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PODCAST

Innovating Enrollment Success

The higher education landscape is at a pivotal point of transformation. In each episode, the Innovating Enrollment Success Podcast provides insights into what is driving results right now at colleges and universities nationwide. Learn what collaborative partnerships and data-driven strategies are accelerating enrollment growth and understand how creative can compel student action and bring enrollment funnels to life.

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All Episodes

26:06

From Campus to Community: Civic Engagement and the...

Innovating Enrollment Success ·

2025/10/15

What happens when higher education reclaims its civic purpose at a time when the public questions its value? By engaging deeply with their communities, institutions can rebuild trust, demonstrate relevance, and strengthen student belonging in ways that go beyond enrollment numbers. In this episode of Innovating Enrollment Success, Andrew Seligsohn, president of Public Agenda, a nonpartisan research and engagement organization focused on strengthening democracy and expanding opportunitie...

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34:16

Bot or Not: Using the Right Data to Drive Enrollment...

Innovating Enrollment Success ·

2025/08/14

What’s really behind your web traffic? How can you tell if the clicks you’re counting are from future students or from bots inflating your metrics? And what does it take to turn raw numbers into insights you can actually act on? In this episode of Innovating Enrollment Success, Digital Analytics Manager Sam Hofman and Ad Ops Engineer Nathan Huff talk about how to separate real insights from digital noise, and why trustworthy data is essential for student recruitment and retention....

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16:55

Turning Intent into Action: Rethinking the Admitted...

Innovating Enrollment Success ·

2025/06/30

What makes an admitted student portal more than a checklist? How can it guide students from intent to enrollment? And what does it take to build a portal that actually works, for students and institutions? In this episode of Innovating Enrollment Success, we explore how admitted student portals can either support or sabotage enrollment goals. As institutions face rising melt rates, especially among first-gen and low-income students, these digital spaces must do more than display deadlin...

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30:29

Campus Spirit: Making College Logos That Last

Innovating Enrollment Success ·

2025/06/05

What makes a college logo not only inspire but last? How do you engage your campus community around it? And how do you know it’s time for a change? In this episode of the Campus Spirit series, we explore how logos evolve from simple sketches into lasting symbols of pride and identity. A great college logo doesn’t just look good across multiple platforms, it sparks emotion, reflects culture, and stands up to decades of student experiences and institutional change. Agency Marketing Director Cat...

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24:04

Campus Spirit: The Magic of Brand Experience in...

Innovating Enrollment Success ·

2025/04/16

How can colleges create emotional connections that last well beyond graduation? In this latest episode of Innovating Enrollment Success, we kick off our special Campus Spirit series by exploring how brand experience shapes student engagement, loyalty, and long-term institutional success. Paskill’s Associate Creative Director Frank Delaney joins Agency Marketing Director Cathy Donovan to discuss what higher ed can learn from one of the world’s most iconic consumer brands—Disney. From hospitali...

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31:39

Navigating Yield Season: Turning Admits into Enrollees

Innovating Enrollment Success ·

2025/04/01

How can institutions successfully turn admits into enrollees during yield season? In this latest episode of Innovating Enrollment Success, we explore the most effective recruiting strategies and marketing tactics institutions are using to make meaningful connections with students and families. Hillsdale College’s Assistant Director of Admissions Brennan Nokelby shares insights on personalizing outreach, addressing student concerns, and the strategies helping his team convert admits into...

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18:42

Measuring Belonging: A New Benchmark for Higher Ed...

Innovating Enrollment Success ·

2025/02/17

How does a student’s sense of belonging impact retention? And what can institutions do to foster it? In the latest episode of the Innovating Enrollment Success Podcast, we dive into these questions with Katrina Noelle, president of KNow Research, who led a groundbreaking study with San Francisco State University. The research explores how Latinx students’ sense of belonging, engagement, and self-confidence influence retention efforts—offering valuable insights for institutions looking to impr...

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23:31

Moments That Matter: Creating Transformative Higher...

Innovating Enrollment Success ·

2025/01/13

How can campus events create powerful moments that connect, inspire, and reinforce your institution’s brand? Expectations for meaningful experiences have never been higher, and today’s audiences—from Gen Z students to alumni—demand events that feel personal, engaging, and transformative. In our latest Innovating Enrollment Success episode, we explore how higher ed institutions can rise to the challenge by delivering brand experiences that matter.Join seasoned events professionals Stevie Hende...

