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PODCAST

UNF*DGE YOUR MARKETING

Kristi Mitchell

A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven"t gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.

business marketing

All Episodes

00:24:33

Why Clear Agreements Matter: Learning from a...

UNF*DGE YOUR MARKETING ·

2025/10/28

Marketing is about authenticity, communication, and learning from missteps. Dan Bennett, founder of Hot Sauce Video and creator of Hot Sauce Studio, shares his journey from working with Fortune 500 clients to helping entrepreneurs shine on camera and build lasting connections through video content.In this episode, Kristi and Dan discuss the challenges Dan faced hiring marketing providers who weren’t the right fit, the pitfalls of “yeah buts” and unfulfilled promises, and the importance of setting

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00:24:13

How Real Stories (Not Bots) Build Trust and Business...

UNF*DGE YOUR MARKETING ·

2025/10/21

Marketing is all about storytelling... authentic narratives that connect people to your brand. Renee Frojo, brand strategist, storytelling coach, and former journalist, helps founders and solo business owners build reputations that resonate.In this episode, Kristi and Renee dive into the pitfalls of outsourced social media engagement that lacks authenticity, and why genuine connection in marketing can’t be delegated away or automated without risking your brand. Renee shares her journey learning the

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00:27:23

Staying True to Yourself in Marketing - Lessons from...

UNF*DGE YOUR MARKETING ·

2025/10/14

Marketing is all about relationships... authentic connection, consistent follow up, and speaking in your true voice. Ely Delaney, the “People Whisperer” and creator of the Follow Up Rockstar System, helps entrepreneurs thrive by building strong relationships that last.In this episode, Kristi and Ely talk honestly about marketing missteps, including the pitfalls of cookie-cutter approaches, impersonal automation, and the power of owning your unique style in outreach. Ely shares his journey from web

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00:26:47

Burned by Bad Marketing? Tips for Choosing Partners...

UNF*DGE YOUR MARKETING ·

2025/10/07

Are you tired of marketing providers who promise the moon but deliver cookie cutter strategies that don’t fit your business?Ben Albert, owner of Balbert Marketing LLC and host of the internationally recognized podcast Real Business Connections, understands the pitfalls many business owners face after bad marketing experiences.In this episode, Kristi and Ben discuss the importance of tailored marketing approaches, the common mistakes of relying on templated social media content, and why genuine

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00:28:11

When “Handing It Off” Fails: How to Take Back Your...

UNF*DGE YOUR MARKETING ·

2025/09/30

Marketing can feel overwhelming, especially when you’re wearing all the hats in your growing business. Mara Whitener, seasoned entrepreneur and operational growth expert, shares her journey from solo founder to building systems that empower her and her clients to succeed without burnout.In this episode, Kristi and Mara discuss the importance of finding the right marketing support tailored to your unique business needs. Mara opens up about her own marketing challenges, including handing over

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00:28:08

Patience, Persistence, and Picking What Works: An...

UNF*DGE YOUR MARKETING ·

2025/09/23

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

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00:13:28

5 Marketing F*dges to Fix Before Year-End: Evolving...

UNF*DGE YOUR MARKETING ·

2025/09/16

Are you doing the same marketing over and over and expecting different results?When you’re too close to your marketing, it’s easy to fall into the “set it and forget it” trap... where your efforts stop evolving as your audience and market shift.In this episode, Kristi shares why marketing is never a one-and-done deal. She tells the story of a forward-thinking client who regularly revisited their strategy to stay relevant, including refreshing content to address current challenges like AI.Kristi

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00:12:16

5 Marketing F*dges to Fix Before Year-End: Avoiding...

UNF*DGE YOUR MARKETING ·

2025/09/09

Are you tempted by quick fixes like paid ads or lead generation services to instantly solve your marketing challenges?In this episode, Kristi shares why investing in advertising without a strong organic foundation is like adding fuel to a fire. She explains why a user-friendly website, clear messaging, consistent email marketing, and engaging social media must come first before spending on ads.Kristi tells the story of a client eager to run paid ads to sell a book, only to realize their website

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00:13:07

5 Marketing F*dges to Fix Before Year-End: Avoiding...

UNF*DGE YOUR MARKETING ·

2025/09/02

Are you too close to your own marketing to see how it really looks and sounds to potential customers?In this episode, Kristi tackles one of the biggest blind spots for business owners... being unable to “read the label from inside the jar.”You know your brand and your messaging inside and out, but that makes it incredibly difficult to see what your audience actually experiences when they encounter your marketing.Kristi shares why this gap leads to messaging that misses the mark, how it undermines

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00:11:56

5 Marketing F*dges to Fix Before Year-End: Escaping...

UNF*DGE YOUR MARKETING ·

2025/08/26

Are you caught in the feast or famine rollercoaster of client work and marketing?Landing a big client feels amazing, but suddenly your marketing slips, your pipeline dries up, and you’re stuck scrambling to find the next one.In this episode, Kristi shares her personal experience with this common business trap and explains why even when you’re booked solid, marketing can’t take a back seat. She dives into the importance of establishing a baseline of non-negotiable marketing activities, so your

