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PODCAST

Got Marketing?

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

business marketing

All Episodes

29:37

Dirty Secrets & Brutal Pickups: Two campaigns worth...

Got Marketing? ·

2025/11/05

Two recent campaigns that prove clever beats polished every time.This week on Got Marketing?, Mia is back with fan-favourite guest and CDM Community Manager, Lillie Brown, to unpack two standout campaigns. From a heritage gardening brand to a challenger pet food company, these campaigns couldn’t be more different but both deliver lessonsin brand storytelling and cultural connection. First up, Seasol’s “Dirty Old Secrets”, a witty, intergenerational campaign that turns a humble seaweed

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16:58

Marketing Moment: Betts gets better with Lillie Brown...

Got Marketing? ·

2025/10/29

Building a purposThis week on Got Marketing?, we’re back with a quick fire Marketing Moment — a short and punchy episode that dives into one topic worth your time. Mia is joined by fan-favourite guest and Campaign Del Mar’s Community Manager, Lillie Brown, to unpack the repositioning of iconic Australian footwear brand, Betts. Once known for school shoes and shopping centre convenience, Betts is stepping into a new era under the creative direction of Jess Hatzis— co-founder of Frank Body

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32:23

Sister Act: tackling teenage anxiety with self-love,...

Got Marketing? ·

2025/10/22

Building a purpose-led business that changes lives — with The Big Sister ExperienceThis week on Got Marketing?, Mia is joined by Kritz Sciessere, co-founder of The Big Sister Experience— a wellbeing education organisation delivering workshops on mental health, body image, and resilience to schools across Australia. Kritz and her sister Bianca have built one of Australia’s most trusted wellbeing programs, reaching over 25,000 students and proving that doing good and making money don’t have

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46:44

Generalist vs specialist (and why both matter) with...

Got Marketing? ·

2025/10/15

Jack of all trades? Good. Here’s how to make it sell.This week on Got Marketing?, Mia is joined by long-time biz friend Nataleigh Elzein(Fractional General Manager & founder of Pinch Studios) for a candid, practical conversation about the power of being a generalist in small business. Generalist has become a “dirty word,” but when you’re building a business, being able to do a lot reasonably well is often the difference between staying afloat and falling behind. Mia and Nat unpack

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39:25

Six Years of Campaigns: The Campaign Del Mar...

Got Marketing? ·

2025/10/08

Every great brand has a campaign story. Here’s ours.This week on Got Marketing?, Mia takes us behind the scenes of every major Campaign Del Mar campaign, from the very first $2.49 Instagram series to the cinematic productions that defined the brand. After six years, seven headline campaigns, and countless mini ones in between, Mia unpacks the creative process, lessons learned, and the long-term impact each campaign had on building trust, visibility, and authority. You’ll hear how Lessons

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51:48

Flip the script: Mia unfiltered on discipline,...

Got Marketing? ·

2025/10/01

Beyond the marketing: Mia unfiltered (the first of many @Stef Hanson?)This week on Got Marketing?, we’re flipping the script as Stef Hanson interviews Mia Fileman. Instead of the usual practical marketing deep-dive, Mia gets personal, opening up about the beliefs, values, andthe convictions that shape the way she does business. In a raw, wide-ranging conversation with Creative Director and friend, Stef, Mia explores the moments that shaped her as a marketer and business owner, from her

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26:47

Podcasting is hard (but worth it) with Laura McRae

Got Marketing? ·

2025/09/24

Why most podcasts fail (and how to make yours last) This week on Got Marketing?, Mia gets real about podcasting — one of the hardest, most time-consuming, and draining parts of running a small business… but also one of the most rewarding. To unpack both the challenges and the potential of podcasting, Mia is joined by podcast partner Laura McRae, who helps established business owners grow their audience, build authority, and finally get their podcast working for their business. Together,

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30:11

What makes an email convert: Campaign Del Mar’s top...

Got Marketing? ·

2025/09/17

How to write emails people actually read (and reply to)This week on Got Marketing?, Mia lifts the curtain on one of Campaign Del Mar’s most powerful marketing tools, email. After three years of sending a weekly email to her audience, Mia has learned exactly what makes people open, click, reply, and buy. In this episode, she shares the five best-performing emails sent, why they worked, and what they have in common, plus, the patterns and mindset shifts that transformed her from reluctant

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26:03

Growing a community with the founder of TradieWives,...

Got Marketing? ·

2025/09/10

What it really takes to build a 30k-strong community (without the cult vibes)This week on Got Marketing?, Mia sits down with Verity Hare, founder of TradieWives— a 30,000-strong community for wives and partners in the trades — to talk about what it actually takes to build a safe, high-trust community in a noisy, performative internet. From bringing a relationship counsellor into the group (yes, really) to unapologetically strict moderation, Verity shares the systems, boundaries and heart

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6:45

Marketing Moment: a marketing story 11 years in the...

Got Marketing? ·

2025/09/04

Retention doesn’t need to be complicated but itdoesneed to be consistent.It’s been a hot minute since we’ve had a Marketing Moment on the pod, but this week calls for one. Inside Marketing Circle, Community Manager Lillie Brown recently facilitated a brainstorm aboutcustomer retention strategies.Mia realised she had theperfectstory to share:💐 It involves a cold call, a bouquet of Birds of Paradise,and one real estate agent who has stayed top of mind for 11 years with a single two-minute

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20:14

Ask me anything: sparking fresh campaign ideas +...

