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PODCAST

The Unforget Yourself Show

Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do! We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From

business entrepreneurship

All Episodes

36:35

How one story can change your life with Susan Payton

The Unforget Yourself Show ·

2026/01/18

Susan Payton, founder of The Business of Stories, a storytelling business that helps entrepreneurs attract their dream clients through simple, powerful stories that connect and convert.Through her bestselling book, workshops, and online programs, Susan shows business owners how to use storytelling as their most effective marketing tool - without sounding salesy or scripted.Now, Susan’s journey through burnout, chronic fatigue, and the rollercoaster of life and business demonstrates the resilience

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32:56

The Hidden Power of Disappointment with Dr. Dee...

The Unforget Yourself Show ·

2026/01/18

Dr. Dee Trudeau Poskas, founder of Blue Egg Leadership, a leadership development company that helps growth-minded leaders and entrepreneurs think bigger, communicate with confidence, and lead with clarity.Through transformational programs like Stroke of Genius Masterminds and Mindshift Labs, Dee blends neuroscience, strategy, and practical tools to help clients elevate emotional intelligence, break through limiting patterns, and create lasting impact.Now, Dee’s journey of expanding her business into

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38:43

The Art of Can with Steven Hershberger

The Unforget Yourself Show ·

2026/01/17

Steven Hershberger, founder of Amplify Flow, a performance optimization business that helps leaders, teams, and organisations unlock their full potential using psychological and physics-based models of Flow.Through custom programmes, workshops, and courseware inspired by elite sports training and decision science, Steven equips clients with tools to improve focus, creativity, and sustainable performance.Now, Steven’s journey from building and losing multi-million-dollar ventures to surviving a

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31:18

Why Health is a Business Strategy with Brian Parana

The Unforget Yourself Show ·

2026/01/17

Brian Parana, founder of The Call to Rise, who helps high-performing professionals aged 35 to 55 reclaim their health, boost their energy, and build lasting confidence through science-backed fitness and nutrition systems.Through his one-on-one coaching, group programs, and tailored performance strategies, Brian guides busy executives, entrepreneurs, and leaders to create sustainable habits that fit seamlessly into their demanding careers and family lives.Now, Brian’s journey from coaching everyday

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28:08

Becoming the Architect, Not the Labour with Kathy...

The Unforget Yourself Show ·

2026/01/16

Kathy Baldwin, three-time best-selling author of theUnlearn the Crapseries and creator of theUnlearn the Crap & Level Uppodcast, a raw, intelligent, and unfiltered show that helps people strip away the conditioning, stories, and self-sabotaging patterns that keep them small.Through her company, Finally, Kathy helps podcasters, coaches, and entrepreneurs automate the back end of their content creation so they can focus on the conversations that actually matter. From transcripts and show notes to

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34:19

Being vs. Doing with Katrina Sawa

The Unforget Yourself Show ·

2026/01/16

Katrina Sawa, founder of Jumpstart Your Biz Now and Jumpstart Publishing, a business coach and book publisher who helps entrepreneurs grow their income, streamline their operations, and boost their authority through publishing.Through her coaching, live events, and publishing services, Katrina guides clients to refine their pricing, positioning, and marketing, while helping them get their books written, published, and working as powerful credibility builders.Now, Katrina’s journey from sustaining

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34:50

The Top Performance Framework with Tyler Jensen

The Unforget Yourself Show ·

2026/01/15

Tyler Jensen, founder of The Top Performance Group, a business coaching company that helps service-based professionals crush complacency, close more deals, and build top-performing teams.Through his online university training platform, group strategy sessions, and accelerator programs, Tyler equips entrepreneurs with the mindset, systems, and leadership skills to regain time, focus, and growth while eliminating chaos, overwhelm, and turnover.Now, Tyler’s journeyfrom award-winning business coach to

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34:05

The Secret Weapon Divorce Attorneys Are Overlooking:...

The Unforget Yourself Show ·

2026/01/15

Becky Sampson, founder of Only Subpoenas, a legal support business that helps divorce attorneys streamline their subpoena process so they can win more cases with less stress.Through her hands-on prep, compliance services, and flat-fee packages, Becky takes care of the paperwork attorneys hate - while coaching her clients through the power and strategy behind every subpoena.Now, Becky’s journey from processing 21 subpoenas to launching a national business reveals how one overlooked niche can

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32:28

Dancing In Your Truth: Finding Wholeness In...

The Unforget Yourself Show ·

2026/01/14

Candace Williams, founder and director of Spirit Rising, a dance and wellness company that helps adults and seniors stay physically active, cognitively sharp, and deeply connected through movement.Through adaptive dance classes, evidence-based wellness programmes, and her expertise as a licensed Occupational Therapist, Candace tailors each experience to meet the needs of people living with chronic or progressive health conditions.Now, Candace’s journey of balancing caregiving, travel-heavy OT work,

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37:07

Motherload and Mummy Martyrdom can only result in a...

The Unforget Yourself Show ·

2026/01/14

Eva Rado, founder of Eva Rado Coaching, a business that helps mums with school-aged kids who run service-based online businesses break free from “Mummy Martyrdom” and create a shared approach to household management so they can grow consistent income without burning out.Through her programs, workshops, and speaking, Eva guides women to reclaim their time, energy, and role as CEO in both their business and their home.Now, Eva’s journey from two decades of juggling business, motherhood, and household

en

32:06

Built and scaled Get My Refund into a...

