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PODCAST

Ecommerce Podcast w/ Will de Bruin

Welcome to the Ecommerce Podcast!The majority of you who have stumbled across this podcast probably view finding and reaching the right people that will buy from you as a major bottleneck.It"s safe to say that after scaling multiple businesses to 6 & 7 figures, reach, traffic, business, mindset, customer delivery, etc. is something that hasn"t been a problem for me for a very long time.This podcast is all about how to eliminate finding and reaching the right people as a bottleneck, make more

business entrepreneurship

All Episodes

8:02

90. How To 2X–5X Your Meta Ads For Your Ecommerce Brand

Ecommerce Podcast w/ Will de Bruin ·

2025/11/04

How To 2X–5X Your Meta Ads For Your Ecommerce Brand.⁣⁣⁣ ⁣⁣⁣ If your Meta ads feel stuck or inconsistent, you’re probably missing the key strategies that allow brands to scale profitably and predictably.⁣⁣⁣ ⁣⁣⁣ In this podcast, I show you how to take your ad performance from average to elite- using the same methods I’ve used to help ecommerce brands achieve 2X–5X returns.⁣⁣⁣ ⁣⁣⁣ You’ll learn:⁣⁣⁣ ✅ The structure high-performing ad accounts use to scale fast⁣⁣⁣ ✅ How to find winning creatives an...

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11:48

89. Joe Went From $5,000/mth To $20,000+/mth Selling...

Ecommerce Podcast w/ Will de Bruin ·

2025/11/02

Joe is very successful with his wholesale and distribution business of meat rubs and sauces. ⁣⁣⁣ ⁣⁣⁣ But when it came to selling his products online, it was a whole new ball game. ⁣⁣⁣ ⁣⁣⁣ He lacked experience, expertise, focus and confidence, and didn’t know how to send the right message to the right people. ⁣⁣⁣ ⁣⁣⁣ Within 60 days we helped him extract revenue from his database, formulate a content strategy and scale using Meta ads.⁣⁣⁣ ⁣⁣⁣ “Another great step this week our first 8k+ week (we ...

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8:24

88. You’re Probably Making This Mistake With Your...

Ecommerce Podcast w/ Will de Bruin ·

2025/10/30

Most ecommerce brands are losing thousands of dollars every month — and they don’t even realise it.⁣⁣ ⁣⁣ The culprit? Their emails.⁣⁣ ⁣⁣ In this podcast, I break down the biggest email marketing mistakes that quietly cost you sales and how to fix them fast.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ✅ The most common errors brands make with their email setup and strategy⁣⁣ ✅ Why your automations might be underperforming (and how to fix it)⁣⁣ ✅ How to turn your email list into a consistent, cash-generating machine⁣...

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6:52

87. The Counter-Intuitive Truth About Scaling an...

Ecommerce Podcast w/ Will de Bruin ·

2025/10/28

Most brand owners think scaling means chasing more revenue at all costs.⁣⁣⁣ ⁣⁣⁣ But here’s the truth: revenue doesn’t always equal success — in fact, it can often hide the real problem.⁣⁣⁣ ⁣⁣⁣ In this Podcast, I share the counter-intuitive reality about scaling:⁣⁣⁣ ✅ Why chasing revenue without profit can actually sink your business⁣⁣⁣ ✅ The hidden dangers of “vanity metrics” that look good but cost you cash⁣⁣⁣ ✅ How to shift your focus to profit — and create a brand that grows sustainably⁣⁣...

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14:54

86. Sam Went From $4,000/mth To $20,000/mth Selling...

Ecommerce Podcast w/ Will de Bruin ·

2025/10/26

Sam Went From $4,000/mth To $20,000/mth Selling Sunnies Online⁣⁣ ⁣⁣ Sam started his sustainable sunglasses business whilst working full time as a plumber, with the mission to make his side-hustle a full time gig. ⁣⁣ ⁣⁣ His products are amazing, but he just couldn’t scale beyond smaller numbers due lack of strategy.⁣⁣ ⁣⁣ Within 60 days we helped him scale his Meta ads, which created additional cash flow so he could order more stock at bigger profit margins, and continue to scale his ads even m...

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9:11

85. Don’t Forget To Check The View Every Once In A...

Ecommerce Podcast w/ Will de Bruin ·

2025/10/23

Don’t Forget To Check The View Every Once In A While!⁣⁣ ⁣⁣ In business — and in life — it’s easy to get caught up in the grind.⁣⁣ Always chasing the next goal. Always climbing higher. Always pushing harder.⁣⁣ ⁣⁣ But here’s the thing… if you never stop to look back at how far you’ve come, you’ll miss the whole point of the journey.⁣⁣ ⁣⁣ In this podcast, I share a simple reminder:⁣⁣ ✅ Growth isn’t just about the destination, it’s about appreciating the climb⁣⁣ ✅ How to recognise your progress w...