Got Marketing? ·

2025/09/03

How do you spark new ideas for campaigns? This week on Got Marketing?, Miaanswers two listener questions in a special Ask Me Anything episode. First up: Jemma asked how to spark fresh ideas for new campaigns. It starts with strategy, not random “inspo”. From there, creativity flows through constraints, cross-pollination, and looking well beyond your own industry. Think indie theatre, politics, pop culture, even behavioural science, because the best ideasnever come from scrolling

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17:46

How much marketing does your business really need?

Got Marketing? ·

2025/08/27

Not all marketing is created equal: how much is enough?This week on Got Marketing?, Mia tackles the million-dollar question: how much marketing is enough? Spoiler: there’s no one-size-fits-all answer because it depends on your business model, your goals, and how hard your offer is to sell. From why service providers like designers and copywriters don’t need to “do it all,” to why digital products and courses demand a constant stream of marketing, Mia breaks down the reality behind the

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17:36

Personal update: Big moves, life of a Defence partner...

Got Marketing? ·

2025/08/20

Being a defence partner isn’t one big hard thing; it’s death by a thousand cuts.This week on Got Marketing?, Mia steps away from strategy talk to share a deeply personal update about life as a proud defence partner, and what it means when business and family collide. From seven months of job-hunting limbo to making the bold call to move her family from Darwin to Newcastle with no guarantees, Mia unpacks the realities of defence partner life: the frequent relocations, the admin load that

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44:44

Brand Awareness Campaign Debrief with Creative...

Got Marketing? ·

2025/08/13

The most overdue guest: Stef Hanson on big swings, creative campaigns and dropping the maskThis week, Mia is joined by long-time friend and the most overdue guest in Got Marketing? history — Stef Hanson. Stef is a Creative Director, storyteller, and the brains behind some of the boldest small business campaigns inside (and outside) Marketing Circle. What started as weekly “therapy session” chats between Mia and Stef has finally been recorded — and it’s a deep dive into dropping the mask,

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35:49

The Sydney Sweeney campaign controversy with Lillie...

Got Marketing? ·

2025/08/06

You don’t need to love every campaign. But if it makes you feel something,rage, confusion, secondhand embarrassment, it’s doing something worth unpacking.This week, Mia is joined byLillie Brown, Campaign Del Mar’s Community Manager and resident campaign analyst, to get stuck into the denim-clad controversy that is the Sydney Sweeney x American Eagle campaign. On the surface it’s just an ad for jeans. But dig a little deeper and it’s a tangled mess of lazy puns, hyper-sexualised nostalgia,

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47:42

Marketing Without Social Media with Lillie Brown

Got Marketing? ·

2025/07/30

You don’t have to choose between “never social media” and “always chasing the algorithm.”But if you’re going to claim independence from platforms, you’ll need more than occasional rants and coffee chats. You need a clear vision of how you actually work, and the distinct value you bring when you stop playing by the platform’s rules. This week, Mia is joined by Lillie Brown, Campaign Del Mar’s Community Manager and a seasoned sexologist and marketing strategist, to unpack the art of

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38:29

What do I call myself? Building a brand when you’re...

Got Marketing? ·

2025/07/23

You don’t have to choose between consulting, content creation and campaign strategy.But if you're going to do it all, you'll need more than a polished elevator pitch. You'll need a strong sense of who you are, how you work, and the value you bring because the messier your job titles, the clearer your positioning needs to be. This week, Mia is joined by Nicole Sherwin, a fractional CMO, content creator, strategist and former Head of Marketing at Typo and Dulux. Four months into full-time

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13:34

The illusion of truth: how you've been sold a lie...

Got Marketing? ·

2025/07/16

Marketing today is more manipulation than strategy, how did we get here?In this episode of Got Marketing?, I discuss weaponised psychology, and thethree core tactics doing the heavy lifting behind the most manipulative marketing online. This isn’t just about the loud minority anymore, this is now the status quo. And while most business owners aren’t trying to deceive, many are unknowingly caught up in the echo chamber. It’s time for a circuit breaker. Behind the scenes, Mia has been

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11:49

Is it time for you to break up with Instagram? A...

Got Marketing? ·

2025/07/09

Is Instagram still worth it? Let’s talk.This one might ruffle a few feathers, and that’s exactly the point. In this episode, Mia dives headfirst into the big, uncomfortable question: Can you still grow on Instagram if you do it your way? Spoiler: the answer may not be what you want to hear. If you're sticking to static posts, skipping the trends, avoiding reels, and treating Instagram like a traditional marketing channel, it might be time to reassess your strategy. Mia shares exactly why

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19:58

Episode 100 🎉: untold stories from 100 episodes

Got Marketing? ·

2025/07/02

The 100th episode 🎉For this raw and unfiltered episode, Mia ditched all the notes and spoke from the heart. Hear untold stories from the last 100 episodes and see how the sausage is made at Got Marketing? In this milestone moment, Mia takes you behind the scenes of Got Marketing?sharing the real, unfiltered truth about podcasting, what’s worked, what hasn’t, and how the show fits into the broader Campaign Del Mar strategy. This episode is part reflection, part celebration, and full of

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123 results

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