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PODCAST

Women Who Brand

Alejandra Salazar

Welcome to Women Who Brand, a podcast sharing the journeys and insights of women leading in the creative industry. I’m Alejandra Salazar, host of this podcast and Founder & CEO of CROING Creative Agency. Follow me on LinkedIn, Instagram, Youtube and the podcast on Instagram — This podcast is powered by CROING, Creative Agency

business entrepreneurship

All Episodes

00:33:37

The Power of Women in the Economy I Women Who Brand:...

Women Who Brand ·

2025/11/01

Join us in this episode as we talk with Cat Canada, Founder of Re:Brand, an online community built around connection and networking.This episode is a must-listen for marketers who truly work to serve a community. Throughout her career, Cat has been an advocate for women, tackling real challenges through every brand she’s worked with, and the passion she brings to it is genuinely inspiring.Cat shares that women drive the economy, naturally seek community, and are smart enough to know when a brand is

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00:37:03

The MBA You Didn’t Know You Needed | Women Who Brand:...

Women Who Brand ·

2025/10/23

Join us in this episode as we talked with Jie Cheng, Former Global VP, Digital Commerce at Mondelēz and Business School Faculty, Career Coach & Mentor.Jie is the result of curiorosy resilience, and evolution. She shares her beginnings, how she made herself heard when she arrived in the U.S., and her take and key tips for marketers on live shopping. She recommends books that shifted her mindset and talks about the importance of adding value, and seeing your personal and professional brand as the

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00:23:45

From “You Can’t” to “Watch Me” | Women Who Brand:...

Women Who Brand ·

2025/10/18

Join us in this inspiring episode of Women Who Brand with Justine Siegal, Co-founder of the Women’s Pro Baseball League, whose mission is to show girls around the world that sports are for them.She shares how being told to stop playing baseball became the reason she never did, turning that “no” into a movement that empowers girls to follow their passion and claim their space in the game.I felt especially connected when she shared her experience playing in Venezuela, my hometown. She shared about a

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00:30:22

Brands and Culture: How to Get It Right | Women Who...

Women Who Brand ·

2025/10/15

Join us in this episode as we talk with Tracy Doyle, Senior Vice President, Brands in Culture at Diageo.This episode is so rich in insight, if you’re trying to understand and genuinely tap into culture, this conversation is a must. Tracy shares frameworks and real ways to get it right when connecting brands and culture, something that only someone with her level of experience and passion for life could explain so clearly.She also shares a simple but powerful leadership practice: the “I Am Awesome

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00:37:17

Creators and brand equity in action I Women Who...

Women Who Brand ·

2025/10/09

Join us in this new episode as we talked with Meridith Rojas, Chief Marketing Officer at VidaCorp.Meredith is so smart, and I love the way she phrases the concepts she talks about. There’s a lot of great information in this podcast, around creators, building brand equity with creators, transitioning from being a founder to working in the corporate world, and truly listening to your consumer.She highlights the insights a company gets by being close to the consumer and truly understanding them:

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00:26:31

Creative with Conviction: Fear Less, Create More |...

Women Who Brand ·

2025/10/06

Join us in this episode as we chat with Alyssa Mackowski, Creative Director at OLIPOP, who took an unexpected leap from sports to advertising and is now shaping how a new generation connects with brands.Alyssa shares how OLIPOP remixes the past to create nostalgia with fresh ideas, and how being creative with conviction, even on ideas that feel a little scary, is key to building trust, leading teams, and making bold campaigns come to life.We also talk about authenticity, connecting with Gen Z, and

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00:20:19

CMOs Becoming CEOs & Female Audiences in sports |...

Women Who Brand ·

2025/09/30

Join us in this episode as Milagros Cubelli, CEO of the Miami Sharks—responsible for introducing a new sport, rugby, to the U.S. and making it resonate with new audiences—shares her journey from CMO to CEO and why this transition is such a natural next step. She discusses how marketers’ ability to understand people and build communities makes them natural leaders at the top, and she highlights the importance of female audiences in sports.If you’re a CMO, a marketer, or simply want to dive deeper

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00:31:18

First step to tap into culture? Say less and listen...

Women Who Brand ·

2025/09/23

Join us in this episode as we talk with Julie Yufe, an incredible marketer with more than 20 years of experience, who most recently served as Senior Vice President of Marketing for Vodka, Rum, Gin & Liquors at Diageo.This episode is for you to listen to, but beyond that, it’s about learning how to really listen to your audience. For Julie, that’s step number 1, 2, and 3 when it comes to tapping into culture, and I couldn’t agree more.Julie is such an energetic woman, and it was my absolute

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00:31:35

Millennial women are breaking taboos | Women Who...

Women Who Brand ·

2025/09/09

Join us as we talked with the amazing Jennifer Peters the Director of Direct-to-Consumer, Martech, and Digital Compliance at OLLY.She shared advice for both women who are just starting out and those who are already leaders in the industry: start building your personal/professional brand. Her go-to tip? Surround yourself with women. Make friends in the industry — they’re the ones who’ll help you move forward.Marketing-wise, we talked about live shopping, how the millennial women audience is getting

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00:35:40

Healthcare marketing can be creative | Women Who...

