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PODCAST

The Storytelling Lab

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

1:04:25

How the Soundtracks of Our Lives Shape who We Become...

The Storytelling Lab ·

2025/10/27

“If it makes me curious, then maybe it’ll make someone else curious, too.” — Patrick HicksWhat started as a 30-day content challenge became a storytelling movement powered by rock, raw honesty, and curiosity.In this episode of The Storytelling Lab, Rain Bennett speaks with Patrick Hicks, creator of a viral TikTok account (@patrickhicksmusic), where he tells the stories behind the songs that shaped our lives. With over half a million followers and a growing book project, Patrick has built a creator

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51:34

Interviewing as a Tool for Trust, Healing, and Human...

The Storytelling Lab ·

2025/10/20

"Interviewing is not about taking something—it's about helping them be more of who they are." — Wil WeldonWhat if the key to more powerful storytelling lies not in your editing skills—but in your ability to deeply listen?In this soul-stirring episode, Rain Bennett talks with Wil Weldon, a video journalist, former massage therapist, and Reiki practitioner who’s developed a holistic approach to interviewing called Heart-Forward Storytelling.They dive into Wil’s new book INNERviewing: Heart-Forward

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57:04

The Ethics of Filming Real Love Triangles in Mistress...

The Storytelling Lab ·

2025/10/13

"I wanted each character to be complex enough and sympathetic enough that there's some deep reason you could identify in yourself." — Elizabeth LoHow do you tell a story that's intimate, ethically complicated, and rooted in real-life secrecy—without exploiting your subjects?In this episode, Rain Bennett speaks with acclaimed documentary filmmaker Elizabeth Lo, director of Mistress Dispeller, one of the most talked-about films this year.The film follows a professional “mistress dispeller” in China

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21:42

Brand Stories Grab Attention, But Brand Narratives...

The Storytelling Lab ·

2025/10/06

“A story is a singular arc of transformation. A narrative is the thread that ties all your stories together.” — Rain BennettIs telling your brand story enough to build a loyal audience?In this episode, Rain Bennett breaks down the essential but often misunderstood difference between brand story and brand narrative. While most marketers focus on crafting engaging stories, Rain explains why the real secret to lasting brand trust lies in building a clear, consistent narrative thread that connects

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55:07

Stories are Spells: Marketing Lessons from a Magician...

The Storytelling Lab ·

2025/09/29

“If you're not leaning into your own abracadabra, you're leaving your competitive advantage on the table.” says magician and marketer, Jimi Gibson.What if storytelling wasn’t just about clever hooks or flashy content—but instead about casting spells that transform how people feel and act?In this episode, Rain sits down with Jimi Gibson, a marketing strategist, TEDx speaker, and lifelong magician, to explore the deep parallels between magic and storytelling. Jimi shares how the neuroscience behind

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49:39

Why Ownable Originality Is the Only Differentiator...

The Storytelling Lab ·

2025/09/22

“Ownable originality is about creating something uniquely you—something no one else can do, even if they tried.” — Rob MeyersWhat does it mean to create something that no one else can replicate?In this episode of The Storytelling Lab, Rain sits down with Rob Meyers, Managing Director of the creative studio Versus, to explore the concept of “ownable originality.” Rob shares the philosophy behind Versus—one that prioritizes culture over style, curiosity over templates, and meaning over metrics.The

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57:18

Turning Emotions Into Images on the Page with Gary Smith

The Storytelling Lab ·

2025/09/15

“If you write well, readers see your story differently—but they see it. It’s a visual medium, even in text.” — Gary SmithWhat happens when a fine art photographer becomes a novelist?In this episode of The Storytelling Lab, Rain Bennett sits down with Gary Smith, a visual artist turned fiction author, who brings a unique perspective to the craft: writing as seeing.Gary explains how his background in photography shapes the way he builds scenes, characters, and emotions on the page. His process begins

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59:37

Why Connection Beats Consistency in Content Marketing...

The Storytelling Lab ·

2025/09/01

“Consistency is not about how often you post—it's about how consistently you show up in your message.” — Renee FrojoWhat if the key to growing your brand wasn’t pumping out more content, but going deeper with your message?In this episode of The Storytelling Lab, host Rain Bennett talks to Renee Frojo, a former journalist turned brand storyteller, about why clarity in your narrative beats consistency in your posting schedule.Renee breaks down how founders, solopreneurs, and startups can stop chasing

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1:03:51

Unlocking Emotional Insights with Story-Driven Data...

The Storytelling Lab ·

2025/08/25

“The more narrow we get with our prompts, the deeper and more profound the insights become.” — James WarrenHow do you uncover what your customers and employees really think—without another boring survey?In this episode of The Storytelling Lab, Rain speaks with James Warren, the founder of Share More Stories and creator of SEEQ, a storytelling and insights platform that blends the emotional power of stories with the analytical depth of AI.With a background in brand strategy and corporate leadership,

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18:23

The Rise of the Chief Storytelling Officer Role

The Storytelling Lab ·

2025/08/19

“The CSO needs a seat at every department’s table—product, marketing, sales—because story threads through all of it.” — Rain BennettStorytelling isn’t just about marketing anymore—it’s about leadership, alignment, and growth.In this special 200th episode of The Storytelling Lab, Rain kicks off Season 14 by exploring the rise of a new essential role in business: the Chief Storytelling Officer.Whether you’re at a massive company like Nike or a scrappy startup, someone needs to take responsibility for

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21:55

Brandon Sanderson’s Simple Storytelling Model that...

