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PODCAST

Pitch to Product

Pitch to Product is the official podcast for 52 Launch - a product development company that take products, apps, and more from napkin to reality.52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don"t see failure as an option.If you"ve got a product or idea and the drive to see it through, fill out a form:

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All Episodes

00:30:19

How Much Does It Cost To Manufacture A Product?...

Pitch to Product ·

2026/10/09

In this episode of the Pitch to Product Podcast, we answer the questions every first-time product founder asks: What’s a realistic MOQ? How much does tooling cost? What should my unit cost be?52Launch's Peter Drakulich and Bobby Quintero break down what it really costs to manufacture a consumer product, using real examples across electronics, outdoor, cookware, wellness, and kids’ footwear. You’ll learn how MOQ, tooling, and landed cost fit together, and how to work backward from your MSRP to a

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00:11:46

Raising Money For Your Product Business Idea: What...

Pitch to Product ·

2026/10/08

Where does the money come from, and what if starting this business is the biggest mistake of my life? In this episode of Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero tackle the two questions every first-time product founder asks.Topics covered include: - Why fear of failure is normal, and how to work through it - Why your first round of funding comes from the people who know you - The shift from “tell me” to “show me” to “prove it to me” - What investors ask first: What

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00:37:14

Stop Selling. Start Entertaining.

Pitch to Product ·

2026/10/07

AI has changed ecommerce marketing more than most brands realize.In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich and Head of Content Natalia Reese break down why the algorithm now rewards volume over polish, and how a small team can produce thousands of pieces of content in a few months with AI.Topics covered include: - Why TikTok, Instagram, Facebook, and YouTube Shorts reward frequent posting - Why the "one perfect piece of content" model is dead - How a

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00:38:45

What Every Entrepreneur Needs To Know About Patents,...

Pitch to Product ·

2026/10/06

Does using ChatGPT to workshop your invention count as a public disclosure? In this episode of the Pitch to Product Podcast, registered patent attorney Jake Ward of Ward Law Office breaks down when to file, when to wait, and how to protect your idea while you build momentum.Jake explains the one-year grace period, why a provisional application is the safest starting point, how NDAs keep disclosures confidential, and why AI can help with research but should never write your patent application.Topics

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00:15:20

Who Owns Your Business IP?

Pitch to Product ·

2026/10/05

Who owns what gets built when you hire a product development partner? In the episode of the Pitch to Product Podcast's 52U Series, 52Launch's Dan Gonyea and Peter Drakulich break down IP ownership and "work for hire," the one paragraph in your contract that can decide who controls your idea, your brand, and your product.If you're an inventor, founder, or business owner about to sign a development contract, watch this first.Topics covered include: - What "work for hire" means and why it must be in

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00:17:05

Why It's 5x More Expensive To Manufacture In America

Pitch to Product ·

2026/10/02

Everyone says we should make more products in America. So why doesn't it happen? In this episode of the Pitch to Product Podcast, 52Launch's Dan Gonyea and Peter Drakulich walk through a real domestic quote for a molded silicone component, one of the simplest parts you can make.The numbers: - Piece price: $0.60 overseas vs. $3.19 domestic (for a 2,000-unit order) - Tooling: roughly $2,500 overseas (stainless steel, built for up to a million pieces) vs. $17,774 domestic (aluminum, good for maybe

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00:22:54

How This Couple Turned A Longstanding Christmas...

Pitch to Product ·

2026/09/29

In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich sits down with Glenn and Sandy, the founders of Santa's Magic Boot.They share the story behind the product: A small boot kids put out at Christmas that "grows" overnight into a bigger boot full of goodies if they've been good. The tradition has passed through three generations of their family, and now it's on its way to market.Topics covered include: - How Santa's Magic Boots started as a family tradition in the

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00:29:25

What Is A Product Accelerator? + The Other Questions...

Pitch to Product ·

2026/09/28

Most inventors don't read the contract. In Episode 2 of the Pitch to Product Podcast's 52U Series, 52Launch's Dan Gonyea and Peter Drakulich break down exactly what happens inside a product accelerator and why the process is split into two phases.Phase one (the Accelerator) is about truth: real costs, real samples, real pricing, and a brand built around a market you've actually researched. Phase two (the MSA) is about scaling, sourcing, and launching production. The bridge meeting is the checkpoint

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00:14:23

This Entrepreneur Is Sitting On Gold But Will Fail...

Pitch to Product ·

2026/09/25

In this episode of the Pitch to Product Podcast, 52Launch's Dan Gonyea and Peter Drakulich break down a real conversation with a golf product inventor who has a great product, but is stuck chasing funding, Kickstarter campaigns, and "broader strategic visions" instead of focusing on what really matters: manufacturing and selling.Topics covered include: - Why "design freeze" is a myth that stalls real progress - The difference between "sourcing is largely established" and actually having it

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00:05:00

The Goldilocks Method: How to Budget for Launching a...

