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PODCAST

The SEOTalk Podcast

This podcast is by @TheSEOTalkers, producers of India"s oldest and longest running Twitter Chat #SEOTalk. Tune in to conversations on SEO, Digital Marketing, CRO, Content Marketing and more. Hosts: Malhar Barai, Parth Suba

business marketing

All Episodes

00:53:08

How Is AI Reshaping the Economics of Content Marketing

The SEOTalk Podcast ·

2025/11/22

AI has completely changed the cost, speed, and value of content. Every marketer is feeling the shift.In this episode of SEOTalk Spaces, we break down how AI is quietly disrupting the traditional content marketing model. Content is now faster and cheaper to create, but harder than ever to rank, convert, or attribute. Evergreen blogs are losing traffic. Zero-click results are rising. Brand visibility is moving from “clicks” to “citations.” And the entire economics of content is being rewritten in real

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00:56:27

Have We Lost SEO To AI?

The SEOTalk Podcast ·

2025/11/12

As AI systems rewrite the search experience, SEOs are asking: what are we really optimizing for now — rankings or retrievals?In this episode, Malhar, Parth are joined by Suganthan, Kamlesh, Vijay, SEO Sage, Bob and few others, to decode how large language models like ChatGPT, Gemini, and Perplexity are reshaping visibility, content strategy, and brand performance.From E-E-A-T turning algorithmic to AI-driven retrieval replacing traditional rank metrics, this conversation dives into:Why “10 blue

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00:48:10

Are LLM Citations The New Backlinks For SEO?

The SEOTalk Podcast ·

2025/11/07

As AI Overviews, ChatGPT and Gemini begin citing sources, a new question emerges — are citations the next backlinks?In this episode of SEOTalk Spaces, we explore how large language models decide what to reference, why EEAT still drives these choices, and what it means for SEO visibility in the age of AI search.Tune in as we discuss:🔹 The rise of LLM-driven authority🔹 How AI citations could replace link-building🔹 Why optimizing for trust may be the new SEO frontier🎧 Listen now and stay ahead of

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00:59:01

Are AI Overviews The New SERPs For Brand Visibility?

The SEOTalk Podcast ·

2025/10/30

In this insightful SEOTalk Spaces episode, the panel dives deep into Google’s AI Overviews — the feature quietly redefining what visibility means in Search.As AI-generated summaries begin to replace blue links, SEOs, marketers, and brands are asking:👉 Is Google still a search engine — or now a content publisher?👉 Are AI citations the new backlinks?👉 How do we measure visibility when clicks disappear?Join Parth, Malhar along with other panelists - Isha, Deepak, etc, as they debate the future of

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00:58:29

Is Reddit Stealing Your BoFu Traffic (and Revenue)?

The SEOTalk Podcast ·

2025/10/15

When did Reddit become the new review site? And why is Google ranking community threads above your conversion pages?In this episode, we break down how Reddit captured nearly 4% of transactional keyword traffic, and what that means for your brand’s bottom funnel strategy.From Google’s deal with Reddit to the rise of “experience-first” content, our hosts and guests debate:🔥 Did Google just outsource trust to Reddit?🔥 Is community content the new SEO currency?🔥 And how can brands win back visibility

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00:42:36

SEO Audit In The Age Of AI

The SEOTalk Podcast ·

2025/10/11

The SEO audit you knew is gone.In this episode of #SEOTalk, we explore how AI is rewriting the rules of auditing — where it’s no longer about broken links or missing tags, but about trust, entities, and experience.We discuss how Google’s AI systems now read your site like a human evaluator, looking for signals of E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) and how brand mentions, even unlinked ones, play a growing role.🎧 Tune in now, because in the age of AI, your audit tells your

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01:00:33

Is Link Building Dying or Secretly Thriving

The SEOTalk Podcast ·

2025/09/21

For years, SEOs have been writing obituaries for link building. But if backlinks are “dead,” why are budgets for them still climbing?In this episode of #SEOTalk 🎙️, hosts Parth Suba and Malhar Barai, joined by SEO pros including Isha, Lavish, Proma, and others, dive deep into the evolving role of link building in 2025:✅ Why shady link farms are fading but authentic links are thriving✅ The rise of digital PR as the new face of link building✅ Are brand mentions as powerful as backlinks?✅ Do DA/DR

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00:44:50

Shifting Search Intent: Why Old Content Stops Working?

