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PODCAST

Fame-Ready

Knockout Marketing Directive

Fame Ready is the personal branding and PR podcast for entrepreneurs who want to be seen, heard, and celebrated. Hosted by award-winning Personal Branding & Public Relations Expert Katrina Owens, each episode shares strategies, stories, and mindset shifts to help you build a magnetic brand, land media opportunities, and step confidently into the spotlight.

business marketing

All Episodes

45:06

Build a Personal Brand That Gets Paid: Strategies for...

Fame-Ready ·

2025/11/26

This week’s Fame-Ready episode is a deep dive into building a personal brand that actually gets paid — the kind that brings in clients, brand partnerships, and speaking opportunities consistently.Top personal branding and pr expert, Katrina Owens shares the exact strategies she used over the past 12 months to grow her personal brand, from investing in visibility to nailing the pitch. She walks you through how she transformed her business from a multi-service agency into a focused,

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38:51

How to Land Interviews on Top 1% Podcasts in 2026

Fame-Ready ·

2025/11/19

This week’s Fame-Ready episode is a masterclass in landing top-tier podcast interviews — the kind that genuinely move the needle for your personal brand.Katrina Owens breaks down the exact strategy her clients are using to get booked on top 1% and even top 0.5% global podcasts, including one client who just secured multiple major interviews using Katrina’s signature pitch-and-follow-up method. She walks you through how to research shows properly, avoid the biggest pitching mistakes, and

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33:35

Mastering Your Speaking Gigs: How to Prepare,...

Fame-Ready ·

2025/11/05

Show Notes: We had an incredible Fame-Ready episode this week, full of practical strategies, confidence-building tips, and behind-the-scenes insights on public speaking. 🌟Katrina Owens dives deep into the real work behind landing and preparing for speaking gigs, from building a press-ready personal brand to mastering storytelling without relying on slides. This episode is packed with actionable advice for entrepreneurs and service-based business owners who want to confidently step on

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32:43

Build a Personal Brand That Aligns with Your Purpose...

Fame-Ready ·

2025/10/29

Show Notes: We had a powerful Fame-Ready episode this week, full of authenticity, self-trust, and purpose-driven strategies. Katrina Owens dives deep into the inner work behind building a personal brand that truly resonates with your values, not just your bank account. From navigating the weight of others’ opinions to trusting your own vision, this episode is packed with real talk for entrepreneurs and service-based business owners who want to be seen, make an impact, and thrive.🎯 Key

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41:17

Launch Like a Pro: How to Build Hype & Master Your...

Fame-Ready ·

2025/10/08

Show Notes:This week on Fame-Ready, your host Katrina Owens is back with a bang, tackling what she's dubbed the "Anti-Launch Syndrome" that plagues so many entrepreneurs. She explains why simply posting a single "coming soon" announcement on social media is a surefire way to launch a flop.In this episode, Katrina breaks down the art of building proper hype and momentum around any major launch—whether it's a new podcast, a book, or a signature offer. She shares real-world case studies from

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5:38

Why I’m Pausing “KO Your Brand” (And What’s Coming in...

Fame-Ready ·

2025/08/15

Show Notes: This week on Pulling Punches, Katrina Owens, top personal branding and PR expert, shares a big update: KO Your Brand is taking a short break before returning in September 2025 with a brand-new identity.Katrina explains why this isn’t just a rest period, but a strategic move to support major behind-the-scenes changes, exciting new opportunities, and her big goal of building a seven-figure podcast. From speaking on stage in New York City to receiving awards and leveling up her

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43:09

The Monthly Revenue Target I Didn’t Hit (And the PR &...

Fame-Ready ·

2025/08/13

This week, personal branding and PR expert, Katrina Owens, is taking you behind the scenes of her ambitious goal to hit $30K in one month—and why, even though she didn’t quite get there, she’s more confident than ever that it’s coming soon.From refining her sales process to stacking powerful PR moments, Katrina shares exactly what worked, what didn’t, and the surprising lifestyle shifts that made the biggest difference. This episode is both a transparent business breakdown and a reminder

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10:05

Big Brand Energy Sessions: Your Exclusive Invite to...

Fame-Ready ·

2025/08/08

Show Notes: This week, Katrina is pulling no punches with an exciting first look at her newest creation—Big Brand Energy Sessions, a two-part, high-impact event series coming to the Fraser Valley this October. From an intimate VIP Brand Clarity Brunch to an all-day Brand Expansion Experience, Katrina shares exactly how these events will help you dream bigger, clarify your vision, and step into your next-level brand identity.In this solo episode, she reveals:Why she created an event series

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37:47

Why Your Ego is Holding Back Your Speaking Career...

Fame-Ready ·

2025/08/06

Show Notes: This week, Katrina is going deep on a topic that’s been showing up in her life, her client work, and the speaking world: ego—and how it can quietly sabotage your growth, especially if you dream of speaking on bigger stages.In this candid, stream-of-consciousness episode, Katrina shares:The moment she realized she was second-guessing her own bold messaging—and why she’s leaning into it anywayHow your ego might be killing your speaking career before it even startsWhy starting

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10:43

Building a Personal Brand? Don’t Make THIS Naming...

