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PODCAST

FIR Podcast Network

FIR Podcast Network

For Immediate Release: Podcasts for Communicators

news news commentary

All Episodes

1:00:28

Circle of Fellows #121: The Future of Communication:...

FIR Podcast Network ·

2025/10/24

Communication professionals today face an environment characterized by rapid change, emerging technologies, and evolving workforce expectations. In Circle of Fellows episode 121, “Evolving Roles and Strategic Goals,” a panel of Fellows from the International Association of Business Communicators (IABC) explored how communicators can adapt to emerging challenges while staying aligned with their organization’s objectives. From navigating the impact of AI to addressing ongoing change and strengthening

en-US

19:55

FIR #485: Is It Time to Stop Trying to “Go Viral”?

FIR Podcast Network ·

2025/10/21

Things change fast in the digital world. On the other hand, business tactics can be slow to adapt. Crafting content with the intent of "going viral" has been part of the communication playbook for more than a decade. There was never a guaranteed approach to catching this lightning in a bottle, but that didn't stop marketers and PR practitioners from trying.That effort is increasingly futile, as the social media companies that host the content have altered their algorithms, and people are paying

en-US

19:46

FIR #483: How Tylenol Handled a High-Profile Falsehood

FIR Podcast Network ·

2025/10/09

Kenvue's stock tumbled when U.S. President Donald Trump, with Health & Human Services Secretary Robert F. Kennedy, Jr., standing behind him, declared that its product, Tylenol, leads to autism in children when taken by mothers during pregnancy. As social channels were flooded with misinformation supporting the evidenceless claim, it's easy to imagine the stock continuing to slide, mirroring the trajectory launched by attacks on Bud Light.Remarkably, the stock recovered after one day, thanks

en-US

18:47

ALP 284: Avoiding your agency’s own AI bubble

FIR Podcast Network ·

2025/10/06

In this episode, Chip and Gini discuss the impact of AI on small agencies, focusing on the high expectations and possible disappointments it poses.Continue Reading → The post ALP 284: Avoiding your agency’s own AI bubble appeared first on FIR Podcast Network.

en-US

The Future of Communication: Adapting, Leading, and...

FIR Podcast Network ·

2025/10/01

Communication professionals today face an environment characterized by rapid change, emerging technologies, and evolving workforce expectations. In Circle of Fellows episode 121, “Evolving Roles and Strategic Goals,” a panel of Fellows from the International Association of Business Communicators (IABC) will explore how communicators can adapt to emerging challenges while staying aligned with their organization’s objectives. From navigating the impact of AI to addressing ongoing change and

en-US

22:40

ALP 283: What to do when your client contact isn’t...

FIR Podcast Network ·

2025/09/29

In this episode, Chip and Gini discuss how to handle situations when the problems affecting an agency’s client relationship stem from external contacts like procurement, IT, or the sales team. They emphasize treating client contacts as allies and not enemies, and provide strategies to navigate bureaucratic hurdles and internal politics. The discussion covers creative problem-solving... Continue Reading →The post ALP 283: What to do when your client contact isn’t the problem appeared

en-US

1:01:02

Circle of Fellows #120: Hybrid is Winning. What Does...

FIR Podcast Network ·

2025/09/26

As hybrid work transitions from pandemic necessity to permanent business strategy, communication professionals face a dual challenge that’s reshaping the entire profession. Not only must they master the art of reaching and engaging a distributed workforce scattered across home offices, co-working spaces, and traditional workplaces, but they must also learn to function effectively as hybrid communication teams themselves.In the September Circle of Fellows panel, four IABC Fellows and moderator Brad

en-US

23:02

ALP 281: Supporting team members with mental and...

FIR Podcast Network ·

2025/09/15

In this episode, Chip and Gini discuss how agency owners should handle employees with physical and mental health concerns.Continue Reading → The post ALP 281: Supporting team members with mental and physical health challenges appeared first on FIR Podcast Network.

en-US

39:51

FIR #480: Reflections on AI, Ethics, and the Role of...

FIR Podcast Network ·

2025/09/09

In this reflective follow-up to our FIR Interview in July with Monsignor Paul Tighe of the Vatican, Neville and guest co-host Silvia Cambié revisit some of the key themes that resonated deeply from that conversation.With a particular focus on the wisdom of the heart – a phrase coined by the Vatican to contrast with the logic of machines – Neville and Silvia explore the ethical responsibilities communicators face in the age of artificial intelligence. The discussion ranges from the dignity of work

en-US

18:40

ALP 280: Handling early client contract terminations...

FIR Podcast Network ·

2025/09/08

In this episode, Chip and Gini discuss how to manage situations where clients want to terminate contracts early.Continue Reading → The post ALP 280: Handling early client contract terminations with finesse appeared first on FIR Podcast Network.

en-US

Hybrid is Winning. What Does That Mean for...