The SEOTalk Podcast ·

2025/09/09

Why does once high-performing content suddenly stop working? 🤔 In this episode of #SEOTalk, Parth Suba, Malhar Barai, and guests dive deep into the world of shifting search intent — and why old content loses its grip on rankings.From Google’s frequent updates and evolving SERP features to the rise of AI-driven behaviors, we explore how search behavior itself is changing. You’ll hear real-world experiments, case studies across industries, and actionable insights on:🔹 How to detect when user intent

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00:57:43

Why GenAI Forces SEOs to Finally Think Strategically

The SEOTalk Podcast ·

2025/09/02

SEO has always been tactical - keywords, backlinks, technical tweaks. But with GenAI reshaping how search engines interpret intent and deliver answers, the rules have changed.In this episode, we explore why quick hacks no longer cut it and how SEOs must shift into a truly strategic role. From brand authority and EEAT signals to visibility in AI overviews and LLMs, we discuss what it takes to be cited by machines, not just ranked by SERPs.Tune in as the SEOTalk community debates:Is keyword research

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00:49:30

AI Is Not Just Killing Clicks, Eating Conversion Too?

The SEOTalk Podcast ·

2025/08/21

AI Is Not Just Killing Clicks, Eating Conversion Too?Zero-click was yesterday’s SEO headache. Today, AI-powered search might be cutting deeper—straight into conversions.In this episode of SEOTalk Spaces, Parth, Malhar and guests unpack how AI overviews are reshaping user journeys, closing the loop before users ever reach your site. From the crocodile mouth effect (steady impressions but falling clicks) to the rise of “zero conversions,” the panel dives into:How AI search impacts not just traffic,

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01:10:15

Should Brands Still Invest in SEO?

The SEOTalk Podcast ·

2025/08/06

With AI Overviews taking over SERPs, organic CTRs dropping, and content saturation at an all-time high, many marketers are asking the big question - Is SEO still worth it in 2025 and beyond?In this episode, hosts Parth Suba and Malhar Barai break down what’s changed, what still works, and what needs to stop immediately.✅ The death of old-school SEO (and what replaced it)✅ How to align SEO with product, brand, and growth goals✅ Why modern SEO is about visibility, not just rankings✅ The role of EEAT,

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00:57:21

The End of Keyword Obsession: Why Topic-First SEO...

The SEOTalk Podcast ·

2025/07/22

Is keyword research dead? Not quite. But the obsession with keywords is. In this episode, we explore the growing shift toward topic-first SEO and why it’s the strategy forward in a world dominated by AI Overviews and semantic search.Topics covered:What topic-first SEO really means (and how it evolved)How Google’s Helpful Content Update and SGE change the gameReal-world examples (like NerdWallet, Zapier, and HubSpot)Tools and frameworks to identify the right topicsBuilding topical authority with

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00:54:53

Informational Content is Dead. Or Is It?

The SEOTalk Podcast ·

2025/07/19

Informational Content is Dead. Or Is It?Is top-of-funnel content still worth the effort in 2025?In this episode of #SEOTalk Spaces, we dive into the big question haunting content marketers: has informational content lost its value in a world of AI Overviews, zero-click results and changing search behavior?We talk about:Why TOFU blogs aren’t performing like they used toWhat user behavior and Google updates are really doingReal brand examples navigating the shiftAnd practical tips to future-proof your

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00:43:53

Brand Signals & AI Visibility: Winning in the Age of...

