodent: Interview Recap

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/06/21

“You are not a rodent.”Revisiting a 2021 Habits Habit Interview by Brian Conroy – Through the Lens of AI and the Scientific Method“Behavioral science may finally be catching up.”Catching up to what?To a simple and powerful truth:P.A.R.R. (Plan, Act, Record, Reassess) mirrors the scientific method.When it comes to building habits intentionally, it’s a far superior framework than the overhyped “habit loop.”🐭 The habit loop? Developed by studying rodents in a maze.Yet humans can choose their

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17:58

Modeling the Impossible

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/06/04

“In the beginner’s mind there are many possibilities, but in the expert’s mind there are few.”— Shunryu SuzukiWhy care about a behavior model?Because human behavior drives everything—goals, habits, change, progress.There’ve been countless theories, experts, and frameworks.Over a century of behavioral science.But never something complete, structured, falsifiable, and truly practical.UBM is the first UNIFIED model of human behavior— a map, model, and compass in one.Simple. Teachable. Built for

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21:08

Instinct-Like

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/05/20

Be among the first to get your hands on the Unified Behavior Model™ white paper.Subscribe now"Fear is both instinctive and learned—wired for survival, but shaped by experience and environment."Is fear learned or hardwired?Yes. It’s both.Fear is instinctual—wired into our survival.It’s also learned—shaped by experience, memory, and environment.A seasoned coach posted after reading a neuroscience study:“Is fear learned or ingrained?”I couldn’t help but reply:“Coach… it’s BOTH!”And that opens the door

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32:15

The Scientist

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/05/13

Subscribe and be among the first to get your hands on the Unified Behavior Model™ white paper.Subscribe now“Scientist (noun): a person who conducts systematic research to acquire and use knowledge—especially one skilled in the systematic observation of, and experiment with, phenomena in order to answer questions and test hypotheses.”Today, we’re talking about what it means to be a scientist.We revere scientists.We admire their rigor.We trust their data.Why?Because they test!They measure.They record,

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34:12

Part III: P.A.R.R.—The Scientific Method for Habit...

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/05/07

“Bad habits are like a comfortable bed—easy to get into, but hard to get out of.” ~Jewish ProverbIntention, Data, and the Ingredients for Lasting Habit DevelopmentWe love science. We trust scientists.Why?Because they use data.They run experiments. They form hypotheses and make plans. They test, track, and refine.Here’s the question most people never ask:If you love science so much, where’s your behavioral data?Where’s the record of your actions?Where’s the feedback loop driving your growth?That’s

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31:41

Part II: P.A.R.R.—The Scientific Method for Habit...

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/04/30

“People say, ‘Life is for living — not for tracking.’You can — and should — do both.TRACK what matters.”Want better results? Start thinking like a scientist.Not with lab coats and equations—just two basic question:“What did I try? Did it work?”That’s the core message and method behind The Habit Factor’s habit development framework, P.A.R.R.»That’s also the heart of intentional behavior change.We said it before:Behavior change requires behavior change.Silly? Maybe.Stupid? Perhaps.Accurate

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31:52

P.A.R.R.—The Scientific Method for Habit Development...

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/04/23

Fifteen years later, things are starting to feel a little uncomfortable.The scientific method— common sense codified— is used for everything under the sun:Marketing? A/B tested.Ads? Split tested.Vaccines. Test Immune Response.Water Purification. PasteurizationFertilizer. Identify Kill BacteriaSpace travel? Rocket science.The scientific method dates back to the 16th and 17th centuries, with brilliant thinkers like Sir Francis Bacon and Isaac Newton laying the groundwork. It’s shaped our world ever

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18:56

Peace of Mind To

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/04/15

How Peace of Mind Arises from Mutual UnderstandingDon’t Die with Your Music Still In You. » Opens the 15th of each month.“Out beyond ideas of wrongdoing and rightdoing, there is a field. I’ll meet you there.” ~ RumiWe ended last time with the idea that peace of mind is found by embracing paradox.On that note, we’re headed back — since we left some meat on the bone.Let’s explore a few familiar paradoxes:ExpectationsSam Walton: “High expectations are the key to everything.”Shakespeare: “Expectation