The Unforget Yourself Show ·

2026/01/13

Carly Woods, founder ofEthical Edge Solutionsand creator ofAutomate to Dominate®, a leading AI and automation business that helps entrepreneurs and teams scale profitably by cutting wasted time and building systems that actually work.Through her AI-powered solutions, coaching programs, and workshops, Carly empowers business owners to streamline operations, reclaim 20+ hours a week, and future-proof their growth using smart automation and ethical technology.Now, Carly’s journey from buildingGet My

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34:53

Feminine Force in a Masculine Arena with Theresa Ream

The Unforget Yourself Show ·

2026/01/13

Theresa Ream, founder and CEO of Disaster Kleenup Specialists, a restoration business that helps communities recover from fire, flood, trauma, and environmental disasters across California’s Central Coast and Silicon Valley.Through her team of 75 employees and a trusted network of contractors, Theresa leads high-stakes emergency response operations - from submarine facilities to family homes - with compassion, grit, and precision.Now, Theresa’s rise as a feminine force in a male-dominated industry

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32:02

Content, Confidence & Clients: The Messy Middle of...

The Unforget Yourself Show ·

2026/01/12

Ed Troxell, founder of Ed Troxell Creative, a strategic advisory and personal brand coaching business that helps growth-minded solopreneurs, CEOs, and executives simplify their marketing so they can show up confidently online and grow with ease.Through his signature Just 15™ GPS Method, Ed guides clients to build clarity, visibility, and momentum in just 15 minutes a day, using practical systems across social media, video, and email marketing.Now, Ed’s journey from watching his mum’s hard work in a

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31:36

The Challenges of Working and Selling a High Value...

The Unforget Yourself Show ·

2026/01/12

Poppie Johnson, founder of Laughing Penguin, a boutique ghostwriting business that helps high-net-worth individuals and entrepreneurs bring their stories to life through custom-crafted books.Through deep-dive interviews, tailored research, and a whole lot of discretion, Poppie creates compelling narratives that capture voice, legacy, and lived experience - often under strict confidentiality.Now, Poppie’s journey from securing her first book contract to replacing her salary in month one shows the

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31:46

From Broke and Burnt Out to 3X Profit and Thriving...

The Unforget Yourself Show ·

2026/01/11

Lynea Carver, business coach, consultant, and high-performance real estate agent, who helps real estate agents, team leaders, and business owners build profitable, sustainable companies without burning out.Through hersignature Dream Framework, Lynea combines technical systems, automation, and mindset mastery to help clients achieve effortless client conversion, sustainable growth, and genuine life balance.Now, Lynea’s personal journey from beingbroke and burnt outto tripling her profit in just 18

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28:08

Effective Storytelling for Podcasters & Speakers with...

The Unforget Yourself Show ·

2026/01/11

Julie Marty-Pearson, founder of Podcast Your Story Now, a coaching and mentoring business that helps purpose-driven women grow their visibility and impact through podcasting and powerful storytelling.Through one-on-one coaching, group programs, and her vibrant community membership, Julie guides women to launch podcasts, refine their message, become standout guests, and speak with confidence.Now, Julie’s journey of pivoting and fully rebranding her business shows the power of staying aligned and

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30:32

Building Businesses in the Messy Middle with Danielle...

The Unforget Yourself Show ·

2026/01/10

Danielle Thompson, founder of Goldspun Support, Goldspun Training, and Fractional Link, a trio of businesses that help ambitious entrepreneurs and leaders cut through the noise, build strong brands, and create future-proof companies.Through operational support, no-fluff training, and her new verification platform for Fractional C-suite leaders, Danielle simplifies the chaos and empowers business owners to grow with clarity and confidence.Now, Danielle’s leap from corporate marketing to building

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33:07

My Entrepreneurial Journey: The Wild Goat Rodeo of...

The Unforget Yourself Show ·

2026/01/10

Ann Bennett, founder of Ann Bennett Marketing, a bold personal branding business that helps ambitious women entrepreneurs stand out unapologetically and build magnetic brands that drive success.Through her signature programs like the Rebel Brand Formula and Sold Gold Speaker, Ann guides women to uncover their voice, embrace their rebel spirit, and turn their message into momentum and money.Now, Ann’s journey from art director in Manhattan’s high-fashion world to purpose-driven entrepreneur

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33:03

Glow Through What You Go Through with Nici Burns

The Unforget Yourself Show ·

2026/01/09

Nici Burns, founder of Nibu Naturals, a British skincare brand that helps women over 40 embrace pro-aging and feel confident in their skin with clean, handcrafted face serums.Through her small-batch, astaxanthin-powered formulations, Nici delivers visible results without compromising on ethics, safety, or sustainability.Now, Nici’s journey of surviving Lupus, emotional abuse, and homelessness - then rebuilding her life from scratch at 53 - demonstrates fierce resilience and unwavering purpose.And

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32:48

The power of doing less with Janice Carte

The Unforget Yourself Show ·

2026/01/09

Janice Carte, founder of Tiny Spoon Chef, a personal chef company that provides curated in-home meal service to households across 110 cities in 15 states. She serves a diverse clientele, from families and seniors to busy professionals and even well-known names.Through her team of more than 70 chefs, Janice delivers personalised dining experiences that make everyday life easier, drawing on over a decade of experience building a business entirely bootstrapped and driven by word of mouth.Now, Janice’s

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