The Storytelling Lab ·

2025/07/14

“Think about what your story promises and then ask yourself if you're actually moving toward it.” — Rain BennettTired of overcomplicated storytelling formulas?In this episode, Rain simplifies the process with a three-step model inspired by bestselling fantasy author Brandon Sanderson: Promise, Progress, Payoff. This framework is rooted in classical storytelling principles but designed for clarity and ease—whether you're telling a short story, a brand narrative, or a social media post.Rain breaks

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1:08:25

How to Make Indie Filmmaking Sustainable with Erika...

The Storytelling Lab ·

2025/06/23

“If you get your timeline pushed back, think of it as another year to make the story better.” — Erika ArleeWhat does it really take to build a sustainable filmmaking career?In this episode, Rain sits down with Erika Arlee and Kristi Ray, the powerhouse duo behind Honey Head Films, to explore how they’ve grown a production company that balances passion, purpose, and profit.They share the story of their debut feature A Song for Imogene, and how they expanded it from a short film into a fully realized,

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59:27

Turn Your Content Into a Show They Can't Stop...

The Storytelling Lab ·

2025/06/16

“We make our media the same way we make our barbecue, and that’s low and slow.” — Shawn WalchefHow do you run a business and still find time to create content? In this episode, Rain sits down with Shawn Walchef, owner of Cali BBQ and founder of Cali BBQ Media, to explore how storytelling and content creation aren’t distractions—they’re growth engines. Shawn shares how he went from struggling restaurateur to building a thriving media company on top of his barbecue brand, and why every business today

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24:40

Save the Cat (and Your Story) with Blake Snyder’s...

The Storytelling Lab ·

2025/06/09

“Your story comes from your heart, and then you structure it to deliver it in the best way.” — Rain BennettEver hear the term "story beat" and wonder what it really means? In this episode, Rain breaks down the mysterious middle ground between scenes and acts—the story beat. And he uses Blake Snyder’s popular (and sometimes polarizing) Save the Cat beat sheet to do it.You’ll get a clear explanation of what a beat is, how the 15-beat structure works, and why it's helped thousands of storytellers—from

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56:50

The Key to Building a Creative Career That Actually...

The Storytelling Lab ·

2025/06/02

“People want to feel heard. If you don’t create a collaborative space, they won’t come back.” — Stewart CohenHow do you build a long, successful creative career when you are the brand? In this episode, Rain sits down with director and visual storyteller Stewart Cohen to explore the balance between artistry and entrepreneurship. With decades of experience in commercial production, photography, and branded storytelling, Stewart has mastered the dance of creating great work while sustaining strong

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1:06:40

Joseph Campbell’s Legacy of Myth and Why It Still...

The Storytelling Lab ·

2025/05/26

“The stories we take on as children are often the ones we spend the rest of our lives trying to rewrite.” — John BucherWhat if the story you’re living isn’t the one you were meant to live? In this episode, Rain sits down with John Bucher, President of the Joseph Campbell Foundation, to explore how the ancient patterns of mythology still shape our modern lives. Together, they dive deep into Joseph Campbell’s enduring influence on storytelling—from Star Wars to brand narratives—and how we can harness

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26:48

Nancy Duarte's Sparkline: The Secret Structure Behind...

The Storytelling Lab ·

2025/05/19

“You don’t just present a pitch—you present a world your audience wants to live in.” — Rain BennettWhat do the Gettysburg Address, I Have a Dream, and your next sales pitch have in common? They all follow a specific structure—one that Nancy Duarte calls the Sparkline. In this solo episode, Rain breaks down how this framework works, why it resonates so deeply, and how you can use it to capture attention, build trust, and persuade your audience—whether you're on a stage, pitching a product, or

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1:01:23

How to Build Resilience and Rewrite Your Story with...

The Storytelling Lab ·

2025/05/12

“It’s okay to not be okay. It’s just not okay to stay that way.” — Nina Sossamon-PogueWhat do you do when life knocks you flat? Former U.S. gymnast turned Emmy-winning journalist, tech exec, and resilience coach Nina Sossamon-Pogue has fallen—and learned how to get back up more times than she can count. In this episode of The Storytelling Lab, Rain sits down with Nina to explore how we build personal resilience, reframe failure, and use storytelling to take control of our lives when everything feels

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1:10:30

Fiction Storytelling as a Form of Self-Discovery with...

The Storytelling Lab ·

2025/05/05

"Most nonfiction books could’ve been blog posts—but fiction sticks with you for life." — Nathan BaughIs fiction just entertainment—or is it the best self-help you’re not reading? In this episode, Rain Bennett sits down with storyteller, writer, and World Builders creator Nathan Baugh to talk about the power of fiction in a world obsessed with productivity, optimization, and self-help checklists. Together they explore the overlooked lessons hiding in classic novels, the creative trap of only

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55:58

Psychedelics, Creativity, and the Future of Work in...

The Storytelling Lab ·

2025/04/21

"The drugs we've accepted in society—alcohol, nicotine, caffeine—were chosen for productivity, not well-being." — Paul AustinWhat if the stories we’ve been told about psychedelics were wrong? In this episode, Rain Bennett sits down with Paul Austin, founder of Third Wave and Psychedelic Coaching Institute, to explore how microdosing and intentional psychedelic use are helping people heal, focus, connect, and live more purposeful lives. With a background in education and entrepreneurship, Paul has

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209 results

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