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PODCAST

The Obvious Choice

Jonathan Goodman

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship

health & fitness fitness

All Episodes

6:34

339 I You're Using Social Media All Wrong

The Obvious Choice ·

2025/05/21

For every 18-year-old on social media who thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earning more."The information economy," according to journalist Oliver Burkeman, "is essentially a giant machine for persuading you to make the wrong choices about what to do."Creating content is an overrated way to build a business. So what's better?Read the full article here:

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10:37

334 I The Introvert's Guide to Meaningful Small Talk

The Obvious Choice ·

2025/04/23

Small talk for introverts is a necessary evil. As artificial intelligence increasingly pervades our daily interactions, mastering the art of small talk paradoxically becomes more valuable, not less.Knowledge is rapidly becoming universal and immediate. Whether it's a networking event, party, in-person business (like walking the floor as a trainer at the gym), or via online chat, meaningful unscripted exchanges are becoming premium skills.Read the full article here:

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9:25

333 I Finding Meaningful Work in an AI World

The Obvious Choice ·

2025/04/16

Doing the work worth doing is a wonderful thing.That's what I'll write about today—how doing work that makes you better as a result of the work, not because of any results you might get from it, is worth doing.Read the full article here: https://www.theptdc.com/articles/as-ai-takes-the-easy-you-must-choose-your-hardPre-order my next book "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to

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21:44

331 I How to Grow Your Social Media from Nothing

The Obvious Choice ·

2025/04/09

Everyone teaching social media growth is competing for attention . . . on social media. They're forced to share what performs best, not what works best. Read the full article here: https://www.theptdc.com/articles/how-to-grow-social-media-from-nothing-or-basically-nothingOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceMentioned in this video: "Viralnomics: How to Get People to Want to Talk About You" https://amzn.to/4i1x0DdNot sure if you want to get my book, “The

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17:36

329 I 5 Hard Truths About Creating Work That Matters

The Obvious Choice ·

2025/04/02

It's been almost two months since The Obvious Choice was released. Lots of people have been asking me how it's been going. If I'm honest, my answer is "not great". I've been disappointed with sales and so has my publisher.I'm sharing five crucial lessons I've learned from this experience. Not to complain, but to illuminate the path for anyone bringing something valuable into a noisy world.Whether you're launching a product, sell a service, or creating art––these

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7:24

329 I The Reason You Should Start Writing

The Obvious Choice ·

2025/03/28

Writing isn't just about putting words on a page—it's about clarifying the chaos in your mind and presenting ideas in a way others can understand. In a world where AI can write for us, mastering this inhuman skill might be the most powerful advantage for any ambitious person today."Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out:

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59:02

327 I The Explorer's Gene I Jonathan Goodman and Alex...

The Obvious Choice ·

2025/03/26

In today's episode, I'm thrilled to sit down with my long-time friend Alex Hutchinson, New York Times best-selling author of "Endure" and his new book "The Explorer's Gene." We dive into the courage it takes to explore new creative paths rather than getting typecast by your past successes, and Alex shares how his unplanned writing journey led to his most powerful work.Get my friend Alex Hutchinson's new book, The Explorer's Gene: Why We Seek Big Challenges, New

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55:20

323 I Find Joy in the Journey, Not the Destination I...

The Obvious Choice ·

2025/03/03

In this episode, we explore how to celebrate the process of doing challenging, meaningful work rather than fixating solely on outcomes—a concept I explore in my upcoming book, The Obvious Challenge. As I share my method of scheduling waypoints with loved ones to mark milestones in creative projects, we wrestle with explaining this approach without reducing it to another formulaic framework that sounds nice but offers little practical guidance.Order my book "The Obvious Choice" here:

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49:16

321 I Biggest Myths About Love I The Obvious Choice...

The Obvious Choice ·

2025/02/24

I've been thinking a lot about love lately. I heard this quote the other day that really stuck with me: "if you think you understand love, you don't." Which, honestly, is pretty damn wise when you think about it.Today's episode dives into a chapter from my upcoming book, tentatively titled "Grow Separately to Grow Together." We're going to explore some counterintuitive things I've learned about relationships – like how our differences, not our similarities, are

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15:03

320 I Stop Trading Time For Money and Scale Today I...

The Obvious Choice ·

2025/02/19

Hey everyone, welcome to another episode of The Obvious Choice podcast, where today we're diving into a challenge that hits close to home for many fitness business owners - the struggle to scale beyond trading time for money. We're sitting down with Katherine, who runs a successful personal training studio outside Ottawa and is wrestling with the classic dilemma of how to grow her business while reducing her crazy 4 AM client schedule and creating more freedom in her life.Order my book