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15:51

84. Ray Makes $22,000 P.M Selling Hazard Signs Online

Ecommerce Podcast w/ Will de Bruin ·

2025/10/21

Ray Makes $22,000 P.M Selling Hazard Signs Online. ⁣ ⁣ Ray has been in the wholesale business for a long time but the online, ‘direct to consumer’ space always baffled him. ⁣ ⁣ He found it intimidating with the emails, ads and constant need for marketing. ⁣ ⁣ But with a greater understanding of focussing on a few core fundamentals, Ray was able to grow his sales from less than $7,000/ mth to over $20,000 in less than 60 days. ⁣ ⁣ A remarkable achievement, and hugely confidence building. ⁣ ⁣

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10:14

83. How To Prepare Your Ecommerce Brand For Black...

Ecommerce Podcast w/ Will de Bruin ·

2025/10/19

How To Prepare Your Ecommerce Brand For Black Friday Cyber Monday⁣ ⁣ Black Friday & Cyber Monday are the biggest sales events of the year — but most ecommerce brands leave money on the table because they’re not prepared.⁣ ⁣ In this podcast, I show you how to get your store ready so you can maximise sales and avoid the last-minute chaos.⁣ ⁣ You’ll learn:⁣ ✅ The exact steps to prepare your website, ads, and email campaigns⁣ ✅ How to create offers that cut through the noise and actually conv...

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8:39

82. Don’t Make These MISTAKES If You Have an...

Ecommerce Podcast w/ Will de Bruin ·

2025/10/16

Don’t Make These MISTAKES If You Have an Ecommerce Brand⁣ ⁣ Running an online store is hard enough without shooting yourself in the foot.⁣ Yet most ecommerce owners are making simple mistakes that are killing their sales and profits.⁣ ⁣ In this podcast, I break down the most common errors I see every day — and how to fix them fast.⁣ ⁣ You’ll learn:⁣ ✅ The sales mistakes that cost you thousands in lost revenue⁣ ✅ Why “doing more” often makes things worse, not better⁣ ✅ What to focus on instea...

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14:22

81. Nick Grew His Online Outdoor Brand To $90,000 Per...

Ecommerce Podcast w/ Will de Bruin ·

2025/10/14

Nick is a self starter and had already grown his brand to $20,000 months before we met. ⁣⁣⁣ ⁣⁣⁣ But he was stagnated. ⁣⁣⁣ ⁣⁣⁣ Meta ads weren’t scaling. ⁣⁣⁣ ⁣⁣⁣ Emails weren’t cutting through. ⁣⁣⁣ ⁣⁣⁣ And he didn’t know what to do next. ⁣⁣⁣ ⁣⁣⁣ As soon as he gained some clarity, support and confidence, and was shown exactly how to break through his next level of growth, results came almost immediately. ⁣⁣⁣ ⁣⁣⁣ And within 60 days of working together he’d blown the lid off his best revenue month...

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7:13

80. Be MORE Than Just Another Ecommerce Brand

Ecommerce Podcast w/ Will de Bruin ·

2025/10/12

In today’s crowded market, the last thing you want is to be seen as just another store selling products.⁣ ⁣ The brands that thrive are the ones that stand out, connect deeply, and build a real audience.⁣ ⁣ In this podcast, I show you how to:⁣ ✅ Build an audience that actually cares about your brand⁣ ✅ Create genuine connections that drive repeat customers⁣ ✅ Position yourself so you’re remembered — not forgotten⁣ ⁣ If you don’t want to compete on price forever, you need to learn how to be see...

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8:42

79. These 2 Numbers Will Scale Your Ecommerce Brand...

Ecommerce Podcast w/ Will de Bruin ·

2025/10/09

These 2 Numbers Will Scale Your Ecommerce Brand To 7-Figures⁣⁣⁣ ⁣⁣⁣ Want to know the difference between brands stuck at $10K/month… and those scaling to 7-figures?⁣⁣⁣ It comes down to two numbers you must know inside out:⁣⁣⁣ ⁣⁣⁣ 👉 ROAS (Return on Ad Spend)⁣⁣⁣ 👉 CPA (Cost Per Acquisition)⁣⁣⁣ ⁣⁣⁣ In this podcast, I show you how tracking these metrics across Shopify, Meta, and Google will give you the clarity and control to scale confidently — without gambling on ads.⁣⁣⁣ ⁣⁣⁣ You’ll learn:⁣⁣⁣ ✅

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17:20

78. How Kalin Double Her Ecommerce Sales Selling Kids...

Ecommerce Podcast w/ Will de Bruin ·

2025/10/07

Kalin is a perfect case of committing to her own success. ⁣ ⁣ Coming into the Ecom Blueprint program considering her business a ‘hobby,’ she wanted something more for herself and her family. ⁣ ⁣ And within 60 days of working together she’d doubled her monthly sales. ⁣ ⁣ Since this interview she has gone on to consistently do $20,000 months. ⁣ ⁣ This is a great chat about taking control of your circumstances, laser focussing on what works and pulling your socks up and doing the work. ⁣ ⁣ 🎥

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7:55

77. Meta Ads DON’Ts For Ecommerce Brands

Ecommerce Podcast w/ Will de Bruin ·

2025/10/05

Running Meta ads can be one of the fastest ways to scale your ecommerce brand… but only if you avoid the costly mistakes most store owners make.⁣⁣⁣ ⁣⁣⁣ In this podcast, I break down the biggest DON’Ts when it comes to running Meta ads — the errors that are quietly killing your performance and draining your budget.⁣⁣⁣ ⁣⁣⁣ You’ll learn:⁣⁣⁣ ✅ The audience mistakes that lead to poor targeting and wasted spend⁣⁣⁣ ✅ The campaign setups that guarantee low ROAS⁣⁣⁣ ✅ What not to do if you want consist...

