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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:30:16

Ep 410: Marketing Merit Badges

Market Proof Marketing: Home Builder Marketing Insights ·

2025/10/30

Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell and Jackie Lipinski to explore what today’s challenges can teach marketers about grit, growth, and grace. From marketing merit badges to limiting factors, they discuss the perspective and strategy builders need to finish the year strong.Special AnnouncementsMarket Proof Marketing Academy 2026 is open for registration! A high-energy, hands-on virtual event designed to fast-track marketing mastery for

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00:39:28

Big Shifts with Zillow - Bonus Episode

Market Proof Marketing: Home Builder Marketing Insights ·

2025/10/24

Listen, Like and Subscribe on Apple or Spotify Podcasts: On this bonus episode, Qadra Evans, Director of Industry & Partner Engagement at Zillow, joins host Kevin Oakley for a look inside how one of the most-used housing platforms is adjusting to new demands in buyer behavior, builder engagement, and affordability. This conversation breaks down what’s evolving and how builders can interpret the signals.Tools That Reflect the MomentFrom dream browsing to financial fit: affordability filters get

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00:47:02

Oversimulated?

Market Proof Marketing: Home Builder Marketing Insights ·

2025/10/23

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley joins Julie Jarnagin and Beth Russell for conversations on ChatGPT considerations, Sora’s impact, shutdown shockwaves, and Halloween costumes. Whether you love or hate the rapid pace of change lately, this episode dives into the major shifts shaping the market and more.Special announcementsInterest in the January Market Proof Marketing Academy is at an all-time high, with a record number of people on the list. Tickets go live this

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00:40:49

Ep 408: Don't Make Your Marketing the Toaster

Market Proof Marketing: Home Builder Marketing Insights ·

2025/10/16

Listen, Like and Subscribe on Apple or Spotify Podcasts: Fresh from the Summit, Kevin Oakley sits down with Rachel Spaugh for Office Hours to debrief on what stood out most. From how AI is reshaping content to how marketers can hand off great ideas to sales without losing trust, this one’s all about clarity, compression, and exerting creative control without chaos.When More Isn’t BetterFaster isn’t smarter when the message is emptyReal examples from Kevin and Rachel reveal why less content often

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00:37:03

Ep 407: New Tricks, Old Limits

Market Proof Marketing: Home Builder Marketing Insights ·

2025/10/09

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Julie Jarnagin and Jackie Lipinski to unpack the newest AI experiments, marketing shifts, and growth mindsets shaping 2026 and beyond. From Meta’s surreal new playground to the delicate relationship between builder breakthroughs and removing “limiting factors,” this episode looks at how curiosity and clarity drive progress, even when tech or timelines get in the way. Special AnnouncementsThe next Market Proof Marketing

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00:15:11

Ep 406: Margins, Myths and Market Moves

Market Proof Marketing: Home Builder Marketing Insights ·

2025/10/02

Listen, Like and Subscribe on Apple or Spotify Podcasts:In this solo episode, Kevin Oakley takes you inside the room at a recent ULI panel. Builders, sales leaders, and consultants gathered to debate the toughest questions facing the industry, and Kevin is pulling back the curtain to share exactly what he was asked and how he answered.Here are the five big questions he tackled:Beyond discounts: what really drives buyer traffic?Online sales: speed or personalization?Resale vs. new: who wins when

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00:43:53

Ep 405: Certainty Can Dilute Value

Market Proof Marketing: Home Builder Marketing Insights ·

2025/09/24

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Rachel Spaugh are back in the studio for another round of Office Hours. In this episode, their discussion on AI, uncertainty, and messaging uncovers how to approach everything from fear to facts. Together they break down what to do when you need credibility and what's more powerful than certainty in your messaging right now.Tune in to learnHow your leaders think you’re using AI vs how you should be using itWhy objections

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00:37:39

Ep 404: Don't Become the Box

Market Proof Marketing: Home Builder Marketing Insights ·

2025/09/18

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, host Kevin Oakley is joined by guest Kim Sandoval, Director of Corporate Marketing for Classic Homes. Together they discuss Kim's nonlinear career path in homebuilder marketing, revealing salient reminders not to box in yourself, your career, or your company's growth with narrow thinking. As Kevin and Kim share the gift of retrospect clarity, both of their histories serve as needed reminders that every great success story has

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00:29:54

Ep 403: Too Young for Bing?

Market Proof Marketing: Home Builder Marketing Insights ·

2025/09/11

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Julie Jarnagin joins Beth Russell and Jackie Lipinski to discuss diagnosing hidden community issues, aligning the whole team around intent, and how to nail messaging and positioning in a shifting market. From long-form articles around behavior data to hot takes on who actually uses Bing, this one is sure to have you thinking about familiar topics in new ways. Story TimeJackie - The problems that are hidden, but obvious once

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00:26:57

Ep 402: A Modern Mirage

Market Proof Marketing: Home Builder Marketing Insights ·

2025/09/04

Listen, Like and Subscribe on Apple or Spotify Podcasts:In this episode, Kevin Oakley joins Jackie Lipinski and Beth Russell in the studio to reflect on the fine lines between lying and storytelling in marketing, the attribution lies you must know (so you can avoid them), and how creatives in our industry are inspiring the DYC marketing team.Listen closely - this short episode packs in some big questions and even bigger topics in today's ai-driven digital marketing landscape.Story TimeBeth - finding