Pitch to Product ·

2026/09/24

Launching a product without knowing your numbers is the fastest way to run out of runway. In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down how to build a realistic product budget by working backwards from your retail price, and how to use the "Goldilocks method" to find the cost point that is just right.Key topics covered: - The two parts of every finance conversation: what you need to invest vs. what you can expect to earn - Why business

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00:11:51

Why A Good Idea Doesn't Guarantee A Good Business

Pitch to Product ·

2026/09/23

In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down the one truth every inventor avoids: The business matters a whole lot more than the idea. They dig into why "will this sell" beats "is this a good idea" every time, how to spot the difference between a product that gets bought once versus one that earns repeat customers, and why chasing a value proposition matters more than chasing originality.Topics covered include: - Why "making the product"

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00:05:01

Guerilla Marketing: How to Hustle Your Way into...

Pitch to Product ·

2026/09/22

"I had to go talk to my grandmother to say: I need a check for $1,200."In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich breaks down what guerilla marketing means using a story from his own past.Topics covered include: - Why guerrilla marketing is really about hustle, not just tactics - How to reach an audience when there's no traditional way to get to them - Bartering services to get exposure without a budget - How going all-in and being on the hook to other

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00:16:25

Is Your Product Ready To Become A Business?

Pitch to Product ·

2026/09/21

An idea has no customer, no price, and no decision behind it. A business has all three. In Day 1 of the Pitch to Product Podcast's 52U Series, Peter Drakulich and Dan Gonyea break down the four gates that turn a product idea into a real business, so you can answer them before you spend a dollar or make a single call.The 4 Gates: - The Customer Gate: Who is this product for? - The Price Gate: What will people actually pay? Ask 6 to 12 real potential buyers. - The Make Gate: What will it cost to make

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00:04:08

Afraid To Launch Your Business? Watch This.

Pitch to Product ·

2026/09/18

Scared to turn your product idea into a real business? The first step is just a conversation. In this episode of the Pitch to Product Podcast,52Launch's Peter Drakulich and Bobby Quintero break down how to walk into a product development meeting without fear of budgets, what it takes to make and launch a product, and why "see it, believe it, achieve it" is the mindset that gets products to market.Topics covered include: - Why your first meeting is a conversation, not a jump off a bridge - Why you

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00:30:43

How These Founders Pivoted From A Failed $20,000...

Pitch to Product ·

2026/09/18

Two friends-turned-founders, Jeff and Dan, flew in from Dallas to share how they took an idea with zero engineering background from a 3D-printed garage prototype to a manufacturable product — after a year and a half of failed iterations, a costly pivot, and a $20K bootstrap budget. They break down why they chose 52Launch over a New York firm quoting 5x the price, how a Client Success Manager changed their communication experience, and what it actually takes to know when to walk away from a bad

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00:04:06

AI Can't Replace Your Critical Thinking

Pitch to Product ·

2026/09/16

AI has taken over the logic side of the old success equation — logic + emotion + critical thinking. But critical thinking? That's on you.In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down why so many entrepreneurs are outsourcing their thinking to ChatGPT, Perplexity, and Claude — and why it's backfiring. Clients are submitting four-page AI-generated product explanations for ideas that could be summed up in ten words. AI is flooding people with

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00:34:46

What's Next? The Complete Roadmap From Idea To...

Pitch to Product ·

2026/09/16

No matter where you are in the product development journey, there's always a "what's next." In this episode of the Pitch to Product Podcast, Peter Drakulich breaks down the entire roadmap — from validating a product idea and building a brand, through design, prototyping, and Design for Manufacturing (DFM), all the way to tooling, mass production, 3PL, and go-to-market launch.Peter explains why a prototype isn't a manufacturable product, how DFM protects your margins before you ever get a quote, what

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00:04:47

Why "Keep It Simple" Is the #1 Rule for Product Launches

Pitch to Product ·

2026/09/14

Every founder thinks their product needs more features, more buttons, more "value." This episode breaks down why that instinct is the fastest way to kill your launch.In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero dig into the KISS principle (Keep It Simple, Stupid) — not as a cliché, but as basic math: every feature you add is another point of failure. Focus on one core value proposition, nail it, and let feedback from real customers guide what comes

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00:21:27

Touring 16 Chinese Factories In Two Weeks

Pitch to Product ·

2026/09/11

In this episode of the Pitch to Product Podcast, 52Launch Product Developer Paige Smith and Industrial Designer Jada-Jane Chapman join us from China as part of their multi-city sourcing trip.Topics covered include: - The day-to-day rhythm of factory visits — trains, translators, back-to-back meetings, and shared meals - Why being face-to-face with manufacturers speeds up sampling and problem-solving compared to remote communication - How much compromise goes into turning an innovative product idea

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00:19:55

Intellectual Property Strategies To Grow Your Business

Pitch to Product ·

2026/09/10

What exactly is intellectual property, and when should a founder start protecting it? In this episode of the Pitch to Product Podcast, 52Launch's Steve Sisto sits down with McKendra Darbey, a registered patent attorney at Caldwell Law, to break down how startups should think about IP strategy from day one.McKendra explains the difference between patents, copyrights, and trade secrets, what it means to "start the clock" on your one-year patent filing window, and why even small tweaks to existing

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