FIR Podcast Network ·

2025/09/03

As hybrid work transitions from pandemic necessity to permanent business strategy, communication professionals face a dual challenge that's reshaping the entire profession. Not only must they master the art of reaching and engaging a distributed workforce scattered across home offices, co-working spaces, and traditional workplaces, but they must also learn to function effectively as hybrid communication teams themselves. In the September Circle of Fellows panel, four IABC Fellows and moderator Brad

en-US

26:55

FIR #479: Hacking AI Optimization vs. Doing the Hard...

FIR Podcast Network ·

2025/09/01

Posts and videos featuring Generative Engine Optimization (GEO) hacks and formulas are flooding the web. We reported recently on one such hack focusing on press releases. But when you consider the kind of content on which the AI models rely for their answers, it may be more efficient to revert to good, old-fashioned PR and marketing.Continue Reading → The post FIR #479: Hacking AI Optimization vs. Doing the Hard Work appeared first on FIR Podcast Network.

en-US

1:30:06

FIR #478: When Silence Isn’t Golden

FIR Podcast Network ·

2025/08/25

For a while, businesses were flexing their social responsibility muscles, weighing in on public policy matters that affected them or their stakeholders. These days, not so much, with leaders fearing reprisal for speaking out. But silence can have its own consequences. Also in this episode: The gap between AI expectations and reality; rent-a-mob services damage the fragile reputation of the public relations profession; too many people think AI is conscious, so we have to devise ways to reinforce

en-US

20:51

FIR #477: Deslopifying Wikipedia

FIR Podcast Network ·

2025/08/18

User-generated content is at a turning point. With generative AI models cranking out tons of slop, content repositories are being polluted with low-quality, often useless material. No website is more vulnerable than Wikipedia, the open-source reference site populated entirely with articles created (and revised) by users. How Wikipedia is handling the issue -- in light of its strict governance policies -- is worth watching, especially for organizations that also rely on user-generated

en-US

Can Sustainability Be Sustained?

FIR Podcast Network ·

2025/08/08

With so many competing business priorities demanding attention, and government policy decisions that often push sustainability down the agenda, organizational communication professionals have a critical role to play in keeping it front and center. We are uniquely positioned to connect sustainability to the organization’s purpose, values, and long-term success, ensuring it is seen not as an isolated initiative but as part of the company’s identity. Through strategic messaging, storytelling, and the

en-US

19:42

FIR #475: Algorithms Got You Down? Get Retro with RSS!

FIR Podcast Network ·

2025/08/04

It has been 12 years since Google shut down Google Reader, its popular RSS news reader. The rise of social media newsfeeds had rendered RSS useless for many people, and declining usage led Google to sunset it.But RSS feeds never went away. Many websites still make them available; they're baked into most blogging utilities; and podcasting relies heavily on RSS feeds for distribution of audio and video files. As algorithms determine what you see in social networks, and newsletter subscriptions

en-US

18:23

ALP 278: What to do when agency employees continue to...

FIR Podcast Network ·

2025/08/04

In this episode, Chip and Gini focus on the issue of employees over-servicing clients.Continue Reading → The post ALP 278: What to do when agency employees continue to over-service clients appeared first on FIR Podcast Network.

en-US

42:52

FIR Interview: Monsignor Paul Tighe on AI, Ethics,...

FIR Podcast Network ·

2025/07/29

“Artificial intelligence will not save us. But it might help us understand who we are.” – Monsignor Paul Tighe In one of our most thought-provoking FIR Interviews to date, we speak with Monsignor Paul Tighe, Secretary of the Section of Culture of the Dicastery for Culture and Education at The Vatican, about the ethical dimensions of artificial intelligence and the role of the Church in shaping global conversations around technology. As AI continues its rapid development and deployment across all

en-US

1:33:19

FIR #474: AI is Redefining Public Relations

FIR Podcast Network ·

2025/07/28

In multiple ways, Artificial Intelligence is redefining the role of the public relations professional. Some of that change is the result of new tools that automate processes that once consumed copious amounts of time. One such tool reviews services that solicit expert commentary at journalists' requests, then crafts responses. The marketing of this tool, dubbed Synapse by its Lithuanian founders, has sparked a considerable amount of controversy over ethical considerations. Neville and Shel discuss

en-US

18:39

ALP 277: You don’t need to be a visionary, but it...

FIR Podcast Network ·

2025/07/21

In this episode, Chip and Gini discuss the importance of having a clear vision for where an agency is headed while also acknowledging the need for strong operational skills.Continue Reading →The post ALP 277: You don’t need to be a visionary, but it helps to have a vision for your agency appeared first on FIR Podcast Network.

en-US

125 results

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