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PODCAST

Call To Action

Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY

business marketing

All Episodes

57:10

171: Kazeem Jamal on the importance of finding the...

Call To Action ·

2025/10/24

This week we’ve been out every night, committing crimes (twocking Nokias, cussing at ducklings, stealing the dust caps off your dad’s tyres) all to attract the attention of South-London Batman himself – and this week’s guest – Kazeem Jama. A comedian so entertaining he almost makes you hate yourself slightly less for being on Instagram all the goddam time, Kazeem has been liberally lubricating the amusement pipes on the BBC, Comedy Central and the Mobo Awards. Before comedy grabbed him by the

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55:54

170: Marcus du Sautoy on how to see the stories in...

Call To Action ·

2025/09/19

This week we rented the top 3 maths movies of all time – A Beautiful Mind, The Imitation Game and 3 Men and a Baby – all in order to be mathematically competent enough to share a pod with one of the world’s greatest number nibblers, Marcus du Sautoy.So highly acclaimed and awarded, we could have filled the entire podcast by listing out his many achievements, Marcus is perhaps best known as a Professor in Mathematics, Fellow of the Royal Society and Simonyi Professor for the Public Understanding of

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63:29

169: Richard Shotton and MichaelAaron Flicker on...

Call To Action ·

2025/08/29

This week we broke a golden rule and crossed podcast streams with a pair of excellent guests, Richard Shotton and MichaelAaron Flicker, hosts of the Behavioural Science for Brands podcast and co-authors of the soon-to-be released (and definitely-to-be brilliant) Hacking The Human Mind.Richard is, of course, returning for a record third appearance on Call To Action® although we have respectfully honoured his request to not be left alone with Giles. Responsible for opening industry eyes to the

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53:28

168: Professor Byron Sharp on a lifetime of learning...

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2025/08/15

This week we tucked in our shirt, straightened our tie and resisted the temptation to nip off for a quick vape behind the pickle-ball court, all in order to suitably impress our guest, one of the world’s greatest marketing academics, Professor Byron Sharp. A man who would need no introduction (if we weren’t contractually obliged to provide all our pod guests with one) Prof Byron is one of the world’s most respected thinkers in the field of brands and consumer behaviour. Unless you’re deliberately

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59:23

167: Lisa Parfitt on doing the business for women’s...

Call To Action ·

2025/08/01

This week we’re pushing our withered hamstrings way beyond their wretched limits, all in order to win the attention of our guest, sport and brand marketing super-baller Lisa Parfitt. In a career that has been, figuratively, one top bin after the other, Lisa has done more than most to give women’s sport a serious platform, particularly when it comes to those all-important commercial relationships. A star player in the efforts to land the Women’s FA Cup their first brand sponsorship, Lisa can be

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67:23

166: Harriet Knight and Hannah Penn on an agency...

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2025/07/18

This week we made difficult phone-calls to Ant & Dec, Torvill & Dean and, accidentally, the Neville Brothers, all in order to explain that the nation now has a new favourite double act – the joint chiefs of Pablo, Harriet Knight and Hannah Penn.Not content with leading Pablo to the very top of the creative charts in agency land – scooping up the Global Campaign Indie of the Year award on two separate occasions – H&H have set about tearing up the dusty old rulebook for agency leadership

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50:11

165: Charlie Copsey on bringing fans experiences that...

Call To Action ·

2025/07/04

This week we tried to arrange a VIP brand event for Call To Action® fans in an abandoned toilet brush factory, all just to prove our cool credentials to Charlie Copsey, the founder of Underground Fan Club.Having conquered the media mountain earlier in her career – working in TV, radio and film with the likes of Johnny Vaughan and her good pal Colin Murray – Charlie realised that her next great mission would be to rescue fan experiences from the desperately dull doldrums they were in at the time

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47:40

164: Jo Living on how poker can make you better at...

Call To Action ·

2025/06/20

This week we kept shouting things like HIT ME! TWIST! GO FISH! WHAT’S A SPADE? In order to win the professional attention, and personal sympathy, of Jo Living – founder of ‘poker for business’ consultancy Aces High.Having noticed that poker was less about bluff and bravado and more about strategy, empathy and teamwork, Jo realised it could be the perfect game for teaching people how to make smarter business decisions. From there she went on to run workshops teaching everything from communication

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44:43

163: Karen Dobres on a game-changing approach to...

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2025/05/16

This week we donned a smelly neon bib, distributed some tiny cones and shouted things like ‘THAT’S NEVER A PEN’ all in order to win the attention of Karen Dobres, one of the sporting world’s most genuine game changers.Advocating for equal budgets, facilities and recognition in women’s sport with all the tenacity of a crunching, shin-pad obliterating tackle, Karen is the co-founder of Equality FC and the Sistership Network. Her new book, soon to hit the shops, is called Pitch Invasion and tells the

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54:06

162: Howard Ibach on why better briefs breed better...

Call To Action ·

2025/05/02

This week we kept on adding more and more and more irrelevant attachments to our so-called brief, in order to earn ourselves a swift rebuke from the marketing world’s Brief Batman – Howard Ibach.Inventor of the Creative Brief Mastery program, Howard is on a mission to make marketing briefs more meaningful. An advocate for clear thinking, proper collaboration and the single minded-proposition, Howard has been helping marketers all over the world put their bad briefing habits to bed (and then press

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42:07

161: Adam Ferrier on why listening to your customers...