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22:39

Beyond Search: Guiding Students to Their Ideal...

Innovating Enrollment Success ·

2024/11/26

The college search process can be overwhelming, with students facing thousands of options to find the right fit. Enter Loper—an innovative app reshaping how students, counselors, and colleges connect.In this episode, Sam Bernstein, Loper’s co-founder, shares how the app is transforming the enrollment journey:Simplifying the search process to help students confidently discover their next educational step.Evolving the enrollment funnel and its impact on higher ed marketing.Empowering counselors...

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24:38

The Remote Recruitment Edge: Attracting Students to...

Innovating Enrollment Success ·

2024/10/25

Gen Z is drawn to destinations that offer adventure and exploration, making remote higher ed locations especially appealing to those seeking distinctive, rugged experiences. These environments foster connections with other outdoorsy students and unique communities. In this episode, Rutgers Law alumnus and University of Alaska Fairbanks Assistant Cross-Country/Track Coach Conrad Haber shares his journey from Philadelphia to America’s Arctic and offers insights into recruiting athletes to ...

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14:50

Future-Focused Marketing: Trends from the 2024 CUPRAP...

Innovating Enrollment Success ·

2024/09/13

There are more than a dozen conferences dedicated to higher education marketing for thousands of professionals. The 200+ attendees who choose to be part of the 2024 CUPRAP (College and University Public Relations and Associated Professionals) Conference value its strong networking opportunities and collaborative environment. Founded in Pennsylvania, where Paskill is based, CUPRAP provides significant connections and a welcoming culture for insights on the higher ed marketing industry. &n...

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53:14

The Power of Sports in Higher Ed: Boosting Enrollment...

Innovating Enrollment Success ·

2024/08/22

Successful college athletic programs do much more than entertain—they drive significant increases in applications and enrollment, while elevating a school’s brand and community engagement. In this episode, the pivotal role athletics plays in higher education is addressed from recruitment to retention and beyond.Show Notes:Dr. Susan Kolb is Director of Athletics at Hood College, who boosted student athlete enrollment by 53% since 2018.Magnolia Powers is a recent Northwestern University graduat...

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28:48

Understanding FAFSA: Insights and Strategies for...

Innovating Enrollment Success ·

2024/07/17

Changes in FAFSA have proved challenging this year, especially for institutions where decisions to enroll hinge significantly on cost. In this episode of the Innovating Enrollment Success podcast, the evolving landscape of FAFSA is explored, including its recent changes, and the challenges it poses for families and institutions. Dr. John Chopka from Messiah University and marketing strategist Michele Loeper explore the complexities of financial aid, the importance of effective communication a...

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20:46

Navigating Change in Higher Education

Innovating Enrollment Success ·

2024/06/12

Institutional change is hard, but change is what’s needed for many colleges and universities to overcome enrollment and value perception challenges. This Innovating Enrollment Success episode welcomes a higher ed change management expert who offers insights and inspiration on navigating change. Fredrick J. Martin, MBA MCA is associate vice president of human resources, UK HealthCare, which encompasses the hospitals and clinics of the University of Kentucky. He specializes in leveraging a...

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36:02

International Recruiting

Innovating Enrollment Success ·

2024/05/09

Changes in higher education enrollment continue to shift, especially within the U.S., and a questioning of the value of a college degree here. When international recruiting is up 12%, U.S. institutions are curious about how to shift their offerings for a global audience. To explore best practices and emerging trends in international recruiting, this Innovating Enrollment Success episode welcomes two experts in the field. Cedar Crest College Director of International Student Services...

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21:40

Improving SEO Discoverability for Higher Ed

Innovating Enrollment Success ·

2024/04/10

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21:18

Marketing Cost without Sacrificing Quality

Innovating Enrollment Success ·

2024/03/18

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23:45

Strategies for Boosting Yield and Building Relationships

Innovating Enrollment Success ·

2024/02/27

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26:05

Key Takeaways from AMA’s Largest Higher Ed Marketing...

Innovating Enrollment Success ·

2024/02/12

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17:16

Top Trends in Effective Paid Media

Innovating Enrollment Success ·

2024/01/26

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26 results

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