Fame-Ready ·

2025/08/01

Show Notes:This week, Katrina is pulling punches on a question she constantly gets from clients, listeners, and early-stage founders:Should you build your business under your name—or create a brand that stands alone?In this short, actionable episode, Katrina shares her personal journey from “Knockout Directive” to “Katrina Owens PR,” and the real reasons why she pivoted toward a personal brand (even though she never saw herself as the face of her business at the start).Whether you're in the

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44:02

3 Reasons You're Not Getting Speaking Gigs (And How...

Fame-Ready ·

2025/07/30

Show Notes: This week, personal branding and PR expert, Katrina Owens is diving into a topic that’s buzzing across every networking call and summit room: why you’re not landing the speaking opportunities you want—and exactly how to change that.After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve ever felt like you’re “ready” for the stage but aren’t getting booked, this is your wake-up call

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9:46

Why Your PR Strategy Can’t Stop at One Win: How to...

Fame-Ready ·

2025/07/25

In this week’s quick hit of Pulling Punches, Katrina Owens gets real about a common PR mistake—thinking your job is done after landing a few media wins. Straight from a recent coaching call inside the Fame Ready Entrepreneur Program, Katrina answers a burning question from a member: “How do I make my PR last longer than a post or a newsletter mention?”Spoiler: it’s not about resting on your past press. It’s about raising the bar—again and again.You'll learn:Why older media features lose

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42:45

How to Become the Go-To Expert in Your Industry (Even...

Fame-Ready ·

2025/07/23

This week, Katrina’s coming in hot from her gym era with a real talk episode all about becoming the go-to expert in your space — even if you’re still building the confidence to claim that title. In true KO Your Brand fashion, she’s pulling back the curtain on the mindset shifts, brand positioning, and PR strategy required to step into expert-level visibility — especially if you’re done playing small and ready to get seen, featured, and known.She shares:Why claiming the “expert” identity is

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9:04

Why Virtual Summits Are Your Fast Track to Speaking...

Fame-Ready ·

2025/07/18

This week on Pulling Punches, Katrina Owens is sharing an insider opportunity that could seriously shift the trajectory of your personal brand. She’s speaking at the upcoming Standout to Sellout Virtual Summit (July 23–25, 2025), and in this quick-hit episode, she’s breaking down why these kinds of events are one of the smartest, most overlooked moves you can make—especially if you're trying to land speaking gigs, increase visibility, or grow your brand without spending a dime.In this

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47:27

The Truth About Paid PR: What Works, What’s a Scam,...

Fame-Ready ·

2025/07/16

This week, Katrina is pulling no punches on a hot-button topic in the personal branding and PR world: paid public relations opportunities. From paid podcast guest spots to speaking fees and magazine features, Katrina breaks down which investments are worth it—and which ones are a total waste of your time, money, and energy.In this solo episode, she shares:Why she will never pay to speak on a stage or to be on a podcast—and why you shouldn’t eitherThe key difference between brand awareness

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16:07

How I Landed My Nashville Speaking Gig (and the REAL...

Fame-Ready ·

2025/07/11

This episode isn’t just about how I got a speaking gig at Females on Fire, it’s about what made it possible in the first place.From a casual DM to a gut-aligned yes to a perfectly timed application, I’m walking you through every single step (and the years of visibility groundwork) that led to this opportunity. If you’ve ever wondered how to start landing bigger speaking stages or felt unsure if “just showing up” really makes a difference—this episode is for you.You’ll hear the exact moves I

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48:55

Behind the Scenes of My First International Speaking...

Fame-Ready ·

2025/07/09

This is not your average podcast episode, and this wasn’t your average two weeks.In today’s episode, Katrina Owens takes you behind the scenes of her very first international speaking engagement at the Business Besties event in Orlando. From Whistler to Orlando to New York City, Katrina shares the highs, the emotions, the speaking strategy, and the investments that made this visibility sprint possible.She also breaks down exactly how she prepped her talk, including how she worked with a

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12:12

Pulling Punches: Why “BC Big” Isn’t Big Enough for Me...

Fame-Ready ·

2025/07/04

What happens when the life you've built starts to feel too small for the version of you that's emerging?In this week’s Pulling Punches, Katrina shares a powerful personal story sparked by a lunch with her long-time friend and mentor, Dr. Lawrence Loh—who introduced her to a phrase that stopped her in her tracks: "BC Big."This episode unpacks what it means to grow beyond the space you’re in, why success can make your old life feel out of sync, and what it really costs to step into the bigger

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43:15

PR for Introverts: How to Build a Fame-Ready Brand...

Fame-Ready ·

2025/07/02

Think PR is only for the extroverted, spotlight-loving entrepreneurs? Think again. In this solo episode, Katrina Owens breaks down how introverts can thrive using PR—without compromising their energy, boundaries, or authenticity. From virtual summits to contributor articles, you’ll learn strategic ways to grow your brand visibility without feeling overexposed or overwhelmed.Whether you identify as shy, introverted, or somewhere in between, this episode will give you tactical tools to build

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13:04

The Instagram Highlight Mistake That’s Costing You...

Fame-Ready ·

2025/06/27

Are your Instagram highlights selling for you or just serving vibes?In this Pullin' Punches micro-episode of KO Your Brand, Katrina shares a juicy takeaway straight from inside the Fame-Ready Entrepreneur Program that you’ll want to implement ASAP: the sneaky reason your Instagram profile might be making it harder for clients to buy from you.After a powerful guest expert session with Haus of Nia, Katrina realized she was making the same mistake as many of her clients, using her highlights

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47 results

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