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00:12:07

Q4 Kickstart Part 1: The Winging It Fudge

UNF*DGE YOUR MARKETING ·

2025/08/19

Are you doing random acts of marketing without a clear strategy? If so, you’re not alone. Many business owners hustle across social media, email, ads, and websites, but without a plan to guide the efforts.In this episode, Kristi dives into the most common marketing mistake she sees with clients: The Winging It Fudge. It’s where you’re trying everything but not moving anyone through a strategic marketing funnel that actually turns strangers into clients.Kristi explains why it’s not enough just to get

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00:26:17

Bridging the Gap: Turning Brand Clarity into Powerful...

UNF*DGE YOUR MARKETING ·

2025/08/12

Starting a new website or marketing project can be overwhelming, especially when you’re juggling mission, brand, voice, and messaging, all critical pieces that need to align perfectly for success.Beth Knaus, award winning copywriter and brand messaging consultant, helps confident entrepreneurs discover their unique voice and craft compelling content that attracts their ideal clients.In this episode, Beth and Kristi discuss the common challenges business owners face when moving from branding to

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00:28:12

Building Relationships, Not Robots: Winning Clients...

UNF*DGE YOUR MARKETING ·

2025/08/05

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

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00:27:06

Surviving LinkedIn Lockout — Why Your Business Needs...

UNF*DGE YOUR MARKETING ·

2025/07/29

Marketing can feel overwhelming and confusing, especially when you depend heavily on platforms like LinkedIn. Miranda VonFricken knows firsthand the power and pitfalls of relying on one channel and the importance of diversifying your marketing approach.In this episode, Miranda shares her journey from building a strong personal brand on LinkedIn to facing the shock of losing access to her account — a moment that upended her marketing and pushed her to embrace email marketing, content repurposing, and

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00:12:58

Humanizing Your Brand—Why Storytelling Wins in Marketing

UNF*DGE YOUR MARKETING ·

2025/07/22

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

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00:26:07

Stop Stepping Over Your Best Marketing Opportunities

UNF*DGE YOUR MARKETING ·

2025/07/15

Marketing can feel like a heavy, overwhelming word, but the truth is, you are marketing every day, whether you realize it or not.Kris Ward, founder of the Win the Hour, Win the Day philosophy, knows that today’s business owners are looking for real, customized support, not cookie cutter marketing tactics or empty promises.In this episode, Kris shares her journey from nonstop hustle to creating a business that supports her life instead of consuming it. She reveals how helping clients build

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00:25:58

Integrity Over Income: The Truth About Marketing...

UNF*DGE YOUR MARKETING ·

2025/07/08

Are you tired of the one size fits all marketing advice? The quick fixes and generic steps that claim to get you $10,000 months, but instead leave you frustrated and confused?Maria Platusic knows how that feels.In this episode, Maria, founder and creative director of Platusic Design Creative Studio, shares her 25-plus years of branding and marketing experience, from working with Fortune 500 companies to now helping coaches and consultants scale their businesses with authentic brand strategy and

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00:24:36

From Summit Stress to Business Growth: Lessons From...

UNF*DGE YOUR MARKETING ·

2025/07/01

Have you ever found yourself trying to fit into a marketing mold that just doesn’t feel like you? Like stretching beyond your strengths and stepping outside your zone of genius?Lisa Mallis knows that experience deeply.In this episode, Lisa shares how early on in her business she jumped into a marketing summit that wasn’t a great fit, pushing her far outside her comfort zone. Despite the overwhelm and sacrifices she made, the experience was a catalyst to uncover her ideal client, clarify her

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00:25:07

Why Live Launching Isn't for Everyone – Trusting Your...

UNF*DGE YOUR MARKETING ·

2025/06/24

Marketing can feel heavy and overwhelming. But really, it’s all around you... in your content, your conversations, and even the small steps you take every day to connect.Michelle DeNio, business growth strategist and host of The Real Truth About Business podcast, helps entrepreneurs scale sustainably with data driven strategies that simplify growth and increase profits.In this episode, Michelle shares her experience with live launching, a marketing approach she tried but found exhausting and

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00:25:51

Authenticity, Automation, and Analytics: Winning...

UNF*DGE YOUR MARKETING ·

2025/06/17

Are you struggling to keep your marketing systems organized and your messaging fresh, especially as your business grows?Allen Falcon, CEO of Cumulus Global, knows the challenge all too well.In this episode, Allen shares how his company faced the complexity and limitations of juggling multiple disconnected marketing tools, leading to difficulties tracking engagement and client communications. Facing these challenges during the start of the pandemic, they took a bold step to consolidate five separate

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68 results

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