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00:28:18

Ep 401: Zoom Out and Take a Hike

Market Proof Marketing: Home Builder Marketing Insights ·

2025/08/28

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Julie Jarnagin and Jackie Lipinski reflect on all things end-of-year mindset, creative messaging, and the joys of not getting eaten by bears. As Jackie and Julie summited the heights of Mt. Rainier with camping gear in tow, marketing inspiration found them where they least expected it. Today, they’re bringing all the fresh insights back to the MPM studio to share with listeners so you can get ahead of your own end-of-year

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00:41:48

Ep 400: Songwriters, Work with Your Singers

Market Proof Marketing: Home Builder Marketing Insights ·

2025/08/21

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this milestone 400th episode of Market Proof Marketing, Kevin Oakley, Julie Jarnagin, and Beth Russell share some provocative takes on what happens when marketing and sales stop collaborating and start competing for credit. When marketing and sales become a marriage on the rocks, someone has to take the first step toward resolution. Learn what every great therapist knows not to do when this happens. From illuminating marriage metaphors to

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00:43:51

Ep 399: Office Hours - Attribution You Can Believe In

Market Proof Marketing: Home Builder Marketing Insights ·

2025/08/14

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Rachel returns for another round of Office Hours with Kevin. Together, they unpack one of the most misunderstood, overindexed, and emotionally charged concepts in homebuilder marketing: attribution.Rachel, still relatively new to the industry, brings the curiosity of someone learning in real time, asking the foundational questions many marketers may feel too embarrassed to raise around attribution. Kevin breaks it all down

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00:38:00

Ep 398: You Can't Optimize Despair

Market Proof Marketing: Home Builder Marketing Insights ·

2025/07/31

Listen, Like and Subscribe on Apple or Spotify Podcasts:Julie Jarnagin joins Beth Russell and Jackie Lipinski to talk through burnout, delegation, and the invisible work that keeps marketers stuck. This episode isn’t about perfection; it’s about momentum. And it’s a lifeline for anyone trying to hold it all together with too little time and too few resources.Summit Special Announcement Summit 2025 is almost here, and will be a packed house! Many builders are bringing their entire online sales or

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00:27:02

Ep 397: Nervous Zebras, Quiet Revolutions with Brian...

Market Proof Marketing: Home Builder Marketing Insights ·

2025/07/24

Listen, Like and Subscribe on Apple or Spotify Podcasts: Brian Boero, co-founder and CEO of 1000Watt, joins Kevin Oakley for a punchy, high-frequency conversation on how home builders can (and should) learn from the broader real estate world. With decades of insight from both agents and consumers, Brian brings a unique lens to current challenges – and opportunities – for builders navigating 2025’s volatile market.  This episode previews Brian’s upcoming talk at the Online Sales & Marketing Summit,

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00:39:20

Ep 396: Leads Don't Pay the Bills

Market Proof Marketing: Home Builder Marketing Insights ·

2025/07/17

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Jackie Lipinski break down what sets successful builders apart in a shaky market (and why AI won’t save you if your strategy’s unclear). From underutilized CRM systems to the danger of deceptive ad automation, this one’s packed with hard truths and practical insight.Special AnnouncementsSummit is selling out at a rate of 3-4 tickets purchased per day. Don't miss out - save your spot today!Market Proof Marketing Academy for

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00:38:47

Ep 395: Office Hours with Kevin - Debut Episode

Market Proof Marketing: Home Builder Marketing Insights ·

2025/07/10

Listen, like, and subscribe on your favorite platform!In this debut installment of Office Hours with Kevin, Rachel Spaugh (DYC’s Marketing & Events Manager) sits down with Kevin Oakley for a grounded-yet-ambitious conversation about what it really takes to grow as a marketer. Drawing from decades of experience, Kevin breaks down the invisible steps between just starting out and true, practiced expertise.This episode unpacks the journey through technical skill-building, data fluency, strategic

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00:12:52

EP 394: Ride the Wave or Be Dragged

Market Proof Marketing: Home Builder Marketing Insights ·

2025/07/02

Listen, like, and subscribe on your favorite platform!No guests. No segments. Just Kevin, a porch mic, and four surf-side stories from Hilton Head to help you reset your marketing instincts. He covers:What happens when you fight the tide (and lose)Why your best data might be lying to youHow to spot a shark before the lifeguard doesThe missed wave sitting in your CRMThis isn’t a how-to. It’s a how-it-feels. And sometimes that’s the episode you need.🎧 Tune in. The ocean doesn’t wait. The post EP 394:

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00:35:00

Ep 393: Rule Bending, Rule Breaking

Market Proof Marketing: Home Builder Marketing Insights ·

2025/06/26

Julie Jarnagin joins Beth Russell and Jackie Lipinski to tease out the topic of how to play by the rules and win. Is your team sliding into a panic-fueled (rule)bender? DYC has got you! Julie, Jackie and Beth talk mid-year pivots, market psychology, and incentives missteps, all to help you know when to break the rules vs. when to follow them. Tackling everything from Michelin guides to Groupon flops, this episode is your unofficial halftime huddle.Note: The team experienced technical difficulties

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00:28:10

Ep 392: The Eye of the Fire

Market Proof Marketing: Home Builder Marketing Insights ·

2025/06/19

In this episode, Kevin Oakley is joined by Beth Russell and Jackie Lipinski for a discussion that speaks directly to the mental load marketers are carrying right now. They unpack what it means to feel like a firefighter, why leadership fatigue is a very real thing, and how the industry's obsession with quick fixes like AI-generated ads might be missing the point. From shifting ad expectations to reclaiming clarity in your work, this one’s packed with insight.  🎧 Listen in for a refreshing dose of

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