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6:07

76. Why Consolidation In Your Ecommerce Business Is...

Ecommerce Podcast w/ Will de Bruin ·

2025/10/02

Why Consolidation In Your Ecommerce Business Is KILLING Your Performance.⁣⁣⁣⁣ ⁣⁣⁣⁣ Most ecommerce founders think they’re being smart by consolidating everything under one roof — one agency, one app, one “all-in-one” solution.⁣⁣⁣⁣ ⁣⁣⁣⁣ But here’s the problem: consolidation usually means compromise… and it’s costing your brand performance (and profit).⁣⁣⁣⁣ ⁣⁣⁣⁣ In this podcast, I break down:⁣⁣⁣⁣ ✅ Why relying on “do-it-all” apps and agencies is slowing your growth⁣⁣⁣⁣ ✅ The hidden costs of conv...

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9:42

75. Ryan Grew His Hangover Supplements Brand To...

Ecommerce Podcast w/ Will de Bruin ·

2025/09/30

Ryan Grew His Hangover Supplements Brand To $10,000 Per Month.⁣ ⁣ Ryan has such a cool story that I can relate to - having started down the university → stable job route, Ryan had other ambitions through entrepreneurship. ⁣ ⁣ Through months of testing and validating the product, to scaling Meta ads, Ryan cracked a code that sent sales rocketing. ⁣ ⁣ This is a great chat about breaking the mold, taking risks and learning daily from the experiences you have and people you meet along the way. ⁣ ...

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10:32

74. Knowing THIS Will Make You MILLIONS With Your...

Ecommerce Podcast w/ Will de Bruin ·

2025/09/28

Knowing THIS Will Make You MILLIONS With Your Ecommerce Brand⁣⁣⁣⁣ ⁣⁣⁣⁣ Most brand owners think success comes from chasing the latest hack, ad trick, or shiny new platform. But the truth? None of that matters if you don’t have the right strategy.⁣⁣⁣⁣ ⁣⁣⁣⁣ In this podcast, I break down the single most important thing you must understand if you want to scale your ecommerce brand to the million-dollar level and beyond.⁣⁣⁣⁣ ⁣⁣⁣⁣ You’ll learn:⁣⁣⁣⁣ ✅ Why the right strategy outperforms any short-term...

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8:08

73. The WRONG Way To Market Your Ecommerce Brand

Ecommerce Podcast w/ Will de Bruin ·

2025/09/25

The WRONG Way To Market Your Ecommerce Brand⁣ ⁣ Most ecommerce brands fail not because of their product… but because they’re marketing it the wrong way.⁣ ⁣ In this podcast, I break down the biggest mistakes I see brand owners making every single day — mistakes that cost them thousands in wasted ad spend, missed opportunities, and frustrated customers.⁣ ⁣ You’ll learn:⁣ ✅ The outdated marketing tactics you need to ditch immediately⁣ ✅ Why “copying the big brands” will hold you back, not help y...

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17:20

72. Shawn Makes $11,000 Per Month Selling Undies Online

Ecommerce Podcast w/ Will de Bruin ·

2025/09/23

Shawn Makes $11,000 Per Month Selling Undies Online. ⁣ ⁣ Shawn’s success has stemmed from having a dream and doing everything within his power to make it a reality, all the while having a full time job. ⁣ ⁣ He has since left his corporate job, scaled to $20,000 per month + and is continuing to scale and expand his range. ⁣ ⁣ This is an inspiring chat about changing the trajectory of your life, and how anyone willing to do so can do it too. ⁣ ⁣ 🎥 Enjoy!⁣

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10:30

71. How 200+ Ecommerce Brands Hit $30,000 – $100,000...

Ecommerce Podcast w/ Will de Bruin ·

2025/09/21

How 200+ Ecommerce Brands Hit $30,000 – $100,000 Per Month⁣⁣ ⁣⁣ Scaling to $30K–$100K per month isn’t luck — it’s strategy.⁣⁣ After working with over 200 ecommerce brands, I’ve seen exactly what it takes to hit these numbers consistently.⁣⁣ ⁣⁣ In this podcast, I share the proven marketing strategies that have helped hundreds of brands grow into multi–six figure powerhouses.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ✅ The key growth levers every successful brand has in place⁣⁣ ✅ The mistakes that keep most stores ...

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