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25:51

319 I Why Success Left Me Depressed I The Obvious...

The Obvious Choice ·

2025/02/17

In this episode, I discuss my unexpected bout of depression following the successful launch of my book "The Obvious Choice," revealing how the completion of a major project left me feeling empty despite its commercial success. Through this experience, I explore the paradox of achievement and purpose, arguing that the real reward lies not in completing projects but in the transformative journey of working on them.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure

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59:09

317 I Building a Real Business vs. Building a...

The Obvious Choice ·

2025/02/10

In this conversation, I reveal the pivotal $10,000 decision that shaped my career path and eye-opening insights from launching my new book "The Obvious Choice." From social media's false promises to the counter-intuitive truths of building lasting success, this episode challenges conventional wisdom about what it really takes to build a sustainable business in today's digital age.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce(Not sure if you want to get the

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17:42

316 I Mindfully Recreating Your Marketing I The...

The Obvious Choice ·

2025/02/05

This week on the podcast I spoke with Jason about him writing his new book, how to recreate his marketing, and much more. Enjoy!Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce(Not sure if you want to get the book yet, that's okay, you can get a free sample of "The Obvious Choice: https://www.theptdc.com/the-obvious-choice-free-chapter)Who Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a

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19:04

314 I Timing Your Coaching Practice's Growth I The...

The Obvious Choice ·

2025/01/29

In today's episode, we're diving deep with Kim, a women's empowerment coach who's mastered the art of balancing a high-powered NASA career with a thriving coaching practice. What fascinates me about Kim's business is that it's what I call an 'avocado business' - where timing is everything - and today we're going to unpack exactly what that means and how to market it effectively.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW -

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20:21

312 I Building a Fitness Business That Grows With...

The Obvious Choice ·

2025/01/22

In today's episode, I sit down with Lance, a 21-year-old online fitness trainer who recently made the bold move to leave his in-person training business behind to focus entirely on his online practice. Lance and I dive deep into the unique challenges and opportunities of building a fitness business with a young audience, exploring how to grow alongside your client base as they transition from college students to young professionals.Order my book "The Obvious Choice" here:

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52:43

311 I Everything You Don't Know About Book Marketing...

The Obvious Choice ·

2025/01/20

Today, we're diving deep into part two of my book launch strategy - and let me tell you, launching a book is a whole different beast than writing one. In this episode, I'm walking you through everything from our content testing approach and social media strategy to how we're handling those crucial final days before launch. I'll share why I switched from pushing pre-orders to offering a free chapter, break down our podcast strategy (and why I had to completely change course on that),

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40:32

305 I Bad Habits Start in the Home I The Obvious...

The Obvious Choice ·

2024/12/30

Today we dove deep into a chapter from my next book (after "The Obvious Choice) - it's all about rules. I've collected about 50 rules over the years. We actually had a great discussion about the book's potential title, moving from "Too Early for Coffee" to possibly "Shut Up and Watch the Sunset," which came from this rule Calvin and I have about stopping to appreciate sunsets. Today's main focus was on rules that start at home because your home is where you build

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19:27

304 I Get Your Audience More Engaged I The Obvious...

The Obvious Choice ·

2024/12/25

In today's episode, we're tackling a question I get all the time – how to successfully transition from in-person to online training while maintaining (or even increasing) your income. We'll dive deep into identifying your ideal clients, understanding why you're making this shift, and most importantly, how to bring your current clients along for the journey. I'll share a concrete pathway to hitting that $12K/month mark working remotely, break down pricing strategies that work, and

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45:59

303 I Preparing for the Unexpected I The Obvious...

The Obvious Choice ·

2024/12/23

We recorded something different today. I sat down and shared a pretty personal essay I wrote about my wife's recent pregnancy - our tenth pregnancy actually, but hopefully our third child. We've had our share of losses, and this time around, Allison's been sick. But here's the thing - it got me thinking about all these choices we make, you know? Like living close to my parents instead of chasing that New York dream, or not overloading Calvin with extracurriculars like every other kid

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31:44

302 I Why Being 'Boring' Might Be Your Superpower I...

The Obvious Choice ·

2024/12/16

Welcome back to The Obvious Choice podcast, where today we're continuing to workshop a chapter from my next book. If you guys don't know, I actually started this podcast for an entirely selfish reason - to write better books. Everyone says you should create content for your readers and listeners, but nah, this one's for me. I'm stoked that you're along for the ride though, and I hope it's fun for you to see these books basically get built in real time. Once The Obvious Choice

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