The SEOTalk Podcast ·

2025/07/02

As Google rolls out AI Overviews and search continues to evolve, traditional SEO tactics like keyword rankings and backlinks are no longer enough. In this episode of SEO Talk Spaces (Ep. 103), we dive into how brand mentions, entity recognition and trust signals are becoming the new SEO currency.🚀 From cited content in AI Overviews to the role of digital PR, UGC, and structured data, we unpack:How branded queries actually boost CTR even in AI resultsWhy unlinked brand mentions may matter more than

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00:51:59

From Pages to Passages: Structuring Content for AI...

The SEOTalk Podcast ·

2025/06/24

From Pages to Passages: Structuring Content for AI AnswersSearch is changing and so must your content strategy.In this episode of SEO Talks Spaces, we explore how AI engines like Google, ChatGPT and Perplexity are no longer scanning full web pages but instead extracting high-value passages that answer specific questions.We dive into:🔹 Why passage-level structuring improves AI visibility🔹 The shift from keyword density to “relevance engineering”🔹 How schema, clean HTML, and modular formatting help

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00:55:55

Should We Stop Creating Informational Content?

The SEOTalk Podcast ·

2025/06/09

In this episode, the SEO Talk crew dives into one of the hottest debates of 2025 - is informational content still worth it?We explore why traffic from Google is changing fast, what AI Overviews mean for top-of-funnel strategies and whether brands should still invest in blog content. You’ll hear real-world takes from SEO pros across the globe and actionable insights to help you rethink your content strategy beyond rankings and pageviews.Perfect for SEOs, content marketers and curious creators. Don’t

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00:57:33

Decoding Google I/O 2025 For SEO

The SEOTalk Podcast ·

2025/05/27

🎙️ #SEOTalk Spaces Ep. 98 — Decoding Google I/O 2025 for SEOGoogle just flipped the Search script at I/O 2025 and this episode unpacks every shift. From AI Overviews to Gemini-powered search, we dive into what it all means for SEO professionals, content marketers, and brands.🔍 Inside this episode:• How AI is rewriting the SERP layout• Is keyword ranking dead?• What contextual and personalized search really means• The rise of semantic SEO and entity-based strategies• Will backlinks still matter?•

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00:58:42

Rethinking The Content Funnel In Age Of AI Search

The SEOTalk Podcast ·

2025/05/20

The classic content funnel — TOFU, MOFU, BOFU — is being turned on its head.In this episode of #SEOTalk, Parth Suba, Malhar Barai and other leading speakers unpack how AI-driven search is rewriting the rules of content discovery, engagement, and conversion. From Google's AI Overviews to shifting user behavior, the funnel is no longer linear and marketers must evolve with it.We dive into:Why E-E-A-T isn’t just a framework — it’s your new survival kitHow to create content that satisfies

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00:54:23

Search vs. Discover: Will SEO Survive in a...

The SEOTalk Podcast ·

2025/05/13

Is intent-driven SEO still relevant when platforms serve content before we even search?🎙️ What’s inside:Search vs. Discover, decoded – how Google’s EEAT signals stack up against TikTok’s engagement-first algorithmData you can’t ignore – where traffic is really coming from in 2025Future-proof tactics – blending keyword optimization with feed-friendly storytellingAction plan – quick wins for marketers, creators, and brands to stay discoverable everywhereWhether you manage enterprise SEO or craft

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00:55:08

Conversions or Traffic - What Matters Most?

The SEOTalk Podcast ·

2025/04/29

Conversions or Traffic – What Matters Most?In a fast-changing SEO world dominated by AI updates and shifting search behaviors, what's more critical for your brand's success — more traffic or better conversions? 🤔In this episode, we dive deep into:✅ Why high traffic doesn't always mean high business impact✅ How to balance early-stage traffic building with long-term conversion goals✅ Real-world examples of brands choosing traffic over conversions (and vice versa)✅ The importance of

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33 results

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