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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

44:10

326. 7,200 Leads, $596K In Program Sales, Zero Ad Spend

Cubicle to CEO ·

2025/11/24

What if a partnership workshop strategy could quietly generate 7,200 leads—and nearly $600,000 in coaching revenue?That’s the organic engine Cassie and Shay built. For the last two years, the founders of Bucketlist Bombshells have used a simple workshop strategy to bring in an average of 450 new subscribers per workshop, adding more than 3,600 high-intent leads to their list every year. All ad free. This single strategy has produced $596,000 in revenue, shaped their messaging through built-in

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40:52

Bonus #80: The 5 Steps Helping Burned-Out Women Cut...

Cubicle to CEO ·

2025/11/19

Burnout is pervasive among high-performing professionals. After more than 20 years as a physician, Dr. Erin Hurley hit her own breaking point and rebuilt her life using a method that now helps women reclaim 5 to 20 hours a week.As a productivity and well-being coach, she turns evidence-based research into simple habits that reduce overwhelm fast. In this episode, she breaks down the patterns driving women’s burnout, why balance is harder for women than men, and how her RESET Method helps clients

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50:17

325. How Giving 10% Equity to One Employee Tripled...

Cubicle to CEO ·

2025/11/17

When a traumatic brain injury forced Jenny Groberg to step away from her company for two years, it could have ended her business. Instead, it became the catalyst for exponential growth. Jenny, founder and CEO of BookSmarts Accounting and Bookkeeping, handed day-to-day leadership to her manager, Emily, granting her 10% ownership of the business plus profit sharing. During Jenny’s absence, the company grew 30% year-over-year—scaling from $300K to seven figures in revenue annually. In this case

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41:19

324. How a New Founder Landed 200 Clients in 6 Months

Cubicle to CEO ·

2025/11/10

When Ipek Gray launched her business The Born Method™ — a system rooted in decades of her mother’s research but newly introduced to the US — she generated $50,000 in 1:1 coaching revenue in her first year.Booking 200 private clients in just six months as a new founder, her growth came entirely from community partnerships. By embedding herself in values-aligned groups, Ipek turned small, trusted circles into a scalable referral engine where 30% of clients were directly community members and the

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40:13

Bonus #79: Turn Your IP Into Global Revenue By...

Cubicle to CEO ·

2025/11/05

What if the fastest way to scale your income wasn’t by creating something new — but by translating what already works?That’s exactly what Léa Jeanmougin did when she licensed an existing American program and brought it to a new spoken-language market. Within just three months of launching the beta offer, her monthly sales grew from $3K to $9K — all while navigating the nuances of a different culture. In this episode, Léa breaks down: How she structured a zero-upfront licensing deal that

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45:51

323. Landing $100K in Corporate Contracts in 90 Days

Cubicle to CEO ·

2025/11/03

When Dr. Taryn Fletcher walked away from her six-figure leadership career in education, it wasn’t because she failed—it was because she outgrew it. Within just 90 days of starting her business, she turned her professional network and reputation into $100,000 in corporate contracts. Three years later, her business had generated over $1 million in revenue—all through organic visibility and relationships built long before she became an entrepreneur. Taryn calls this leveraging leadership equity—using

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50:04

322. Replacing Yourself in Your Business: The...

Cubicle to CEO ·

2025/10/27

Fractional CFO Pam Jordan fell into the classic service-based business owner’s trap: she was the business. She was handling sales, delivery, managing the team, and still trying to grow—but she recognized this limited her scaling.Then she made a bold, uncomfortable move: she fired herself from fulfillment and sales. By stepping fully into the CEO role, Pam overhauled her team, hired A-players for delivery and operations, brought on a dedicated sales closer, and restructured her calendar to focus

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33:03

Bonus #78: What’s Possible When You Delegate 80% of...

Cubicle to CEO ·

2025/10/22

Entrepreneurs know they should delegate — but few actually know how.After 15 years as the right hand to high-growth CEOs, Hallie Warner has seen the difference a true Force Multiplier can make — the kind of partner who can help a founder stop making 80% of the decisions in their business, and finally scale faster. As the co-author of the Amazon best-seller The Founder & The Force Multiplier, Hallie’s work has helped thousands of entrepreneurs identify their 20% zone of genius and hand off the

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49:49

321. Let’s Collab & Mastermind in Mexico Together in...

Cubicle to CEO ·

2025/10/20

You're invited! RSVP for a Magic Mixer on Nov. 13th or 14th to preview The MixerMind: https://resources.lindasidhu.com/a/2147961181/HV842Z9z Join The MixerMind (enrollment opens Nov. 13th and closes Nov. 18th): https://resources.lindasidhu.com/a/2147711406/HV842Z9z Have further questions? Vox with Linda directly (https://voxer.app.link/profile?username=lsidhu891) or send Ellen a DM @missellenyin (https://instagram.com/missellenyin) Iconic business leaders all have their own unique

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48:45

320. Converting Cold Leads Into High Ticket Clients...

Cubicle to CEO ·

2025/10/13

Most service providers rely on selling to their warm audience and using launches, funnels, or daily posting to book high-ticket clients. But Latesha Lynch lands 2–3 every month — while working just 20 hours a week and skipping sales calls.In the last five months, she’s booked 13 clients. 69% were cold leads who found her through Threads, Upwork, ChatGPT, or even old YouTube videos — and still converted into $2,500–$5,000 clients. In this case study, Latesha shares her unconventional approaches

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38:41

Bonus #77: Hosting an Event? Our Pop-Up Community...

