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PODCAST

Digital Coffee: Marketing Brew

Welcome to Digital Coffee: Marketing Brew, your go-to podcast for a steaming cup of marketing insights and strategies in the digital realm. Hosted by the ever-knowledgeable Brett Deister, this dynamic and informative channel is designed to kickstart your day with a jolt of inspiration and knowledge to fuel your marketing endeavors. Each episode of Digital Coffee delivers a rich blend of content, covering the latest trends, tools, and techniques in the ever-evolving world of PR and digital

business marketing

All Episodes

24:34

From Coffee to Cash: Sue's Secrets for Solopreneurs

Digital Coffee: Marketing Brew ·

2025/10/29

Sue Patz drops some serious knowledge in this chat about the ups and downs of being a solopreneur. After facing a life-altering challenge that gave her a "bonus life," she pivoted her career to help others crush their online business goals. The convo dives into the harsh reality that while money can be regained, time lost is a whole different beast you can't get back. Sue emphasizes the importance of action and attention, revealing that real results come from investing both resources and effort into

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28:23

User First, Google Second: The Local SEO Playbook

Digital Coffee: Marketing Brew ·

2025/10/15

The spotlight's on local SEO in this episode, where they dive deep into how reviews can totally make or break a business’s online presence. Speaker A kicks things off by dropping some serious knowledge, emphasizing that it's not just about appeasing Google—it's about what customers think and feel. He’s all about putting the user first, which he believes is the secret sauce for climbing those search rankings. They chat about the emotional rollercoaster that comes with reviews, pointing out that while

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24:02

Not Just Likes: The Real Metrics Behind Social Media...

Digital Coffee: Marketing Brew ·

2025/10/08

Diving deep into the realm of social media, the podcast features a dynamic duo—Brett and his guest, Amy, a bona fide whiz in content strategy. They kick off with some light-hearted banter over their beverage preferences (coffee wins over tea, obviously), but soon enough, they plunge into the nitty-gritty of social media content strategy. Amy emphasizes the importance of data-driven insights, advocating for a curious mindset when analyzing metrics. She reveals her systematic approach to dissecting

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23:35

From Cold Brew to Podcast Gold: Seth Goldstein's...

Digital Coffee: Marketing Brew ·

2025/10/01

Brett Deister and Seth Goldstein are diving deep into the wild world of podcasting, and trust me, it’s a rollercoaster. Right off the bat, they tackle the nitty-gritty of what marketers really need to know about getting their brands onto the airwaves. Seth, a seasoned podcaster and digital marketer, spills the tea on how metrics are shifting from downloads to streams, and why that matters for anyone looking to sponsor a podcast. They banter about the importance of finding the right niche shows,

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28:08

Marketing Over Coffee: How to Blend Creativity and...

Digital Coffee: Marketing Brew ·

2025/09/24

Are you struggling to make your B2B marketing efforts truly effective? In this episode of Digital Coffee Marketing Brew, I sit down with Brandi Starr, Chief Operating Officer at Tegrita, to explore innovative strategies for boosting your B2B marketing game.Brandi shares her expertise on orchestrating customer journeys and leveraging the power of marketing automation to drive revenue. We dive into:Uncovering Hidden Opportunities in the B2B LandscapeLearn how to identify and exploit gaps in your

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27:32

Marketers Navigating the AI Revolution Without Losing...

Digital Coffee: Marketing Brew ·

2025/09/17

In today's digital landscape, marketers face a whirlwind of challenges - from navigating cultural shifts to leveraging cutting-edge tech. How can we stay ahead of the curve without stumbling into PR disasters?I sat down with Dominic Scafidi, marketing consultant and business development lead at Logical Media Group, to explore the intersection of marketing, politics, and technology. We dug into some meaty topics that are reshaping our industry:Balancing Edgy Marketing with Cultural SensitivityDominic

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23:28

Beyond Keywords The Evolution of SEO in the Age of AI

Digital Coffee: Marketing Brew ·

2025/09/10

Ever feel like SEO is a mysterious black box? You're not alone. In this episode, we're pulling back the curtain on search engine optimization with Jason Berkowitz, founder and CEO of Break the Web.Jason shares his refreshing approach to SEO that puts users first and demystifies the process for in-house marketing teams. He explains why old-school tactics like keyword stuffing are out, and how focusing on solving real customer problems leads to better rankings.Key Insights on Modern SEOWhy light roast

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35:17

From Google to AI: The Future of Local SEO with...

Digital Coffee: Marketing Brew ·

2025/09/03

Ready to supercharge your local SEO game? Buckle up, because we're diving deep into the evolving world of search optimization with expert Bradley Benner. In this episode, we explore how AI and large language models are reshaping the SEO landscape, and what it means for local businesses trying to stand out in their markets.The Shift from Traditional SEO to "Search Everywhere Optimization"Bradley breaks down why the old playbook for local SEO is becoming obsolete. With the rise of AI-powered search

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22:12

From Coffee to Clicks: Paid Social Insights with...

Digital Coffee: Marketing Brew ·

2025/08/27

Are you struggling to keep up with the ever-changing landscape of digital advertising? You're not alone. In this episode of Digital Coffee Marketing Brew, I sit down with Chuck Olsen, founder of RKSTR Media and a seasoned media buyer who's managed over $40 million in ad spend.Chuck shares his insights on performance marketing, the latest trends, and how to optimize your digital ad campaigns for maximum impact. Whether you're a small business owner or a seasoned marketer, this conversation is packed

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25:45

How to Use Authenticity to Grow Your Personal Brand...

