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PODCAST

Don"t Work Harder

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

business entrepreneurship

All Episodes

52:40

How I Built a SaaS Startup (From idea to revenue)

Don"t Work Harder ·

2026/10/05

Have you ever had an idea for an app or a piece of software that your customers would love? 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyBut you're not a developer. You can't code. And you don't have loads of money to spend on marketing.So the idea just sits there, because it feels like something you could never do.Today's guest will make you realise that

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51:00

I’ve Sent 20 LinkedIn DMs Every Day for 3 Years:...

Don"t Work Harder ·

2026/09/28

You want more sales calls in your calendar, but selling in the DMs feels awkward.So you spend hours messaging people without booking any appointments.You don’t want to sound pushy, either. So conversations go back and forth for days… then things just fizzle out.We know there is one person in our space who has the secret sauce for making money in the DMs. It’s Charlotte Lloyd.Charlotte gets ALL of her clients for her 6 figure business from the DMs, and every message she sends gets a 50-70% response

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41:07

The Most Valuable Facebook Ads Training You’ll Ever...

Don"t Work Harder ·

2026/09/21

You've just finished sending your batch of follow-up emails to all your potential clients that have ghosted you. The constant chase for new leads is super draining and annoying. Endless outreach, follow ups, launches, content, it's exhausting! But what if you never had to do another one of those ever again? What if you had a Facebook Ads funnel for your business that got you sales calls booked in consistently? That's exactly what this week's episode is going to show you.Gavin Bell built his agency

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48:36

LinkedIn Strategy: Win Corporate Clients Even if they...

Don"t Work Harder ·

2026/09/14

Nadia Nagamootoo started her business with a new baby, an MBA on the go, and just 6 months of runway.11 years later, she runs Avenir Consulting - a multi six-figure leadership and inclusion consultancy with clients like Warner Bros, Starbucks, Paramount and AstraZeneca 🤯But she didn't build it by going viral, or spending a ton of money on ads...She did it by building a personal brand designed to land BIG contracts.And in this conversation, Nadia breaks down exactly how she did it 👇- How to get

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56:17

Why Your Personal Brand Isn't Making You Money

Don"t Work Harder ·

2026/09/07

Everyone wants to generate lots of revenue and opportunities from their personal brand, but not many people know how.Today’s guest knows the secret.Justice Williams has attracted over 400 speaking engagements, built a Facebook community to 1,600 members in 3 months, a Clubhouse room to 20,000 in 6 weeks, and secured a $50,000 investment - all from her personal brand.Oh… and she’s a self-described introvert.In this conversation, Justice reveals the secret.She teaches us: - Why she decided to go all

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54:22

Give Me 45 Minutes to Change How You Think About...

Don"t Work Harder ·

2026/08/31

Dr. Alison Edgar MBE is one of the UK’s most recognised sales experts, a keynote speaker, TV business expert, and the woman known as the Entrepreneur’s Godmother.But her approach to sales is NOT about being pushy, manipulative or having the perfect script.It’s about understanding people.And if you think you’re “just not a salesperson”, Alison wants to change your mind.In this conversation, Alison reveals:- Why people who think they’re BAD at sales probably aren’t - and what they’re missing 👀- The

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15:17

How to Build a Powerful Network as an Introvert |...

Don"t Work Harder ·

2026/08/24

Think you need to be outgoing, or "well-connected" to build a big network? In this Don't Work Harder highlight clip, author and speaker Simon Ong reveals how introverts can build high-level relationships that lead to big name clients and huge opportunities.Simon calls himself a naturally shy introvert. But through his genius strategies, he's built a network most people would KILL for.Simon reveals:- How he got a book endorsement from a HUGE name by befriending her hair stylist - and how you can do

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13:22

How Do You Build Scalable Income When Clients Take...

Don"t Work Harder ·

2026/08/17

That feeling at the end of the day when you're drained from client delivery.You'd love to stop and have something more scalable paying your bills consistently but you're trapped by great paying clients.It sounds weird to say that, but it's true - you can't launch the scalable thing whilst your time is taken up by clients that give you a steady income.You have no time or energy or headspace. but you can't stop what's paying the bills. So what do you do?In this powerful Don't Work Harder highlight

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17:35

BITESIZE: Give Me 14 Minutes and I'll Convince You to...

Don"t Work Harder ·

2026/08/10

Want to make more money, work fewer hours, AND have happier clients? 👀 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyIn this powerful Don't Work Harder highlight clip, business coach Robin Waite reveals why raising your prices is likely the BEST move you'll ever make...Not the risk you think it is.He raised his web agency's prices by 5x (during a recession!!)..

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12:44

Rethink Everything You Know About Networking |...