Women Who Brand ·

2025/08/29

Join us in this episode with Kimberly Clotman, Senior Director and Marketing Enablement Lead at Pfizer. We talked about how there are so many opportunities to tell stories in this industry—and how reading the data isn't always about what’s explicitly written, but rather about listening to the testimony people give. That’s where you can find powerful insights that help you get closer to people.She shared advice for women in the industry: don’t wait—build. Literally write the role you're

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00:25:47

From Merch to Business Unit | Women Who Brand: Alex...

Women Who Brand ·

2025/08/14

Join us in this new episode as Alex Crawford, Senior Marketing Specialist at 7-Eleven, shares her diverse and unexpected journey — from working at companies to agencies, and now leading 7Collection: an online 7-Eleven line of t-shirts, hoodies, jackets, headwear, accessories, and more, in partnership with different artists. She’s deeply connected to every artist who contributes to each collection, collaborating 1:1 to ensure both the brand and the artist are fully represented — love that!Her work on

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00:19:23

We work too many hours not to have fun I WWB: Sally...

Women Who Brand ·

2025/08/07

Join us in this episode as Sally Barton, the US Marketing Excellence Lead at Mondelēz International, shares her journey leading marketing with empathy, building creative teams, and embracing cultural insights.Sally is such a warm and inspiring human being, with tons of experience across many beloved brands. She moved from the UK to the US, gaining a fresh perspective on people, cultures, and why understanding them is key in every marketing campaign she leads.She believes work is all about friendship

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00:20:06

Elemis, F1 & the Future of Women in Sports I WWB, Amy...

Women Who Brand ·

2025/07/29

Join us in this episode as Amy Mansell, the Global Partnerships Director at Elemis, shares everything about their groundbreaking partnership with the F1 Aston Martin Aramco team, their new brand ambassador Jessica Hawkins, and—most importantly—how exciting and meaningful it is to be writing the playbook of women in sports.Elemis is the first beauty brand to partner with F1, and Amy opens up about what it means to step into this space—and how this moment could change the lives of little girls: from

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00:38:28

Beyond reacting, predicting what’s next I WWB:...

Women Who Brand ·

2025/07/22

Join us in this episode as Jessica Padula, Vice President of Marketing & Head of Sustainability at Nespresso in the US, shares insights about her target audiences and how, even after nine years at the brand, she continues to feel inspired by its purpose. She reminded us that the more aware you are of the power a brand has to make the world a better place, the more joy and purpose you’ll find in the work.Jessica also opened up about building a personal brand — and how challenging it can be,

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00:28:15

Making Tech Relatable & Bringing People Back to...

Women Who Brand ·

2025/07/17

Join us in this episode as Emilie Bridon, the Senior Director of Americas Consumer Channel and Partner Marketing Lead at Microsoft, shares her journey — she started as an intern and has been pivotal in launching major initiatives at Microsoft, working across multiple teams.One of the reasons she has grown within the company and achieved so much is because she’s deeply connected to Microsoft’s mission: empowering every person and organization on the planet to achieve more.She also discusses the

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00:10:46

How Representation Shapes the Beauty Industry | Women...

Women Who Brand ·

2025/06/23

Join us in this special episode of Women Who Brand, recorded live at the Cannes Lions Festival, in partnership with CROING and Brands & Culture.We spoke with Denée Pearson, Global Brand President at NYX Professional Makeup, about why confidence is more important than perfection—and how taking risks helps women grow.She shared how brands can authentically celebrate diverse cultures by truly understanding what communities need and love, partnering with the right people, and doing the

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00:22:15

Why marketers should act like scientists? | Women Who...

Women Who Brand ·

2025/05/27

Join us in this episode as Charlotte Blank, US Chief Marketing Officer at Jaguar Land Rover North America, shares the power of experimentation—encouraging marketers to think like scientists and test what truly resonates with their audience.We also dive into why Miami is such a key city for the brand, and so much more. Charlotte’s insights were not only strategic, but deeply inspiring.If you’re into rebrand strategies, luxury sedans, sports cars, or SUVs, you’ll enjoy this one!

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00:28:46

Women, NFL & Global Impact | Women Who Brand: Marissa...

Women Who Brand ·

2025/04/30

Join us in this episode as Marissa Solis, the Senior Vice President, Global Brand and Consumer Marketing at the National Football League (the NFL) shares why it’s critical to give more visibility to women in sports and how the league is opening doors for women and girls through NFL FLAG. Marissa also discusses how the league is taking football GLOBAL, along with valuable insights for marketers looking to tap into or strengthen their brand presence in sports — and honestly, for every marketer in the

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00:42:24

Undomestikated Marketing: Fun & Intuition | Women Who...

Women Who Brand ·

2025/03/31

Join us in this episode as Bianca Wilson, the Senior Manager of Strategic Partnerships & Consumer Experiences at Lobos 1707, shares how empowered she feels working alongside other incredible women in leadership positions at the company. We also talk about their newest campaign, 'Undomestikate,' and the importance of being yourself and having fun while doing the job, staying prepared, and following your intuition.Listen and watch the full episode now!

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00:30:37

Understanding US Latinos for Brand Success | Women...

Women Who Brand ·

2025/02/19

Join us in this episode as Claudia Rodo Edelman, founder of We Are All Human and a passionate advocate for US Latinos, discusses the significance of understanding and listening to the Latino community, as well as the economic impact they have in the US and on brands. She also shares insights on how to build both a personal and community brand.Listen and watch the full episode now! — Espero que lo disfruten.

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22 results

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