Digital Coffee: Marketing Brew ·

2025/08/20

Ever feel like your personal brand is just a jumble of buzzwords and empty promises? You're not alone. In this episode of Digital Coffee Marketing Brew, I sit down with Alan McLaren, co-founder of Strata Originals Co, to unpack the art of authentic personal branding.Alan's approach is refreshingly different. Forget about chasing viral trends or crafting the perfect elevator pitch. Instead, he advocates for a deeper, more meaningful strategy that starts with self-discovery and ends with genuine

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20:57

Mastering LinkedIn Growth: AI Tools, Videos, and...

Digital Coffee: Marketing Brew ·

2025/08/13

Ever feel like your LinkedIn profile is just collecting digital dust? You're not alone! In this episode, I chat with Al Kushner, bestselling author and LinkedIn growth strategist, about transforming your professional presence on the platform.Optimizing Your Profile for ImpactWhy your profile is your digital first impressionKey elements that make profiles stand outThe often-overlooked power of recommendationsContent Creation StrategiesWhy video is a game-changer on LinkedInThe ideal length for

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40:24

Charging What You’re Worth: Robin Waite on Pricing,...

Digital Coffee: Marketing Brew ·

2025/08/06

Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Robin Waite, founder of Fearless Business, renowned business coach, and the bestselling author behind titles like "Online Business Startup" and "Take Your Shot." Together, they dive into the ever-evolving world of freelancing and entrepreneurship, focusing on how to truly understand your value, price your services ethically (and profitably!), and move beyond the trap of hourly rates and relentless

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31:00

The Future of Marketing: Leveraging AI Search Tools...

Digital Coffee: Marketing Brew ·

2025/07/30

Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Michael Buckbee, co-founder of Noa Toa, to dive deep into the rapidly evolving world of AI-driven search and what it means for marketers and brands alike. Together, they explore how AI tools like ChatGPT, Perplexity, Claude, and Google Gemini are set to reshape search marketing, why traditional SEO isn’t dead—but is quickly changing—and what marketers must do to prepare for this new era.Michael shares

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29:08

Why Most Marketers Don’t Trust Their Data and How to...

Digital Coffee: Marketing Brew ·

2025/06/25

In this episode of 'Digital Coffee Marketing Brew,' host Brett Deister sits down with Zeke Camusio, a seasoned entrepreneur and founder of Data Speaks, an AI-powered analytics platform. They discuss the importance of data-driven decision-making in advertising, challenges in marketing attribution, and the impact of third-party cookie deprecation. Zeke also shares detailed insights into different attribution methods, including media mix modeling and incrementality experiments, and how AI can enhance

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50:48

From Sierra Leone to AI: Modern Crisis Communication...

Digital Coffee: Marketing Brew ·

2025/06/18

In this episode of Digital Coffee Marketing Brew, host Brett Deister interviews Angela Bettencourt, a global communication professional with over 20 years of experience. Angela shares her insights on how businesses should prepare for and handle PR crises, the importance of adapting messaging for diverse markets, and the role of storytelling in rebuilding public trust. She recounts her experiences, including organizing Sierra Leone's first-ever renewable energy conference, and discusses the impact of

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24:32

From Keywords to Conversions: Human-First SEO for B2B...

Digital Coffee: Marketing Brew ·

2025/06/11

In this episode of Digital Coffee Marketing Brew, host Brett Deister talks with Steven Schneider, co-founder and CEO of TrioSEO, about the importance of human-focused SEO strategies for B2B and SaaS businesses. Steven shares insights on creating compelling SEO content that drives meaningful results and the evolution of SEO from the 'wild west' era to today's focus on building trustworthy brands. They discuss challenges in B2B SEO, effective approaches to bottom-of-the-funnel content, and emerging

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33:12

Inside the Underworld of Social Media Automation: Tim...

Digital Coffee: Marketing Brew ·

2025/06/04

In this episode of Digital Coffee Marketing Brew, host Brett Deister welcomes guest Tim, a software engineer who has created influential social media bots for growth and revenue generation. They delve into the nuances of black hat marketing, its crossover with cybersecurity, and its effect on social media platforms. Tim shares insights on his career, including the high profit margins from using bots and the ethics of such practices. The conversation covers the challenges of achieving organic reach

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32:04

Adapting to AI: Strategies for Staying Relevant in...

Digital Coffee: Marketing Brew ·

2025/05/21

Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Ivan Vislavskiy—CEO and co-founder of Comrade Digital Marketing Agency—to dive deep into the rapidly evolving landscape of digital marketing and AI. Ivan shares his firsthand insights on how artificial intelligence is transforming everything from content creation to search engine optimization, automation, and lead qualification. Whether you’re a seasoned marketer or just starting out, you’ll learn why

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28:24

Why Internal Marketing is Essential for Company...

Digital Coffee: Marketing Brew ·

2025/05/14

Welcome to another episode of Digital Coffee: Marketing Brew! This week, host Brett Deister sits down with Charlie Riley, the Head of Marketing at OneScreen.ai, to shine a spotlight on a topic that often gets pushed to the back burner: internal marketing. In this insightful conversation, Charlie shares why internal marketing is just as crucial as external efforts, explaining how it impacts company culture, boosts employee morale, and creates the alignment needed for real business success. With over

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39:46

Podcast PR Strategies for Deeper Audience Engagement...

Digital Coffee: Marketing Brew ·

2025/05/07

In this episode of Digital Coffee Marketing Brew, host Brett Deister discusses the advantages of podcast PR over traditional PR with guest Michelle Glogovac, a podcast publicist and host of the award-winning podcast 'My Simplified Life.' They delve into how podcasts offer unique opportunities for storytelling, building trust, and reaching niche audiences. Michelle shares insights on the importance of personalized pitches, the long-term benefits of podcast appearances, and the cost-efficiency of

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81 results

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