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PODCAST

Marketing Tails

This is the Marketing Tails podcast where we feature top executives and entrepreneurs and share their inspiring stories.

business marketing

All Episodes

31:31

From Birds to Breakthroughs: 50 Years of Pet...

Marketing Tails ·

2025/10/08

Welcome to Marketing Tails—the show where host Mark Bevington talks with founders and execs who are excelling at growth and changing the way we do business. Mark sat down with Nadine Lafeber, Vice President of Marketing and Sales at a multi-generational company that’s been pioneering high-quality, specialized pet nutrition since 1973. What began as her grandfather’s veterinary pursuit of balanced bird diets has since expanded into a trusted family-owned brand known for integrity, innovation, and a

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16:55

Treats, Toys & Brand Lessons from Global Pet Expo

Marketing Tails ·

2025/05/05

In this episode of Marketing Tails, recorded live at Global Pet Expo 2025, host Mark Bevington sits down with two powerhouse pet treat brands making waves in the industry: George from Tall Tails (3T Brands) and Kelsey Sora from Polkadog. From heritage-driven storytelling to premium ingredient sourcing, this candid conversation dives into what’s driving the next wave of innovation in pet wellness and nutrition. Learn how each brand leverages retail partnerships, customer feedback, and product quality

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35:35

The Original Cat Backpack With Emily Miethner

Marketing Tails ·

2025/03/25

Emily Miethner is Co-founder of Travel Cat, an omni-channel pet product company specializing in premium cat products. A serial entrepreneur with expertise in community building, social media, and digital marketing, she co-founded Travel Cat, formerly known as Your Cat Backpack, in 2018 with her husband. Now the world's leading cat travel brand, Travel Cat serves customers in over 100 countries and 1,200 retail locations. An award-winning keynote speaker and educator, Emily’s insights have appeared

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36:12

From Paws to Profit: Building an Authentic Pet Brand...

Marketing Tails ·

2024/12/31

Tori Mistick is the Founder of Wear Wag Repeat, an award-winning dog mom lifestyle brand and blog, and the host of its popular podcast highlighting inspiring women entrepreneurs in the pet industry. With over 40,000 Instagram followers, Tori has built a vibrant community of pet lovers and is recognized for her expertise in digital marketing, dog care, and entrepreneurship. Beyond her work in the pet space, she also teaches multimedia communications at Point Park University. Tori’s inspiration stems

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22:21

From Sleepover Idea to Teen-preneurship: The Luca &...

Marketing Tails ·

2024/12/17

Elli, Kate, Lauren, Emery, and Rylie are the Founders of Luca & The Five Girls, an organic dog treat company. The 17-year-old high school students’ entrepreneurial journey began at a sleepover in 2017 — inspired by their love for a dog named Luca, they decided to create healthy, tasty dog treats. The group has successfully expanded their business to 32 states across the US while balancing business with school, sports, and other jobs. With a commitment to giving back, the girls donate a portion of

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27:25

Revolutionizing Learning Through Pets With Melinda...

Marketing Tails ·

2024/12/03

Melinda Thomas is the Executive Director of Pets in the Classroom, a grant program that supports teachers and enhances students' educational and personal development through pet interaction. Under her leadership, the organization has impacted over 10 million students and 250,000 teachers, providing financial assistance for classroom pets across the US and Canada. Melinda's lifelong passion for animals began on a dairy farm, leading to a 20-year career in the pet industry focused on pet supply

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33:27

How 3TBrands Bridges the Gap Between Pets, Pet...

Marketing Tails ·

2024/11/19

George Barton is the Marketing Director at 3TBrands, a company specializing in dog products such as toys, beds, blankets, and accessories under the brands Tall Tails and Original Territory. 3TBrands leverages its 90-year manufacturing heritage, drawing on its roots in the infant and baby space to create safer and more thoughtful pet products. With impressive initiatives like donating over $1 million in blankets to animal shelters, George brings a unique perspective to his role. His strategic vision

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40:21

Product Marketer Turned Pet Chew Toy Leader: Building...

Marketing Tails ·

2024/11/05

Adam Baker is the Founder of SodaPup, a Colorado-based company specializing in innovative, sustainable, and non-toxic rubber dog toys in the USA. With a background in product management at notable companies such as Nike, Under Armour, and Crocs, Adam has successfully transferred his knowledge to the pet industry. Under his leadership, SodaPup has become a leader in the pet enrichment products market, achieving notable growth with its unique and consumer-focused designs. His dedication to creating

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46:35

Leveraging Strategic Insights and Market Intelligence...

Marketing Tails ·

2024/10/22

Peter Kenseth is the Vice President and Managing Partner at Maia Strategy, a consulting firm leveraging market intelligence and in-depth customized research and analysis to help companies enter new markets, outflank the competition, and win new customers. Since joining the firm in 2013, Peter has helped businesses develop winning strategies by uncovering hard-to-get facts in global markets. With a passion for the pet care and animal health industry, he brings his insights to listeners as the host of

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42:11

From the Himalayas to Your Pet: Building an...

