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PODCAST

Becoming Preferred

Michael Vickers

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael"s experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today"s turbulent and competitive marketplace.

business entrepreneurship

All Episodes

39:07

Greg Licciardi - The Modern-Day "Holy Grail" of...

Becoming Preferred ·

2025/10/27

SEASON: 5 EPISODE: 36Episode Overview:Welcome back to the Becoming Preferred podcast, where we help you become the emotional favorite in your market. Today we are in for a masterclass on a topic that is the very foundation of all business success: marketing. My guest is someone who has spent his entire career at the intersection of brand strategy, consumer behavior, and marketing innovation.We have the privilege of sitting down with Greg Licciardi. As the Vice President of Sponsorships and Partner

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41:33

Mike Irving - What the Best Business Owners Do...

Becoming Preferred ·

2025/10/20

SEASON: 5 EPISODE: 35Episode Overview:Welcome back to the Becoming Preferred podcast! Do you ever feel like you've hit a ceiling in your business or career? You're successful, you've got a great team, but there's a nagging feeling that you're capable of more—if only you could get unstuck. Our guest to day understands that feeling better than anyone. He's the founder of Advanced Business Abilities, a coaching company built specifically for established business owners and professionals who are

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44:03

Alan Gregerman - The Unconventional Power of Outside...

Becoming Preferred ·

2025/10/13

SEASON: 5 EPISODE: 34 Episode Overview:Welcome back to Becoming Preferred, the podcast where we talk to the people and hear the stories and insights that can help us build better professional and personal lives.Have you ever wondered what separates a good idea from a truly brilliant one? Or how some companies seem to effortlessly innovate while others struggle to survive? Our guest today has made it his life’s work to answer those very questions.Today, we're joined by Alan Gregerman, a renowned

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46:28

Returning Guest, Cat Mulvihill – The Momentum Formula

Becoming Preferred ·

2025/10/06

SEASON: 5 EPISODE: 33Episode Overview:Welcome back to Becoming Preferred, the podcast dedicated to empowering you to become the preferred choice in your industry, your business, and your life. Today we're tackling a topic that is essential for every entrepreneur and business professional striving for significant growth: momentum. We all have ambitious goals, but sometimes the path forward feels muddled by roadblocks, self-doubt, or just plain inertia. How do you consistently take action that truly

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37:24

Peggy Sullivan – How to Beat the Busyness Addiction

Becoming Preferred ·

2025/09/29

SEASON: 5 EPISODE: 32Episode Overview:Welcome back to the Becoming Preferred podcast, the show dedicated to helping you achieve more and reach your highest potential. Today, we have an incredible guest who is going to challenge everything you think you know about success and productivity.In our fast-paced world, we're taught that being busy is a badge of honor, but what if that very belief is holding you back from your true potential? Our guest is here to show us a new way. Peggy Sullivan is a

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40:41

Amy Kemp – Are Your Thought Habits Holding You Back?

Becoming Preferred ·

2025/09/22

SEASON: 5 EPISODE: 31Episode Overview:Welcome back to Becoming Preferred, the podcast for professionals and entrepreneurs who are ready to build their expertise and dominate their industry. Have you ever felt like you're doing all the right things, but still not getting the results you want? What if the key to unlocking your next level of success isn't about working harder, but about understanding the invisible habits of thought that are running the show?Our guest today is a world-class expert on

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41:46

Ken Rusk – The “Blue-Collar” Mindset for Business...

Becoming Preferred ·

2025/09/15

SEASON: 5 EPISODE: 30Episode Overview:Welcome back to Becoming Preferred podcast. The podcast dedicated to providing business professionals and entrepreneurs with the strategies and mindset to not just succeed, but to truly thrive and create the life they desire. Today, we have a guest whose journey completely redefines conventional wisdom. He's a living testament that success isn't confined to traditional paths. In fact, sometimes, the most profound insights come from those who forge their own

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34:32

Greg Weinger – The Introverted Professional’s Advantage

Becoming Preferred ·

2025/09/08

SEASON: 5 EPISODE: 29Episode Overview: Welcome back to the Becoming Preferred podcast. The podcast that helps business professionals and entrepreneurs go from being just another option to being the emotional favorite. Today we're addressing a topic that so many of us navigate daily: the power of quiet leadership. The business world often celebrates the loudest voice in the room, but what if the most powerful leaders are actually the ones who are thinking, listening, and observing?Our guest today is

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29:18

Gavin Lance Topp – The “Fight Like a Pro” Mindset in...

Becoming Preferred ·

2025/09/01

SEASON: 5 EPISODE: 28Episode Overview:Welcome back to the Becoming Preferred podcast, the show dedicated to helping you master your mindset, amplify your influence, and become the undisputed champion in your field. Today, we have a great guest who embodies the fighting spirit of true success. He’s a former professional boxer who has taken the discipline, resilience, and strategic thinking of the ring and translated it into a powerful framework for entrepreneurs and business professionals.My guest is

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45:25

Glenn Poulos – Winning Sales Factors to Grow a Business

Becoming Preferred ·

2025/08/25

SEASON: 5 EPISODE: 27Episode Overview:Welcome back to the Becoming Preferred podcast, where we bring you the insights and strategies to help you elevate your business and become preferred. Today, we have a true expert of sales and entrepreneurship joining us.Glenn Poulos is here to share his unparalleled wisdom on sales strategy, consumer behavior, and how to build truly successful companies. Get ready to take notes, because Glenn is about to drop some serious insights. Join me for my conversation

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46:31

David Greer – How Stepping Back Propels You Forward

Becoming Preferred ·

2025/08/18

SEASON: 5 EPISODE: 26Episode Overview:Welcome back to the Becoming Preferred podcast. The show that's dedicated to helping you become the preferred choice in your industry, and in your life. Today, we have a truly remarkable guest who embodies the spirit of a long term vision, profound transformation, and impactful leadership.Our guest, David J. Greer, is a 40-year veteran of the entrepreneurial world. He joined a young software startup at just 22, and for two decades he helped build it into a

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44:07

Gee Ranasinha – Think Like Your Customer, Not Like...

