PODCAST

Norms Lab

Sharing insights and ideas for normative shift and development impact...

business non-profit

All Episodes

00:20:45

Why Self-Medication Feels Normal and How We Can...

Norms Lab ·

2025/10/28

When most Nigerians fall sick, their first stop isn’t the clinic, it’s the chemist, a neighbour, or a home remedy. It feels normal, even responsible. But this “normal” comes with serious consequences.In 2021 alone, over 50,000 Nigerians died directly from drug resistance, and 47% of adults self-medicated with antibiotics without prescriptions. Behind these numbers are invisible forces, social norms that shape how we make health decisions:“Everyone I know goes to the chemist first.”“My family expects

00:37:03

GS-25 Fireside Chat: Shifting Norms, Saving Lives:...

Norms Lab ·

2025/09/25

In collaboration with Sustaining Action for Gender Equality (SAGE), we partnered with Policy Innovation Centre for a fireside chat session at the Gender Inclusion Summit, 2025.Dr. Raihanah Ibrahim (SCIDaR) led the conversation, urging institutions to go beyond just awareness and design systems that actually create space for women. Through the SAGE program, SCIDaR is showing how practical changes like mentorship, childcare support, board parity, and flexible policies can create the kind of

00:59:48

Pre GS Summit 25 - Influencing Norms, Inspiring...

Norms Lab ·

2025/09/10

How do we shift the norms shaping Nigeria’s future?In collaboration with Sustaining Action for Gender Equality (SAGE), we partnered with Policy Innovation Centre for a webinar which was a build up to the Gender Inclusion Summit, 2025.From television and digital media to pulpits, mosques, and community gatherings, storytellers and spiritual leaders remain central in shaping what is possible and permissible in society.This conversation, themed “Influencing Norms, Inspiring Change: The Role of

00:26:33

Shifting social norms in Nigeria: What Faith Leaders...

Norms Lab ·

2025/06/25

🎙 What does it really take to shift harmful social norms in Nigeria? In this episode of Norms Lab, we explore how trusted faith leaders, cultural champions, and entertainment media are helping reimagine gender, power, and identity in Nigerian communities. Join Anjola Ayodele in conversation with: Haishat Olufadi-Ahmed, public health expert and lead researcher; and Oluwafunmilayo Raheem, social norms strategist. Together, we break down findings from a deep dive on interventions like MTV Shuga

00:27:21

The 2024 Social Norms Conference

Norms Lab ·

2024/11/01

Discover how the 2024 Social Norms Conference transcends traditional research, driving actionable solutions for today’s critical issues—from women’s agency and climate resilience to family dynamics and digital innovation. Whether you’re a social innovator, change-maker, or simply passionate about building a better future, tune in to learn why this conference is essential for anyone invested in social transformation—and why you won’t want to miss it!

00:45:58

Harnessing Digital Media in Addressing Maternal...

Norms Lab ·

2024/09/17

Digital media has emerged as a powerful tool for addressing the maternal health crisis in Anglophone West Africa. It offers unprecedented opportunities to challenge the social and gender norms impacting interventions, raise awareness, and improve access to healthcare. Dr. Valentine Amasiatu, senior research associate at SCIDaR, joins this episode's discussion to share his experiences/lessons learnt while leading the Antenatal Risk Stratification project to drive positive change in this sector

01:03:44

Reinforcing vs. Challenging Gender Norms in the...

Norms Lab ·

2024/09/17

Gender norms—deeply ingrained societal expectations about the roles and behaviors of men and women—are increasingly influenced by the content, interactions, and algorithms that define our online experiences. While digital media has the potential to challenge and dismantle harmful stereotypes, it can also reinforce traditional gender roles, often in subtle yet pervasive ways. Listen to Aminat Salaudeen, Women’s Rights & Safety Officer at TechHerNG, and Khadija Lawan, gender integration

00:41:19

The Evolution of Social Standards in Digital Communities

Norms Lab ·

2024/09/17

The rapid growth of digital platforms—ranging from social media giants like Facebook and Instagram to niche communities on Reddit and WhatsApp—has fundamentally changed how we communicate, form relationships, and establish social norms. Unlike traditional social settings, where norms are often rooted in long-standing cultural and societal practices, digital communities offer a dynamic and fluid environment where norms can be created, challenged, and reshaped at an unprecedented pace. In this

00:47:20

Agency and Norms in Child Labour Eradication

Norms Lab ·

2024/08/19

The global prevalence estimates of child labour have reported an increase, for the first time in two decades (ILO, 2021, p.9). According to the ILO and NBS, 39.2% of children engaged in child labour in Nigeria. Among the antecedents of child labour, including poverty, parental history of child labour, immigration status, and educational status, recent research evidence from several countries identifies social and cultural norms as key causes of child labour. Social norms regulate people's

00:35:26

The Role of Families in Norms Shifting for Development

Norms Lab ·

2024/08/05

The podcast episode aims to explore a fundamental and transformative aspect of social change. Families are the foundational units of society where values, behaviours, and beliefs are first instilled. Understanding and leveraging this influence is essential for driving meaningful and sustainable social change. This episode aligns with our focus on social norms, agency, and gender and provides actionable insights and inspiration from an experienced guest, Mukhtar Ibrahim-Gaya, who committed to

00:53:24

Sexual and Reproductive Health Education - A...