Marketing Tails ·

2024/10/08

Pukar Pyakurel is the Founder and President of Yak9 Chews, an award-winning pet treat company creating premium organic cheese chews for dogs. Yak9 Chews is recognized as an industry leader in the yak cheese chew industry with its innovative flavors and sustainable product packaging. Founded in 2015 by Pukar and his wife Shristi, the brand stands out with ethically sourced, preservative-free, nutritious ingredients. Under the couple’s leadership, the brand has expanded to over 400 independent pet

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39:28

The Power of Community for Your Marketing

Marketing Tails ·

2024/09/24

Mark Schaefer is the Executive Director at Schaefer Marketing Solutions, which helps companies stand out in a world of overwhelming information density. He is a TED keynote speaker, marketing strategist, futurist, university educator, and author of 10 books, including KNOWN and Marketing Rebellion. From Fortune 500 companies such as adidas and Johnson & Johnson to start-ups and nonprofits, he has a track record of crafting marketing strategies for global brands. Mark’s blog, Grow, stands among the

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35:27

Revolutionizing Pet Care With Organic Manufacturing

Marketing Tails ·

2024/09/10

Sarah Goldberger is the Founder and CEO of Lord Jameson, an award-winning luxury dog treats company on a mission to kindle the bond between dogs and humans. A seasoned professional with over 25 years of experience, Sarah started her career at ABC Good Morning America, specializing in brand development, business management, and luxury product marketing. She's successfully founded three companies, including Lord Jameson, inspired by her therapy dog and passion for holistic wellness. With a strong

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36:37

Unveiling the Future of AI-Driven Marketing and...

Marketing Tails ·

2024/08/27

John Wall is Co-host of Marketing Over Coffee, where he explores the intersection of marketing, sales, and technology with industry experts. A seasoned marketer, John is also a Partner at Trust Insights, where he harnesses the power of data, AI, and marketing technologies to drive growth. With a track record of innovation, his career includes a significant focus on MarTech and customer relationship management systems. As an early adopter of podcasting, John has interviewed prominent figures such as

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42:11

Lessons in Authenticity From an Athlete Turned...

Marketing Tails ·

2024/08/13

Kat Donatello is the Founder and Chief Inspiration Officer at Austin and Kat, which specializes in natural, holistic pet supplements. Fueled by her dedication to animal health, Kat transitioned from a high-level athlete and race director to a trailblazer in the CBD pet wellness space. Starting in her home kitchen with all-natural remedies to improve her dogs’ healthspan, her brand has expanded significantly, with products available in over 1,200 independent pet stores across the US. Kat's

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45:16

Redefining the Pet Business With Blue Line K-9

Marketing Tails ·

2024/07/30

Michael Soler is the Founder of Blue Line K-9 Dog Training, a team of highly qualified and experienced dog trainers focused on improving the lives of pet owners and their companions. With over 20 years of experience, Michael is a decorated Marine veteran, an accomplished entrepreneur, a keynote speaker, and a recognized authority in dog training. His career journey spans from radio host to former law enforcement officer, leading him to his current passion in the pet industry. Michael’s innovative

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31:18

Harnessing Nature’s Power: The MAVRIK Journey to...

Marketing Tails ·

2024/07/16

Sara McCarville is the Founder and CEO of MAVRIK equine, a pioneering company dedicated to enhancing horse health and performance through innovative solutions and comprehensive care. Sara is also the CEO of Sterling Essentials, an all-natural essential oil-based leather cleaner and conditioner company. Sara's expertise in equine management has led to the development of cutting-edge products and services tailored to the unique needs of horses and their owners. Beyond her professional work, Sara is an

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28:27

Advocacy in Focus: Mindy Dutka on the Power of...

Marketing Tails ·

2024/07/02

Mindy Dutka is a visual storyteller, dog advocate, and commercial dog photographer for Dogs I Meet, providing mission-driven photography for brands and animal welfare organizations. Dogs supported her during the most challenging times of her life, inspiring her to rekindle her passion for photography. Now, Mindy partners with brands and mission-driven organizations to create compelling, story-driven photos that connect brands with their audiences. In this episode… Capturing a brand's essence through

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29:13

Ancient Medicine Meets Modern Nutrition

Marketing Tails ·

2024/06/18

Sharon Tuggle is the Founder and CEO of 5 Element Food Therapy, an innovative venture dedicated to enhancing pet health through nutrition. Her journey into the pet care industry began with a personal experience involving her dog's health crisis, igniting her passion for the healing power of food rooted in traditional Chinese medicine. This led Sharon to collaboratively launch a line of food toppers and treats designed to support the wellness of dogs and cats. A versatile entrepreneur, Sharon

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40:43

Crafting the Perfect Meal: It’s All About Pet Gut...

Marketing Tails ·

2024/06/04

Joshua Honcoop is the Founder and CEO of Honcoop Natural Pet Food, a leading innovator in the high-end pet food industry. Driven by a passion for crafting nourishing meals for dogs, Honcoop prioritizes canine well-being by focusing on natural baked treats and promoting gut health through specialized products. Joshua and his team offer nutrition consultations and personalized services dedicated to raising awareness about quality canine diets and empowering pet owners to make informed choices. Under

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42:17

Unveiling Trends and Innovation in Pet Treats and Cakes

Marketing Tails ·

2024/05/21

Melinda Kirk Stenger is the CEO and Founder of PetCakes by Lucky Paws, a complete baking kit for cats and dogs and winner of the Best in Show Award at the Global Pet Expo 2023. A dynamic entrepreneur with over 20 years of canine culinary experience, Melinda spearheaded the development of the first-ever DIY organic microwavable pet treats, revolutionizing the pet snack industry. Armed with a MBA in International Marketing from the University of Cincinnati College of Business, she combines business

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36 results

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