Don"t Work Harder ·

2026/08/03

Multi-award winning entrepreneur Andrew Hulbert reveals how NETWORKING built his business from a one-man operation into a hugely successful company in this powerful Don't Work Harder highlight clip.👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyMost founders treat networking as a side project. For Andrew, it was his main growth strategy- and it worked 👀Through

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55:34

How To Get Big Name Clients For Your Small Agency

Don"t Work Harder ·

2026/07/27

In just over 3 years, Callum McDonnell built his agency to 7 figures with 16 staff.And he’s had some HUGE name clients.Callum McDonnell is the founder of 7X, a content creation and end-to-end podcast agency, and host of The Creator Playbook podcast.He built it entirely bootstrapped, and when he was starting, he didn’t have an existing track record.In this conversation, Callum reveals:- The strategy he used to land his very first clients with NO reputation or track record 👀- Why cold outreach

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01:06:57

How To Write a Business Book That Makes £100K+ Sales

Don"t Work Harder ·

2026/07/20

Lucy McCarraher is the UK's most experienced business book mentor, having taken over 1,000 entrepreneurs, coaches and consultants through the process of writing books that build businesses. She co-founded Rethink Press 15 years ago, became the publishing mentor for Daniel Priestley's Key Person of Influence program.And this year, she received an MBE for services to publishing and diversity.In this conversation, Lucy reveals:- Why a business book can be worth £100,000 - and the one thing most people

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01:00:35

How to Build a Business That Runs Without You | Full...

Don"t Work Harder ·

2026/07/13

Rachel Harris built an accountancy firm to 22 staff and a valuation of £2.5 MILLION, and is now building a personal brand predicted to bring in £1 million in revenue this year. All in just over 5 years.She started with no clients, no office, and no team. Just her, her husband, a dining room table, and a system she was building from day one.The accounting firm now takes ONLY 2 HOURS of her time a week.In this conversation, Rachel reveals: -How she got her first clients from Instagram - before she had

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01:04:06

How to Build a Six Figure Business on Instagram |...

Don"t Work Harder ·

2026/07/06

Lindsay McGlone is an Instagram strategist, speaker, and marketing genius - and in 3 years they have built something that most people take a decade to figure out.Lindsay started out charging £25 for a full course.And now, nearly £45,000 generated from one signature course, a sold-out event, and a mastermind that became their biggest revenue driver - all while serving their clients as the priority - and not the algorithm.It’s safe to say that Lindsay has cracked the code.But, that isn’t the full

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52:51

How They Built ATOMICON | The Full Growth Strategy

Don"t Work Harder ·

2026/06/29

ATOMIC founders Andrew and Pete recently announced the biggest level up in ATOMICON’s history.In part 1 of these two special episodes of Don’t Work Harder, they revealed the story behind the move, and why they’re so excited for ATOMICON to be hosted in Manchester.Now, they’re back for part 2, and they explain the business principle that made it happen.The Big Domino Theory.It is the framework Andrew and Pete have used to grow their business since 2014 - and in this episode, they break it down

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45:28

Why ATOMICON is Moving to Manchester | The Full Story...

Don"t Work Harder ·

2026/06/22

After 7 years, one of Europe's BIGGEST sales and marketing conferences for small business owners is moving…Andrew and Pete built ATOMICON from an 85-person event into a staggering 1,500-PERSON conference that people fly in for from all over the world, Year on year, 99.9% of attendees say they want to come back.They came on Don’t Work Harder to reveal some enormously exciting news…That they have just signed the contract to move it to Manchester Central in 2027.In this conversation, Andrew and Pete

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57:40

How He Generated 1 Billion Views | Full Content...

Don"t Work Harder ·

2026/06/15

Sammie Ellard-King built a financial education brand from a personal debt journey and turned it into a media empire, generating 1 billion views in 2025.He cleared £24,000 of debt in 18 months, taught himself everything about money, and turned that obsession into Up The Gains - a business spanning YouTube, Instagram, Facebook, TikTok, a podcast, and a 35,000-strong email list. All built over 5 years.Sammie is now building Gains App, a fintech product co-founded with his operations director, backed by

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02:43

Welcome to Don't Work Harder | Start Here 👀

Don"t Work Harder ·

2026/06/10

Don't Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don't Work Harder is the show for business owners who are done playing small and know that just working harder isn't the answer.Each week, you'll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.From founders who

en

55:21

From Freelancer to £500K Agency Owner | His Full...

Don"t Work Harder ·

2026/06/10

This entrepreneur built a successful email copywriting agency from nothing, scaled it to half a million pounds in revenue, and is now targeting a MILLION by the end of this year.And… he did it entirely through inbound. No paid ads, no cold outreach, just genius content on LinkedIn and a reputation built on results.Then he hired his first employee. Then a second. Then a head of strategy. And suddenly the business that had been growing quietly on his own terms became something else entirely.His name

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01:13:59

From Council Estate to £100M Exit | How He Built a...

Don"t Work Harder ·

2026/06/10

Andrew Hulbert started his business in his bedroom with no clients, no processes, and no team.Within 18 months he hit £1.5M turnover. Within 10 years he had 500 staff, £50M turnover, and at age 37 he exited his business for £100M.Andrew grew up on a council estate in Oxford watching his parents work multiple jobs to keep the lights on. He started Pareto at 27, won Bulgari Hotel as his first client, scaled to £50M revenue, built a senior team of 15 with 100% retention over 10 years. Andrew gave his

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