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2025/04/18

This week we have been exclusively watching 'Magic Mike', shaking a Magic 8-Ball and listening to '24k Magic' by Bruno Mars (which is just awful) in order to win the slightly nervous attention of Adam Ferrier, founder of Thinkerbell; the thinkers, tinkers and practitioners of ‘measured magic’. A psychology brain sat on top of some sturdy strategy bones, Adam is a rare voice of reason in the largely barmy brand world – as well as being the chief sceptic when it comes to the industry obsession with

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55:12

160: Shane Stewart on how to build brands with fizz

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2025/03/28

This week we went around slurping muddy water from puddles in order to win the sympathy of Shane Stewart – brand man, running man and fizzy drink saviour.Chief brand brain at XOXO soda, Shane has built his career around launching and marketing drinks that do good stuff for your innards, while looking extremely cool on your outtards. Before shaking up the canned drink business with XOXO he helped create a large and loyal community of slurpers for Moju, a ginger and turmeric shot that’s a bit like

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64:52

159: Alex Smith on the battle to make business...

Call To Action ·

2025/03/14

This week we positioned our most powerful fan at the rear end of a corpulent bull in hopes of snaring the attention of legendary bullshit fighter, Alex SmithA strategist who’s set himself the mountainous task of extracting all the nonsense from business strategy, Alex is very much a breath of a fresh air in a field that can, at its worst, smell a lot like somebody’s done a poo… on a dead crab… in the drains of an abandoned laundrette… and then set it on fire. He is the author of a bestselling

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56:09

158: Paul Dervan on a marketing future that embraces...

Call To Action ·

2025/02/28

This week we released AI from the punishment cupboard in which we’ve been keeping it in order to win the approval of author, marketing super-brain and AI believer Paul Dervan.As the Head of Brand Marketing at Miro, Paul has been busy bolstering his reputation as one of the industry’s smartiest pant-wearers when it comes to marketing effectiveness. Miro is just the latest stop in a marketing career you could only possibly describe as both distinguished and glittering (glittinguished?) and has seen

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56:53

157: Patrick Freyne is here to save us from a...

Call To Action ·

2025/02/07

This week we shredded our vision board and fed it to some ornamental carp, purely to win the approval of author, critic and quite possibly the world first demotivational speaker, Patrick Freyne. Before becoming the enormously popular columnist and critic for the Irish Times, Patrick spent his 20s chasing the rock star dream. But while the life of big hair, hard drugs and tight trousers wasn’t to be, it did give Patrick the time and space required to be one of the creative world’s leading authors,

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50:25

156: Tom Fishburne on why the best marketers are the...

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2025/01/24

This week we deliberately trapped ourselves in a cartoon like the dude from A-Ha in order to cross paths with marketing’s MirthMaster 3000, Tom Fishburne aka The Marketoonist.Apart from your CEO accidentally getting trapped in his own futuristic private bathroom over the bank holiday weekend, the funniest stuff in marketing usually comes from Tom’s brain. The comic genius behind The Marketoonist, Tom has been skewering this highly skewerable business for years – giving a reassuring chuckle to

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61:34

155: The mightiness of mininess with Gus Co-Founders...

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2025/01/10

This week we shrank ourselves down to Dennis-Quaid-in-Inner-Space micro proportions to catch Spencer LaVallee and Graham Douglas, the co-founders of mega-successful micro creative agency Gus.Spencer and Graham lead a creative crew leaner than a wildebeest that got banished from its herd last Tuesday for repeatedly messing around. But size means little when you have big ideas, and the agency regularly rubs shoulders with the behemoths of the ad and marketing world when it comes to gongs and glory

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68:50

154: Moira Creedon on why marketers must learn to...

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2024/12/13

This week we stopped writing 80085 on our pocket calculator and started doing proper sums in order to catch the mathematical eye of one of the world’s leading financial and marketing thinkers, Moira Creedon. If there’s a fancy, famous and highly respected teaching institute in the world, then Moira has almost certainly been there, sharing the stuff in her enormous brain with students, leaders and top businesses. From Fontainebleau to UCC and the IMI – not to mention the legendary Mark Ritson Mini

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63:19

153: Peter Weinberg on humans, AI and a creative...

Call To Action ·

2024/11/29

This week we strapped on a Motorola pager and stole a briefcase off our dad in order to look businessy enough to chat to the Batman of the B2B world, LinkedIn legend and co-founder of Evidenza, Peter Weinberg.Peter Weinberg has effectively grabbed B2B marketing by the ankles and dragged it out of the dull and dreary hole into which it had buried its head. World famous for his time in charge of the game-changing B2B institute at LinkedIn – alongside his pal Jon Lombardo – Peter is now the

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50:58

152: Ally Owen on why a more diverse creative...

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2024/11/15

This week we very tentatively clambered on top of our desks to bellow ‘Oh Captain, my Captain’ to the most inspirational educator in advertising, Ally Owen. The brains behind one ad-lands most invaluable teaching programmes, Brixton Finishing School, Ally has done more than literally anyone to help young, multicultural and neurodiverse creatives find a way into advertising – kickstarting hundreds and hundreds of creative careers, while most big agencies were sat fiddling with the font on their

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174 results

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