Becoming Preferred ·

2025/08/11

SEASON: 5 EPISODE: 25Episode Overview:Welcome back to the Becoming Preferred podcast, where we bring you the insights you need to stand out from the competition and thrive. Today, we have an incredible guest who has not only witnessed but actively shaped the evolution of marketing over the last few decades. From the very early days of the internet our guest has been at the forefront, adapting and innovating.He's Gee Ranasinha, the CEO of KEXINO, an award-winning marketing agency that has been the

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50:55

Leslie Hassler – Making Your Biz Rule: The Core...

Becoming Preferred ·

2025/08/04

SEASON: 5 EPISODE: 24Episode Overview:Welcome back to the Becoming Preferred podcast. In today's dynamic business landscape, simply doing business isn't enough to stand out. To truly thrive, to become the preferred choice, you need a strategy that elevates your brand, optimizes your operations, and magnetizes your ideal clients. But how do you make that leap from overwhelmed entrepreneur to empowered CEO? How do you build a business that truly "rules" your market?Today, we have an absolute master of

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43:46

Ron Stotts – Leveraging Ancient Wisdom for Modern...

Becoming Preferred ·

2025/07/28

SEASON: 5 EPISODE: 23 Episode Overview:Welcome back to Becoming Preferred, the podcast dedicated to empowering business professionals and entrepreneurs to achieve their highest potential. Have you ever felt that true leadership extends beyond just strategies and spreadsheets? That there's a deeper, more profound dimension to unlocking peak performance and genuine impact?Today, our guest has dedicated decades to exploring exactly that. Dr. Ron Stotts is a three-time bestselling author, with a PhD in

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37:41

Tye Degrange – Startup to Scale: Secrets to...

Becoming Preferred ·

2025/07/21

SEASON: 5 EPISODE: 22Episode Overview:Welcome back to the Becoming Preferred Podcast! Today, we have a true titan in the world of digital marketing and growth—a master architect of scale renowned for transforming data into undeniable results. If you're a business professional or entrepreneur seeking your next breakthrough, looking to optimize customer acquisition, or aiming to understand the mechanics of sustainable scaling, you're in for a treat.Our guest is the visionary founder of Round Barn

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38:16

Tad Nelson – How to Build Trust and Client Advocacy –...

Becoming Preferred ·

2025/07/14

SEASON: 5 EPISODE: 21Episode Overview:Welcome back to the Becoming Preferred podcast, where we look into the strategies and mindsets that drive success for business professionals and entrepreneurs. Today, we have an extraordinary guest who embodies justice, advocacy, empathy, and results: Tad Nelson.Tad is a legal luminary with over 33 years of experience in criminal and family law. What sets Tad apart is his unique blend of sharp legal acumen and forensic science expertise, allowing him to

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33:22

Stephanie Smith – Unlock Your Cash Flow Potential

Becoming Preferred ·

2025/07/07

SEASON: 5 EPISODE: 20Episode Overview:Welcome back to the Becoming Preferred Podcast. In this episode, we have a true financial powerhouse in the studio, ready to illuminate the often-murky waters of cash flow and profitabilityStephanie is not just a CFO; she's a business owner herself, giving her a unique, boots-on-the-ground perspective on the challenges you face every day. Through her company, New Light Financial Solutions, Stephanie has a knack for seeing right through the surface-level issues

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39:37

Jack & Jill Johson – Unlocking Franchise Success:...

Becoming Preferred ·

2025/06/30

SEASON: 5 EPISODE: 19 Episode Overview:Welcome back to the Becoming Preferred Podcast. In this episode, we have not one, but two incredible minds joining us. A dynamic duo who have dedicated their careers to empowering business professionals and entrepreneurs like you to achieve remarkable success through the world of franchisingJack and Jill Johnson are the powerhouse co-founders of The Franchise Insiders! Together, they bring a wealth of experience and a proven track record in guiding individuals

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39:25

Brandi Heather – The Science of Play at Work

Becoming Preferred ·

2025/06/23

SEASON: 5 EPISODE: 18Episode Overview:Welcome back to the Becoming Preferred Podcast. In this episode, I will be speaking with the incredible Brandi Heather. Brandi is an award-winning former college professor who has transformed into a leading voice on the science of play at work. With over two decades of experience across business, education, and healthcare, she now travels the globe, showing professionals how play can unlock mental wellness, genuine connection, and build resilience.Brandi doesn't

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42:36

Kenny Ridgell – The “Scientific Method” of Marketing:...

Becoming Preferred ·

2025/06/16

SEASON: 5 EPISODE: 17Episode Overview:Welcome back to the Becoming Preferred podcast. Today, we're diving deep into the fascinating world where data meets dynamic creativity, and trust me, you won't want to miss this conversation. Our guest today is Kenny Ridgell, the brilliant mind behind Ridge Media. Kenny isn't your typical marketing guru; he approaches the game with the precision of a scientist, meticulously blending data, innovative strategies, and compelling creative to deliver tangible

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180 results

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