Cubicle to CEO ·

2025/10/08

Try Kajabi Communities for free for 30 days: cubicletoceo.co/kajabi What if the real magic of your event didn’t happen at the event — but in the months before and after it? That’s exactly what happened when we built a private pop-up community inside Kajabi for our 200-person event this past September, Bloom Together. By launching the community as soon as tickets opened and keeping it open for a month post-event, we turned a one-day experience into a months-long season of connection—leading to a

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46:10

319. Largest Launch While Pregnant? The Business +...

Cubicle to CEO ·

2025/10/06

While 8 months pregnant, Stefanie Adler pulled off her largest launch ever—securing six-figures in revenue from her group program, The Well Woman Collective. That financial foundation allowed her to take a spacious 8-month maternity leave without sacrificing income or business momentum. The secret wasn’t working harder—it was syncing her business strategy with her biology. By leveraging her own framework, rooted in mineral balance, nourishment, and cycle syncing, Stefanie created more ease,

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51:43

318. $1.1 Million Dollar Launch Debrief (Uncommon...

Cubicle to CEO ·

2025/09/29

In the spring of 2025 — with a small but mighty email list of 3,000 — Callan Faulkner pulled off a $1.1 million launch for her 10-week AI course, Automate to Accelerate.She enrolled 197 clients at an average cart value of $5,000, with conversion rates far above industry norms. So what made it work? Callan’s willingness to out-teach and out-deliver her competitors. Across 18 hours of live training, 19 high-value emails in 5 days, and a Bootcamp structure designed to deepen intent, she turned

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34:31

Bonus #76: Closing 63% of the Room — How Speaking Can...

Cubicle to CEO ·

2025/09/24

Most entrepreneurs think of speaking as only a visibility play — but done right, it can be your most profitable marketing strategy.Laurie-Ann Murabito went from a shy girl who couldn’t make eye contact to a five-figure keynote speaker. After one client used her framework to go from zero leads to closing 63% of the room, she knew she’d uncovered a repeatable system. Today, Laurie-Ann helps coaches and small business owners leverage speaking as their best client-generating tool through her

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56:17

317. Building a 30K+ Community in 2 Years Through...

Cubicle to CEO ·

2025/09/22

In just two years, Miss EmpowHer grew into a 30,000+ member community — without spending a cent on ads. Using offline experiences to drive digital momentum, founder Caitlyn Kumi scaled Miss EmpowHer from a personal side project into a national women’s empowerment community. By curating FOMO-worthy events that doubled as content engines, Caitlyn turned real-life connections into explosive online growth. This resulted in five sold-out NYC events, $10K+ in sponsorships from brands like Covergirl, and

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55:36

316. Tripling Brick-and-Mortar Sales + Foot Traffic:...

Cubicle to CEO ·

2025/09/15

When Maryland legalized recreational cannabis in July 2023, most dispensaries assumed success was automatic. Dispensary owner Hope Wiseman knew better, leaning into proactive strategies to satisfy demand and scale sustainably. In today’s case study, we examine how in a span of just 12 months, Hope tripled Mary & Main’s revenue and foot traffic. Hope used data to optimize staffing for peak hours, streamline product mix, and even alter her floor design to improve checkout flow and create a speedy,

en

35:57

Bonus #75: Healthy Habits That Stick — The Nutrition...

Cubicle to CEO ·

2025/09/10

Entrepreneurship is hard on the body — long hours, skipped meals, constant stress. But what if improving your health didn’t have to mean overhauling your entire routine? Functional Medicine Nutritionist Ali Virtue, founder of Parkside Nutrition, helps entrepreneurs create realistic, balanced plans that actually stick. With a Master’s in Human Nutrition & Functional Medicine, she’s known for turning small shifts into big results. In this episode, she shares: The simplest change you can make

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56:57

315. The $50K “Sold Out Party” Strategy With a 90%...

Cubicle to CEO ·

2025/09/08

In this data-rich case study, we examine how marketing coach Michelle Vroom sold out a brand new program in 30 days with a 90% close rate. Michelle’s tested strategy that powered this $50K launch? Hosting a private “Sold Out Party” for her warmest leads (existing clients in her program), where repeat clients claimed half the seats before the offer even went public. By testing her messaging with this inner circle, Michelle uncovered she was targeting the wrong buyers, and a single shift helped her

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48:24

314. $17.5K in 72 Hours: Launching Exclusively...

Cubicle to CEO ·

2025/09/01

Today’s case study is one of the most creative launch strategies we’ve covered this year. Brittany Roberts sold out a new VIP group program and generated $17,500 in revenue in 72 hours through Instagram’s Close Friends feature. Here’s how it worked: over 250 people opted into a three-day private training series by requesting to be added to Brittany’s Close Friends on Instagram, and then tuned in daily to her Instagram stories. At the end of the 3 day mini-series, she pitched her offer only to

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33:25

Bonus #74: The 2-Week Sprint + Prioritization Test...

Cubicle to CEO ·

2025/08/27

When operations break down, growth stalls — and for most companies, the warning signs creep in long before anyone notices.Tammara Carr, founder of Audacity Management, has seen it all: from Fortune 50 boardrooms to fast-moving SaaS startups. With a Master’s in Project Management, top-tier Agile and Six Sigma certifications, and experience leading multimillion-dollar initiatives, she’s the go-to expert for turning operational chaos into a well-oiled growth engine. In this episode, she shares:

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