Norms Lab ·

2024/07/02

Many people in West Africa lack access to comprehensive and accurate information on Sexual and Reproductive Health (SRH). Traditional beliefs, stigma, and cultural norms often hinder open discussions and access to reliable sources. As a result, unintended pregnancy rates remain high, driven by limited access to family planning services and contraceptives. Maternal and child mortality rates are also elevated due to inadequate SRH care, including insufficient antenatal care, skilled delivery

00:20:24

Empowering Women Entrepreneurs: Overcoming Social...

Norms Lab ·

2024/04/03

Despite increasing recognition of the importance of diversity and inclusion, women entrepreneurs continue to face significant challenges rooted in societal norms and biases. Listen as Yemisi Isidi, the co-founder of Triift Africa, explores deeply ingrained norms that often erode confidence, limit decision-making autonomy, and curtail opportunities for women within the entrepreneurial landscape.

00:41:07

From Intent to Access: Gender barriers to HPV...

Norms Lab ·

2024/03/04

The introduction of the HPV vaccine in Nigeria represents a monumental stride towards safeguarding our girls from the grips of cervical cancer. However, the uptake of HPV vaccination faces unique challenges, particularly when viewed through the lens of gender norms. Join us as Dr. Hannatu Ayuba, an experienced medical professional, explores the complexities surrounding HPV, its impact, and the gender-specific barriers that impede its effective vaccination in Nigeria.

01:04:11

Exploring the influence of gender mainstreaming...

Norms Lab ·

2024/01/17

In this latest episode of Normslab Dr. John Ovuoraye, the Director of Gender Adolescent School Health and Elderly (GASHE) Division, Family Health Department, Federal Ministry of Health, and Akinola Akinwumi, a Senior Research Specialist and the Insights Lead for the behavioral innovation lab at the Policy Innovation Centre led the discussions on the various gender mainstreaming policies affecting social norms and the agency of the people to act. Listen to the full episode for great insights from

00:33:40

Advancing women's agency to shift negative social and...

Norms Lab ·

2023/12/20

In this thought-provoking episode of Normslab, we discussed the transformative power of advancing women's agency in shifting negative social and gender norms. Our guest Dr. Plangsat Dayil, the Gender Advisor of the development Research and Projects Centre (dRPC), shares her personal journeys and experiences, offering valuable insights into the obstacles women face in societies entrenched with harmful norms. Through compelling anecdotes and research-backed discussions, we explore the ways in

00:57:59

Social Norms, Child Health, and Nutrition

Norms Lab ·

2023/11/13

In our latest podcast, "Social Norms, Child Health, and Nutrition," our guests, Dr. Aisha Faruk, Field Coordinator at AFENET, and Beatrice Eluaka, an independent consultant/nutritionist, led the discussions on the social norms that impact the nutrition of pregnant women and children.During the conversation we discussed the connections between the health of pregnant and breastfeeding women, their socioeconomic status, education levels, and the nutritional well-being of children as well as

00:48:40

Urban-Rural Continuum: Navigating Social Norms and...

Norms Lab ·

2023/09/12

The urban-rural divide in health is a major public health problem in Nigeria. People living in rural areas are more likely to experience poor health, have lower life expectancy, and have less access to healthcare. For example, the maternal mortality rate in rural areas is twice as high as in urban areas, and the infant mortality rate in rural areas is 15% higher than in urban areas. This is due to a number of factors, including poverty, limited access to healthcare, difficult terrain, and social

00:28:44

Social Norms and Intimate Partner Violence

Norms Lab ·

2023/08/10

In the latest episode of our Norms Lab Podcast, we had the pleasure of hosting Lois Aderomose and Emilia Okon. Our conversation shone the spotlight on the persistent and pressing issue of Intimate Partner Violence (IPV) and Social norms in Nigeria, examining the various faces it wears and the silent accomplice it often finds in prevailing social norms. Our discussion ventured into the territory of solutions - exploring innovative, norm-shifting approaches that have the potential to build safe

00:24:20

Social Norms and Girl-Child Education

Norms Lab ·

2023/07/06

Nigeria has one of the highest rates of out-of-school children in the world, and girls are disproportionately affected by this problem. According to the United Nations Children's Fund (UNICEF), 10.5 million children in Nigeria are out of school, and 60% of these children are girls 1. In this episode, Judith Gbagidi - the Head of Programs for Education as a Vaccine; an organization that works in partnership with children, adolescents and young people to advance their rights to health, Gender

01:01:24

Social Norms and Women's Mental Health

Norms Lab ·

2023/06/05

The mental health challenges faced by women are unique and varied across different stages of life. From adolescence to menopause, women may face a range of stressors and pressures that can impact their mental well-being, including societal expectations, gender-based discrimination, hormonal changes, and caregiving responsibilities. These challenges are often worsened by stigma and lack of access to resources. Addressing women's mental health needs is crucial to breaking the cycle of mental

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Norms Lab

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