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15:14

Peace of Mind

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/04/08

Don’t Die with Your Music Still In You. » Launches April 15, 2025! “The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.” ~F. Scott FitzgeraldToday’s episode is about a rare kind of peace—the kind that arises not from resolution, but from accepting contradiction and choosing to live within it.Not by picking sides. Not by attempting to make the tension disappear.By learning to live with it—curious, present,

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21:10

Skeh-Wee To

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/04/02

Launches April 15, 2025! » Don’t Die with Your Music Still In You“The cave you fear to enter holds the treasure you seek.” ~Joseph CampbellEverybody Dies, But Not Everybody LivesLet’s call it what it is:Fear.Real, gut-level, heart-thumping fear.The kind of fear that shows up right before you leap.Or, begin the difficult conversation.Or, commit to chasing your dream goal. What if fear isn’t the villain? What if it’s an invitation?Welcome to the cave.And, The Hero’s Journey (See EVERYTHING)The Cave is

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27:43

The Denominator

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/03/25

Mind Bullet Monday: The Denominator » The Habit Mastery Workshop“The pleasure isn’t from the activity—it’s from your brain’s calculation of how much more there is to do.” ~Dr. KEver feel like no matter how much you accomplish, it’s never enough?You’re not lazy or broken.You’re probably caught up in the mathematics of misery.We’re calling this episode The Denominator for a reason.Recently, YouTube neuroscientist and psychiatrist Dr. K (from the HealthyGamer channel) addressed one of the most

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20:44

Skeh-Wee

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/03/19

Mind Bullet Monday: Skeh-Wee » The Habit Mastery Workshop“Courage is the mother of all virtues because, without it, you cannot consistently practice any other virtue.” ~Aristotle”We’ve approached this topic from seemingly every angle possible…Time for one more.Skew-Wee.AlfredAI and I—at your service.Most of what’s scary is risky.Most of what’s risky is necessary for personal growth.As Jim Rohn put it:“It’s all risky. The moment you were born, it got risky. Getting married is risky. Having kids is

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21:24

Possessed

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/03/10

Possessed – MBM: Mind Bullet Monday » The Habit Mastery Workshop“At the highest level, you don’t pursue the goal; you embody it.”In Season 6, Episode 49, we explored Obsessed—what I framed as Desire Level 10.0. Upon further reflection, I recognize that was incorrect.To be obsessed with a goal is a very high-level desire, but there’s a higher level.Possessed.When we think of obsession, we often picture someone deeply fixated on a goal, fully immersed, operating at a level of focus that few

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18:33

You: The Scientist

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/02/05

Still don't know how to track the 'right way'? » The Habit Mastery Workshop“Behavior is science. Achievement is art."Today we break down a simple but powerful concept: become a scientist when it comes to your goals and personal transformation. Too many people rely on motivation, willpower, or vague intentions. Real progress comes from data—collecting data: tracking habits, testing what works, taking notes accordingly, and making adjustments along the way."Key Takeaways from This Episode🔬 Data >

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20:38

You Are Always Motivated

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/01/27

» The Habit Mastery Workshop“Where there is behavior, there is motivation."“Motivation is what gets you started. Habit is what keeps you going.” ~Jim RohnEver thought, “I’m just not motivated”?Here’s the truth: You’re always motivated.Motivation is simply behavior—a movement toward a goal.For better or worse, that goal might be to sit on the couch and watch football.The point is, you’re still motivated—just not toward what may matter most.The distinction is simple: One moves you toward your goals

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17:48

Why Most Self-Help Fails (and What Actually Works)

Habits 2 Goals: The Habit Factor® Podcast with Martin... ·

2025/01/20

“Most self-help programs do not fail because they lack good ideas—they fail because they don’t help people bridge the gap between knowing and doing."Ever wonder why there are so many self-help programs?It’s simple: demand is high, but most solutions miss the mark.What’s the mark?Connecting desire to action.Most self-help programs focus on knowledge or motivation but lack a clear process for accountability.They emphasize action items and next steps but overlook the deeper work of developing core

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